Across industries, teams are feeling the same pressure: move faster, work smarter, and unlock the value of AI without adding complexity or risk. That’s where the Microsoft Marketplace comes in.

Through Marketplace, customers can easily discover, try, and buy cutting-edge AI solutions from a global ecosystem of trusted Microsoft partners, all within a single, familiar procurement route.

This means:

• Simplified purchasing using existing Microsoft agreements
• Faster deployment of enterprise-ready AI solutions
• Built-in governance, security, and compliance

For many organisations, this represents a smarter way to adopt technology, shifting from building everything in-house to buying proven, scalable solutions that deliver immediate value. It’s a shift from experimentation to execution, accelerating transformation while reducing operational friction.

A New Wave of AI-Native Innovation

As part of the Agentic Launchpad in collaboration with NVIDIA and WeTransact, Microsoft has been working with a cohort of leading AI-native companies building the next generation of intelligent, autonomous systems.

These companies aren’t just imagining the future of AI; they’re engineering it with solutions built to solve today’s most pressing operational challenges.

In this blog, we’re highlighting a selection of these solutions, now available on Microsoft Marketplace, and exploring how they can help organisations unlock real business impact today.

AI-Native Solutions Now Available on Microsoft Marketplace:

Convertr governs B2B contact data at enterprise scale. Our Launchpad build makes that governance accessible via MCP, allowing AI agents to run contact data through Convertr’s quality and compliance rules before writing to production systems, and bringing automated governance directly into the AI workflow.

Cronofy’s temporal infrastructure empowers frontier firms to eliminate time as a barrier to real-world agentic outcomes. Its enterpriseproven scheduling grid unifies availability and coordinates the full scheduling lifecycle across Teams, Copilot, and enterprise systems of record, turning time into a strategic asset.

CultureAI is an AI Usage Control platform that gives organisations visibility and security control over how employees use AI tools. Its agentic roadmap introduces autonomous agents that detect new risks, apply policy automatically and create a dynamic, scalable foundation for secure enterprise AI adoption.

Dayshape is an AI-powered scheduling solution that increases profitability at large professional services firms. Dayshape’s agents integrate into Copilot and Teams, giving senior leaders instant access to key data insights around the availability of their people, and the profitability and performance of their projects.

Gravitee is a unified platform that helps manage APIs, event streams and agentic AI systems across every gateway and broker. With enterprise-grade security, a four-times-faster API gateway, and unlimited events and API calls for one price, Gravitee leads modern API management and is recognised as a 2025 Gartner® Magic Quadrant™ Leader.

InstaDeep, a leader in Decision-Making AI, brings a proven track record of deploying AI agents for high-value industrial challenges. Ideally suited for the Agentic Launchpad, our DeepForge platform distills this expertise into a scalable product factory. By leveraging Deep Reinforcement Learning, it empowers enterprises to build AI systems that deliver real business impact.

Idox tackles a widespread problem across sectors where vital map data is trapped in document images, restricting GIS adoption. By replacing time-intensive, specialist georeferencing with AI-driven automation, Idox Geospatial rapidly unlocks previously inaccessible spatial data at scale, turning static documents into actionable intelligence.

iProov’s Human-in-the-Loop consent gate verifies human intent and provides permissioning to any AI Agent undertaking high-risk autonomous actions in Azure. Enforced by iProov’s liveness backed biometrics, the approval is both irrefutable and unforgeable, ensuring safety remains at the core of autonomous operations.

Palindrome is an AI-native platform for wealth management. Its intelligent agents automate complex workflows, transform fragmented data into compliant insight, and expand front office capacity, helping leading wealth managers and private banks operate more efficiently, grow faster, and deliver better client outcomes.

PhysicsX is an AI-native engineering company on a mission to accelerate industrial innovation and redefine the future of engineering and manufacturing. Its platform delivers deep physics AI enablement across the entire engineering lifecycle, shifting teams from slow, computeheavy simulation to realtime AI inference. This compresses development cycles, reduces cost, and unlocks step-change performance across sectors including aerospace, automotive, semiconductors, energy, and materials.

Whitespace’s Operational Learning is an AI-native enterprise application that transforms reports, reviews and operational data into structured insight. Embedded within workflows, it identifies patterns, lessons learned and improvement opportunities in real time, helping organisations strengthen performance and continuously improve operations.

