AI for Retail: Empower Customers with AI Assistants

Outcomes

Drive real results in retail

Elevate shopping experiences with AI-powered conversational commerce, providing shoppers convenient and delightful interactions. Deliver personalized recommendations to improve conversion rates, basket sizes, and engagement. Relevant for CMOs, Chief Merchandising Officers, and Chief Digital Officers.

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Increase conversion rates

Drive more sales with personalized conversations and recommendations—turning browsers into buyers.

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Encourage larger basket sizes

Suggest complementary products and exclusive offers, encouraging shoppers to add more to their carts.

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Improve your site engagements metrics

Provide personalized support to increase session times, minimize bounce rates, and encourage repeat visits.

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Reduce return rates

Help customers choose smarter with more product detail and tailored suggestions, resulting in fewer returns.

Solutions

Find the right AI approach for your organization

Buy, extend, build, or partner to achieve transformative AI benefits.

Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.

Extend and customize

Microsoft Copilot Studio

Build and customize AI agents to extend the capabilities of Microsoft 365 Copilot.

Build your own solutions

Microsoft Foundry

Design, customize, and manage AI apps and agents at scale.

Find partner solutions

Microsoft Marketplace

Power your AI transformation with AI solutions from industry leading partners.

Get the guide to AI solutions

CUSTOMER STORIES

Discover how organizations are using AI for retail

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“Without Azure AI prompt flow, we would have been forced to invest in quite significant custom engineering to deliver a solution.“

Papinder Dosanjh, Head of Data Science & Machine Learning, ASOS

RESOURCES

Take the next step in your AI journey

Microsoft for Retail

Connect your customers, your people, and your data.

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Microsoft Scenario Library

Transform scenarios across your organization with AI.

Explore scenarios

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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.

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