{"id":60924,"date":"2023-02-03T14:32:52","date_gmt":"2023-02-03T12:32:52","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=60924"},"modified":"2023-04-05T10:57:20","modified_gmt":"2023-04-05T08:57:20","slug":"microsoft-auf-der-nrf-2023-in-new-york-city-ein-rueckblick","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2023\/02\/03\/microsoft-auf-der-nrf-2023-in-new-york-city-ein-rueckblick\/","title":{"rendered":"Microsoft auf der NRF 2023 in New York City \u2013 ein R\u00fcckblick"},"content":{"rendered":"\n<p>Vor rund einer Woche fand die NRF Retail\u2019s Big Show des amerikanischen Handelsverbandes NRF statt. Das Flagship Event f\u00fcr die Handelsbranche der Microsoft Corporation lockte nach 3 Jahren Pause rund 30.000 internationale H\u00e4ndler*innen nach New York City.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450.jpg\" alt=\"MicrosoftNYC Schriftzug vor gr\u00fcnen Pflanzen\" class=\"wp-image-60925\" srcset=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450.jpg 800w, https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450-300x169.jpg 300w, https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450-768x432.jpg 768w, https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450-235x132.jpg 235w, https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/nrf_800x450-400x225.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Die<strong> Microsoft Cloud for Retail<\/strong> diente als Baseline aller Showcases auf dem Stand mit dem Fokus auf der diesj\u00e4hrigen Tagline \u201eResilient Retail\u201c. Im Zentrum standen zwei neue Module:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smart Store Analytics<\/strong> bietet Einzelh\u00e4ndlern Analysen und Einblicke, um ihr Smart Stores-Gesch\u00e4ft auszubauen. Ein Smart Store ist ein station\u00e4res Einzelhandelsgesch\u00e4ft, das Technologien einsetzt, um den Weg eines Kunden von der Produktentdeckung \u00fcber die Kaufentscheidung bis hin zum Einkaufswagen und zur Kasse zu verfolgen. Microsoft und AiFi sind eine Partnerschaft eingegangen und bieten gemeinsam die End-to-End-L\u00f6sung Smart Store Analytics an, um den Zeitrahmen und die Kosten f\u00fcr die Einrichtung autonomer Gesch\u00e4fte zu reduzieren. AiFi betreibt weltweit eine gro\u00dfe Anzahl von autonomen Ladennetzwerken, arbeitet mit f\u00fchrenden Einzelh\u00e4ndlern als Kunden zusammen und ist in Microsoft Azure integriert.\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Store Operations Assist<\/strong> bietet den Mitarbeitenden in Filialen Zugang zu Daten und Einblicken in ihre Arbeitsabl\u00e4ufe. Die App gibt Bezirksleiter<em>innen und Filialleiter<\/em>innen die Werkzeuge an die Hand, die sie f\u00fcr die Verwaltung der Filialabl\u00e4ufe ben\u00f6tigen. Und als Mobile App bietet sie Filialmitarbeitenden ein Selbstbedienungstool, um w\u00e4hrend ihrer Schicht produktiv zu bleiben. Sie nutzen diese App, um auf Daten und Einblicke in die Filiale zuzugreifen, Filialabl\u00e4ufe durchzuf\u00fchren, Kunden zu unterst\u00fctzen und Produkte und Dienstleistungen zu verkaufen.<\/li>\n<\/ul>\n\n\n\n<p>Schwerpunktthemen waren dar\u00fcber hinaus <strong>Store of the Future, Smart Stores, Innovation mit MSFT &amp; Startups, Store Associate Productivity<\/strong> vor dem Hintergrund der Effizienzsteigerungen und Kostenoptimierungen, sowie <strong>Retail Media<\/strong> und <strong>Data &amp; AI.<\/strong><br>Unser <strong>German Retailers\u2018 Afternoon im Microsoft Flagship Store<\/strong> fand zum 6. Mal statt. In diesem Jahr mit einem Update unserer eigenen Microsoft Retail-Strategie und mit sieben Microsoft Startups, die ihre branchenrelevanten Innovationen pr\u00e4sentierten.<br><br>Auf der EuroShop 2023 bieten wir die o.g. Themen und unsere t\u00e4glich stattfindenden NRF ECHO Lunches an.<\/p>\n\n\n\n<p>\u2794 <strong>Informationen: Cloud for Retail:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/industry\/retail\/overview-smart-store-analytics?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Store Analytics &#8211; Documentation<\/a>, <a href=\"https:\/\/learn.microsoft.com\/en-us\/industry\/retail\/overview-store-operations-assist?toc=%2Findustry%2Fretail%2Ftoc.json&amp;bc=%2Findustry%2Fbreadcrumb%2Ftoc.json&amp;WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Store Operations Assist &#8211; Documentation<\/a>, <strong>Webinar<\/strong>: <a href=\"https:\/\/mktoevents.com\/Microsoft+Event\/379772\/157-GQE-382?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Drive resilience with Microsoft Cloud for Retail<\/a>, <strong>Blogposts:<\/strong> <a href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2023\/01\/10\/resilient-retail\/?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Resilient Retail &#8211; Microsoft Industry Blogs<\/a>, <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/blog\/2023\/01\/10\/how-microsoft-teams-empowers-your-retail-workers-to-do-more-with-less\/?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">How Microsoft Teams empowers your retail workers to do more with less | Microsoft 365 Blog<\/a>, <a href=\"https:\/\/cloudblogs.microsoft.com\/dynamics365\/bdm\/2023\/01\/10\/transform-retail-customer-experiences-with-the-microsoft-customer-experience-platform\/?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Transform retail customer experience &#8211; Microsoft Dynamics 365 Blog<\/a>, <a href=\"https:\/\/cloudblogs.microsoft.com\/dynamics365\/bdm\/2023\/01\/17\/the-microsoft-supply-chain-platform-enables-resiliency-for-retailers\/?WT.mc_id=AID3053945_EML_8233826\" target=\"_blank\" rel=\"noreferrer noopener\">Enable retail supply chain resilience &#8211; Microsoft Dynamics 365 Blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vor rund einer Woche fand die NRF Retail\u2019s Big Show des amerikanischen Handelsverbandes NRF statt. Das Flagship Event f\u00fcr die Handelsbranche der Microsoft Corporation lockte nach 3 Jahren Pause rund 30.000 internationale H\u00e4ndler*innen nach New York City. Die Microsoft Cloud for Retail diente als Baseline aller Showcases auf dem Stand mit dem Fokus auf der<\/p>\n","protected":false},"author":678,"featured_media":60925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[202,1215],"post_tag":[577,829,1074],"content-type":[226],"coauthors":[89],"class_list":["post-60924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-konsumgueter","tag-azure","tag-microsoft-365","tag-supply-chain","content-type-veranstaltung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft auf der NRF 2023 in New York City \u2013 ein R\u00fcckblick - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"Das Flagship Event f\u00fcr die Handelsbranche der Microsoft 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