{"id":281,"date":"2015-07-08T16:08:35","date_gmt":"2015-07-08T16:08:35","guid":{"rendered":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/industry\/2015\/07\/08\/intelligent-engagement\/"},"modified":"2018-09-20T20:05:12","modified_gmt":"2018-09-20T20:05:12","slug":"intelligent-engagement","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/","title":{"rendered":"Intelligent engagement"},"content":{"rendered":"<style>\n\/* temp style *\/<br \/>\narticle.articles .entry-content figure {<br \/>\n    max-width: 100%;<br \/>\n    margin-bottom: calc(26px - 0.375em);<br \/>\n}<br \/>\n<\/style>\n<p><em>Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations<\/em><\/p>\n<figure id=\"attachment_196901\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-196901 size-full\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/23\/2018\/09\/intelligent-engagement-01.jpg\" alt=\"2 men talking in a manufacturing facility\" width=\"876\" height=\"506\" \/><figcaption class=\"wp-caption-text\">Dynamics CRM user templates help facilitate a connected marketing, sales and service environment<\/figcaption><\/figure>\n<p>The manufacturing industry has always embraced change. Examples of this include Henry Ford driving the introduction of the assembly line to automobile manufacturing, World War II revolutionising the process of large-scale production, and the Japanese manufacturing engines embracing Edward Deming\u2019s thoughts on total quality management. It\u2019s a certainty that manufacturers will seek continuous improvement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-196911 size-full\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/23\/2018\/09\/intelligent-engagement-02.jpg\" alt=\"2 men using a tablet in a manufacturing facility\" width=\"489\" height=\"312\" \/><\/p>\n<p>Historically, though, the mantra for manufacturers has been to focus simply on driving efficiency and effectiveness within production operations. The basic belief has been that the only lever a manufacturer could pull to determine how effective they could be was based on how low they could get production and operational costs. This approach is very closed in its scope. It assumes that the best a manufacturer can ever be \u2013 the most success they can hope to achieve \u2013 is dependent solely on how well they manufacture and deliver products to customers.<\/p>\n<p>In today\u2019s customer-centric environment, manufacturers need to look outside the four walls of their organisation and begin to focus on the external marketplace itself. They are collaborating extensively with their customers and are adopting more collaborative supplier and customer-oriented business models. These manufacturers know they must put more effort into actually engaging in the marketplace where their products are judged and where the customer determines the winners and losers. They prioritise working more effectively in all aspects of their business and not just in the production and distribution areas.<\/p>\n<p>It\u2019s a new paradigm for manufacturing. By focusing on how well internal departments collaborate within their own organisations \u2013 specifically in the sales, marketing and service departments \u2013 these manufacturers are, in turn, able to engage even more closely with their customers, improve profitability, develop much closer ties with the marketplace and are top of mind in the battles for customer mindshare.<\/p>\n<p>Technology and tools are now available that give manufacturers deeper levels of insight to become socially and digitally engaged with consumers and foster more intelligent and robust decision-making. Using a Microsoft Dynamics solution, manufacturers have the ability to communicate directly with customers in places and in formats of their preference. Companies can now find out what customers want and need. They can even monitor what customer sentiment is on their overall performance in the marketplace.<\/p>\n<p>With Microsoft Dynamics CRM and our Industry Sales Accelerators for Manufacturing, we offer Dynamics CRM user templates that will help facilitate a connected marketing, sales and service environment. Manufacturers can now share information between departments and make intelligent decisions more easily than ever before.<\/p>\n<p>Microsoft partners like ITVT Group in Germany also see the need for a more focused customer engagement model for manufacturers. ITVT sees compelling shopping experiences, individual support and a personal touch with every interaction as the way to be more productive and efficient. The ITVT solution is built on Microsoft Dynamics CRM 2015 and offers enhanced sales dashboards and reports, integratedmarketing management, and flexible service functionality that allows field technicians a consistent mobile work environment on the device of their choice. Delivering customer and user value, it integrates collaborative processes fromweb portals via CRM and seamless ERP integration.<\/p>\n<p>\u201cReal-time information and intelligent customer, partner and machine\/plant integration helps manufacturing companies deliver an outstanding experience to their business partners,\u201d says Patrick Kreuzer, CEO of ITVT. \u201cThe ITVT CRM Industry Solution supports the business and delivers the agility needed in today\u2019s highly competitive markets.\u201d<\/p>\n<p>While reactive decision making is important, the end goal is to achieve an environment where proactive decision-making occurs. The internet of things (IoT) has opened up the door to connectivity in a whole new light, where sensors built into products will automatically provide data in real time. Imagine a situation where a manufacturer can see how a product is being used and the actual performance metrics associated with that usage. This data allows manufacturers to determine if products are over-engineered or if there is a need for product enhancements. It also allows for immediate notification of issues in the field and the opportunity for proactive service engagements with enhanced customer service and potential upselling to customers.