Joe Palmer articles

Joe Palmer

Chief Innovation Officer - iProov

Joe Palmer, Chief Innovation Officer at iProov, has dedicated his career to building trust in a digital world. As one of iProov’s founding engineers, he helped pioneer the company’s patented Flashmark™ facial verification technology and has spent more than a decade shaping how organisations verify identity in the age of AI.

Today, Joe leads iProov’s innovation strategy, exploring how advanced biometrics can help enterprises counter emerging threats such as deepfakes, synthetic identities and sophisticated social engineering. With a background in computer science and a passion for practical problem-solving, he focuses on helping organisations stay both secure and agile as digital threats continue to evolve.

Person working at a desktop computer in a modern office setting.

Cross-industry

Published 10/04/2026

2 min read

Beyond credentials. Verifying the human.

AI has fundamentally reshaped the enterprise attack surface, with workforce identity sitting at the centre of that shift. Despite significant investments in Zero Trust programmes, identity attacks are scaling. Help desk social engineering, third-party credential compromise, and deepfake impersonation have caused substantial financial and operational damage to enterprises worldwide.