{"id":20118,"date":"2020-04-14T17:55:07","date_gmt":"2020-04-14T15:55:07","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=20118"},"modified":"2020-04-14T17:55:07","modified_gmt":"2020-04-14T15:55:07","slug":"forbes-whitepaper-denken-sie-verbraucherorientiert","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/","title":{"rendered":"Forbes Whitepaper &#8211; Denken Sie verbraucherorientiert?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003.jpg\" alt=\"Eine Mitarbeiterin eines Einzelhandelsgesch\u00e4fts, ber\u00e4t einen Kunden. Als Hilfsmittel nutzt sie ein Tablet. Der Kunde schaut interessiert auf das Ger\u00e4t.\" width=\"800\" height=\"450\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003-300x169.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003-768x432.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003-330x186.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003-400x225.jpg 400w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003-235x132.jpg 235w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003.jpg\" \/><\/p>\n<p>Der Bericht untersucht, wie Einzelh\u00e4ndler ihre Kunden verstehen und auf sie eingehen k\u00f6nnen. Im Mittelpunkt stehen die folgenden drei Bereiche:<\/p>\n<ul>\n<li>Erm\u00f6glichen einer neuen Stufe der Personalisierung, die den Kundenpr\u00e4ferenzen gerecht wird,<\/li>\n<li>Bereitstellen eines wirklichen Multichannel-Kauferlebnisses<\/li>\n<li>sowie die Bef\u00e4higung der Mitarbeiter im Einzelhandel, sich menschlich einzubringen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/info.microsoft.com\/ww-landing-Forbes-Retail-White-Paper.html?lcid=de-de\">Laden Sie hier das Forbes Whitepaper &#8220;<strong>Denken Sie verbraucherorientiert? Was Verbraucher in der heutigen digitalen Welt des Einzelhandels wirklich wollen<\/strong>&#8221; herunter.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Forbes Whitepaper &#8220;Denken Sie verbraucherorientiert? Was Verbraucher in der heutigen digitalen Welt des Einzelhandels wirklich wollen&#8221; untersucht, wie Einzelh\u00e4ndler ihre Kunden verstehen und auf sie eingehen k\u00f6nnen.<\/p>\n","protected":false},"author":549,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[202],"post_tag":[],"content-type":[],"coauthors":[89],"class_list":["post-20118","post","type-post","status-publish","format-standard","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forbes Whitepaper - Denken Sie verbraucherorientiert? - Microsoft Branchenblogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes Whitepaper - Denken Sie verbraucherorientiert? - Microsoft Branchenblogs\" \/>\n<meta property=\"og:description\" content=\"Das Forbes Whitepaper &quot;Denken Sie verbraucherorientiert? Was Verbraucher in der heutigen digitalen Welt des Einzelhandels wirklich wollen&quot; untersucht, wie Einzelh\u00e4ndler ihre Kunden verstehen und auf sie eingehen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Branchenblogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MicrosoftinBusinessDE\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T15:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003.jpg\" \/>\n<meta name=\"author\" content=\"Xenia Giese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@msenterprisede\" \/>\n<meta name=\"twitter:site\" content=\"@msenterprisede\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xenia Giese\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/author\/xenia-giese\/\",\"@type\":\"Person\",\"@name\":\"Xenia Giese\"}],\"headline\":\"Forbes Whitepaper &#8211; Denken Sie verbraucherorientiert?\",\"datePublished\":\"2020-04-14T15:55:07+00:00\",\"dateModified\":\"2020-04-14T15:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/WCO18_IoT_retail_003.jpg\",\"articleSection\":[\"Einzelhandel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\",\"url\":\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2020\/04\/14\/forbes-whitepaper-denken-sie-verbraucherorientiert\/\",\"name\":\"Forbes Whitepaper - Denken Sie verbraucherorientiert? 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