While adoption of AI technology is now widespread, impact is not. Many organizations are experimenting and running pilot programs, but far fewer have the operating discipline to become what we call Frontier Firms—companies that scale AI in ways that meaningfully reshape work, decisions, and value creation. According to IDC’s Business Opportunity of AI Survey (August 2025), 68% of all respondents use GenAI and only 22% of organizations worldwide are Frontier Firms.¹ These companies are seeing a return on investment in the technology that is several times greater than companies that are slow to adopt.

This gap is why Microsoft developed a newly revised 2026 edition of the AI Decision Brief, a handbook designed to help leaders and business decision-makers embrace the opportunities of Frontier Transformation. It addresses how AI can become a durable source of advantage: where to focus, how to measure value, how agents change workflows, and how trust, governance, and responsibility enable scale. “This is not simply the next stage of technology adoption,” writes Brad Smith, Microsoft Vice Chair and President. “Frontier Transformation is a leadership moment that asks organizations to fundamentally rethink how people, processes, and decisions work together.

We believe that this brief answers the questions many executives are asking about how to stay ahead of the curve. The questions below surface what we’re hearing from business leaders across industries as they plan investments, assess readiness, and look ahead. Each reflects a theme explored in depth in the AI Decision Brief and points to how organizations can begin turning AI execution into lasting impact. 

1. How can my company get the biggest impact from AI? 

The biggest impact comes when AI changes how the business operates—not just how fast someone answers an email. “Frontier Transformation is a holistic reimagining of business, aligning AI with human ambition to achieve an organization’s highest aspirations and growth potential,” writes Judson Althoff, CEO of Microsoft commercial business.

What does this mean in practice? Frontier Firms are leveraging AI to transform customer engagement, core processes, decision-making, and innovation. For them, AI isn’t confined to one team or one tool. Instead, it’s embedded across the enterprise in an average of seven business functions. That’s when the outcomes compound. These organizations are monetizing AI and outperforming slow adopters with roughly 3x higher returns.¹ Agents are accelerating that shift because they don’t just make recommendations; they can take action and complete tasks.

2. How do you graduate beyond early wins with AI adoption?

While AI can boost individual productivity—drafting documents, summarizing meetings, and automating the more tedious aspects of jobs—it can do so much more, according to Jaime Teevan, Chief Scientist and Technical Fellow at Microsoft. “The real opportunity is bigger: not just helping individuals work faster, but enabling teams and organizations to work better, together,” she writes. 

Most AI initiatives stall for the same reason most transformations stall: teams prove their value in specific use cases, but leaders don’t change the system around them. The model isn’t the bottleneck—processes, decision rights, and trust are. Frontier leaders, on the other hand, pick a small number of priority workflows and redesign them end to end. That’s how you move from “we got a nice pilot result” to “AI is embedded in how we run the business.”

3. How do I identify the priority workflows where AI can meaningfully change outcomes? 

“AI integration is often framed as a technical problem: which models to use, how to connect systems, how to mitigate risk,” writes Jared Spataro, Microsoft CMO of AI at Work. “But for most organizations, the real constraint on value is not technology, it’s how work is organized and governed. The bigger challenge is centered on management.”

Frontier organizations don’t ask, “Where can we plug in AI to automate a task?” They ask, “Which workflows most directly affect revenue, cost, risk, customer experience, or speed of decision-making?” Frontier leaders focus on embedding AI, agents, and data directly into those areas of high impact. 

4. As AI agents take more action on behalf of employees and teams, how does my role as a leader need to change?

Leadership has become even more important in the agentic era. “When AI systems can plan and execute over many steps, leadership and engineering rigor become the real bottlenecks,” writes Kevin Scott, CTO of Microsoft. “You need teams that are explicit about goals, careful about feedback and evaluation, and thoughtful about where autonomy is earned versus constrained.” 

The greatest risks are unclear intent, ownership, and accountability. Frontier leaders get ahead of this by redefining roles and decision rights early. Humans set outcomes, constraints, and success measures, while agents operate within clearly governed boundaries. That means treating agents like new employees or privileged service accounts—with named owners, least-privilege access, continuous monitoring, and regular review. 

5. How do you measure the success of AI when it’s embedded across workflows, decisions, and teams—not just individual tasks?

“Early productivity gains from AI are now expected,” writes Alysa Taylor, Microsoft CMO of Commercial Cloud and AI. “But Frontier leaders see beyond those short-term efficiency wins. They understand how AI can also help grow revenue, increase customer acquisitions, reshape processes, and improve operational efficiency.” 

Frontier leaders measure ROI the way they run the business: at the workflow and outcome level, not by counting isolated tasks. Yes, they track early productivity signals, but they don’t stop there—they tie AI to business metrics like faster cycle times, higher quality and consistency, better customer experience, lower risk, and faster decision-making.  

6. We’re under pressure to move fast with AI. Can we tackle security later on?

Great question! The answer is simple: absolutely not. “The AI opportunity is incredible, but speed without security, observability and governance opens the door to significant risk. By embedding these elements from the start, organizations can innovate rapidly while building and fostering trust,” writes Vasu Jakkal, CVP of Microsoft Security Business. 

The moment AI moves beyond pilots and starts touching real data, customers, and decisions, issues with security and accountability can offset gains in efficiency. According to Microsoft’s 2026 Data Security Index, less than half (47%) of companies have fully implemented data security controls for AI. Frontier leaders build observability, Zero Trust security, and clear ownership from day one, so teams can move faster with confidence instead of stopping to clean things up later.  

7. How do you scale AI across an organization without losing control or trust?

“Scaling AI is less about deploying tools and more about preparing people,” writes Nathalie D’Hers, Microsoft CVP of Employee Experience. “A workplace culture grounded in a growth mindset is more important than ever.” Frontier Firms embrace continuous learning and agility. This helps teams fundamentally reimagine processes and think bigger.  

Crucially, Frontier organizations also pair empowerment with guardrails. They give employees access to AI where work actually happens—through copilots, low-code tools, and approved platforms—so innovation isn’t bottlenecked by a small group of specialists. At the same time, they’re very clear about boundaries. That includes shared governance frameworks, approved data sources, identity and access controls, and observability at every layer. That’s what allows creation to scale safely.  

8. How do I balance Frontier Transformation with sustainability? 

“AI and sustainability are often treated as separate agenda items, but they are fundamentally connected,” writes Melanie Nakagawa, Chief Sustainability Officer at Microsoft. “Leaders should understand both sides of that equation: the resource footprint of AI as well as the opportunity it brings to help them operate more efficiently, build smarter, more resilient systems, and lower carbon emissions.”  

As AI grows, it brings real resource and trust questions about environmental impact, supply chains, community impact, and whether the benefits of AI are broadly shared. The Frontier view is that designing for efficiency, responsibility, and equitable diffusion isn’t a nice-to-have; it’s how you unlock durable growth while avoiding backlash, constraints, and extra work later.

At Microsoft, we’re building out AI infrastructure with sustainability in mind while also using AI as a force multiplier for climate progress by optimizing systems, accelerating materials discovery, and improving resource efficiency.     

