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Chris Adams articles

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Chris Adams
Business Lead, Dynamics 365 Customer Engagement
5 ways to personalise your customer service featured image
Published 

The top five ways to personalise your customer service 

Gaining a customer for life happens when organisations make every interaction matter. Whether that is reacting efficiently to a customer query, complaint or need, or proactively taking steps to offer a new product or service. The key is to personalise the experience.  Demand for this bespoke treatment has increased.
How far should AI lead your customer journey features image
Published 

How far should AI lead your customer service journey? 

In today’s environment, to meet customer expectations, organisations should equip themselves to deliver an ‘always-on’ service. Yet, the traditional service hours (9-to-5) are still common practice across industry. No longer do they need to be.