{"id":3340,"date":"2018-11-29T18:33:52","date_gmt":"2018-11-29T18:33:52","guid":{"rendered":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/?p=3340"},"modified":"2018-12-20T15:02:51","modified_gmt":"2018-12-20T15:02:51","slug":"better-tech-better-business-future-decoded-2018","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/","title":{"rendered":"Better tech, better business: lessons from Future Decoded 2018"},"content":{"rendered":"

 <\/p>\n

\"BloggerSally Elliott is a creative marketer and has worked within Global IT for 20 years. Specialising in productivity and helping organisations understand the future of a modern workplace, she is an evangelist for flexible working and unlocking the creativity within all of us. <\/strong>Sally now leads the go to market strategy for the Microsoft Surface UK Business which sees her helping business understand how to get the most out of\u00a0 their employees; by providing the spaces to inspire them, the technology to enable them and culture for them to do their best work in the way that suits them.<\/strong><\/p>\n

I\u2019m sure I don\u2019t need to tell you this, but the world of business is changing fast! Of course, this means that UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.<\/p>\n

At Microsoft, we understand that outdated tools, processes, and workplaces stifle people\u2019s ability to work creatively. That’s why we\u2019ve developed a range of devices that can be used in different environments and in different ways.<\/p>\n

It’s also why we run Future Decoded. 2018\u2019s event took place at ExCeL, London, on 31 October and 1 November. The buzzing two-day exposition was attended by nearly 10,000 delegates looking to grow their business in the changing world. Guests were encouraged to explore a wide range of stands and get hands-on with everything from a smart suit-fitting tool to a cognitive juice bar. That\u2019s right: there\u2019s a machine that analyses people\u2019s faces to recommend the perfect drink. Isn\u2019t AI amazing?<\/p>\n

The world of business is changing fast. At Future Decoded 2018 we looked at the Modern Workplace<\/p>\n

The Modern Workplace<\/h2>\n

At the heart of the exhibition space sat the Modern Workplace area. Here, attendees could learn how today\u2019s employees can truly thrive in the working environment. The idea behind the Modern Workplace is simple. When employees have access to flexible devices that let them work their way, they\u2019ll be more creative. They\u2019ll feel more fulfilled. And they\u2019ll be even more productive. Enter the Microsoft Surface range.<\/p>\n

Read on to learn how these game changing devices can help businesses unleash their creative potential.<\/p>\n

Stories from the Modern Workplace stage<\/h2>\n

At the event, we saw a number of business leaders take to the stage to share their own experiences with technology. Here\u2019s some of my key takeaways.<\/p>\n

How Bitwig Studio empowers composers<\/h3>\n

\u201cWe are all creative. Even when we don\u2019t realise we\u2019re being creative. We just need to express that creativity in a more targeted way.\u201d That\u2019s Mea Liedl of Bitwig Studio. Bitwig provides a music creation platform for budding composers and DJs. In fact, the soundtrack to the whole event was created by Bitwig\u2019s resident DJ. Mea explained how the touch functionality of Surface devices makes it easy for users to intuitively make music.<\/p>\n

\u201cTouch technology isn\u2019t going to replace traditional ways of creating music. But it\u2019s definitely going to enhance them,\u201d she said.<\/p>\n

How WearHealth protects workers with AI<\/h3>\n

\u201cAI\u2019s going to be a big, big thing in the next industrial revolution.\u201d We also heard from Esteban Bayro-Kaiser of WearHealth, who designs intelligent wearables for industrial workers. WearTech harnesses the power of AI and the IoT to manage \u2013 and predict \u2013 health and safety issues. He introduced the idea of the Worker 4.0 \u2013 the employee who uses wearable tech as well as traditional protective equipment. Think smart shirts that can track stress levels, and watches that can send out an alert if a worker falls over. Then think using Microsoft Surface to keep track of this data, from wherever, 24\/7.<\/p>\n

How Chillblast immerses consumers with VR<\/h3>\n

\u201cVR can get your customers more involved in the design process of what they want to buy.\u201d Ben Miles of Chillblast also took to the stage. He talked about how virtual reality can help businesses sell products, by getting customers more engaged in the design process. In the world of automotive design, for instance, buyers can choose specification settings and see them all come together. Similarly, architects can show customers what buildings will look like, before they\u2019re built. And it\u2019s all thanks to the Windows Mixed Reality headset.<\/p>\n

\u201cWhen architects engage customers with VR, it\u2019s a lot more compelling than showing people print outs or 3D walkthroughs,\u201d he said. \u201cGood VR boils down to creating a compelling experience that doesn\u2019t cost the earth.\u201d<\/p>\n

Advice from our experts<\/h2>\n

As well as all our fab speakers, we heard from some Microsoft team members. Our representatives talked guests through some of the top tips, trends, and technologies we thought they\u2019d benefit from hearing about.<\/p>\n

\u201cThe evolution to LTE has been the biggest, fastest technical adoption we\u2019ve seen on the planet so far.\u201d<\/p>\n