Next steps to lead in the era of Frontier Transformation

Read the full AI Decision Brief to understand what it takes to lead in the era of Frontier Transformation. The insights, leadership advice, and practical tips found within our brief will help prepare your company to properly utilize and scale a powerful AI strategy. Once you have that knowledge base, you’ll need a trusted, reliable set of AI tools to execute that strategy. 

Explore Microsoft AI tools and solutions for your Frontier Transformation. 

¹ IDC InfoBrief: sponsored by Microsoft, What Every Company Can Learn From Frontier Firms Leading the AI Revolution, IDC # US53838325, November 2025 

The post AI Decision Brief: How leaders can drive Frontier Transformation appeared first on The Microsoft Cloud Blog.

This is where the frontier is forming. While copilots help individuals be more effective, agents act on behalf of people. They carry out tasks, orchestrate multi-step workflows, and operate across systems continuously. And they’re moving quickly from experimentation to mainstream use. An IDC InfoBrief, sponsored by Microsoft, shows that 37% of organizations surveyed use agentic AI, another 25% are experimenting with it, and 24% are planning to use it the next 24 months.¹ Organizations that have already invested in people, skills, and responsible practices may be better prepared to operationalize agents at scale—and convert AI’s promise into real business performance.

Five strategic moves for introducing agents responsibly

The new Agents in the Workforce Handbook builds on those earlier foundations. Where the first blog in this series focused on empowering your people, and the second explored how to pair human judgment with AI systems, this third chapter looks ahead: How do you introduce agents into your workforce responsibly and intentionally? Below are five strategic moves leaders should consider. These are high-level guideposts; the Handbook goes much deeper with templates, examples, and decision frameworks to support implementation.

1. Start with your most persistent pain points

When organizations begin exploring agentic AI, a common challenge is prioritization. Imagining use cases is easy. Choosing where to start is harder. Successful organizations don’t begin with futuristic ideas—they begin with the familiar, recurring friction points that quietly drain time and introduce risk.

These are often the workflows teams have learned to “live with”: manual triage, routine follow-up, coordination across systems, repeated reporting steps, or tasks with high error potential. Leaders should observe how work truly happens—shadowing teams, reviewing process maps, and asking simple but revealing questions:

• Where do we lose time?
• What gets done manually that shouldn’t be?
• What feels broken—but no one owns?

These pain points typically offer the clearest path to early value. Addressing them not only frees capacity but also demonstrates to teams how agents can meaningfully improve the day-to-day. The Agents in the Workforce Handbook includes a readiness assessment and real-world patterns to help leaders identify and sequence the right opportunities.

2. Define your AI goal—and lead the change yourself

Introducing agents isn’t only a technical shift—it’s a leadership shift. Frontier Firms choose to align their early agent initiatives around bold, measurable goals: reducing manual work, accelerating cycle times, improving customer responsiveness, or expanding sales capacity. These goals create alignment and momentum, helping teams understand why agents matter and what success looks like.

But goals alone don’t change culture—leaders do. The organizations that move fastest are those whose executives personally model new ways of working. They use agents in their own workflows, talk openly about learnings, and recognize early adopters who demonstrate impact. They also acknowledge that change requires habit‑building. Experimenting with agents for even 20 to 30 minutes a day can materially improve adoption and confidence.

Skilling plays a central role. As Jeana Jorgensen, Corporate Vice President of Global Skilling, notes:

We’re hearing from many of our customers and partners that they expect employees across different roles to spend about 15 to 20% of their week learning and integrating AI into their daily work.

The Handbook offers guidance for identifying the roles, skills, and operating rhythms needed to support agent adoption.

3. Measure what works—and double down where it does

As with any transformative technology, early wins with agents need to be measurable and repeatable. Leaders should ensure visibility into how agents behave, how frequently they’re used, and the outcomes they produce. This isn’t about policing technology—it’s about giving teams the insights needed to improve and scale what’s working.

Effective organizations treat agent adoption like an operational discipline:

• They log and monitor agent activity.
• They measure time saved and business impact generated.
• They expand agents that demonstrate clear value.
• They refine or retire agents that don’t.

These data-driven insights help organizations move from experimentation to a consistent, enterprise-wide model for agent development—one where new ideas become shared services rather than isolated automations. The Handbook goes deeper into measurement strategies, including examples of what high-performing organizations track.

4. As agents become teammates, optimize continuously

Once an organization begins deploying agents across teams, a new challenge emerges: coordination. Agents that start out as individual productivity tools often become shared digital teammates—relied upon by multiple people, processes, and business functions. With that shift comes the need for thoughtful ownership, governance, and communication.

Successful organizations establish clear roles and responsibilities:

• Who owns each agent?
• Who can modify or update it?
• How are changes communicated to the people who rely on it?
• What happens when an agent’s behavior needs tuning?

Agents also require continuous improvement. As they’re used, they encounter edge cases, nuanced team preferences, and shifting processes. Over time, agents become more capable, and employees naturally evolve into “AI managers”—guiding digital apprentices the way they onboard and develop human teammates.

The Handbook provides deeper recommendations for governance models, centers of excellence, and cross-team alignment mechanisms that help organizations scale responsibly.

5. Reinvest the time saved—and push into innovation

While early value often shows up as efficiency, the long-term impact of agentic AI is much bigger: it creates renewed capacity for innovation. Frontier Firms understand that the goal isn’t to simply do the same work faster—it’s to free teams to pursue higher-value ideas, explore new business models, and elevate customer experiences.

Across industries, leading organizations are already demonstrating what this reinvestment looks like:

• L’Oréal is using AI agents to deliver personalized, at-scale beauty guidance.
• AT&T accelerated customer care resolution by 33%, saving millions while improving experience.

These examples highlight a crucial point: agents are not just workflow optimizers. They’re catalysts for reimagining how organizations deliver value. And the companies that begin investing now are positioning themselves for meaningful advantage.

Treat agents like teammates, not tools

The organizations achieving the strongest results view agents not as automations but as digital collaborators—systems that require feedback, tuning, and iteration. They integrate agents into team rhythms, treat them like growing contributors, and help their people evolve into confident AI managers.

This marks the natural third step in the Frontier journey: after empowering employees and strengthening the partnership between human expertise and AI (as explored in the first two blogs), organizations are now ready to bring digital teammates into the workflow in a structured, scalable way.

If your organization is ready to move from experimentation to scaled impact, the Agents in the Workforce Handbook offers the detailed guidance, examples, and templates to support your next phase of Frontier Transformation.

¹ IDC InfoBrief: sponsored by Microsoft, What Every Company Can Learn From Frontier Firms Leading the AI Revolution, IDC # US53838325, November 2025.

The post How to introduce agents into your workforce: 5 actions leaders can take appeared first on The Microsoft Cloud Blog.

With the help of Microsoft partner SP Peru, María Almenara took the first step towards its digital transformation process. The bakery migrated to Azure, Microsoft’s cloud, leaving acquisition costs or digital infrastructure maintenance behind. “Thanks to the database, we can analyze customer buying frequency and average purchase amounts, optimizing our processes and reducing pressure on the shop and the manager. These steps directly affect the customer experience,” states Carlos Armando de la Flor, the bakery’s General Manager.

Integrating cloud functionality

When María Almenara decided to become a data-driven business, one goal was to reach a 90% fill rate. This indicator shows the ability to serve customers without running out of stock. Today, the bakery has reached a 99% fill rate, assuring an optimal experience for its customers.

