Drilling for new business value: how innovative oil and gas companies are using big data to outmaneuver the competition
By using big data to gain new insights, oil and gas companies can create enhanced business value that improves the bottom line and leads to true competitive advantage. The oil and gas industry is experiencing rapid market, competitive, and regulatory change. Faced with the unending search for natural resources and the fluctuating global demand marked by pricing volatility, firms need every bit of insight they can produce.