{"id":6604,"date":"2019-03-19T15:23:13","date_gmt":"2019-03-19T13:23:13","guid":{"rendered":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/?p=6604"},"modified":"2019-08-09T13:36:04","modified_gmt":"2019-08-09T11:36:04","slug":"nielsen-und-microsoft-kooperieren","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2019\/03\/19\/nielsen-und-microsoft-kooperieren\/","title":{"rendered":"Nielsen und Microsoft kooperieren"},"content":{"rendered":"<p>Im Rahmen der Partnerschaft zwischen Microsoft und Nielsen sollen mithilfe von k\u00fcnstlicher Intelligenz Trends im Konsumverhalten schneller erkannt und f\u00fcr H\u00e4ndler und Hersteller nutzbar gemacht werden. Die strategische Allianz wurde zwischen Nielsen Connect und dem Cloud-Dienst Microsoft Azure geschlossen. Die Kooperation sieht vor, dass Nielsen Connect eine Open Data-Anwendung f\u00fcr Konsumg\u00fcterhersteller und H\u00e4ndler entwickelt auf Basis der Microsoft Azure Cloud Plattform. Mit dem neuen Tool soll es f\u00fcr H\u00e4ndler und Hersteller leichter m\u00f6glich werden, fr\u00fchzeitig aufkommende Trends zu erkennen und Leistungsl\u00fccken zu identifizieren. Damit k\u00f6nnten Unternehmen schneller auf Wachstumschancen reagieren. John Tavolieri, Chief Technology &amp; Operations Officer von Nielsen, kommentierte die Kooperation: &#8220;Wir helfen dem Einzelhandel dabei, seinen Ansatz f\u00fcr Daten zu \u00fcberdenken, indem er ein wirklich offenes und globales Umfeld f\u00fcr die Zusammenarbeit schafft und Unternehmen dazu ermutigt, sich \u00fcber das reine Datenmanagement hinaus zu entwickeln.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5815\" title=\"Nielsen und Microsoft kooperieren\" src=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/nielsen-und-microsoft-kooperieren_800x450.jpg\" width=\"800\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mehr Informationen zu <a href=\"http:\/\/enterprise.microsoft.com\/de-de\/industries\/retail-and-consumer-goods\/\">Microsoft im Handel und der Konsumg\u00fcterbranche<\/a> und den Kontakt zur Autorin finden Sie <a href=\"https:\/\/www.linkedin.com\/pulse\/nielsen-und-microsoft-kooperieren-xenia-giese\/\">hier<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Unser <strong>Retail and Consumer Goods Innovations Newsletter <\/strong>bringt Ihnen regelm\u00e4\u00dfig die wichtigsten Neuerungen aus dieser spannenden Branche direkt in Ihr Postfach. <strong><a href=\"https:\/\/nam06.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fprofile.microsoft.com%2FRegSysProfileCenter%2Fwizardnp.aspx%3Fwizid%3Debebbc81-4452-4e4e-97b7-b33f7fc777b1%26lcid%3D1031&amp;data=02%7C01%7Cv-dowulk%40microsoft.com%7Caefaacc07e604db1e09908d715ae6b50%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C637001711172773849&amp;sdata=LeKbZYZmyu42kfk0tRwfhLA4BhovM5%2FSxOqOYjdlQ4E%3D&amp;reserved=0\">Melden Sie sich jetzt hier an<\/a><\/strong> und verpassen Sie keine News mehr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Rahmen der Partnerschaft zwischen Microsoft und Nielsen sollen mithilfe von k\u00fcnstlicher Intelligenz Trends im Konsumverhalten schneller erkannt und f\u00fcr H\u00e4ndler und Hersteller nutzbar gemacht werden. <\/p>\n","protected":false},"author":127,"featured_media":6607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[202],"post_tag":[],"content-type":[232,241],"coauthors":[89],"class_list":["post-6604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-kundenreferenz","content-type-kuenstliche-intelligenz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen und Microsoft kooperieren - Microsoft Branchenblogs<\/title>\n<meta name=\"description\" content=\"Im Rahmen der Partnerschaft zwischen Microsoft und Nielsen sollen mithilfe von k\u00fcnstlicher Intelligenz Trends im Konsumverhalten schneller erkannt werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2019\/03\/19\/nielsen-und-microsoft-kooperieren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen und Microsoft kooperieren - Microsoft Branchenblogs\" \/>\n<meta property=\"og:description\" content=\"Im Rahmen der Partnerschaft zwischen Microsoft und Nielsen sollen mithilfe von k\u00fcnstlicher Intelligenz Trends im Konsumverhalten schneller erkannt werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/de-de\/industry\/blog\/retail\/2019\/03\/19\/nielsen-und-microsoft-kooperieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Branchenblogs\" \/>\n<meta property=\"article:publisher\" 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