Based on the work done with SP Peru, a system was also created with Azure Machine Learning. Its integration with the Enterprise Resource Planning System (ERP) and the development of a specific mathematical technique allows for daily and weekly predictions. This is how the bakery obtained sales estimates for each store and product, allowing for planning and adjustments to cover demand for each of the 8 locations, as well as the ability to ship precise orders.

Furthermore, with a goal of complete business transparency and real-time decision making, the bakery used different Human Resources survey systems like SAP, among others. With the help of Microsoft’s Power BI, management created a control panel to view 18 indicators in 3 areas: finances, expenses and budgets; human resources; and customer satisfaction.

The mathematical technique used for these predictions undoubtedly played an important role in this process. This technique was later replicated and tested by the Massachusetts Institute of Technology, where local partner SP’s technique performed better than that of the team from the prestigious academic institution.

Serving the person, not just the consumer

Thanks to integrating these changes and its technological foresight, the bakery was able to weather a year as challenging as 2020—and managed to reach a milestone for the industry. This also reflects a change in María Almenara’s ethos, which is made of three fundamental pillars: a) a scalable culture and business model with the single goal of making hearts happy; b) data as an essential asset for leading in the digital economy and c) focus on the person, that is, on partners and customers.

With each step of the digital transformation process, María Almenara realized that its partners had to grow with the company. This is reflected in its turnover rate, which is less than 1%. The industry’s turnover rate is usually 25%. Without a doubt, incorporating technology has created business growth and satisfaction for its 223 partners.

Carlos Armando de la Flor concludes: “Here at María Almenara, we see technology as a helpful tool, not just something to solve things. Thanks to the omnichannel retailing platform our business uses, we’ve been able to establish a way to work that allows pregnant women or women with young kids to serve customers from home, prioritizing their health and comfort, and reducing turnover rates.”

COMPANY INFORMATION

• Customer: María Almenara
• Partner: SP Peru
• Products and Services: Microsoft Azure
• Industry: Other
• Organization Size: Medium (50 – 999 employees)
• Country: Peru
• To contact this Partner, click here
• Click here to learn more about this company
• Tags: Customer Stories, María Almenara, Microsoft Azure, Perú

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Over the past several years, we have seen customer concerns evolve materially. Early conversations focused primarily on privacy and lawful data handling. Today, those concerns have expanded. Leaders are now asking how they maintain operational continuity during disruption, how they adopt AI responsibly without losing control, and how they protect national, organizational, and customer interests in an increasingly volatile global environment.

These questions are not abstract. They surface in boardrooms, procurement decisions, architecture reviews, and crisis simulations. They reflect a broader shift in how trust is evaluated in digital systems. Today in Brussels we brought together attendees from around the world—policy makers, IT leaders, and enterprises—to approach these questions from the multiplicity of perspectives to move the conversation from headlines to action.

From privacy to resilience and beyond

Privacy remains foundational. But it is no longer the sole lens through which sovereignty is assessed.

Customers are increasingly concerned about business continuity in the face of cyber incidents, geopolitical tension, supply chain disruption, and network instability. They want to understand how critical workloads operate if connectivity is constrained, if dependencies fail, or if policy conditions change with little warning.

At the same time, innovation pressures have intensified. AI is becoming central to public service delivery, national competitiveness, and economic growth. Organizations cannot afford to pause progress while sovereignty questions are debated in isolation. They need approaches that allow them to move forward responsibly, balancing opportunity with control.

What we hear consistently is this: sovereignty concerns will continue to evolve. Any approach that treats them as static is already behind.

For four decades, Microsoft has operated under some of the world’s most demanding data protection, competition, and digital governance frameworks. Working closely with European institutions, regulators, and customers has shaped how we think about sovereignty—not as a regional exception, but as a discipline that must function at scale, under scrutiny, and over time. That experience matters because many of the sovereignty questions now emerging globally were first tested in Europe, long before they became mainstream elsewhere.

A consultative approach to risk management

This is why we believe digital sovereignty must be approached as consultative risk management, not a checkbox or a predefined deployment model.

Every organization faces a unique mix of regulatory obligations, cyber risk, operational exposure, and innovation goals. Even within a single institution, sovereignty requirements differ by workload. Some demand strict isolation and local control. Others require global scale, advanced security capabilities, and rapid innovation.

Our role is to help customers navigate these tradeoffs deliberately. That means working with them to assess risk, align architecture to policy realities, and design environments that reflect both today’s constraints and tomorrow’s unknowns.

This work sits at the intersection of cybersecurity, compliance, resilience, and frontier transformation. It requires ongoing engagement, transparency, and the willingness to adapt as conditions change.

Digital sovereignty posture in practice

A digital sovereignty posture that is flexible recognizes that no single approach can address every requirement. Instead, it focuses on giving organizations options, visibility, and control across a continuum of environments.

Customers operating in public cloud environments expect clear data residency options, strong encryption and access controls, and visible operational discipline. Just as important, they look for transparency into how cloud systems are governed and how exceptional situations are managed, particularly as regulatory scrutiny increases.

Those expectations do not disappear when workloads move closer to the edge. In fact, they intensify. For workloads that require greater isolation, local processing, or operation in constrained environments, hybrid and disconnected solutions become essential. In February, Microsoft announced the expansion of disconnected operations, enabling customers to run critical workloads in air-gapped environments while retaining consistent governance and operational control. This capability extends cloud-based practices into disconnected settings, supporting operational continuity without abandoning security and innovation. 

That commitment shows up in concrete safeguards that customers can independently evaluate and apply. The EU Data Boundary is one example, supporting data storage and processing within the EU and European Free Trade Association (EFTA) regions for cloud services, alongside longstanding investments in encryption, access controls, auditability, and operational transparency. These measures provide practical mechanisms for aligning cloud operations with regulatory and risk requirements, rather than relying on abstract assurances. 

At the same time, we are expanding options across hybrid and private cloud environments to support continuity, resilience, and local control where required. These investments reflect a simple reality: customer needs are not converging toward one model. They are diversifying.

Underpinning all of this are Microsoft’s digital commitments, which frame how we approach privacy, security, transparency, and responsible AI. These commitments are not marketing statements. They guide how systems are built, operated, and governed, and they provide a foundation for long-term accountability.

Practical guidance for leaders navigating sovereignty

As digital sovereignty becomes embedded in policy and procurement decisions, leaders benefit from a practical lens. Based on what we hear from customers and stakeholders, there are a few consistent themes shaping successful approaches:

• Sovereignty requirements will continue to expand beyond privacy to include continuity, resilience, and AI governance.
• Risk management is now inseparable from digital transformation strategy.
• Flexibility and optionality matter more than rigid architectures.
• Transparency and accountability are as important as technical capability.
• Sovereignty posture must consider protections against cyberthreats.

Addressing these realities requires partners who understand the full scope of the challenge and are willing to engage over the long term. It requires platforms and collaboration designed with sovereignty in mind from the start.

So what does this mean for you?

Digital sovereignty is not a destination. It is an ongoing discipline shaped by changing technology, regulation, and global conditions.

At Microsoft, we approach this work with humility and responsibility. We recognize that customer concerns will continue to evolve, and that our own platforms and practices must evolve with them. We remain committed to expanding our sovereign cloud continuum, strengthening our cloud capabilities, and delivering solutions that balance innovation with control.