Wordsmith is an AI-native legal enablement platform for in-house teams. It automates contract review, enables self-service legal support, and integrates with Microsoft365, email, and business tools.

Xceptor is the AI-powered data automation platform for financial markets, enabling institutions to operate with accurate, trusted and auditable data across the trade lifecycle. Its platform extracts, ingests, validates, and transforms any data, in any format, from any source, providing firms with complete control and transparency over their data, while reducing risk and enhancing operational efficiency.

Start your AI transformation journey today

The shift to AI-native software is already underway, and the organisations seeing the most impact are those moving early.

The solutions featured here are built for real-world deployment, helping teams move faster and unlock new levels of efficiency.

Through the Agentic Launchpad, Microsoft is bringing this next generation of AI innovation to market, making it easier than ever for customers to put it to work with confidence.

Your AI transformation can start now, and scale faster than you think. Visit the Microsoft Marketplace today.

The post Accelerate Your AI Transformation with AI-Native Solutions on Microsoft Marketplace  appeared first on Microsoft Industry Blogs - United Kingdom.

Built on Microsoft’s continued investment in the UK’s AI infrastructure and innovation, it supports companies developing intelligent, autonomous and next-generation AI systems. Through deep technical enablement, access to advanced AI capabilities and go-to-market acceleration, the programme helps start-ups and scale-ups bring transformative ideas to life and reach customers faster. 

With over 500 applications received, competition was exceptionally strong. Our selected companies represent some of the most compelling and forward-thinking innovation emerging from the AI ecosystem in the UK and Ireland.  

Meet the 13 companies driving the future of agentic AI 

Convertr is a trusted identity and contact data governance layer for the enterprise. The solution validates, enriches and routes every human-linked record across marketing, sales, IT, compliance and data teams. Specialised agents automate campaign set-up, rules configuration, QA, reporting and support. Turning natural language into governed, AI-ready enterprise workflows. 

 Cronofy makes scheduling and running effective meetings easy, whatever their complexity. Teams and enterprises use Cronofy to empower both humans and AI agents to schedule, reschedule, transcribe and summarise internal and external meetings. This hybrid agentic approach, with complete human control over calendars, drives unprecedented adoption and efficiency gains. 

CultureAI is an AI Usage Control platform that gives organisations visibility and security control over how employees use AI tools. Its agentic roadmap introduces agents that detect new risks, apply policy automatically and create a dynamic, scalable foundation for secure enterprise AI adoption.   

Dayshape is an AI-powered resource planning platform trusted by world-leading professional services firms. It helps grow revenue, optimise margins and automate complex staffing. By evaluating hundreds of thousands of scheduling scenarios per second, Dayshape delivers clarity and confidence. Ensuring the right teams are aligned and powering future-focused, profitable decisions. 

Gravitee is a unified platform that helps manage APIs, event streams and agentic AI systems across every gateway and broker. With enterprise-grade security, a four-times-faster API gateway, and unlimited events and API calls for one price, Gravitee leads modern API management and is recognised as a 2025 Gartner® Magic Quadrant™ Leader. 

InstaDeep is a global leader in Decision-Making AI, with a proven track-record of deploying AI agents for high-value industrial challenges. Ideally suited for the Agentic Launchpad, the DeepForge platform distils this expertise into a scalable product factory. By leveraging Deep Reinforcement Learning, it empowers enterprises to build AI systems that deliver real business impact. 

iProov science-based biometric solutions provide the trust anchor for agentic AI by binding autonomous agents to the real identities of verified humans. By doing so, iProov ensures secure delegation and eliminates impersonation. Its award-winning liveness technology and iSOC offer unmatched resilience against deepfakes and generative AI threats, while ensuring effortless, scalable user experiences.

Palindrome powers the world’s leading wealth firms to make decisions sharper, faster and grounded in strong compliance standards. Deeply integrated into existing systems, it streamlines operations, expands front-office capacity and elevates client outcomes. Firms representing over $100 billion in assets trust Palindrome to run end-to-end client and compliance workflows at scale. 

PhysicsX is a physical AI company on a mission to accelerate industrial innovation and redefine the future of engineering and manufacturing. The PhysicsX platform empowers global organisations across advanced industries, including aerospace and defence, automotive, semiconductors, materials, and energy and renewables. Helping them rapidly develop, deploy and scale a new generation of AI tools across the full product development lifecycle.  

