{"id":5107,"date":"2019-01-01T17:38:28","date_gmt":"2019-01-01T15:38:28","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=5107"},"modified":"2019-01-31T17:53:33","modified_gmt":"2019-01-31T15:53:33","slug":"customer-engagement-in-der-automobilindustrie","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/automotive\/2019\/01\/01\/customer-engagement-in-der-automobilindustrie\/","title":{"rendered":"Customer Engagement in der Automobilindustrie"},"content":{"rendered":"<h2>Der Kunde im Mittelpunkt<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Illustration von User-Icons schwebend im Labor\" src=\"https:\/\/msenterprise.global.ssl.fastly.net\/wordpress\/2018\/06\/Customer-Engagement2.png\" alt=\"Illustration von User-Icons schwebend im Labor\" width=\"1700\" height=\"500\" \/>Die Automobilbranche steht im Spannungsfeld zwischen sich stetig wandelnden, heterogenen Kundenanforderungen, zunehmenden Reglementierungen vonseiten des Gesetzgebers sowie immer k\u00fcrzeren technologischen Innovationszyklen. Angesichts der stark ausgepr\u00e4gten Kundenloyalit\u00e4t zu einem bestimmten Hersteller, die in der KFZ-Branche st\u00e4rker zum Tragen kommt als bei den meisten anderen G\u00fctern, hat die Customer Journey in der Automobilindustrie eine besonders hohe Bedeutung.<\/p>\n<div><a class=\"registerbutton\" style=\"margin: 10px 0\" href=\"http:\/\/download.microsoft.com\/download\/C\/D\/5\/CD508C9D-B0CF-475D-AD7A-C9A72131CF2D\/Automotive-Factsheet.pdf\" target=\"_blank\" rel=\"noopener\">Fact Sheet herunterladen<\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"x-text-wrapper\">\n<h3 class=\"c- u-pt15 u-color-white ng-binding\">Erfahren Sie mehr \u00fcber Microsoft-L\u00f6sungen f\u00fcr Customer Engagement<\/h3>\n<h3 class=\"c- u-pt15 u-color-white ng-binding\" style=\"font-family: 'Segoe UI', SegoeUI, Tahoma, Arial, sans-serif\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"customer engagement Target wird von einem Finger ber\u00fchrt\" src=\"https:\/\/msenterprise.global.ssl.fastly.net\/wordpress\/2018\/06\/Customer-Engagement-400x300.jpg\" alt=\"customer engagement Target\" width=\"300\" height=\"225\" \/><\/strong><\/h3>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Sicheres, vernetztes und autonomes Fahren: Die Microsoft-Plattform macht\u2019s m\u00f6glich\" href=\"https:\/\/enterprise.microsoft.com\/de-de\/articles\/industries\/automotive\/sicheres-vernetztes-und-autonomes-fahren-die-microsoft-plattform-machts-moglich\/\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Sicheres, vernetztes und autonomes Fahren: Die Microsoft-Plattform macht\u2019s m\u00f6glich<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Microsoft Holographic Experience im BMW X2\" href=\"https:\/\/www.youtube.com\/watch?v=DAkjOuH8nlU&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Microsoft Holographic Experience im BMW X2<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Microsoft Connected Vehicle Platform\" href=\"http:\/\/blogs.microsoft.com\/blog\/2017\/01\/05\/microsoft-connected-vehicle-platform-helps-automakers-transform-cars\/#sm.001sz7k0a7d5e7011t01cdce873ds\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Microsoft Connected Vehicle Platform<\/span><\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"x-text-wrapper\">\n<h3 class=\"c- u-pt15 u-color-white ng-binding\">Herausforderungen im Bereich Customer Engagement<\/h3>\n<h3 class=\"c- u-pt15 u-color-white ng-binding\" style=\"font-family: 'Segoe UI', SegoeUI, Tahoma, Arial, sans-serif\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Zwei Gesch\u00e4ftsleute stehen vor der Fahrert\u00fcr eines Autos und schauen in ein Tablet\" src=\"https:\/\/msenterprise.global.ssl.fastly.net\/wordpress\/2018\/06\/Customer-Engagement-1-400x300.jpg\" alt=\"Zwei Gesch\u00e4ftsleute stehen vor der Fahrert\u00fcr eines Autos und schauen in ein Tablet\" width=\"300\" height=\"225\" \/><\/strong><\/h3>\n<p class=\"c- u-color-white x-text ng-binding\">Am Thema \u201eIntelligent Customer Engagement\u201c kommt heute kein H\u00e4ndler oder Hersteller mehr vorbei. Hier liegt ein gro\u00dfes Potenzial, um die Kunden- und Interessentenansprache zu verbessern, professionellen Service entlang des gesamten Lebenszyklus zu bieten und somit die Loyalit\u00e4t von K\u00e4ufern zu Ihrer Marke zu st\u00e4rken. Unternehmen der Automobilindustrie k\u00f6nnen bei Kunden mit innovativen Entwicklungen punkten und sie durch moderne, nahtlos integrierte Serviceerlebnisse zu treuen Fans machen.<\/p>\n<p style=\"text-align: left\"><a class=\"margin-right-12 ng-scope\" title=\"Beispiel: Vertriebs- und Serviceunterst\u00fctzung\" href=\"https:\/\/dynamics.microsoft.com\/de-de\/\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Beispiel: Vertriebs- und Serviceunterst\u00fctzung<\/span><\/a><\/p>\n<p style=\"text-align: left\"><a class=\"margin-right-12 ng-scope\" title=\"Beispiel: Cortana, die virtuelle Assistentin im Auto\" href=\"https:\/\/news.microsoft.com\/de-de\/microsoft-connected-vehicle-platform\/\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Beispiel: Cortana, die virtuelle Assistentin im Auto<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<hr \/>\n<h2>Die Zukunft der Kundenerlebnisse gestalten<\/h2>\n<p>Automobilhersteller und H\u00e4ndler m\u00fcssen Kunden und Interessenten von der Auswahl \u00fcber Kauf und Leasing\/Finanzierung bis hin zum Service entlang des gesamten Lebenszyklus durchg\u00e4ngig betreuen k\u00f6nnen. Denn die im heutigen \u201aZeitalter des Kunden\u2018 so wichtige Differenzierung darf nicht auf der Ebene der Produkte stehenbleiben, sondern muss sich auf das Markenimage und die Dienstleistungen entlang der gesamten Customer Journey erstrecken. Voraussetzung sind tiefgreifende Einblicke in Kundenvorlieben sowie in Markt- und Technologietrends. Daf\u00fcr bietet Microsoft branchenspezifische L\u00f6sungen und langj\u00e4hrige Erfahrung aus Projekten mit Innovationsf\u00fchrern der Branche.