{"id":371,"date":"2016-12-14T09:10:41","date_gmt":"2016-12-14T09:10:41","guid":{"rendered":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/industry\/2016\/12\/14\/digital-transformation-and-your-data\/"},"modified":"2018-09-10T13:52:53","modified_gmt":"2018-09-10T13:52:53","slug":"digital-transformation-and-your-data","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2016\/12\/14\/digital-transformation-and-your-data\/","title":{"rendered":"Digital Transformation and your data"},"content":{"rendered":"<p>Digital transformation is a theme we\u2019ve been exploring a lot lately. The more I look at the subject, the more I realise just how far reaching a theme it is. Virtually every industry is being transformed \u2013 either as slow incremental evolution or sudden metamorphosis \u2013 by digital technology. From a farmer in sub-Saharan Africa, to a teenager shopping online in China, to an aerospace engineer in Latin America, the impact of digital transformation is truly global. Over the coming months, I\u2019ll be focusing on some of the drivers (both the technology and the people) of this transformation, but to kick off this series, I wanted to start with a sneak peak of an interview I conducted with Chris Capossela, EVP and Chief Marketing Officer for Microsoft on how Marketing is being transformed.<\/p>\n<p>In this excerpt, Chris talks about a key component \u2013 some would say the currency \u2013 of digital transformation: your data. He touches on data residency and our UK Data Centre; he\u00a0also discusses what it takes to have both a global footprint, and the ability to secure the data no matter where it resides.<\/p>\n<h2>Watch Microsoft CMO, Chris Capossela, discuss data and digital transformation<\/h2>\n<p>https:\/\/youtube.com\/watch?v=ISN1t4TZdaU<\/p>\n<p>For more on what this all means in the UK, download the most comprehensive study done on digital transformation to date in the UK eBook Digital Transformation: The Age of Innocence, Inertia or Innovation?<\/p>\n<p><a class=\"wp-footer-link\" href=\"https:\/\/www.microsoft.com\/en-gb\/about\/ent\/digital-transformation-report\/default.aspx\">Download the <em>Digital Transformation<\/em> report here<\/a><br \/>\n<script>\/\/ <![CDATA[\n$(\".wp-footer-link\").attr('ms.ea_offer','whp','ms.ea_action','reg','ms.ea_name','Digital Transformation and your data - Body - Download the Digital Transformation report here - None - Awareness - local','ms.cpgnguid','000XXX00000','ms.lang','en','ms.loc','gb'); \"); \n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a sneak peak of an interview we conducted with Chris Capossela, EVP and CMO for Microsoft on how Marketing is being transformed by digital technology.<\/p>\n","protected":false},"author":10,"featured_media":1010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1],"post_tag":[],"content-type":[],"coauthors":[26],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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