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Digital disruption is taking over the retail industry, and it’s time to sink or swim. With the largest mall available in their pockets, customers have become more informed when it comes to when and where to shop.
New POS devices provide a more personalized and secure shopping experience, allowing retailers to be mobile or stationary at the POS, make tailored offers to customers while they’re checking out, and meet new security requirements.
One of the challenges in retail is to create an in-store experience that engages customers in unique ways, entices them to come in to stores, and keep them coming back. Creating those connections creates better experiences and ultimately increases sales.
Retailers need to ask whether or not these latest marketing innovations are addressing what they really need.
Learn how several global retail brands are improving engagement with their customers to help grow sales, increase customer satisfaction and bring more efficiency to their business processes.
At Microsoft, we believe this will be the year when modern shopping experiences come to life. Where retailers create instant, personalized experiences for shoppers on their smartphone, online and in stores.
Over the past 12 months, the internet of things (IoT) has taken center stage for businesses in every industry, and retail is no exception. Retailers are starting with their own things – their existing data, devices and services – and transforming everything from the supply chain through to the customer experience. And by doing so, they’re opening up new revenue streams and realizing greater business impact.
A seamless customer experience is crucial in retail. Today, retail stores are full of diverse technologies waiting for consumers to access them.
Speak provides its readers with a quarterly digest of features, commentary and case studies focusing on the role of Microsoft technology in the retail, hospitality and consumer industries.
According to Accor’s Marc Champsaur, the world is changing very quickly – and so is the hospitality industry. To keep up, he says, the hotel group needs to be more agile, and enable its employees to be the same. Mobility is a cornerstone in transforming the business, and one priority is to easily allow employees to use solutions and apps, wherever they are in the world and on any device.
Dixons Retail is one of Europe’s largest specialist electrical retailing and services companies. Its brands include Currys and PC World in the UK and Ireland, as well as many others across Europe.
s the mobility and device revolution motivating or debilitating retailers in their quest to win consumer mindshare and walletshare? 2014 EKN analysis (n=131 retailers) reveals that on an average less than a third of retailers use some form of mobility and inter-operable devices that support sales, service and operations today.
