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ShiSh Shridhar articles

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ShiSh Shridhar
Global Industry Director, Retail Solutions, Microsoft
Published 

The 3 stages of IOT: The path to personalized shopping 

In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. And retailers are recognizing the need to get personal.