<\/p>\n<p>Whether you choose to leverage the Manufacturing Industry Templates for Dynamics CRM or a solution like the one from ITVT, manufacturers now have the opportunity to get closer to customers than ever before. UsingMicrosoft, no longer are you limited to information provided to you by a third-party distribution channel on market activities. Now, you have a direct one-to-one relationship with the end-users of your products. You can effectively manage and monitor return on investment on marketing campaigns while tracking customer sentiment and feedback through social media.This holistic view of the customer engagement journey leads manufacturers to a marketplace where customer views get shared, issues get resolved, and expectations are exceeded. By intelligently engaging with customers, manufacturers can now truly delight their customers.<\/p>\n<p><em>Bill Moffett is senior global industry manager for manufacturing at Microsoft Business Solutions<\/em><\/p>\n<p><a href=\"http:\/\/digital.onwindows.com\/onwindows\/2015\/summer\/#92\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-189926 size-medium\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/23\/2018\/09\/OnWindows-logo-RGBV11-300x100-3.png\" alt=\"OnWindows\" width=\"300\" height=\"100\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The manufacturing industry has always embraced change. Examples of this include Henry Ford driving the introduction of the assembly line to automobile manufacturing,<\/p>\n","protected":false},"author":223,"featured_media":1185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[221],"post_tag":[],"content-type":[],"coauthors":[91],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelligent engagement - Microsoft Industry Blogs - Canada<\/title>\n<meta name=\"description\" content=\"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligent engagement - Microsoft Industry Blogs - Canada\" \/>\n<meta property=\"og:description\" content=\"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs - Canada\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-08T16:08:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-20T20:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Moffett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Moffett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/author\/bill-moffett\/\",\"@type\":\"Person\",\"@name\":\"Bill Moffett\"}],\"headline\":\"Intelligent engagement\",\"datePublished\":\"2015-07-08T16:08:35+00:00\",\"dateModified\":\"2018-09-20T20:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\"},\"wordCount\":857,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg\",\"articleSection\":[\"Manufacturing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\",\"name\":\"Intelligent engagement - Microsoft Industry Blogs - Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg\",\"datePublished\":\"2015-07-08T16:08:35+00:00\",\"dateModified\":\"2018-09-20T20:05:12+00:00\",\"description\":\"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg\",\"width\":290,\"height\":125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intelligent engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs - Canada\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs - Canada\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs - Canada\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intelligent engagement - Microsoft Industry Blogs - Canada","description":"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Intelligent engagement - Microsoft Industry Blogs - Canada","og_description":"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations","og_url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/","og_site_name":"Microsoft Industry Blogs - Canada","article_published_time":"2015-07-08T16:08:35+00:00","article_modified_time":"2018-09-20T20:05:12+00:00","og_image":[{"width":290,"height":125,"url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg","type":"image\/jpeg"}],"author":"Bill Moffett","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bill Moffett","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/author\/bill-moffett\/","@type":"Person","@name":"Bill Moffett"}],"headline":"Intelligent engagement","datePublished":"2015-07-08T16:08:35+00:00","dateModified":"2018-09-20T20:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/"},"wordCount":857,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg","articleSection":["Manufacturing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/","name":"Intelligent engagement - Microsoft Industry Blogs - Canada","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg","datePublished":"2015-07-08T16:08:35+00:00","dateModified":"2018-09-20T20:05:12+00:00","description":"Manufacturers are moving away from the product-centric models of the past and are now seeking new ways to connect with their customers, understand their needs and deliver products that exceed expectations","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2015\/10\/engagement-feature.jpg","width":290,"height":125},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/manufacturing\/2015\/07\/08\/intelligent-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"Intelligent engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/","name":"Microsoft Industry Blogs - Canada","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#organization","name":"Microsoft Industry Blogs - Canada","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-content\/uploads\/sites\/23\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs - Canada"},"image":{"@id":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts\/281"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/users\/223"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=281"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=281"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}