{"id":327,"date":"2016-09-30T16:08:03","date_gmt":"2016-09-30T15:08:03","guid":{"rendered":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/industry\/2016\/09\/30\/data-desert-island\/"},"modified":"2016-09-30T16:08:03","modified_gmt":"2016-09-30T15:08:03","slug":"data-desert-island","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/manufacturing\/2016\/09\/30\/data-desert-island\/","title":{"rendered":"Are you on a data desert island?"},"content":{"rendered":"<p><em>Water, water, everywhere<\/em><br \/>\n<em> Nor any drop to drink<\/em><br \/>\n<em> -Samuel Taylor Coleridge, The Rime of the Ancient Mariner<\/em><\/p>\n<p>We\u2019re living in an age where we\u2019re awash in data. It\u2019s estimated that we generate 2.5 quintillion bytes of data \u2013 so much so that over 90% of data in the world has been generated in the past two years. We use analogies do describe the sheer volume of data, often water-related: a tsunami of data. A deluge. An ocean. But with all that data surrounding us, are we still living in a barren desert when it comes to deriving value from it, or have you learned to cultivate your data program with well-defined data management strategies? This infographic examines where different companies may be on the data scale. Take a look.<\/p>\n<p>IMAGE HERE<\/p>\n<p>and link to t<\/p>\n<p><a class=\"wp-footer-link\" href=\"http:\/\/aka.ms\/UnlockMyData\"><strong>Are you ready to grow the value of your data? Download our eBook now<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all the data surrounding us, are we still living in a barren desert when it comes to deriving value from it, or have you learned to cultivate your data program with well-defined data management strategies?<\/p>\n","protected":false},"author":10,"featured_media":967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[144],"post_tag":[],"content-type":[],"coauthors":[16],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you on a data desert island? - Microsoft Industry Blogs - United Kingdom<\/title>\n<meta name=\"description\" content=\"With all the data surrounding us, are we still living in a barren desert when it comes to deriving value from it, or have you learned to cultivate your data program?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/manufacturing\/2016\/09\/30\/data-desert-island\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you on a data desert island? 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