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"x-text-wrapper\">\n<h3 class=\"c- u-pt15 u-color-white ng-binding\">Kundenreferenzen<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Automotive machine\" src=\"https:\/\/msenterprise.global.ssl.fastly.net\/wordpress\/2018\/06\/Customer-Engagement-2-400x300.jpg\" alt=\"Automotive machine\" width=\"300\" height=\"225\" \/><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Vom Garagenverk\u00e4ufer zum ausgezeichneten Online Pureplayer\" href=\"https:\/\/customers.microsoft.com\/en-us\/story\/auto-teile-pollath-azure-cloud-services-germany\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Vom Garagenverk\u00e4ufer zum ausgezeichneten Online Pureplayer<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Simplified pricing process now takes minutes instead of days\" href=\"https:\/\/customers.microsoft.com\/en-US\/story\/pros\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Simplified pricing process now takes minutes instead of days<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Icertis drives triple-digit YOY growth through co-selling with Microsoft\" href=\"https:\/\/partner.microsoft.com\/en-us\/case-studies\/icertis\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Icertis drives triple-digit YOY growth through co-selling with Microsoft<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Daimler Selects Icertis Contract Management Platform to Standardize Procurement Operations Across its 400,000 Suppliers\" href=\"https:\/\/www.icertis.com\/news\/daimler-selects-icertis-contract-management-platform-to-standardize-procurement-operations\/\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Daimler Selects Icertis Contract Management Platform to Standardize Procurement Operations Across its 400,000 Suppliers<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Mercedes-Benz Improves Customer Service in the Trucks Division with Artificial Intelligence\" href=\"https:\/\/customers.microsoft.com\/en-us\/story\/mercedes-benz-caminhoes-azure-sql-powerbi-cortana-consulting-brazil\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Mercedes-Benz Improves Customer Service in the Trucks Division with Artificial Intelligence<\/span><\/a><\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Aston Martin drives into the next century with Microsoft 365\" href=\"https:\/\/customers.microsoft.com\/en-us\/story\/aston-martin-discrete-manufacturing-office-365\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Aston Martin drives into the next century with Microsoft 365<\/span><\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"x-text-wrapper\">\n<h3 class=\"c- u-pt15 u-color-white ng-binding\">Microsoft-L\u00f6sungen f\u00fcr die Automobilindustrie<\/h3>\n<h3 class=\"c- u-pt15 u-color-white ng-binding\" style=\"font-family: 'Segoe UI', SegoeUI, Tahoma, Arial, sans-serif\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Gitternetz Illustration eines Sportwagens\" src=\"https:\/\/msenterprise.global.ssl.fastly.net\/wordpress\/2018\/06\/Automotive-home-400x300.jpg\" alt=\"Gitternetz Illustration eines Sportwagens\" width=\"300\" height=\"225\" \/><\/strong><\/h3>\n<p class=\"c- u-color-white x-text ng-binding\">Hersteller und Zulieferer in der Automobilindustrie k\u00f6nnen aus der Sicht von Microsoft gro\u00dfe Entwicklungspotenziale realisieren, um ihre Betriebe fit f\u00fcr die digitale Zukunft zu machen<\/p>\n<p><a class=\"margin-right-12 ng-scope\" title=\"Zur\u00fcck zur \u00dcbersicht\" href=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/industry\/automotive\/\" target=\"_blank\" rel=\"noopener\"><span class=\"u-pb15 u-has-caret u-color-white ng-binding\">Zur\u00fcck zur \u00dcbersicht<\/span><\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Automobilbranche steht im Spannungsfeld zwischen sich stetig wandelnden, heterogenen Kundenanforderungen, zunehmenden Reglementierungen vonseiten des Gesetzgebers sowie immer k\u00fcrzeren technologischen Innovationszyklen. <\/p>\n","protected":false},"author":397,"featured_media":5674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[208],"post_tag":[],"content-type":[277,238,232],"coauthors":[18],"class_list":["post-5107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","content-type-digitale-transformation","content-type-iot","content-type-kundenreferenz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Engagement in der Automobilindustrie - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"Die Automobilbranche stellt sich t\u00e4glich den sich stetig wandelnden, heterogenen Kundenanforderungen. 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