Digital public services: How to drive transformation with change agents
The public sector’s response to the pandemic resulted in rapid digital innovation, taking digital public services from a ‘nice-to-have’ to an imperative. But public sector transformations can be challenging, as they lack the people with the right skills to deliver that transformation.
In 2022, only 4% of people were employed in digital roles throughout the public sector, highlighting the need to embrace technology, upskill internally and produce better outcomes for everyone. The way to do it is by employing public sector employees as ‘change agents’.
Usually recruited from within the organisation, change agents help to manage the relationship between the organisation and the individual for a smooth digital transformation. The best change agents have extensive experience in department processes and technology and can offer moral support to those cautious of change.
Full-time change agents can be expensive and may divert some of the best and most productive people from a team. So organisations should make smart decisions about how a change agent programme is staffed, managed and supported.
As part of Microsoft’s Innovate Together programme, the Change Agent programme aims to train at least one person in every public sector service to be a catalyst for change. Delivered through expert training sessions and an online community of UK public sector change agents, the programme will provide a platform for the rapid exchange of ideas and solutions to maximise your journey to digital transformation.
This article offers insights into the powerful role of the change agent and allows you to register for the next Change Agent training programme in June 2023, open to those from Local Government organisations.
Delivering transformation benefits on the ground with a change agent
A change agent supports strategic transformations to deliver benefits locally on the ground. They also act as transformation conduits from a technology and a culture perspective. On one hand, they need to supply the central team with regular progress reports and flag up potential issues. On the other hand, they need to win over colleagues and support them in embracing new technologies and ways of working that may be unfamiliar to many.
Using technology to overcome complexity
Given the right training, change agents can match an organisation’s needs with the technology that it already has and advise on other opportunities. The Change Agent programme provides training on a whole host of transformational technologies such as AI and Power Automate, along with insights into how to leverage the tech you are likely already using day to day, from Microsoft Teams to SharePoint.
The training also equips participants with an understanding of the principles of change, how to lead and support change, different learning styles and meeting accessibility requirements through technology; providing attendees with the confidence, theory and practical examples to embrace and lead change within their own organisations.
Confidence in these ‘softer skills’ is crucial in enabling change within a complex industry, which is why one day in the five-day Change Agent programme option is dedicated to providing attendees with the skills to enable change. This content is delivered by industry experts; supporting colleagues to adopt digital tools requires empathy and an understanding of human psychology as well as knowledge of the products being used.
The programme also offers a bespoke version for managers within local government, providing them with sessions on how to support their teams with change, as well as technology specific sessions. This is imperative to fostering a culture of change through a top-down approach.
What really brings the training to life is the real-world examples of how other public sector organisations have leveraged these technologies as the catalyst for change within their own teams. After completing the sessions, the change agents are invited to join a digital community of alumni to further share best practice, providing access to a wider support network at anytime, anywhere.
Even where organisations across the public sector provide completely different services, most have shared common problems and therefore benefit from understanding what technologies others have implemented to resolve these issues. For example, many have a similar approach to technology-enabled time and task management, automation of document ingestion, and reporting. Collaboration between change agents should therefore be encouraged, even if that means overcoming competitive instincts.
How change agents enable transformations that differ in scale
Whilst all public sector transformations differ in scale and scope, the success of a change agent depends on a close understanding of how people respond to – and eventually accept – the introduction of technology into their working life. Leaning on a community of change agents continues to be an invaluable resource to previous alumni.
Large scale transformations could include the introduction of a new HR system. For a smaller transformation, a change agent might help a local council save time on admin by enabling the adoption of some simple digital tools. The Change Agent training programme looks at a wide range of common problem statements and the technologies that help to address some of those issues, with digital breakout rooms to discuss and collaborate.
The first key to achieving measurable benefits from change lies in finding opportunities for efficiencies that might start small or incrementally but can then scale across an entire organisation. The second key is to persuade colleagues to collaborate with the transformation programme and embrace technologies that empower them to do more with less. This usually begins by showing them that change is possible, even on a small scale. This is why change agents benefit from training in technology acceptance strategies throughout the course.
Acquiring change-agent skills
Change agents can be full-time professionals who are qualified to optimise a large-scale programme, or enthusiastic volunteers who work within their teams to deliver measurable results on the ground.
Giving these proactive individuals a forum to update their skills and coordinate their efforts adds value to any organisation’s transformation effort by enhancing its collective intelligence. In other words, a coalition of change agents is greater than the sum of its parts.
Change agents can benefit from learning new skills and putting them into practice at the same time. This is often more efficient than attempting to accelerate onboarding with an intense training schedule at the outset. Enabling new recruits to gradually build their confidence through practice lessens the risk of overwhelming them with too much information. Not all change agents are volunteers; some are nominated by their manager to gather insights on the transformation programme, or to develop their career.
The Microsoft Change Agent programme
This free programme is a national initiative designed to support local and regional government (LRG) in its digital transformation efforts. It is open to Microsoft customers, and offers a five-day version aimed at the ‘change agents’ within an LRG organisation, and a two-day version for managers.
The training employs industry experts from Microsoft and Socitm, and experienced local authority staff to help prepare delegates in theories of change, using a wide variety of Microsoft technologies to address common industry problem statements. Delegates will have the opportunity to learn and engage with others in similar roles across LRG. The programme also provides an opportunity for participants to join a collaborative network of Change Agent alumni practitioners, while learning about digital transformation technologies such as Power Platform, Power Automate, and Power BI.
Read more about our Change Agent programme and partnership with Socitm in the Financial Times – Equip the public sector with digital skills for better government.
Find out more
Microsoft Learn for government
Microsoft Adoption Score
Microsoft Enterprise Skills Initiative
Digital Skills Hub
About the author
I am an Account Technology Strategist (ATS) at Microsoft, with an MSc in managing and leading IT systems change. I help customers understand how Microsoft products can solve business problems, and I lead the Change Agent programme within the Innovate Together programme. I’m passionate about technology acceptance and supporting scalable, sustainable change across public services.
