Skip to main content AI for business Use cases Consumer goods Digital sovereignty Education Overview Power and utilities Oil and gas Mining Overview Banking Capital markets Insurance Overview Defense and intelligence Transportation and urban infrastructure Public health and social services Public safety and justice Public finance Overview Providers Payors Life sciences Health solutions Overview Industrial transformation Media and entertainment Overview Automotive Travel and transportation Retail Telecommunications Microsoft 365 Copilot AI agents at work Agent 365 Security for AI Copilot Studio Microsoft Foundry Azure AI apps and agents Microsoft Marketplace Copilot+ PCs Microsoft Copilot Download the Copilot app Microsoft responsible AI Principles and approach Tools and practices Advancing sustainability Securing AI Data protection and privacy AI 101 AI learning hub Industry blog Microsoft Cloud blog Support for business Industry documentation

Chris Adams articles

Chris Adams headshot
Chris Adams
Business Lead, Dynamics 365 Customer Engagement
5 ways to personalise your customer service featured image
Published 
3 min read

The top five ways to personalise your customer service 

Gaining a customer for life happens when organisations make every interaction matter. Whether that is reacting efficiently to a customer query, complaint or need, or proactively taking steps to offer a new product or service. The key is to personalise the experience.  Demand for this bespoke treatment has increased.
How far should AI lead your customer journey features image
Published 
3 min read

How far should AI lead your customer service journey? 

In today’s environment, to meet customer expectations, organisations should equip themselves to deliver an ‘always-on’ service. Yet, the traditional service hours (9-to-5) are still common practice across industry. No longer do they need to be.
Surface Pro Surface Laptop Surface Laptop Studio 2 Copilot for organisations Copilot for personal use AI in Windows Explore Microsoft products Windows 11 apps Account profile Download Center Microsoft Store Support Returns Order tracking Recycling Microsoft Store Promise Microsoft in education Devices for education Microsoft Teams for Education Microsoft 365 Education Office Education Educator training and development Deals for students and parents Azure for students
Microsoft AI Microsoft Security Azure Dynamics 365 Microsoft 365 Microsoft 365 Copilot Microsoft Teams Small Business Microsoft Developer Microsoft Learn Support for AI marketplace apps Microsoft Tech Community Microsoft Marketplace Microsoft Power Platform Marketplace Rewards Visual Studio Careers About Microsoft Company news Privacy at Microsoft Investors Sustainability
English (United Kingdom)
Your Privacy Choices Opt-Out Icon Your Privacy Choices
Consumer Health Privacy Contact Microsoft Privacy Manage cookies Terms of use Trademarks About our ads EU Compliance DoCs Regulatory reporting