{"id":501,"date":"2017-10-31T07:00:26","date_gmt":"2017-10-31T06:00:26","guid":{"rendered":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/industry\/2017\/10\/31\/creating-the-right-company-culture-for-digital-transformation\/"},"modified":"2018-09-24T10:34:23","modified_gmt":"2018-09-24T09:34:23","slug":"creating-the-right-company-culture-for-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/financial-services\/2017\/10\/31\/creating-the-right-company-culture-for-digital-transformation\/","title":{"rendered":"Creating the right company culture for digital transformation"},"content":{"rendered":"

Digital transformation is a term that means both everything \u2013 and nothing. To some companies, it\u2019s the difference between competing and collapsing, the lynchpin in surviving the rapidly changing commercial landscape. But to others, it\u2019s a task that sits on a never-ending to-do list, regarded as little more than another business buzzword. Last year, Microsoft produced a comprehensive report on the state of digital transformation in the UK: Digital transformation: the age of innocence, inertia or innovation?<\/em>. The findings were clear: new digital services are changing every aspect of business. But we also discovered widespread discrepancies between the ways organisations view digital transformation, and the extent to which they\u2019re willing to embrace strategies, initiatives and operating models.<\/p>\n

This year, we\u2019re delving deeper into the factors, obstacles and attitudes influencing UK organisations and how they can succeed on their unique digital journeys. The report, Creating a culture of digital transformation<\/em><\/span><\/a>, has been compiled through a combination of quantitative field research, interviews with experts and business leaders, workshops and a chatbot survey.<\/p>\n

We\u2019re exploring what it really takes to ensure digital transformation programmes succeed \u2013 because technology alone can\u2019t solve all our problems. It won\u2019t make businesses more efficient, productive, creative or innovative unless organisations embed it into their culture. Where businesses adopt new tech but can\u2019t realise its full potential, it\u2019s usually due to company culture. Businesses must have a culture in place that empowers employees, optimises operations, engages customers, and transforms products and services.<\/p>\n

Carol Dweck, world-renowned Stanford University psychologist says: \u201cSome people are afraid of the technology, don\u2019t want to use it, don\u2019t feel comfortable with it, and want to keep using their old skills as long as possible. It\u2019s vital to shift the ethos from being outcompeted or sub-genius in a genius culture, to the idea of a shared struggle where mistakes are inevitable and your team members and company have got your back.\u201d<\/p>\n

So, this report explores what it takes to create a culture of digital transformation. A culture that\u2019s agile, progressive and able to evolve alongside new tech and apps. A culture that fosters empowerment and engagement. A culture that can take a company into the future.<\/p>\n

Key findings<\/h2>\n