It\u2019s time to utilise big data by end of play if you want to adopt digital and transform the paradigm. And then going forward, you have to drill down into out-of-the-box and blue-sky thinking to help disrupt your verticals. After that, you should reach out about end-to-end processes with a focus on marketing automation to help bring AI into the fore, to create a bigger drive for customer centricity.<\/p>\n
If you didn\u2019t understand a word of that, you\u2019re not alone. Buzzwords around technology and digital transformation are taking over our offices, businesses, email inboxes and social media feeds \u2013 and it\u2019s an epidemic that\u2019s not slowing down. From IT leads to business managers, people are swamped with meaningless terms that do more to hinder than help the digital journey.<\/p>\n
If businesses are to transform successfully, they need a comprehensive understanding of digital transformation strategies. It needs to go beyond the definitions of buzzwords and jargon, to knowing what\u2019s needed, why it\u2019s needed, and how to go about getting it. Layers of jargon remove digital transformation from what it\u2019s all about. When all you want to do is give your customers a better experience, or automate your admin work, it\u2019s easy to get bogged down in jargon and think the entire process is far harder than it is.<\/p>\n
With a web of buzzwords woven around it, digital transformation can seem unattainable. But when it\u2019s broken down into pieces, it becomes much simpler. To do that, business and IT leaders need to make technology tangible. They need to experiment and understand how it all works, and what they can use it for.<\/p>\n
From blockchain, big data and the Internet of Things to artificial intelligence and machine learning, these technologies are the bedrock of any company\u2019s digital transformation. But to move them from buzzword territory to useful tools, people need to get their hands on them.<\/p>\n
When something\u2019s tangible, you can feel it. Play with it. Know it upside down and back to front. And that\u2019s how you get a full understanding. Which is exactly what business and IT leaders should have when it comes to the technology and strategies behind their digital journey. Well, that is if they want transformation to be a success.<\/p>\n
But it\u2019s not as daunting as it might sound. The tools and technology that are often bandied around, like machine learning, AI, blockchain and big data, are easy to implement and don\u2019t require huge leaps of faith. They aren\u2019t half as confusing as many vendors and articles make them out to be. It\u2019s just a case of putting them into context, and seeing them in action.<\/p>\n