{"id":345,"date":"2016-04-18T16:29:35","date_gmt":"2016-04-18T15:29:35","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/industry\/2016\/04\/18\/rueckblick-deutscher-handelskongress-in-berlin\/"},"modified":"2016-04-18T16:29:35","modified_gmt":"2016-04-18T15:29:35","slug":"rueckblick-deutscher-handelskongress-in-berlin","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2016\/04\/18\/rueckblick-deutscher-handelskongress-in-berlin\/","title":{"rendered":"R\u00fcckblick Deutscher Handelskongress in Berlin"},"content":{"rendered":"<p>Zum zweiten Mal fand das offizielle <strong>Vorabend Event zum Deutschen Handels-kongress<\/strong> <strong>bei<\/strong> <strong>Microsoft<\/strong> <strong>Berlin<\/strong> statt. Wir haben uns sehr gefreut rund 150 G\u00e4ste begr\u00fc\u00dfen zu d\u00fcrfen, die sich interessiert den Vortr\u00e4gen gewidmet, mutig die Show des Metalisten Mark T. Hofmann unterst\u00fctzt und den wohlverdienten Drink zum Ausklang des Abends genossen haben.<\/p>\n<p>Sowohl auf dem Kongress als auch w\u00e4hrend des Vorabend Events wurde die Frage beleuchtet, <strong>was genau den Konsumenten 4.0<\/strong> treibt und wie der Handel die Br\u00fccke \u00fcber alle Kan\u00e4le hin zum Kunden und dessen vielf\u00e4ltigen Bed\u00fcrfnissen erfolgreich schlagen kann.<\/p>\n<p>Noch nie habe ich w\u00e4hrend der <strong>zwei Kongresstage<\/strong> so viele Bez\u00fcge zur <strong>Technologie<\/strong> geh\u00f6rt wie dieses Jahr. Start war die Key Note von Alexander Birken, Otto, der mit \u201eAlgorithmen, Big Data, Predictive Analytics\u201c den Reigen er\u00f6ffnete und kr\u00f6nender Abschluss war \u201eIoT im Handel\u201c, der Retail Brand Spezialisten Liganova.<\/p>\n<p>Auch, wenn es eine Selbstverst\u00e4ndlichkeit sein sollte: auf dem Handelskongress entdeckte man den <strong>Kundenfokus<\/strong> wieder. Technologie und Digitalisierung nicht nur, weil man kann, sondern weil man einen Kundenmehrwert und damit Business Benefits generiert.<\/p>\n<p>Ein Highlight waren f\u00fcr mich die Referenten aus dem <strong>internationalen Handelsumfeld<\/strong> (bspw. Lionel Souque \u2013 Rewe, Jerry Storch \u2013 Hudson\u2019s Bay Company, Cyriac Roeding \u2013 shopkick) mit denen zusammen man \u00fcber den nationalen Tellerrand schaute, um sich von internationalen Beispielen inspirieren zu lassen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zum zweiten Mal fand das offizielle Vorabend Event zum Deutschen Handelskongress bei Microsoft Berlin statt. Wir haben uns sehr gefreut rund 150 G\u00e4ste begr\u00fc\u00dfen zu d\u00fcrfen, die sich interessiert den Vortr\u00e4gen gewidmet, mutig die Show des Metalisten Mark T. Hofmann unterst\u00fctzt und den wohlverdienten Drink zum Ausklang des Abends genossen haben.<\/p>\n","protected":false},"author":223,"featured_media":893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[202],"post_tag":[],"content-type":[],"coauthors":[65],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00fcckblick Deutscher Handelskongress in Berlin - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"Zum zweiten Mal fand das offizielle Vorabend Event zum Deutschen Handelskongress bei Microsoft Berlin statt. 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