Sick of his dead end, white bread, corporate career and disgusted with the empty consumer culture of his generation, a confused young man serendipitously meets Tyler Durden. Together they create a new club where young men come to relieve their frustrations by beating each other to a pulp. Two rules govern the club: no more than two men per fight and no one is to mention fight club to any outsiders. Reverse-psychology proves it's power, as the latter rule instantaneously spreads the news of fight club throughout the underworld sub-culture.  Tyler Durden, the ringleader, quickly becomes a cult hero of epic proportions, a new messiah for a dead generation. Meanwhile, Jack manages to get involved in a twisted love triangle with Tyler and a girl named Marla, who is also at odds with reality.