PREMIER LEAGUE STORY COLLECTION
Modernizing the global game—and global business—with Microsoft
With agentic AI powering personalized fan experiences, the Premier League is making every connection meaningful.
Overview
Personalizing the Premier League fan experience at scale
Football is personal. Enter the Premier League Companion. Powered by Microsoft Cloud and AI, it tailors 30 seasons of history, stats, and live match data to how each fan follows the sport.
With Azure and Microsoft Foundry at its heart, the PL Companion unifies diverse datasets and unlocks real-time personalization, ensuring fans get the stories they care about most.
This shift sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating in the early months.
With Azure and Microsoft Foundry at its heart, the PL Companion unifies diverse datasets and unlocks real-time personalization, ensuring fans get the stories they care about most.
This shift sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating in the early months.
DISCOVER THE IMPACT
Playing the long game
“By unlocking real-time personalization through a multi-agent AI system powered by Microsoft Foundry, we’re connecting millions of fans with the content that matters most to them and driving stronger engagement.”
Chris Archer, Director of Digital Products & Technology, The Premier League
20% YOY
More engagement on the Premier League app and website
60M
Active fans during the first 2 months of launch
“More than 1.8 billion fans in 189 countries engage with the Premier League. The Premier League Companion is a storytelling platform, and the stories that we tell are enjoyed by fans all over the world every week. They are looking for the right data and insights which deepen their understanding of what they are watching, which only adds to their enjoyment of the Premier League.”
Will Brass, Chief Commercial Officer, Premier League
The tech starting lineup
Explore the team of products and solutions driving Premier League innovation
Microsoft Foundry
Deploy prebuilt and customizable models and tools integrated into popular developer workspaces.
Azure OpenAI in Foundry Models
Access models, integrate AI agents, fine-tune, and build securely with responsible AI at the core.
Azure Cosmos DB
Develop AI-powered apps and agents with a fully managed and serverless NoSQL vector database.
Azure Data Factory
Simplify hybrid data integration at enterprise-scale.
Azure
With built-in security and governance, Azure helps you build AI-powered solutions that scale.
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