Richard Warren, Surface Hub GBB<\/p><\/blockquote>\n

Rich talked about how Surface fits in to the world of LTE. According to his research, the global LTE market will be worth $997 billion by 2020. This projection is, in part, due to increasing requirements from frontline workers. Whether they\u2019re working in a warehouse, on the shop floor, or out in the field, frontline employees need reliable access to the internet. Without the security threats that come with connecting to public Wi-Fi. Rich wrapped up his session by introducing the Surface Pro LTE, and all of its security and connectivity benefits.<\/p>\n

\u201cTechnology should empower how you work. You should be able to work wherever you want, however you want.\u201d<\/p>\n

Jasmin Sohi, PC Accessories Category Manager<\/p><\/blockquote>\n

Jasmin\u2019s on a mission to provide the very best tools and experiences for people using Windows. She wrapped up the Modern Workplace speaker sessions by teaching people about the Microsoft accessories on offer today. For instance, did you know that each mouse product is tested for 215 miles in a lab? And that if you\u2019re a spreadsheet junkie, the Microsoft Precision mouse could be the one for you?<\/p>\n

She finished up by saying how technology should enable you to work how you want, whatever job you\u2019re doing, and that all Microsoft accessories champion mobility, productivity, and creativity. Which sums up the idea of the Modern Workplace nicely, I think.<\/p>\n

If you went along to Future Decoded, I hope you had a great time exploring how the right tech could make your workplace a better, more creative, more productive place.<\/p>\n

If you couldn’t make it, why not read my blog<\/a> about the link between creative spaces and creative people? Or simply head over to the Surface shop<\/a> to explore the latest Microsoft devices.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends. At Microsoft, we understand that outdated tools, processes, and workplaces stifle people\u2019s ability to work creatively. I want to share some of my key takeaways from the incredible speakers at Future Decoded.<\/p>\n","protected":false},"author":241,"featured_media":4009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1],"post_tag":[175,160,133,304,256,172],"content-type":[],"coauthors":[271],"class_list":["post-3340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-industry","tag-ai","tag-blogger-series","tag-creative-spaces","tag-creativity","tag-culture","tag-surface"],"yoast_head":"\nBetter tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom<\/title>\n<meta name=\"description\" content=\"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom\" \/>\n<meta property=\"og:description\" content=\"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs - United Kingdom\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-29T18:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-20T15:02:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sally Elliott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/author\/sally-elliott\/\",\"@type\":\"Person\",\"@name\":\"Sally Elliott\"}],\"headline\":\"Better tech, better business: lessons from Future Decoded 2018\",\"datePublished\":\"2018-11-29T18:33:52+00:00\",\"dateModified\":\"2018-12-20T15:02:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\"},\"wordCount\":1109,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png\",\"keywords\":[\"AI\",\"Blogger Series\",\"Creative Spaces\",\"Creativity\",\"Culture\",\"Surface\"],\"articleSection\":[\"Cross-industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\",\"name\":\"Better tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png\",\"datePublished\":\"2018-11-29T18:33:52+00:00\",\"dateModified\":\"2018-12-20T15:02:51+00:00\",\"description\":\"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png\",\"width\":800,\"height\":450,\"caption\":\"Blogger Series thumbnail. Keynote stage from Future Decoded 2018.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Better tech, better business: lessons from Future Decoded 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs - United Kingdom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs - United Kingdom\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs - United Kingdom\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Better tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom","description":"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/","og_locale":"en_US","og_type":"article","og_title":"Better tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom","og_description":"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.","og_url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/","og_site_name":"Microsoft Industry Blogs - United Kingdom","article_published_time":"2018-11-29T18:33:52+00:00","article_modified_time":"2018-12-20T15:02:51+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sally Elliott","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/author\/sally-elliott\/","@type":"Person","@name":"Sally Elliott"}],"headline":"Better tech, better business: lessons from Future Decoded 2018","datePublished":"2018-11-29T18:33:52+00:00","dateModified":"2018-12-20T15:02:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/"},"wordCount":1109,"commentCount":0,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png","keywords":["AI","Blogger Series","Creative Spaces","Creativity","Culture","Surface"],"articleSection":["Cross-industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/","name":"Better tech, better business: lessons from Future Decoded 2018 - Microsoft Industry Blogs - United Kingdom","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png","datePublished":"2018-11-29T18:33:52+00:00","dateModified":"2018-12-20T15:02:51+00:00","description":"The world of business is changing fast. UK companies are having to really re-think how they work. Especially if they\u2019re keen to innovate quickly and keep up with trends.","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png","contentUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2018\/11\/Sally-better-tech-thumbnail.png","width":800,"height":450,"caption":"Blogger Series thumbnail. Keynote stage from Future Decoded 2018."},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2018\/11\/29\/better-tech-better-business-future-decoded-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"Better tech, better business: lessons from Future Decoded 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/","name":"Microsoft Industry Blogs - United Kingdom","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization","name":"Microsoft Industry Blogs - United Kingdom","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs - United Kingdom"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts\/3340"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/comments?post=3340"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts\/3340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/media\/4009"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/media?parent=3340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/categories?post=3340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=3340"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=3340"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=3340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}