Most importantly, we remain focused on delivery. Because in moments of uncertainty, what matters most is not what technology promises, but what it allows organizations to do with confidence.

Where does digital sovereignty go from here?

The future of digital sovereignty will be defined by implementation, not rhetoric. Success will depend on collaboration between governments, industry, and civil society, as well as a shared commitment to transparency and continuous improvement.

As we look ahead, our focus remains on helping organizations turn sovereignty principles into durable, scalable outcomes. That means continuing to invest in capabilities that support trust, engaging constructively with policymakers, and listening closely to the evolving needs of our customers.

Digital trust is built over time, through consistent action and openness, and that trust is one of the most important foundations we can help create.

The post Navigating digital sovereignty at the frontier of transformation appeared first on The Microsoft Cloud Blog.

Deepfakes threaten trust in news, elections, brands and everyday interactions, leading us to question what’s real. Determining what’s authentic or manipulated is the subject of Microsoft’s “Media Integrity and Authentication: Status, Directions, and Futures” report, published today. The study evaluates today’s authentication methods to better understand their limitations, explore potential ways to strengthen them and help people make informed decisions about the online content they consume.

The authors conclude that no single solution can prevent digital deception on its own. Methods such as provenance, watermarking and digital fingerprinting can offer useful information like who created the content, what tools were used and whether it has been altered.

People can be deceived by media if they lack information like its origin and history, or if its information is low-quality or misleading. The goal of the report is to provide a roadmap to deliver more high-assurance provenance information the public can rely on, according to Jessica Young, director of science and technology policy in the Office of the Chief Scientific Officer at Microsoft.

Helping people recognize higher-quality content indicators is increasingly important as deepfakes become more disruptive and provenance legislation in various countries, including the U.S., introduce even more ways to help people authenticate content later this year.

Media provenance has been evolving for years, with Microsoft pioneering the technology in 2019 and cofounding the Coalition for Content Provenance and Authenticity (C2PA) in 2021 to standardize media authenticity.

Young, co-chair of the study, explains more about what it all means:

What prompted the study?

“The motivation was two-fold,” Young says. “The first is the recognition of the moment we’re in right now. We know generative AI capabilities are becoming increasingly powerful. It’s becoming more challenging to distinguish between authentic content — like content that was captured by a camera versus sophisticated deepfakes — and as a result, there’s a huge uptick right now in interests and requirements to use those technologies that exist to disclose and verify if content was generated or manipulated by AI.

“The moment has been building, and we have a desire to help ensure that these technologies ultimately drive more benefit than harm, based on how they’re used and understood.”

Young adds that the paper is meant to inform the greater media integrity and authentication ecosystem, including creators, technologists, policymakers and others to understand what is and isn’t possible currently and how we can build on it for the future.

What did the study accomplish, and what did you learn?

The report outlines a path to increase confidence in the authenticity of media. The authors propose a direction they refer to as “high-confidence authentication” to mitigate the weaknesses of various media integrity methods.

Linking C2PA provenance to an imperceptible watermark can bring relatively high confidence about media’s provenance, she says.

She notes the report has a lot of caveats too, such as how provenance from traditional offline devices like cameras, which often lack critical security features, can be less trustworthy because it’s easier to alter.

It isn’t possible to prevent every attack or stop certain platforms from stripping provenance signals, so the challenge, Young says, “is figuring out how to surface the most reliable indicators with strong security built in — and, when necessary, reinforce them with additional methods that allow recovery or support manual digital-forensics work.”

How is this study different from others?

Young says their study investigated two “underexplored” lines of thought for the three methods of verification. They define the first as sociotechnical attacks, where provenance information or the media itself could be manipulated to make authentic content appear synthetic or fake content seem real during the validation process.

“Imagine you see an authentic image of a global sporting event with 80% of the crowd cheering for the home team,” she says. “The away team engages in an online argument claiming, ‘Hey, no, that’s all a fake crowd.’ Someone could make one small, insignificant edit to a person in the corner of the picture and current methods would deem it AI generated — even if the crowd size was real. These methods that are supposed to support authenticity are now reinforcing a fake narrative, instead of the real one.

“So, knowing how different validators work, even through really subtle modifications, you could manipulate the results the public would see to try to deceive them about content,” she says. The second key topic builds on the C2PA’s work to make content credentials more durable, while also addressing reliability. This is where the research is especially novel, Young says. “We looked at how provenance information can be added and maintained across different environments — from high-security systems to less secure, offline devices — and what that means for reliability.”

Why is verifying digital media so difficult?

Authenticating media is complex because there’s not a one-size-fits-all solution, Young says.

“You have different formats that have different limitations or trade-offs for the signals they can contain,” she explains. “Whether it’s images, audio, video — not to mention text, which has a whole different array of challenges — and how strong the solutions can be applied there.”

Young says there are different requirements and opinions about what level of transparency is appropriate as well. In some cases, users might not want any of their personal information included in the digital provenance of a piece of media, while in others, creators or artists might want attribution and to opt-in for having their information included.

“So, you have different requirements or even considerations about what goes into that provenance information,” she says. “And then, similar to the field of security, no solution is foolproof. So, all the methods are complementary, but each has inherent limitations.”

Where do we go from here?

Young says that as AI-made or edited content becomes more commonplace, the use of secure provenance of authentic content is becoming increasingly important. Publishers, public figures, governments and businesses have good reason to certify the authenticity of the content they share. If a news outlet shoots photos of an event, for example, tying secure provenance information to those images can help show their audience the content is reliable.

“Government bodies also have an interest in the public knowing that their formal documents or media are reliable information about public interest matters,” Young says.

She adds that as AI modifications to media become “increasingly common” for legitimate purposes, secure provenance can provide important context to help prevent an average reader or viewer from simply dismissing that content as fake or deceptive.

“For the industry and for regulators, we note how important continued user research in this area is to drive towards more consistent and helpful display of this information to the public — to make sure it’s actually meaningful and useful in practice,” Young says.

“We have a limited set of technologies that can assist us, and we don’t want them to backfire from being misunderstood or improperly used.”

Learn more on the Microsoft Research Blog.

The post A new study explores how AI shapes what you can trust online appeared first on The Microsoft Cloud Blog.

• Wave 3 of Microsoft 365 Copilot
• Expanded model diversity with Claude and next-gen OpenAI models available today
• General availability of Agent 365 on May 1 for $15 per user
• General availability of the new Microsoft 365 E7: The Frontier Suite on May 1 for $99 per user

Frontier Transformation is a holistic reimagining of business, aligning AI with human ambition to achieve an organization’s highest aspirations. It is the next evolution of AI Transformation — not only do we need to deliver efficiency and productivity, but we need to democratize intelligence and do more for humanity. Companies do not want or need more AI experimentation. They need AI that delivers real business outcomes and growth.

In my daily conversations with customers and partners, they typically question what the most important components of an AI solution are. Is it the model? Is it silicon? At Microsoft, we believe the two most essential elements of Frontier Transformation are Intelligence + Trust. Organizations need to harness their own unique work intelligence as they build agents and solutions; and all AI artifacts across their technology stack must be observed, managed and secured to ensure they are delivering value responsibly. 