Raft AI is redefining global logistics. Deploying intelligent agents that can reason, plan and execute complex workflows autonomously, while keeping humans in the loop at key control points. Trusted by 60+ forwarders, Raft unifies fragmented systems, processes over 5 billion data points annually, and scales infinitely without extra headcount. 

Whitespace is the UK’s sovereign AI company. Its flagship platform, Collective, is a secure operating system that enables rapid development and deployment of governed AI across cloud, edge and fully offline environments. Whitespace delivers mission-ready solutions for Defence, National Security and other high-risk sectors that require control, audit and operational performance. 

Wordsmith AI is a legal enablement platform for in-house teams, combining AI contract review, customisable playbooks and structured repositories. The platform integrates seamlessly with tools such as Microsoft Word, SharePoint, Notion, and 7,000+ apps via Zapier, MCP, and API. By eliminating backlogs and uncovering missed revenue opportunities, Wordsmith scales legal capacity and enables secure business-wide self-service – transforming the legal function into a proactive revenue enabler. 

Xceptor is a global leader in data automation for capital markets. Trusted by over 125 clients across 60 countries, it empowers organisations to control their data, streamline processes with AI and minimise risk. Xceptor’s Data Automation Platform unlocks efficiency across the trade lifecycle. In addition, it underpins purpose-built solutions, including for Tax, Reconciliations and Post-Trade Operations.   

Advancing AI innovation across the UK 

These companies are using AI to address real-world challenges and create new value for customers across a range of sectors. Collectively, their innovation highlights the continued momentum of the AI economy across the UK and Ireland. 

In the months ahead, they will benefit from technical guidance, cloud resources and go-to-market support. In addition, they’ll gain access to new customer pathways through Microsoft’s ecosystem and marketplace channels. 

Learn more about partnering with us

Explore programmes and resources that can help you build, innovate and scale your AI solutions with Microsoft and our partners. 

• Register for our upcoming webinar, Build AI Agents with Microsoft, and learn how intelligent agents are transforming operations – and how software companies can build, scale, and monetise in this new era. 

• Visit Microsoft for Startups – access cutting-edge AI models and developer tools to build faster on Azure, backed by Microsoft’s global customer network, enterprise-grade security and privacy you can trust. 

• Join Microsoft ISV Success – innovate and go to market faster, with exclusive benefits across cloud credits, developer tools and more.  

• Join NVIDIA Inception for Startups – a free programme designed to help startups evolve faster through cutting-edge technology, opportunities to connect with venture capitalists and access to the latest technical resources from NVIDIA. Learn more and apply for NVIDIA Inception for Startups. 

As AI continues to transform industries, these 13 companies are helping shape what comes next. We’re proud to support their journey through the Agentic Launchpad and look forward to seeing the impact they create in the months ahead. 

About the author 

Alison works within Microsoft  UK & Ireland Senior Leadership Team. She leads the Enterprise Partner business, working with global systems integrators, advisories and strategic software partners to turn AI ambition into measurable value – shaping strategy, strengthening governance and building the skills and culture needed to scale responsibly. Collaborative and inclusive, she is known for bringing diverse teams together to spark new ideas and deliver results.  

Previously a senior executive at IBM (including VP for the UK&I Technology Ecosystem, Chief Digital Officer, and Director of Customer Success), Alison brings a global, partner-first perspective. She is passionate about diversity in tech and champions practical pathways into AI for all.

The post Introducing the AI innovators selected for the Agentic Launchpad appeared first on Microsoft Industry Blogs - United Kingdom.

But in 2025, the frontier is moving again with the rise of generative AI and intelligent agents. This is not just another wave of automation; it’s a fundamental shift in how value is created, delivered and governed. 

Today’s “Frontier Firms” show what the next era of AI-powered Fintech looks like. These organisations integrate human-AI collaboration to scale operations, improve efficiency and drive innovation. In doing so, they offer a blueprint for how Fintech companies can lead in an era where growth, compliance and differentiation are increasingly shaped by AI.  

On average, Frontier Firms are using AI across seven business functions, with over 70% leveraging AI in customer service, marketing, IT, product development and cybersecurity – and they report outcomes that are four times greater across key business areas than slow AI adopters.

Using the spectrum of AI agents  

A key tool for the Frontier Firm is the AI agent. Agents can automate and assist business processes, working alongside or on behalf of people or teams. They range from simple, rule-based tools to more sophisticated adaptive systems: 

• Retrieval agents: follow pre-defined rules. 
• Task agents: automate workflows and repetitive tasks. 
• Autonomous agents: operate independently within set objectives and constraints, updating plans and executing tasks.

