{"id":266,"date":"2015-05-22T00:00:31","date_gmt":"2015-05-22T00:00:31","guid":{"rendered":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/industry\/2015\/05\/22\/cloud-powered-user-experiences\/"},"modified":"2015-05-22T00:00:31","modified_gmt":"2015-05-22T00:00:31","slug":"cloud-powered-user-experiences","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/retail\/2015\/05\/22\/cloud-powered-user-experiences\/","title":{"rendered":"Cloud-powered user experiences"},"content":{"rendered":"
\n
05.22.2015 OnWindows: Issue 2, Spring 2015<\/a><\/div>\n<\/div>\n
The Spring 2015 issue of OnWindows is out now, providing you with everything you need to know about enterprise technology on the Microsoft Windows platform.<\/span><\/em><\/div>\n

\"\"<\/p>\n

It could not be more critical for retailers to bridge the gap between digital and their bricks-and-mortar stores than it is today, says Xomni CEO Chad Brown. \u201cWhen you think about what the store does for the online channel, and vice versa, it should be about creating a sense of continuity,\u201d he explains. \u201cBring those channels together and you truly maximize your return on investment, and satisfy the customer.\u201d<\/p>\n

Xomni \u2013 a company whose name stands for \u2018Experience Omni-channel\u2019 \u2013 is achieving this vision through a cloud-based omni-channel experience enablement platform. The company caters for creative interactive agencies who want to leverage the Xomni Cloud to gain access to retailers\u2019 existing systems, add new data sources (think IoT), orchestrate the data and leverage a consistent API to develop applications. Xomni Cloud also incorporates retail-specific functionality that makes building visually rich concierge, assisted selling and self-service applications easy.<\/p>\n

\u201cThe idea of using a cloud platform to develop applications isn\u2019t new,\u201d says Brown. \u201cHowever, we are not talking about one-size-fits-all applications. The Xomni model is unfettered UX and scenario development that enables contextual and personalized experiences without compromising massive scale. If our channel partners can dream it, they should be able to build it.\u201d<\/p>\n

This March, Xomni launched the third generation of its cloud platform, complete with significant scalability enhancements. \u201cWe base our performance requirements on what a retailer might experience during peak shopping days,\u201d says Daron Yondem, CTO of Xomni. \u201cFor example, a tier-one retailer\u2019s requirements include 60 queries per second and 11 gigabytes of data. With the release of Xomni Cloud v3 we can scale well beyond the industry\u2019s current need.\u201d<\/p>\n

Cost effective and quick to implement, the solution incorporates a blend of typical retail functionality along with some novel capability designed to accelerate innovation.<\/p>\n

One such feature is OmniPlay. Highlighted in a recent GameStop win (see Next-generation store<\/a>), OmniPlay allows individual assets, product views or the customer presence to be passed from one device to another, assuming certain rules are met (geofence, beacon location or device capability). In this implementation, video content can be initiated from a consumer or associate device and sent to a 4K display in store, significantly increasing the ROI of a passive digital sign by making it interactive.<\/p>\n

The GameStop experience is a compelling one, however, as Brown notes, one challenge that Xomni faces is the perception of complexity. \u201cThe term omni-channel inspires thoughts of user-centric, integrated, immersive and, by connection, complicated experiences,\u201d he says. \u201cFirst, Xomni makes integration with existing systems easy; second, although Xomni provides a seemingly endless list of features and supported scenarios, no one said you must use them all in one application! We encourage the use of what we call \u2018micro experiences\u2019 to engage customers in a meaningful but simplistic way. From there, you can encourage a deeper engagement.\u201d<\/p>\n

With the launch of Xomni Cloud v3, all the tools are there to build deep \u2018macro experiences\u2019 and more pointed \u2018micro experiences.\u2019 Version 3.1, which is targeted for a June release, will build on this thanks to the adoption of API Management \u2013 a new feature of Microsoft Azure.<\/p>\n

\u201cAPIs bring innovation and agility, and at the same time drive a lot of data that can and should be used to improve user experience,\u201d says Evgeny Popov, principal program manager at Microsoft. \u201cThat is why we teamed up with Xomni to deliver a powerful end-to-end retail platform.\u201d<\/p>\n

\u201cReally, Xomni Cloud v3.1 should be called v4 as we consider it to be a major release,\u201d adds Brown. \u201cIt\u2019s significant for many reasons, but primarily because it will allow us to easily incorporate super innovative third-party technology partners such as My Style Genie.\u201d<\/p>\n

A new Xomni Technology Partner, My Style Genie is an expert in dynamic recommendations and has technology capable of putting together coordinating products that are highly relevant based on personal style, preferences, use, or even margin.<\/p>\n

\u201cThrough this partnership, retailers are able to provide the high-touch personalized service of days gone by in store, mobile, outbound or online,\u201d says Laura Khoury, CEO at My Style Genie. \u201cOur web service enables retailers to serve shoppers as a trusted personal assistant to help them find the best products for them, and suggest complete ensembles tailored to their objectives and style. The result is a win-win experience \u2013 customers are delighted with the personal service they receive and retailers have increased basket size and customer loyalty.\u201d<\/p>\n

Behind the Xomni-My Style Genie integration is thebigspace, a specialist in retail consumer engagement and connected experiences.<\/p>\n

\u201cOur Omni-Channel Style Guide application needed the power, speed and flexibility of Xomni and the dynamic integrated analytics of the MSG recommendation engine to quickly analyze data,\u201d says founding director Dick Lockard. \u201cWorking together, we\u2019ll be able to optimize the customer\u2019s buying decision and create highly targeted and relevant connections while maximizing profit for retailers.\u201d<\/p>\n

Of course, as Brown knows all too well, the future of retail is always evolving. \u201cThe question is, what\u2019s next?\u201d he says. \u201cIf anyone tries to tell you definitively what the future of retail engagement is, they\u2019re making it up. No one knows! This is why flexibility is core to our platform. We\u2019ll involve the best partners, give them the utmost flexibility and see what great things happen!<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

It could not be more critical for retailers to bridge the gap between digital and their bricks-and-mortar stores than it is today, says Xomni CEO Chad Brown. \u201cWhen you think about what the store does for the online channel, and vice versa, it should be about creating a sense of continuity,\u201d he explains. \u201cBring those channels together and you truly maximize your return on investment, and satisfy the customer.\u201d<\/p>\n","protected":false},"author":223,"featured_media":1206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[220],"post_tag":[],"content-type":[],"coauthors":[23],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"\nCloud-powered user experiences - Microsoft Industry Blogs - Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/retail\/2015\/05\/22\/cloud-powered-user-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloud-powered user experiences - 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