Intelligence that shows up in real work 

I often say that zero-shot artifact creation is nothing more than a parlor trick. Models can reason over data, produce draft documents, presentations and spreadsheets, but they do not understand work. Real differentiation comes from intelligence — deep work context, embedded in the tools people already use. AI should amplify your intelligence but do so in a manner that protects your differentiation and unique value.

Work IQ amplifies an individual’s IQ by tapping into your organization’s IQ. It is the intelligence layer that enables Microsoft 365 Copilot and agents to know how you work, with whom you work, and the content upon which you collaborate. That is why Copilot is faster, more accurate and more trusted than solutions built on models and connectors alone.

This month, we are unleashing Work IQ with our next generation of agentic experiences in Wave 3 of Microsoft 365 Copilot in Word, Excel, PowerPoint and Outlook. Employees will have an enhanced chat experience in Copilot with the ability to create and augment artifacts, and the power to build their own agents within the canvas they work in every day.

Microsoft 365 Copilot is model diverse by design. Rather than betting on a single model, we built a system that makes every model useful at work. Customers get the choice, performance and flexibility in an open, heterogenous environment.  Copilot leverages leading models from OpenAI and Anthropic, operating openly across clouds and data services without locking customers in. Claude is now available in mainline chat in Copilot via the Frontier program, alongside the latest generation of OpenAI models.

Microsoft 365 Copilot Wave 3 is not just a singular release of new capabilities but rather a commitment to continuous innovation. We will bring frontier capabilities with enterprise promises for our customers in an open and model diverse manner. Another great example of this is Copilot Cowork, which is in research preview. Built in close collaboration with Anthropic, we are bringing the technology that powers Claude Cowork into Microsoft 365 Copilot to enable long-running, multi-step work that unfolds over time.  Click here to learn about our Wave 3 news in more detail.

These announcements come as our customers across industries are already seeing the value of Microsoft 365 Copilot. Microsoft recently delivered its strongest quarter yet with Copilot, with paid seats growing more than 160% year over year and daily active usage up ten times, as customers increasingly make Copilot a core part of everyday work. Expansion is also accelerating as the number of customers deploying Copilot at significant scale — more than 35,000 seats — tripled year over year. Just last week, Mercedes Benz announced a global rollout of Microsoft 365 Copilot, following recent investments from NASA, Fiserv, ING, the University of Kentucky, the University of Manchester, the U.S. Department of the Interior and Westpac. This is in addition to the 90 percent of the Fortune 500 who now use Copilot.

Trust: from agent experimentation and sprawl to enterprise control 

The speed of agent development and proliferation tells us customers see value, but without guardrails the pace of adoption turns into blind spots, diminished ROI and real security risk. As AI agents become more capable and autonomous, trust is nonnegotiable. IDC predicts 1.3B agents in circulation by 2028, and 80% of the Fortune 500 are already using Microsoft agents, led by operationally complex industries like manufacturing, financial services and retail.

That is why I am excited to announce the May 1 general availability of Microsoft Agent 365, the control-plane for AI agents. Priced at $15 per user, Agent 365 gives IT and security leaders a single place to observe, govern, manage and secure agents across the organization — using the same infrastructure, applications and protections they rely on to manage people today.

We are seeing tremendous momentum with our preview customers. In just two months, tens of millions of agents have appeared in the Agent 365 Registry. We have tens of thousands of customers that are already adopting Agent 365 to securely govern and scale AI agents across enterprise workflows.

At Microsoft, we are also using Agent 365 as Customer Zero and the early signals are clear. We now have visibility into more than 500,000 agents across the company with the most widely used focused on research, coding, sales intelligence, customer triage and HR self-service. That adoption is translating into real work. Over the past 28 days alone, agents have been generating more than 65,000 responses every day for employees. This is evidence that we are not simply experimenting, we are embedding agents in the flow of everyday work and empowering human ambition.

Introducing the Frontier Suite

To meet this demand, I am thrilled to announce we are bringing Intelligence + Trust together with Microsoft 365 E7: The Frontier Suite. Microsoft 365 E7 unifies Microsoft 365 E5, Microsoft 365 Copilot and Agent 365 into a single solution powered by Work IQ and integrated with the apps and security stack customers already rely on. It includes Microsoft Entra Suite and advanced Defender, Intune and Purview security capabilities, delivering comprehensive protection across agents and employees.

Customers have told us E5 alone is no longer enough; they do not want multiple tools stitched together, they want one trusted solution. At $99 per user, E7 is priced below purchasing these capabilities à la carte, giving customers a simpler, more cost-effective way to deploy enterprise AI at scale.

With the general availability of Agent 365 and the latest agentic experiences in Microsoft 365 Copilot offered as one Frontier suite, AI moves from experimentation to durable, enterprise-wide value, built on a foundation of Intelligence + Trust. This is how we make Frontier Transformation real. Microsoft is not just imagining the future of AI, we are empowering organizations across industries and around the world to build it.

The post Introducing the First Frontier Suite built on Intelligence + Trust appeared first on The Microsoft Cloud Blog.

Microsoft Global Skilling helps people and organizations build the skills they need to thrive in an AI‑powered world. Within Global Skilling, the Learning Lab is the innovation engine—a team focused on designing, testing, and evolving modern learning experiences to continuously improve how skills are developed, validated, and applied in the flow of work. 

AI is reshaping how organizations work. Teams aren’t just adopting new tools—they’re also figuring out how those tools fit into existing workflows, roles, and expectations, all while trying to keep pace with business demands in a rapidly changing landscape. It’s a heavy lift. As the leader of the Learning Lab team, I’m navigating these same pressures, along with my team members, as we balance day-to-day delivery with the need to evolve our processes in real time. That’s why we’re embedding AI assistants and agentic workflows into internal processes—using them not only to work differently but also to learn differently. Through experimentation, we’re uncovering new ways to streamline operations and improve the learner experience for our global audience.  

This blog highlights three of our team’s most impactful AI initiatives that could also benefit your organization. Inspired by these projects, we developed A Practical Guide for Bringing AI into Your Business Processes, featuring real-world examples and actionable ideas for integrating AI and human expertise across your organization. 

A Practical Guide for Bringing AI into Your Business Processes

Download the guide

3 impactful AI initiatives leading the way

1. Reducing time-intensive coordination to optimize research 

The challenge of coordinating teams for research  

Before any learning materials can be built, our team conducts extensive research to understand new technologies, identify required skills, and validate what learners need. This early-stage analysis requires input from multiple stakeholders and a deep review of internal documentation, product roadmaps, and existing training materials.  

How AI is helping accelerate our research tasks and optimize cross-team input 

One of the biggest bottlenecks for our research workflows has been the time it takes to synthesize information and align teams around what a course should achieve. To improve this, we began experimenting with Researcher in Microsoft 365 Copilot and persona-based agents to support our research and planning stages. Our new process looks like this: 

• Researcher synthesizes internal documentation, product roadmaps, and existing training materials to surface emerging themes and identify knowledge gaps. With the ability to process thousands of pages in minutes, it flags potential course objectives the team might have missed.
• In parallel, persona-based agents simulate the perspectives of stakeholders from varying teams to help validate ideas before bringing them to the key decision-makers.
• Throughout this process, our team members guide these AI tools through every step—providing the business context, analyzing AI outputs to identify gaps or inconsistencies, refining direction, and ensuring consideration of broader business objectives.  

