PREMIER LEAGUE STORY COLLECTION
Modernizing the global game—and global business—with Microsoft
With agentic AI powering personalized fan experiences, the Premier League is making every connection meaningful.
Overview
Microsoft technology is driving gains for the world’s most-watched league
The Premier League is transforming its core infrastructure with Azure—boosting scalability, security, and agility while enabling faster innovation and seamless AI integration.
To power up collaboration, the league relies on Microsoft 365 productivity tools as an essential partner.
On the Premier League app, Microsoft is building community by personalizing experiences based on what fans want and how the season unfolds—creating an interactive connection with their favorite clubs and players.
To power up collaboration, the league relies on Microsoft 365 productivity tools as an essential partner.
On the Premier League app, Microsoft is building community by personalizing experiences based on what fans want and how the season unfolds—creating an interactive connection with their favorite clubs and players.
USE CASES
How AI and intelligent tools are breaking new ground for a decades-old business
Personalized journeys
Deepened fan engagement
Microsoft Foundry and agentic architecture enable intelligent, near real-time fan experiences.
Data analysis
Elevated moments with AI insights
Live insights powered by Azure enhance the second screen experience for fans watching at home.
Intelligent cloud adoption
Digital and business transformations
With Azure, the Premier League scales innovation securely across every corner of its business.
Modern work
Maximized efficiency with Microsoft 365
Premier League employees increase their productivity with modern tools like Microsoft 365 Copilot.
“This approach to personalisation is helping fans connect with the clubs, players, matches, and stories that matter most to them."
Chris Archer, Director of Digital Products & Technology, The Premier League
Tech meets top bins
Meet the squad of products behind the action
Microsoft Foundry
Design, customise, and manage AI apps and agents with APIs for all your needs.
Microsoft 365 Copilot
Elevate your work, not your effort, with an AI assistant in the apps you use every day.
Microsoft Teams
Streamline communications to meet, call, collaborate, and chat wherever work takes you.
Microsoft Dynamics 365
Adapt and innovate with intelligent CRM and ERP business applications.
Azure
Power growth with secure, scalable cloud solutions.
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