{"id":5404,"date":"2019-01-29T17:46:07","date_gmt":"2019-01-29T15:46:07","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=5404"},"modified":"2019-08-09T13:36:28","modified_gmt":"2019-08-09T11:36:28","slug":"strategische-partnerschaft-mit-kroger-retail-as-a-service","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2019\/01\/29\/strategische-partnerschaft-mit-kroger-retail-as-a-service\/","title":{"rendered":"Strategische Partnerschaft mit Kroger: Retail-as-a-Service"},"content":{"rendered":"<p>Kurz vor Start der NRF in New York City verk\u00fcndeten Rodney McMullen, CEO Kroger, und Satya Nadella, CEO Microsoft, (Foto) die gemeinsame Partnerschaft rund um \u201eRetail-as-a-Service\u201c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-53642\" src=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/MS-CEO-Nadella-SatyaKroger-CEO-McMullen-Rodney_1024x682.jpg\" alt=\"Rodney McMullen, CEO Kroger, und Satya Nadella, CEO Microsoft\" width=\"1024\" height=\"682\" \/><\/p>\n<p>Hinter dem Begriff verbirgt sich Krogers Ansatz, auf Basis der Microsoft Plattform innovative Technologiel\u00f6sungen, die u.A. f\u00fcr Kroger Filialen entwickelt wurden, auch anderen H\u00e4ndlern verf\u00fcgbar zu machen. Das Portfolio umfasst beispielweise das Kroger EDGE\u2122 Shelf (Enhanced Display for Grocery Environment), das mit seinen interaktiven, auf R\u00fcckprojektion basierenden, wartungsarmen Regal-Displays nicht nur die Promotions- und Preiseanzeige erm\u00f6glicht, sondern auch beim Merchandising unterst\u00fctzt. Als neueste Erg\u00e4nzung bietet das Shelf zusammen mit einer App einen Picking-Modus f\u00fcr Click-und-Collect und f\u00fcr Kunden ein Guided Shopping und Self Checkout \u00fcber Krogers Scan, Bag, Go\u00ae.<\/p>\n<p>Das Produkt \u201eRetail-as-a-Service\u201d ist eine Plattform, die von einem H\u00e4ndler f\u00fcr H\u00e4ndler entwickelt wurde. Weitere zuk\u00fcnftige Bestanteile werden einen Virtuellen Store Manager und ein Sensor Netzwerk umfassen, erg\u00e4nzt durch Schnittstellen f\u00fcr branchenspezifische Anwendungen, wie bspw. POS, Bestandsmanagement und Warenwirtschaftssysteme. Kroger wird sein \u201eRetail-as-a-Service\u201c Portfolio auf dem <a href=\"https:\/\/enterprise.microsoft.com\/de-de\/ms-events\/industries\/retail-and-consumer-goods\/microsoft-auf-der-eurocis-2019\/\">Microsoft @ EuroCIS<\/a> Stand vorstellen.<\/p>\n<p><a href=\"https:\/\/news.microsoft.com\/2019\/01\/07\/kroger-and-microsoft-partner-to-redefine-customer-experience-introduce-digital-solutions-for-retail-industry\/?WT.mc_id=AID737102_EML_5855999\">Lesen Sie hier den ausf\u00fchrlichen Artikel (in Englisch)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Unser <strong>Retail and Consumer Goods Innovations Newsletter <\/strong>bringt Ihnen regelm\u00e4\u00dfig die wichtigsten Neuerungen aus dieser spannenden Branche direkt in Ihr Postfach. <strong><a href=\"https:\/\/nam06.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fprofile.microsoft.com%2FRegSysProfileCenter%2Fwizardnp.aspx%3Fwizid%3Debebbc81-4452-4e4e-97b7-b33f7fc777b1%26lcid%3D1031&amp;data=02%7C01%7Cv-dowulk%40microsoft.com%7Caefaacc07e604db1e09908d715ae6b50%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C637001711172773849&amp;sdata=LeKbZYZmyu42kfk0tRwfhLA4BhovM5%2FSxOqOYjdlQ4E%3D&amp;reserved=0\">Melden Sie sich jetzt hier an<\/a><\/strong> und verpassen Sie keine News mehr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurz vor Start der NRF in New York City verk\u00fcndeten Rodney McMullen, CEO Kroger, und Satya Nadella, CEO Microsoft, die gemeinsame Partnerschaft rund um \u201eRetail-as-a-Service\u201c. <\/p>\n","protected":false},"author":127,"featured_media":5413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[202],"post_tag":[],"content-type":[232],"coauthors":[89],"class_list":["post-5404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-kundenreferenz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategische Partnerschaft mit Kroger: Retail-as-a-Service - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"In New York City verk\u00fcndeten Rodney McMullen, CEO Kroger, und Satya Nadella, CEO Microsoft, die gemeinsame Partnerschaft rund um \u201eRetail-as-a-Service\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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