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Chris Adams articles

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Chris Adams
Business Lead, Dynamics 365 Customer Engagement
5 ways to personalise your customer service featured image
Published 
3 min read

The top five ways to personalise your customer service 

Gaining a customer for life happens when organisations make every interaction matter. Whether that is reacting efficiently to a customer query, complaint or need, or proactively taking steps to offer a new product or service. The key is to personalise the experience.  Demand for this bespoke treatment has increased.
How far should AI lead your customer journey features image
Published 
3 min read

How far should AI lead your customer service journey? 

In today’s environment, to meet customer expectations, organisations should equip themselves to deliver an ‘always-on’ service. Yet, the traditional service hours (9-to-5) are still common practice across industry. No longer do they need to be.