The road to Customer Intimacy through a Service-Centred Approach
Manufacturers’ awareness of servitisation has grown significantly over the past 12 months, both in the use of the term itself and an understanding of what it represents. However, upon learning of the concept, the first questions to be answered are still; how does servitisation apply to my business and how can I adopt it? Neither have become any easier to answer as servitisation represents something different for every business and sector; there is, as yet, no ‘silver bullet’ solution.
With the conversation having matured from merely what is servitisation, to how can I adopt the concept, this white paper explores servitisation in the most practical of senses. If your business has already made the first step, or is considering embarking on its own servitisation journey, this is vital reading for you and your business’ decision-makers to question your existing processes and ensure you get the most out of your transformation journey.
