Getting closer to your customers — Retail & CG Highlights: June Edition
Engaging consumers during the shopping experience is essential for today’s retailers and consumer goods manufacturers.
Learn how Microsoft uses ads to create a more customized online experience tailored for you. About our ads
Digital disruption is taking over the retail industry, and it’s time to sink or swim. With the largest mall available in their pockets, customers have become more informed when it comes to when and where to shop.
Engaging consumers during the shopping experience is essential for today’s retailers and consumer goods manufacturers.
The two-day event featured some notable industry speakers and an exhibit hall where nearly 2000 attendees visited with wide range of suppliers that focus on the Retail vertical. This year Microsoft returned to the event with a renewed focus on how we enable “The Customer Journey”.
Today’s advancements in sensors, mobility, devices, connectivity, and data insights have created a powerful combination that can unlock business value, drive innovation, and transform guest experiences.
It could not be more critical for retailers to bridge the gap between digital and their bricks-and-mortar stores than it is today, says Xomni CEO Chad Brown. “When you think about what the store does for the online channel, and vice versa, it should be about creating a sense of continuity,” he explains. “Bring those channels together and you truly maximize your return on investment, and satisfy the customer.”
In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. And retailers are recognizing the need to get personal.
In today’s fiercely competitive consumer goods (CG) marketplace, CG companies want to get closer to their customers and innovate. At the center of this quest is data.
The Microsoft Business Analytics Accelerator for Telecommunications is a TM Forum Frameworx conformant pre-packaged business analytics solution for the telecommunications industry.
Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done.
We predicted in January that 2015 would bring incredible change and innovation in the retail industry—especially around how retailers interact with their customers including modern POS devices.
How Microsoft changed its approach to security to protect an increasingly mobile workforce. Today’s modern workplace is changing and Microsoft is no exception. Our employees collaborate around the world from almost any location; our people have a robust lives and fully embrace the work-from-anywhere philosophy. Accordingly, the Microsoft IT organization has had to make a
[inlinevideo header=”Cybersecurity & Privacy: Managing enterprise risk” description=”” videoimage=”http://az370354.vo.msecnd.net/wordpress/2015/12/11.jpg” video=”http://az370354.vo.msecnd.net/videos/Enterprise_Perspectives-Security_and_Privacy_In_the_Cloud.mp4″] Today, security and privacy are no longer just IT issues. As many high-profile security breaches have recently taught us, the implications of a security incident can reach far beyond the costs to eliminate the problem. These issues can damage the trust you have earned from
Microsoft participated in the National Retail Federation Big Show in New York, where we showed what the future of retail will look like and highlighted how customers like GameStop and Hardee’s are creating better shopping experiences through the use of technology.