In our experience with AI handling synthesis and early-stage validation, we’ve reduced the time required for core research processes from two weeks to just one day. This significant time savings extends to every course developed with this method, enabling us to redirect focus toward shaping stronger strategies, aligning content with business impact, and accelerating decision-making across teams.

Applying this approach in your organization 

AI-supported research and planning can help you make sense of complex information faster and build alignment earlier in your decision cycles. By using AI to synthesize documents, surface patterns, and validate assumptions, you can reduce the effort required to get teams on the same page. Your team members can then focus on refining strategy, confirming business priorities, and shaping higher-impact decisions. This combination improves speed and clarity throughout cross-functional work.  

Explore A Practical Guide for Bringing AI into Your Business Processes to learn more about how you can apply this in processes like: 

• Drafting onboarding plans that human resources (HR) leaders can tailor to company culture.
• Developing quarterly sales plays informed by shifting buyer behavior and competitor activity.
• Creating campaign briefs rooted in audience insights, market trends, and performance data.
• Developing forecasting assumptions by synthesizing inputs from sales, operations, and historical data. 

2. Transitioning from manual maintenance to continuous quality improvements 

The challenge of shorter content lifecycles  

We maintain thousands of courses and lab environments as part of our skilling initiatives for Microsoft technologies. With the fast pace of product evolution, it can be challenging to keep learning content accurate and functional.  

How GitHub Copilot became the maintenance partner for the team 

We recognized that the demands for maintaining learning content were increasing beyond our capacity to manage effectively. So we integrated GitHub Copilot into the content maintenance workflow like this: 

• GitHub Copilot tools analyze content repositories—flagging inconsistencies, identifying outdated examples, and recommending updates based on current documentation.
• Throughout this process, our team reviews and refines the AI-generated recommendations. When GitHub Copilot flags an issue, we evaluate how those changes might apply to other training courses. We also ensure that all revisions align with learning objectives and verify that security and accessibility standards are met.
• Then GitHub Copilot helps implement some of the suggested updates, like generating new code samples or suggesting environmental configurations that align with the latest product releases. 

As a result, our team has reduced the time we spend on routine content maintenance by up to 25%. And with these time savings, team members can shift from reactive updates to proactive innovation—evaluating emerging skills, shaping next-generation modules, and exploring how agents, simulations, and personalized learning could improve outcomes. 

Applying this approach in your organization 

AI-assisted maintenance can help you keep large, fast-changing content ecosystems accurate and up to date without overwhelming your teams. By using AI to surface inconsistencies, flag outdated material, and recommend updates, you can dramatically reduce time spent on routine fixes. Your experts can then focus on reviewing changes for accuracy, regulatory needs, and strategic intent. This balance enables you to maintain quality at scale while freeing your teams to invest in higher-value innovation.  

Explore A Practical Guide for Bringing AI into Your Business Processes to learn more about how you can apply this in processes like: 

• Maintaining and updating sales enablement content as product and service offerings evolve.
• Keeping product messaging frameworks and campaign assets consistent and up to date.
• Updating help center articles and support workflows after feature releases.
• Updating contract templates and clause libraries to align with new regulatory guidance.

3. Delivering inclusive learning at scale through diverse content formats 

The challenge of content relevance and engagement  

Our learners span every continent, speak dozens of languages, and have their own preferred learning methods. Creating multimodal, accessible, and inclusive learning experiences while managing constant content updates was stretching the team thin.  

How AI helps scale and translate content for global learners  

To support different learning styles and languages, we’re piloting how to create immersive, inclusive learning through two experiments with AI: 

1. We’re using AI tools to turn a single source of training content, like a session transcript or recording, into multiple formats, such as videos, podcasts, and recap summaries. This multimodal output lets us update learning materials at the pace required by our global audience and helps ensure that we’re reaching learners in their preferred formats.
2. We’re piloting an AI-powered tool that not only translates content but also generates avatars that deliver multilingual voiceovers with more natural lip-sync, eliminating one of the most distracting elements of dubbed content. 

Early results show that we can now recover up to 15 hours per course we develop—time our team can spend on more nuanced work that AI can’t do, like adapting cultural references, verifying that tone and pacing match learning objectives, and maintaining brand voice. 

Applying this approach in your organization 

AI-powered localization can help you deliver content that feels native to every audience you service, no matter the language or market. By pairing AI’s speed in translation, voiceover, and prompt generation with your team’s expertise in cultural nuance and brand standards, you can scale global engagement without diluting quality. This combination lets you reach more learners, customers, and employees while keeping your message consistent and relevant across regions.  

Explore A Practical Guide for Bringing AI into Your Business Processes to learn more about how you can apply this in processes like: 

• Localizing campaign assets for regional markets across languages and cultural norms.
• Tailoring pitch decks and demos for industry-specific or region-specific buyers.
• Creating multilingual chatbot responses and support scripts for global customers.
• Adapting standard operating procedure and process documentation for different facilities or regional regulations. 

Building skills and strengthening our AI strategy

As AI becomes an extension to the Learning Lab, we’ve discovered that it’s much more than just implementing new tools—it’s also a journey of building technical and human skills across the team. Our experiments require every team member to stretch into new capabilities, from process optimization and innovation to strengthening collaboration and creative problem-solving. As a result, we’ve been able to spend less time on repetitive tasks and to dedicate more energy to the kind of creative, relationship-driven work that leads to exceptional learning experiences. 

Looking to build skills for you and your teams? Explore AI Skills Navigator, the agentic learning space that brings together AI-powered skilling experiences and credentials that help individuals build career skills and organizations worldwide accelerate their business.

The post How to bring human expertise and AI together: 3 impactful initiatives appeared first on The Microsoft Cloud Blog.

To support these confidential environments, Microsoft offers full stack capabilities that support customers across connected, intermittently connected, and fully disconnected modes. Today’s expansion of capabilities includes three major updates:

• Azure Local disconnected operations (now available) – Organizations can now run mission-critical infrastructure with Azure governance and policy control, with no cloud connectivity, optimizing continuity for sovereign, classified or isolated environments.
• Microsoft 365 Local disconnected (now available) – Core productivity workloads, Exchange Server, SharePoint Server, and Skype for Business Server, can run fully inside the customer’s sovereign operational boundary on Azure Local, keeping teams productive even when disconnected from the cloud.
• Foundry Local adds large model and modern infrastructure capabilities – Organizations can now bring large AI models into fully disconnected, sovereign environments with Foundry Local. Using modern infrastructure from partners like NVIDIA, customers with sovereign needs will now be able to run multimodal models locally on their own hardware, inside strict sovereign boundaries enabling powerful, local AI inferencing in fully disconnected environments.

This delivers a truly localized full stack experience built on Azure Local infrastructure and Microsoft 365 Local workloads, designed to stay resilient across any connectivity condition, with large models being part of Foundry Local extending the stack to run advanced multimodal models locally, securely, even when fully disconnected. Customers can now help maintain uninterrupted operations, keep mission critical workloads protected, and apply consistent governance and policy enforcement, while keeping data, identities, and operations within their sovereign boundaries.

