{"id":203,"date":"2016-02-22T16:23:22","date_gmt":"2016-02-22T16:23:22","guid":{"rendered":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/industry\/2016\/02\/22\/how-great-presentations-help-you-engage-with-your-audience\/"},"modified":"2018-09-10T13:15:12","modified_gmt":"2018-09-10T13:15:12","slug":"how-great-presentations-help-you-engage-with-your-audience","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/retail\/2016\/02\/22\/how-great-presentations-help-you-engage-with-your-audience\/","title":{"rendered":"How great presentations help you engage with your audience"},"content":{"rendered":"<p><strong>If there\u2019s any group within an organisation that should appreciate how to make great presentations, it\u2019s marketing.<\/strong> <strong>After all, it\u2019s the department most responsible for understanding the needs of a target audience and articulating a solution.<\/strong><\/p>\n<p>Yet if you think back to presentations given by folks in your marketing team, have they consistently hit the mark? More often than not, marketers fall into the same trap that the rest of us do, creating presentations that don\u2019t really speak to the audience as they should, and you end up with, to use the old fable, a case of a cobbler with no shoes.<\/p>\n<p>In Part 2 of our four-part webinar series, Microsoft and <a href=\"http:\/\/www.eyefulpresentations.co.uk\">Eyeful Presentations<\/a> provide a guide that can be used to help anyone create great presentations. If you\u2019re a marketer, though, these tips are particularly useful as they serve as good reminders of marketing fundamentals.<\/p>\n<p>In this section of the webinar, you\u2019ll delve into three key aspects of connecting with your audience: emphasising the factual, emotional and visionary. You\u2019ll also get a better sense of how to set objectives to identify the must-have, the intended and like to have outcomes for your presentations.<\/p>\n<p>https:\/\/youtube.com\/watch?v=wSrVKfoy1Xw<\/p>\n<p><a class=\"wp-footer-link-1\" href=\"https:\/\/sway.com\/jAUhe2RX8zy07U06\">Use this Sway to draw your audience heat map.<\/a><\/p>\n<p><a class=\"wp-footer-link-2\" href=\"https:\/\/sway.com\/m9GmHMDOJFCFLiV7\">Use this Sway to ensure your message comes across.<\/a><\/p>\n<p><a class=\"wp-footer-link-3\" href=\"http:\/\/enterprise.microsoft.com\/en-gb\/?p=15911&amp;post_type=articles&amp;preview=1&amp;_ppp=b50d59a186\">Watch the rest of our webinar series.<\/a><\/p>\n<p><script>\/\/ <![CDATA[\n$(\".wp-footer-link-1\").attr(\"onclick\",\"MscomCustomEvent('ms.ea_offer','sit','ms.ea_action','vue','ms.ea_name','How great presentations help you engage with your audience - Body - Use this Sway to draw your audience heat map - Unknown - Awareness - 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