“Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.” …So said ancient Chinese philosopher Lao Tzu.
Good communication is the difference between a speech so stirring you can’t help but believe, and an article you skim-read just to get to the end. It’s the difference between leading people on a journey and leaving a room full of scratched heads and blank faces.