Azure Local runs critical infrastructure locally, even when disconnected

For workloads with specialized requirements, Azure Local provides the on-premises foundation with consistent Azure governance and policy controls. With Azure Local disconnected operations, management, policy, and workload execution stay within the customer-operated environments, so services continue running securely even when environments must be isolated or connectivity is not available. Using familiar Azure experiences and consistent policies, organizations can deploy and govern workloads locally without depending on continuous connection to public cloud services. Azure Local is designed to scale with mission-critical needs from smaller deployments to larger footprints that support data-intensive and AI-driven workloads. Customers can start fast, expand over time, and maintain a unified operational model, all within their sovereign boundary.

Operating in disconnected environments surfaces constraints that go beyond traditional cloud assumptions: external dependencies may be unacceptable, connectivity may be intentionally restricted, and operational continuity is a business imperative.

“The availability of Azure Local disconnected operations represents a breakthrough for organizations that need control over their data without sacrificing the power of the Microsoft Cloud. For Luxembourg, where digital sovereignty is not just a principle but a strategic necessity, this model offers the resilience, autonomy, and trust our market expects. By combining Microsoft’s technological leadership with Proximus NXT’s sovereign cloud expertise, we are enabling our customers to innovate confidently – even in fully disconnected mode,”said Gerard Hoffmann, CEO Proximus Luxembourg.

Microsoft 365 Local keeps productivity and collaboration available in fully disconnected environments

As sovereign environments move into disconnected environments, keeping people productive becomes just as critical as keeping infrastructure online. Building on more than a decade of delivering and supporting these services, Microsoft 365 Local disconnected brings that continuity to the productivity layer, delivering Microsoft’s core server workloads—Exchange Server, SharePoint Server,and Skype for Business Server supported through at least 2035—directly into the customer’s sovereign private cloud.

With Microsoft 365 Local, teams can communicate, share information, and collaborate securely within the same controlled boundary as their infrastructure and AI workloads. Everything runs locally, under customer-owned policies, with full control of data resiliency, access, and compliance. By operating with Azure-consistent management and governance, customers get the productivity experience they rely on, designed to stay resilient and secure even when offline.

Bringing large models and modern infrastructure to Foundry Local

With the availability of larger models and modern infrastructure as part of the Foundry Local portfolio, Microsoft is enabling customers with highly secure environments the ability to run multimodal, large models directly inside their sovereign private cloud environments. This brings the richness of Microsoft’s enterprise AI capabilities to on-premises systems, complete with local inferencing and APIs that operate completely within customer-controlled data boundaries.

Expanding beyond small models, the integration of Foundry Local with Azure Local is specifically designed to support large-scale models utilizing the latest GPUs from partners such as NVIDIA. Microsoft will provide comprehensive support for deployments, updates, and operational health. Even as inferencing demands increase overtime, customers retain complete control over their data and hardware.

Choice and control without added complexity

Customers facing strict sovereignty and regulatory requirements are clear that a fully disconnected sovereign private cloud is a key business need. Microsoft Sovereign Private Cloud is designed to meet these needs head-on, enabling secure, compliant operations even in environments with no external connectivity. At the same time, we recognize that disconnected environments are not one-size-fits-all; some customers operate across connected, hybrid, and disconnected modes based on mission, risk, and regulation. Our approach helps customers to meet strict sovereign requirements in fully disconnected scenarios without compromising simplicity, while retaining flexibility where connectivity is possible. Together, Azure Local disconnected operations, Microsoft 365 Local, and Foundry Local help organizations choose where workloads run and how environments are managed, while standardizing governance and operational practices across connected and disconnected deployments.

Next steps

Get started

• Azure Local disconnected operations and Microsoft 365 Local disconnected are now available worldwide, and large models on Foundry Local are available to qualified customers.
• Explore the Microsoft Sovereign Cloud
• Learn more about Azure Local disconnected operations

The post Microsoft Sovereign Cloud adds governance, productivity, and support for large AI models securely running even when completely disconnected appeared first on The Microsoft Cloud Blog.

Today Microsoft announced it has met its 2025 renewable energy goal — first announced in 2020 — of purchasing enough renewable energy to match 100% of the electricity used by all its datacenters, buildings and campuses by 2025.

Microsoft has contracted to add 40 gigawatts of renewable energy to the grid — the vast global infrastructure that keeps electricity flowing from power plants via high-voltage lines and local networks to datacenters and local communities. Of that contracted volume, 19 gigawatts of renewable energy are now online.

Microsoft and other corporate renewable energy buyers enter into contracts known as power purchase agreements (PPAs) to help power plant developers bring new projects forward. These are typically 10- to 15-year commitments that enable developers to build new power plants and in exchange provide them with predictable returns that make their investments feasible.

Meeting Microsoft’s renewable energy targets requires different strategies, each tailored to local geographies, community needs and regulatory frameworks. Below is a look at six companies across the globe that helped Microsoft meet its commitment to match 100% of its electricity use in datacenters and other operations with renewable energy purchases by 2025.

Sol Systems: Advancing community investment and sustainable agriculture through dual-use solar farms 

Grain is growing in southwestern Illinois, but it’s not your typical farm. Instead, the hardy grain has been planted in neat rows underneath a huge array of solar panels built to generate 270 megawatts of solar energy at peak sunlight.

Located in the rural farming town of Eldorado, Illinois, this unique energy farm is the result of a power purchase and community investment agreement between Sol Systems and Microsoft that is expected to add over 500 megawatts of solar energy to the grid from sites in Illinois, Ohio and Texas. The agreement includes an innovative investment fund, expected to be $50 million for the next 20 years, designed to benefit the local communities.

In Eldorado, that includes educational initiatives that range from a virtual reality welding simulator to hydroponic garden towers, bringing a full hands-on experience and career exposure to elementary school students, and a state-of-the-art hydroponic greenhouse cooperative at Eldorado High School, providing job skills and fresh produce for the local school lunch program. Two other dual-use solar projects under the Sol Systems-Microsoft agreement in Illinois feature grazing sheep and other sustainable land management initiatives, like pollinator habitat and specialty crop farming.

Yuri Horwitz, chief executive of Sol Systems since its founding in 2008, said he hopes its agreement with Microsoft can be a blueprint for community investment between energy buyers and renewable energy producers to fuel long-term economic and environmental impact.

Prior to the work in Eldorado, the funding helped Bright Solar Futures, an early career education program established by the Philadelphia Energy Authority to develop and implement a curriculum for high school students interested in solar careers. It also enabled trainees at PowerCorps PHL, which focuses on training 18- to 26-year-olds in the Philadelphia metropolitan area to earn their OSHA 30 certificates, an essential certificate in the energy industry.

“From the beginning, our goal with Microsoft was to show what’s possible when energy buyers and developers work hand-in-hand with local communities,” Horwitz said. “These projects are designed to produce power but, just as importantly, to create opportunity, trust and lasting value in the places where they’re built.”

The grain growing on the Eldorado solar farm, called Kernza®, is a type of hardy perennial grain developed by The Land Institute. It is renowned for its nutty flavor and deep root systems, which both improve soil health and serve as a natural carbon storage system.

Sol Systems leases the land for its solar farm operations from farmers and other local landowners, to be returned to farming upon decommissioning of the solar project.

Incorporating agriculture allows for continued and sustainable use of the land.

