Selling luxury cars in a mall?
How Infiniti retail group UK is offering customers a whole new experience
In the battle for market share, the customer experience can set brands apart from the competition. To increase their competitiveness, retailers and brands are testing new business models and rolling out new technologies and services to drive customer experiences that are personal, seamless and differentiated.
Infiniti retail group UK is one such brand that is leading the charge in modernizing retail, creating a whole new way to sell cars and a unique customer experience.
To do that, in dense cities like London, they’ve moved from a traditional car buying lot to a new, convenient retail environment in luxury shopping malls. And to help bring the Infiniti experience and service even closer to its customers, they are bringing the Surface 3 along for the ride.
Literally.
The Surface 3 is helping navigate the sales process at every step along the way, from the time the customer steps into the showroom, to showcasing the car inside the retail space and through the test drive.
As Andrew Furneaux, manager for Infiniti Retail says in this video, “I see the future of retail in taking the service to the customer and the Surface 3 really enables us to deliver that.”
You can read this Microsoft Surface Blog post to learn more about how Infiniti has been able to put the customer in the driver’s seat and revolutionize how people buy cars in the UK.
LinkedIn: Rebecca Needham
Twitter: @ReNeedham