As leaders deploy agents across this spectrum, they unlock higher levels of efficiency and intelligence in their operations.

How Frontier Fintechs are driving impact

Pioneering Fintechs showcase their impact in two key ways: by generating customer value and by accelerating internal growth.

Generating customer value 

Leading companies generate new value for customers by creating or embedding AI into their product offerings. For example, here’s how several Fintechs are using Microsoft Azure AI and intelligent agents to transform outcomes.

Automating financial operations

AutoRek’s ARIA agent addresses the “capacity gap” that many organisations face – the deficit between business demands and the maximum capacity of humans alone. In particular, ARIA helps reconcilers, managers and developers drive efficiencies in financial operations, automating complex reconciliation tasks.

Auquan has similarly released several purpose-built agents for finance professionals. Its autonomous agents can help eliminate up to 95% of manual effort, saving financial institutions 50,000+ hours and reducing costs by 50%.

Transforming regulatory intelligence

CUBE is a leader in AI-powered regulatory intelligence, using semantic AI, fine-tuned models and agents to transform regulatory analysis for the world’s largest banks. As a result, clients can complete regulatory tasks up to 90% faster. CUBE’s recent acquisitions of Kodex AI and Acin are further strengthening this capability. 

Improving wealth management and client onboarding

FNZ research recently found that 73% of wealth management clients expect more personalised services from their advisor in the next two years. Meeting this need is FNZ’s Advisor AI, an embedded generative AI tool that streamlines the entire client meeting process with personalised insights, automated transcription and analysis, and much more.

Grounding agents with contextual data

Quantexa provides a Decision Intelligence Platform that uses contextual data to help organisations deploy domain-specific agents for financial crime, compliance and customer intelligence. This approach helps solve two major AI challenges – data fragmentation and inconsistent context quality.

Meeting users where they are

Companies are also integrating AI and agents directly into the interfaces their customers already use. For example, London Stock Exchange Group (LSEG) and Microsoft have successfully partnered to transform access to AI-ready financial data within Copilot Studio and Microsoft 365 Copilot Chat.

Accelerating growth from within

Frontier Fintechs are also reshaping their internal operations by applying AI to strengthen core business functions. In doing so, they accelerate the speed at which they can bring new innovation to market.

Software development

Pokyt, a Fintech startup, has doubled developer productivity using GitHub Copilot as an automated coding assistant. Pokyt can now generate utility classes and unit tests up to one hundred times faster, significantly cutting integration time and allowing developers to focus on more complex problems.

Additionally, coding has been an early AI success story. There are now multiple models to choose from in GitHub Copilot, including those from OpenAI, Anthropic and xAI. 

Operations and profitability

ClearBank uses Microsoft Azure AI to automatically interpret complex payment-scheme rules and swiftly validate or reject recovery claims. As a result, payment recovery processing times have been cut by around 80% and clients can now recover funds faster.

Customer service

The use of AI-powered agents has also revolutionised call centres, automating routine tasks, reducing wait times and freeing teams to focus on complex issues. Today’s chatbots are built to deliver fast, consistent and empathetic support across voice and text.  

Virgin Money’s award-winning Redi assistant, built with Microsoft Copilot Studio and Dynamics 365, now resolves over 50% of credit card queries through proactive, conversational AI. When Redi pushes out notifications about credit card replacement, it achieves a 97% journey completion rate.

PolyAI, a UK-based conversational AI company, is helping financial institutions achieve a 30% reduction in call volume with voice-first virtual assistants. Voice is an increasingly popular modality for engaging with AI, with Fintech CX ripe for transformation.

The road ahead: become a Frontier Firm 

The journey to becoming a Frontier Firm is underway. Every individual will work alongside AI designed for their role. Every team will include AI agents, managed by humans, that complete tasks autonomously. In addition, humans will increasingly set direction for AI agents to run entire teams or departments, checking in as needed.

For Fintech companies, this vision promises to amplify human ambition while unlocking new sources of value.  

Fintech Agentic Launchpad: an update

Applications for this year are now closed (deadline: 28 November 2025), but stay tuned for our upcoming blog. We’ll be revealing our new cohort and the innovative Fintech solutions they plan to develop.

