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Linda Shi
Published 

Three ways innovators change minds and markets 

A disruptive technology’s inherent magic is in the way it maneuvers through the market to emerge mainstream. Initially entering on scene, it first forms in a niche: a lower segment of the market that’s too expensive or sophisticated for the masses.
Published 

3 Ways innovators change minds and markets 

A disruptive technology’s inherent magic is in the way it maneuvers through the market to emerge mainstream. Initially entering on scene, it first forms in a niche: a lower segment of the market that’s too expensive or sophisticated for the masses.