Optimising business operations through AI-powered solutions 

As powerful new AI solutions increasingly catch the attention of business decision-makers, Gartner has recognised Causal AI as a rising star. Unlike traditional machine learning, which mainly predicts, Causal AI enables you to tackle previously unattainable “what-if” questions, creating new links between decision-making and ROI. 

causaLens is at the forefront of Causal AI innovation, providing solutions through the Microsoft marketplace that help organisations move beyond existing predictive models.  

In this third of our four-blog series, we’ll explore how causaLens has productised Causal AI to reimagine problem-solving across supply chains, customer journeys, manufacturing processes and more.

AI that answers your business questions 

“If I increase the price of my product by 5%, how will that affect my customer retention rate and revenue?”  

Standard machine learning struggles to provide answers to certain business questions, due to its tendency to forecast outcomes. The power of Causal AI models, which are fully transparent and explainable, is that they capture underlying causal relationships in data, not mere data correlations. This enables them to respond confidently to hypotheticals and provide actionable recommendations to optimise your business KPIs.  

While recent years have seen growing academic interest in this emerging technology, causaLens is the only company to have productised it through the decisionOS platform. 

Workflows built to answer “what-ifs” 

decisionOS lets you build and deploy decision workflows leveraging Causal AI – going from raw data to a production-ready decision-making application seamlessly. Data scientists can use decisionOS to access the latest Causal AI algorithms and build best in class Causal AI models. Business users can access “decisionApps” deployed within decisionOS to surface actionable recommendations for their use-cases and improve decision-making.  

Using decisionOS, your team is empowered to build models that go beyond correlations and understand cause and effect relationships that can predict accurately, but, more importantly, assess the impact of interventions and counterfactuals. 

decisionOS tracks decisions from data, to recommendation, to ultimate outcome and reports that back in the KPIs which your enterprise cares about That way, you can track success by the value-generating decisions you make, rather than technical metrics like model accuracy. 

Buy better outcomes 

According to Forrester, marketplaces for SaaS sourcing help alleviate issues such as SaaS sprawl, excessive cost and security risks “while still supporting business-led purchasing, which contributes to increased business agility, better business outcomes, and improved employee experience.” (Source: The Forrester New Wave™: SaaS Marketplaces, Q2 2020.)

That’s true for causaLens, which has seen customer ROI across a range of use-cases:  

• Working with a marketing team saw a 5% decrease in marketing costs by optimising allocation across campaigns. 
• Working with a European bank saw a return of $12mn from using decisionOS to manage risk. 
• Working with a leading IT manufacturer generated $19mn in savings from optimising inventory. 
• Working with a manufacturer saw a $4mn return from optimising their manufacturing lines. 

With support from the Microsoft cloud, causaLens is making an end-to-end Causal AI platform accessible to Enterprises globally via the Microsoft marketplace. This simplifies the overall process, allowing you to efficiently adopt this state-of-the-art technology while spending smarter and reducing complexity. 

Unlock the value of the cloud 

AI software published on the marketplace forms a powerful mix of innovation, reliability, security and convenience. If you’re looking for solutions to fuel your cloud transformation and grow your business, it’s the place to shop.   

To move at the speed of business today, many companies prefer buying to building cloud apps. This allows you to offload the associated costs and management onto SaaS partners.  You’re able to use private offers to get exactly what you need, including customised terms and conditions, negotiated pricing, prototypes for proof of concept, and tailor-made solutions.  

Better still, transact in a single, accessible place, reducing procurement complexity, saving time and simplifying billing. Apply 100% of the value of eligible purchases to your organisation’s Azure cloud commitment and get faster time-to-value with solutions that work with your current technology. 

All while enjoying the peace of mind that comes from buying and running solutions on a trusted cloud with industry-leading security.    

Go from raw data to decisions  

Ready to upgrade your decision making with Causal AI?  

Visit the Microsoft marketplace to buy decisionOS now, or contact our team at ISVUK@Microsoft.com.

Other blogs in this series

Blog 1: Driving your AI transformation with the Microsoft marketplace 

Blog 2: Safeguarding your business with AI-powered security solutions 

Blog 4: Deliver transformational employee experiences through AI-empowering solutions

About the author

James joined Microsoft 15 years ago and has held leadership positions across the Consumer, Enterprise, and the Partner teams at Microsoft. James is currently the ISV Ecosystem Lead and has a passion for people and technology coming together to drive customer success. James has been at the forefront of Cloud & Digital transformation for the last 10 years launching new business models and driving transformation through the Microsoft Partner ecosystem resulting in and contributing to exciting new revenue streams and significantly accelerated growth for Microsoft and Partners.