{"id":224,"date":"2014-07-01T05:23:06","date_gmt":"2014-07-01T05:23:06","guid":{"rendered":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/industry\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/"},"modified":"2014-07-01T05:23:06","modified_gmt":"2014-07-01T05:23:06","slug":"age-diversity-in-the-millennial-marketing-mystery","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/","title":{"rendered":"The millennial marketing mystery"},"content":{"rendered":"

How to market to the most diverse generation since the 1960\u2019s.<\/strong><\/p>\n

\"millenial_marketing\"<\/p>\n

The millennials (the age group born during the 1980\u2019s and early 1990\u2019s and sometimes referred to colloquially as Generation Y) are a mystery to many in the workforce. It\u2019s a classic struggle: as each age group matures, the rift between the seasoned workers and those entering the workplace seems to yawn like a chasm. A few major publications like Forbes<\/a> are writing about the struggles of the millennial workforce\u2014and why shouldn\u2019t they? It\u2019s a generation that will reach 86 million workers by 2020, representing the largest portion of the workforce that is just entering offices worldwide\u2014and many companies don\u2019t know how to attract or retain this unique and tech-savvy group. On a personal note, I have found their presence in the meeting room remarkably innovative and fresh.<\/p>\n

It\u2019s in your best interest to learn as much as possible about millennials and resist the impulse to judge them overly harshly as too individualistic or drastic; they think profoundly differently, and have grown up using social media and mobile technology as an integrated part of everyday life. So of course they will see technology in a radically dissimilar way to other generations. More importantly, there might be things you are doing that are chasing away the millennials in droves\u2014like not enabling a mobile workforce, or refusing an integrated BYOD\/CYOD strategy for your enterprise. And if you\u2019re chasing away tomorrow\u2019s leaders, then where will they go once they leave your office? Chances are, someone who will value their input and uniqueness. The real question is, why wouldn\u2019t you want millennials influencing your technology strategy?<\/p>\n

The millennials aren\u2019t just a mystery to solve within the workplace; because companies don\u2019t know how to recruit or retain this generation, even more companies don\u2019t know how to market to them. If you want a customer under 35\u2014those 86 million workers who will have salaries to spend and perspectives on your products that are already spreading virally\u2014then you need to know where they are and how to reach them.<\/p>\n

Here\u2019s a place to start.<\/p>\n

\"millenial_marketing3\"<\/p>\n

Download the full infographic<\/a><\/p>\n

Read the full brief<\/a> on the millennial workforce<\/p>\n","protected":false},"excerpt":{"rendered":"

How to market to the most diverse generation since the 1960\u2019s. The millennials (the age group born during the 1980\u2019s and early 1990\u2019s and sometimes referred to colloquially as Generation Y) are a mystery to many in the workforce. It\u2019s a classic struggle: as each age group matures, the rift between the seasoned workers and<\/p>\n","protected":false},"author":223,"featured_media":1104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1],"post_tag":[],"content-type":[],"coauthors":[50],"class_list":["post-224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe millennial marketing mystery - Microsoft Industry Blogs - Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The millennial marketing mystery - Microsoft Industry Blogs - Canada\" \/>\n<meta property=\"og:description\" content=\"How to market to the most diverse generation since the 1960\u2019s. The millennials (the age group born during the 1980\u2019s and early 1990\u2019s and sometimes referred to colloquially as Generation Y) are a mystery to many in the workforce. It\u2019s a classic struggle: as each age group matures, the rift between the seasoned workers and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs - Canada\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-01T05:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeff Marcoux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Marcoux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/author\/jeff-marcoux\/\",\"@type\":\"Person\",\"@name\":\"Jeff Marcoux\"}],\"headline\":\"The millennial marketing mystery\",\"datePublished\":\"2014-07-01T05:23:06+00:00\",\"dateModified\":\"2014-07-01T05:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\",\"name\":\"The millennial marketing mystery - Microsoft Industry Blogs - Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png\",\"datePublished\":\"2014-07-01T05:23:06+00:00\",\"dateModified\":\"2014-07-01T05:23:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png\",\"width\":290,\"height\":125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The millennial marketing mystery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs - Canada\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs - Canada\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs - Canada\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The millennial marketing mystery - Microsoft Industry Blogs - Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/","og_locale":"en_US","og_type":"article","og_title":"The millennial marketing mystery - Microsoft Industry Blogs - Canada","og_description":"How to market to the most diverse generation since the 1960\u2019s. The millennials (the age group born during the 1980\u2019s and early 1990\u2019s and sometimes referred to colloquially as Generation Y) are a mystery to many in the workforce. It\u2019s a classic struggle: as each age group matures, the rift between the seasoned workers and","og_url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/","og_site_name":"Microsoft Industry Blogs - Canada","article_published_time":"2014-07-01T05:23:06+00:00","og_image":[{"width":290,"height":125,"url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png","type":"image\/png"}],"author":"Jeff Marcoux","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeff Marcoux","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/author\/jeff-marcoux\/","@type":"Person","@name":"Jeff Marcoux"}],"headline":"The millennial marketing mystery","datePublished":"2014-07-01T05:23:06+00:00","dateModified":"2014-07-01T05:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/"},"wordCount":377,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/","name":"The millennial marketing mystery - Microsoft Industry Blogs - Canada","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png","datePublished":"2014-07-01T05:23:06+00:00","dateModified":"2014-07-01T05:23:06+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png","contentUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/12\/grid_millenial_marketing.png","width":290,"height":125},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/uncategorized\/2014\/07\/01\/age-diversity-in-the-millennial-marketing-mystery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"The millennial marketing mystery"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/","name":"Microsoft Industry Blogs - Canada","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization","name":"Microsoft Industry Blogs - Canada","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs - Canada"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts\/224"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/users\/223"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/media\/1104"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=224"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=224"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}