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George Tubb articles

George Tbb, a man smiling for the camera with brown hair and a beard.
George Tubb
Fintech Partner Manager, UK
Published 
5 min read

2025: the year of data and AI innovation in UK Insurtech  

The UK insurance sector is undergoing a tech-driven shift in 2025, led by Insurtech innovation. Discover how companies such as PPL, InsurX, and Cenata are using Microsoft Cloud and AI solutions to reshape the industry and drive impact.
Published 
4 min read

How UK fintechs can help build innovation and personalised customer experiences 

How can financial services organisations be more innovative and resilient? They need to remain future focussed, identify opportunities to build differentiated experiences, better manage risk and modernise core operations. At Microsoft, we are committed to helping our financial services customers  take advantage of this opportunity and this support extends further than just our organisation.
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