Find out more

Read Microsoft’s Work Trend Index Annual Report, 2025: The year the Frontier Firm is born

Read the blog: Accelerating financial services transformation with AI

Explore the Microsoft Cloud for financial services

About the author

As Fintech partner lead for Microsoft UK, George helps B2B software companies innovate with Microsoft’s Cloud and AI platforms, and reach new customers together. He has more than 13 years’ experience working in the Microsoft Partner ecosystem, more recently helping Fintechs drive successful AI and agentic partnerships with Microsoft.

The post Extending the frontier of AI-powered Fintech  appeared first on Microsoft Industry Blogs - United Kingdom.

Every agent – whether a copilot, workflow assistant or autonomous system – relies on APIs and events to exchange information to act safely. However, managing that growing web of application-to-application (A2A) communication is now one of the biggest challenges in enterprise architecture.

Recognised as a Leader in the 2025 Gartner® Magic Quadrant™ for API Management, Gravitee now brings its expertise in API governance and security to the agentic era. Gravitee API management helps organisations orchestrate and secure interactions between APIs, events and AI agents.

Together, Gravitee and Microsoft help organisations co-ordinate and protect the interactions that enable intelligent systems.

Gravitee API management and the evolution of connectivity

Gravitee has long supported global enterprises in managing their APIs and event streams. As organisations begin to deploy intelligent agents, those same foundations are helping them extend API management principles into the world of AI.

For example, instead of manually coding integrations, developers are designing environments where agents can discover, call and combine APIs autonomously. Each agent has defined permissions, costs and data boundaries.

Without proper governance, however, “agent sprawl” can quickly emerge. This can introduce operational risk, compliance gaps and unpredictable cost.

These risks aren’t hypothetical. Gravitee research conducted in October 2025 shows that 82% of companies have encountered scenarios where agent interaction caused issues, such as data exposure or unapproved system actions. Therefore, robust control must be built in from day one.

The focus on safe, transparent agent operations aligns with Microsoft’s responsible AI principles, which emphasise accountability, reliability and human oversight. Moreover, Gravitee’s Agent Mesh helps operationalise those principles – unifying the management of APIs, events and agents to give teams full visibility, policy control and security across all interactions.

Governing AI agents with Gravitee API management

Unlike traditional software, AI agents are designed to interpret intent, manage API calls and respond dynamically to user context. This adaptability also demands a new level of control. With Gravitee on Microsoft Azure, enterprises can:

• Apply governance and rate-limiting policies across APIs and events
• Monitor real-time interactions between agents and enterprise systems
• Standardise communication through open protocols, such as the Model Context Protocol (MCP).

In short, by establishing guardrails and observability, enterprises can ensure agents operate responsibly – while continuing to innovate.

Built for the enterprise, powered by Azure

Microsoft’s partnership with Gravitee delivers enterprise-grade scalability and trust. As a result, the Gravitee platform, deployed on Microsoft Azure, enables customers to build secure, production-ready agent ecosystems.

In addition, organisations can deploy Gravitee from the Azure Marketplace with a single click. This provides simplified procurement, unified billing and built-in compliance. Explore Gravitee on Azure Marketplace.

Building the future together

As enterprises move from AI experimentation to production, success will depend on effectively connecting, governing and evolving agent ecosystems.

Microsoft and Gravitee are working together to make that possible. They combine Gravitee’s deep expertise in API and event control with Azure’s global reach and secure AI infrastructure.

Ultimately, the result is a platform that transforms connectivity into a competitive advantage. Every API, event and agent interaction is secure, observable and ready to scale responsibly.

This article is authored by a guest contributor. The views expressed are the author’s and do not necessarily represent Microsoft’s position.

Find out more

Learn more about Gravitee on the Azure Marketplace

Read the blog: Transforming insurance with AI-powered autonomous agents

About the author

Since taking over as CEO in 2020, Rory has led Gravitee through a period of extraordinary growth, increasing revenue by a factor of twenty-five and positioning the company as a recognised leader by Gartner. Over this period, Gravitee has pioneered innovations like the Gravitee Event Stream Gateway and Gravitee Agent Mesh, applying the principles of API management to AI agent governance and control.

Rory brings a strong background in scaling SaaS businesses and a customer-first, execution-focused leadership style. A regular speaker and thought leader on AI in enterprise tech, high-growth leadership and API strategy, he is known for building high-performing, mission-driven teams that deliver sustainable success.

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