{"id":10254,"date":"2019-10-22T14:50:19","date_gmt":"2019-10-22T12:50:19","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=10254"},"modified":"2019-10-22T14:53:44","modified_gmt":"2019-10-22T12:53:44","slug":"stroers-programmatic-advertising-nutzt-ki-von-microsoft","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2019\/10\/22\/stroers-programmatic-advertising-nutzt-ki-von-microsoft\/","title":{"rendered":"Str\u00f6ers Programmatic Advertising nutzt KI von Microsoft"},"content":{"rendered":"<p>Was 1855 mit der ersten Litfa\u00dfs\u00e4ule in Berlin begann, hat sich durch die Digitalisierung rasant ver\u00e4ndert. Die Str\u00f6er Gruppe bedient einen Wachstumsmarkt mit rund 300.000 Werbefl\u00e4chen, damit ist das Unternehmen einer der f\u00fchrenden deutschen Au\u00dfenwerber. Die Kunden mit der Werbebotschaft am richtigen Ort zur richtigen Zeit durch \u201aProgrammatic Advertising\u2018 von Werbeanzeigen zu erreichen, erm\u00f6glicht Unternehmen, ihre Werbung in Echtzeit auf ihre Zielgruppe auszurichten. Die Schnelligkeit in der Umsetzung fand bislang jedoch eine nat\u00fcrliche Grenze: \u201eJedes Bild, jede Videosequenz m\u00fcssen wir zun\u00e4chst auf kritische Inhalte untersuchen\u201c, erkl\u00e4rt Steffen Riemer, Vice President IT-Strategy &amp; Innovation bei Str\u00f6er. \u201eDas hat h\u00e4ufig nicht nur Tage, sondern Wochen in Anspruch genommen.\u201c <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full webp-format\" src=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/stroeer_800x450.jpg\" alt=\"Plakatw\u00e4nde von Str\u00f6er\" width=\"800\" height=\"450\" data-orig-src=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/stroeer_800x450.jpg\" \/><br \/>\nFoto: Stroer<\/p>\n<p>Str\u00f6ers L\u00f6sung, die mit Hilfe des Partners Sepago erstellt wurde, basiert auf den Cognitive Services, die umfangreiche Bildverarbeitungsalgorithmen f\u00fcr das intelligente Identifizieren, Erfassen und Indizieren von Bildern und Videos zur Verf\u00fcgung stellen. Durch die L\u00f6sung kann Str\u00f6er nun Inhalte innerhalb eines Tages freigeben. \u201eDer sch\u00f6nste Moment war, als wir alle zusammensa\u00dfen und einen Testlauf mit diversen Videosequenzen gemacht haben\u201c, erinnert sich Steffen Riemer von Str\u00f6er. \u201eDas System hat die Einordnung \u00e4u\u00dferst treffsicher vorgenommen und sogar Inhalte gemeldet, die wir mit blo\u00dfem Auge gar nicht erkennen konnten. In einem Fall sah man den kritischen Content im Hintergrund erst nach einer Bildaufhellung.\u201c <\/p>\n<p><strong class=\"x-hidden-focus\">Mehr Informationen zu\u00a0<a href=\"http:\/\/enterprise.microsoft.com\/de-de\/industries\/retail-and-consumer-goods\/\">Microsoft im Handel und der Konsumg\u00fcterbranche<\/a>.\u00a0<\/strong><\/p>\n<p>Den kompletten Artikel lesen Sie\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/str%C3%B6ers-programmatic-advertising-nutzt-ki-von-microsoft-xenia-giese\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.<\/p>\n<p class=\"\">Unser\u00a0<strong>Retail and Consumer Goods Innovations Newsletter\u00a0<\/strong>bringt Ihnen regelm\u00e4\u00dfig die wichtigsten Neuerungen aus dieser spannenden Branche direkt in Ihr Postfach.\u00a0<strong><a href=\"https:\/\/nam06.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fprofile.microsoft.com%2FRegSysProfileCenter%2Fwizardnp.aspx%3Fwizid%3Debebbc81-4452-4e4e-97b7-b33f7fc777b1%26lcid%3D1031&amp;data=02%7C01%7Cv-dowulk%40microsoft.com%7Caefaacc07e604db1e09908d715ae6b50%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C637001711172773849&amp;sdata=LeKbZYZmyu42kfk0tRwfhLA4BhovM5%2FSxOqOYjdlQ4E%3D&amp;reserved=0\">Melden Sie sich jetzt hier an<\/a><\/strong>\u00a0und verpassen Sie keine News mehr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Str\u00f6er Gruppe bedient einen Wachstumsmarkt mit rund 300.000 Werbefl\u00e4chen, damit ist das Unternehmen einer der f\u00fchrenden deutschen Au\u00dfenwerber. Die Kunden mit der Werbebotschaft am richtigen Ort zur richtigen Zeit durch \u201aProgrammatic Advertising\u2018 von Werbeanzeigen zu erreichen, erm\u00f6glicht Unternehmen, ihre Werbung in Echtzeit auf ihre Zielgruppe auszurichten. <\/p>\n","protected":false},"author":127,"featured_media":10257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[202],"post_tag":[],"content-type":[241],"coauthors":[89],"class_list":["post-10254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-kuenstliche-intelligenz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Str\u00f6ers Programmatic Advertising nutzt KI von Microsoft - Microsoft Branchenblogs<\/title>\n<meta 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