{"id":429,"date":"2016-03-07T21:52:51","date_gmt":"2016-03-07T21:52:51","guid":{"rendered":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/industry\/2016\/03\/07\/making-the-store-more-compelling\/"},"modified":"2016-03-07T21:52:51","modified_gmt":"2016-03-07T21:52:51","slug":"making-the-store-more-compelling","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-ca\/industry\/blog\/retail\/2016\/03\/07\/making-the-store-more-compelling\/","title":{"rendered":"Making the store more compelling"},"content":{"rendered":"

OnWindows Issue 5: Winter 2015<\/a><\/p>\n

Powerful analytical data is becoming vital to retailers worldwide<\/strong><\/p>\n

We hear from AVA Retail\u2019s Atul Hirpara about how sensors, depth-sensing cameras and more can provide the in-store analytics retailers need to transform the shopping experience.<\/p>\n

Understanding customers and how to cater to their needs is key to retail success, particularly in an age where fewer people are visiting high-street stores.<\/p>\n

\u201cOnline shopping sources have put a lot of competitive pressure on traditional retailers recently, so many are looking for ways to make the in-store experience more compelling,\u201d says Atul Hirpara, executive at AVA Retail. \u201cToday\u2019s shoppers are incredibly web-savvy. Roughly half of Western consumers use smartphones to check prices while in store, so it\u2019s more important than ever to engage with customers both online and in the physical world.\u201d<\/p>\n

To make the in-store experience more engaging for customers and more productive for store associates, many retailers are implementing analytics and other data-driven technologies.<\/p>\n

\"Banking%20slide%203b_jpg\"<\/a>\u201cMost people wouldn\u2019t dream of launching an e-commerce site without deploying web analytics to track sales, page views and popular items, and AVA provides the interactive technology that retailers need to access the same data in their physical stores,\u201d comments Hirpara. \u201cOur solutions enable retailers to encourage in-store sales by sending real-time coupons to customers\u2019 smartphones via beacons or near field communications technology. We even offer interactive kiosks that allow shoppers to learn about products or video chat with a specialist.\u201d<\/p>\n

AVA\u2019s various infrared and proprietary sensors provide retailers with powerful analytical data about the number of people visiting a store, the aisles they visited, the routes they took and even the individual products they looked at.<\/p>\n

\u201cFor example, our technology can show a retailer that the highest footfall is recorded on Tuesday afternoons when it\u2019s raining, or that people frequently avoid a particular department,\u201d Hirpara explains. \u201cThis type of actionable intelligence, which can be viewed online via Microsoft Power BI, helps retailers become more efficient.\u201d<\/p>\n

AVA also offers interactive experiences for consumers that are built on internet of things technology, such as Smart Shelf. Built using sensors and AVA\u2019s digital content management system, Smart Shelf provides consumers with a better contextual and just-in-time content delivery platform.<\/p>\n

\u201cA retailer could use Smart Shelf to create a video advertisement for a new perfume that starts playing whenever a customer enters the fragrance section of a store, then as they pick up a sample, instantly triggers a display showing relevant content,\u201d says Hirpara.<\/p>\n

AVA\u2019s technology collects data about how often each product is picked up, how long consumers spend looking at it and its purchase history.<\/p>\n

\u201cThis makes the shopping experience fun and engaging for customers, and provides retailers with valuable analytics data about consumer behavior,\u201d enthuses Hirpara. \u201cIt sounds very complex, but with our software stack and Microsoft Azure, we\u2019re able to quickly build and deploy immersive experiences for retailers worldwide.\u201d<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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