{"id":436,"date":"2017-05-31T13:57:30","date_gmt":"2017-05-31T11:57:30","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/industry\/2017\/05\/31\/event-nachlese-next-best-action\/"},"modified":"2018-09-13T16:00:32","modified_gmt":"2018-09-13T16:00:32","slug":"event-nachlese-next-best-action","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/financial-services\/2017\/05\/31\/event-nachlese-next-best-action\/","title":{"rendered":"Event-Nachlese: Next Best Action"},"content":{"rendered":"<p>\u201eMehr Intelligenz in der Kundenbeziehung mit Next Best Action\u201c \u2013 unter diesem Motto stand die Abendveranstaltung des\u00a0BANKINGCLUB in Kooperation mit Microsoft und Adesso am 11. Mai in Frankfurt\/Main. Zentrales Thema war der derzeitige Wandel in der Finanzbranche: Technologien entwickeln sich st\u00e4ndig weiter, die Regulatorik wird immer komplexer und der Druck auf Margen, Kapital sowie Liquidit\u00e4t nimmt zu. Gleichzeitig f\u00fchlen sich Kunden von ihren Finanzinstituten nicht mehr ad\u00e4quat beraten, da konkrete Bed\u00fcrfnisse nicht adressiert werden.<\/p>\n<p>Wie lassen sich also Interaktionen pers\u00f6nlicher und relevanter gestalten, wie vernetzte Kundenerlebnisse realisieren? Welche potenziellen Risiken, aber auch Chancen sind mit regulatorischen Ver\u00e4nderungen verbunden? Und wie k\u00f6nnen beispielsweise interne Prozesse zur Betrugsbek\u00e4mpfung durch mehr Daten und Wissen \u00fcber die eigenen Kunden optimiert werden?<\/p>\n<p>Branchenexperten sind sich einig: Um im neuen Marktumfeld erfolgreich zu bestehen und zu wachsen, ist eine Transformation im Umgang mit den Kunden dringend erforderlich. Beim Event \u201eMehr Intelligenz in der Kundenbeziehung mit Next Best Action\u201c wurden deshalb vier Ans\u00e4tze vorgestellt, wie Anbieter diesen Wandel gewinnbringend vollziehen k\u00f6nnen.<\/p>\n<p>Vortragende waren <em>Peter Hazou<\/em> (Director Business Development, World Wide Financial Services Industry Group bei der Microsoft Corporation), <em>Wim Geukens<\/em> (Managing Director, Veripark Europe), <em>Thomas Reimer<\/em> (Senior Manager Microsoft) und <em>Arne S\u00f6tje<\/em> (Leiter Banking Business Consulting, beide adesso AG) sowie <em>Markus Kobe<\/em> (Solution Sales Professional Surface, Microsoft Deutschland). Einen \u00dcberblick \u00fcber die Inhalte finden Sie auf der Webseite des BANKINGCLUB: <a href=\"https:\/\/bankingclub.de\/regulatorik-als-vertriebsmoeglichkeit-nutzen\/\">https:\/\/bankingclub.de\/regulatorik-als-vertriebsmoeglichkeit-nutzen\/<\/a><\/p>\n<p><a href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Bankingnews-Microsoft.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51413 \" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Bankingnews-Microsoft.png\" alt=\"Vortrag von Peter Hazou, Director Business Development bei Microsoft, beim Event des BANKINGCLUB\" width=\"428\" height=\"321\" \/><\/a><\/p>\n<p><em>\u201eBanken haben sehr viele Daten und diese k\u00f6nnen zu M\u00f6glichkeiten f\u00fchren, dem Kunden besser zu helfen.\u201c<\/em> Peter Hazou, Director Business Development bei Microsoft<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMehr Intelligenz in der Kundenbeziehung\u201c: Bei der Veranstaltung vom BANKINGCLUB, Microsoft und Adesso standen die Top-Themen der Finanzbranche auf der Agenda.<\/p>\n","protected":false},"author":223,"featured_media":982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[199],"post_tag":[],"content-type":[],"coauthors":[67],"class_list":["post-436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event-Nachlese: Next Best Action - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"\u201eMehr Intelligenz in der Kundenbeziehung\u201c \u2013 unter diesem Motto stand die Veranstaltung vom BANKINGCLUB, Microsoft und Adesso am 11. 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