“We think of ourselves as stewards of the land beneath our projects. We hope to one day give this land back to the community with rich and healthy soils to enable continued farming,” he said.

Brookfield: Bringing renewable power to the grid at scale

When the Hawk’s Nest hydroelectric plant in Gauley Bridge, West Virginia, first began generating electricity in 1936, it was considered a remarkable engineering feat because of its sheer size and the difficulty of digging out a water-diversion tunnel deep inside a mountain. Historically, the plant powered a nearby industrial manufacturing facility and was never connected directly to the broader grid.

With energy demand surging, plant owner Brookfield is working to bring the facility into the modern age and for the first time deliver a portion of its power into the local utility grid, bringing new capacity online to support the broader electricity needs of the community.

“With the benefit of our offtake agreement with Microsoft, we’ve made major investments over the last five years to ensure that an asset that’s been around for nearly 100 years will continue for the next 100 years,” said Stephen Gallagher, chief executive officer of North American operations for Brookfield’s renewable group. Microsoft expects to begin receiving power from the Hawk’s Nest plant next year.

The West Virginia facility is one of many projects that Brookfield is developing as part of an agreement with Microsoft to deliver over 10.5 gigawatts of renewable power capacity. The Brookfield portfolio contracted to Microsoft includes the Aspen Road solar farm in Pennsylvania and the Jones Farm and Egypt Road solar projects in Maryland, each of which include wildlife corridors and pollinator habits. These projects were specifically structured to not impact prime farmland and offer local landowners the opportunity to preserve large open tracts of land once the projects are decommissioned. The companies are initially focused on building capacity in the U.S. and Europe, with the opportunity to expand to other parts of the world.

Brookfield works closely with local and regional utilities to address the ongoing challenge of grid upgrades needed to integrate more solar, wind and other forms of renewable energy and reduce bottlenecks. “All of us are struggling with the timelines it takes to connect to the grid,” said Gallagher. Even before construction can begin, energy producers must navigate the lengthy permissions and engineering studies required by regional utilities, a process that typically takes five to seven years for solar and even longer for wind projects. Construction itself may last 12 to 18 months.

Brookfield also looks for opportunities to leverage inventory and supplier relationships to help utilities solve supply chain issues and ease bottlenecks that often also lead to delays in connecting renewable energy to the grid. Where local regulations allow, “we try to help utilities by prefunding procurement or delivering transformers or breakers earlier so they can get us on faster,” said Gallagher. “Because our pipeline is so large, we can bring projects on a lot more rapidly than others.”

Auren Energia: Operating a women-run wind farm in Brazil 

Hertha Ayrton would be impressed.

Ayrton was an electrical engineer — and one of the first women to be recognized as a pioneer in the male-dominated field of electricity at the turn of the last century.

If Ayrton were to travel to Brazil’s distant northeast today, she would discover an advanced wind farm operated by women.

The wind farm is owned and operated by Auren Energia, one of Brazil’s leading renewable power companies. As part of a power purchase agreement signed in 2023, Microsoft purchases renewable energy from the 154-megawatt Cajuina wind complex, which includes the women-run wind farm. “As you can imagine, power generation, it’s mostly operated by males so it’s very different and something we are very proud of,” said Eduardo De Oliveira Diniz, director of trading and clients at Auren Energia. Recruiting and training the staff was done with an institution focused on workforce development and innovation for Brazilian industry.

Brazil’s remote northeast has become a hub for renewable energy due to its high winds and vast open land. Auren has invested heavily in roads and clean-water access for the more than 200 people who live around and sometimes work for the wind farm complex. It also provides support for nearby schools and construction jobs during site buildouts. The PPA made the project and its related community benefits possible, said Diniz.

Historically, Brazil’s large network of rivers and intense rainy season made hydroelectricity Brazil’s main energy source, but in the last few years wind and solar have grown rapidly as costs have fallen, said Diniz. Auren dispatches energy within the national energy grid that delivers power generated in the north to population centers over 1,300 miles away in the southeast. The project feeds into the broader grid that Microsoft datacenters are connected to.

“Auren has a 100% renewable energy portfolio with a strategically complementary mix of sources between hydro, wind and solar generation,” said Diniz. “We really believe in the power of our portfolio.”

FRV Australia: The importance of knowing your neighbors

After the construction staff of a new solar energy facility in New South Wales, Australia, finished unpacking tens of thousands of solar panels, a local nonprofit group received an unexpected offer: Would the group have any use for the empty wood pallets used to transport over 700,000 panels on their journey to southeast Australia?

In fact, they did, recycling the wood frames into handmade toys later sold to benefit local charities.

“It may sound silly, but it made a big impact,” said Michael Steiner, chief business development officer at FRV Australia, part of the Fotowatio Renewable Ventures energy company. It was, he said, an example of the importance of making time to get to know your community.

The Walla Walla solar facility is a 300-megawatt project located in east Australia. FRV Australia signed a 15-year power purchase agreement with Microsoft to provide renewable energy from Walla Walla, which also supports the regional government’s economic and renewable energy goals. The Microsoft contract was “the fundamental ingredient for making such a project a reality,” said Steiner.

The Walla Walla solar farm is also part of a much larger effort across Australia to transition to renewable energy. “Replacing 14 gigawatts of coal-fired generation in the next 10 years is a humongous task,” said Steiner.

The vast facility, where sheep still graze across the landscape, covers 605 hectares and will produce enough solar energy to power more than 90,000 New South Wales homes annually. Construction generated roughly 350 local jobs before it was completed in the fall of 2025. One advantage of the site location was its proximity to the existing national electricity grid, which allowed the solar facility to deliver power using an existing transmission line easement.

The agricultural landscape, like nearly all of rural Australia, is naturally at risk of fire. FRV worked closely with the local community on strict fire prevention standards and plans. FRV also provided funding for local infrastructure improvements, including the restoration of Walla Walla Memorial Hall, which will preserve a valuable piece of local heritage and provide a versatile space for community events and activities. Additionally, these funds will be used for upgrades to local community infrastructure and playground and swimming pool facilities. Steiner said FRV will continue to engage with the local government to fund deserving community initiatives over the life of the solar facility.

“We need to create this trust and engagement from day one on every project that we do,” said Steiner. “If you don’t, you will not get anywhere, and your project probably will fail before you even start building.”

ENGIE: Repowering renewable energy assets boosts capacity and reduces environmental impact

A wind farm in southern France is generating twice as much renewable energy for the French power grid thanks to a repowering that is supported by a power purchase agreement between Microsoft and ENGIE, a multinational company based in France focused on low-carbon energy solutions.

The wind farm is located in the historical town of Fitou, known for its red wines and high winds, making it a favorite for wind and kite surfers.

The makeover of the Fitou wind farm after 22 years of wind power production involved the careful dismantling of the wind farm’s foundations, turbines and blades and replacing them with more powerful and efficient parts. The process, known as “repowering,” helps increase energy production without occupying additional land. According to ENGIE, the upgrade nearly doubled the site’s total capacity.

The project recycled and reused as many parts as possible and drew from nearly two decades of operational insights to reduce the repowered wind farm’s impact on the local environment and wildlife. For example, the updated wind farm includes sensors that automatically slow down blades when birds are detected nearby. 

“We enhanced our longstanding biodiversity and noise management measures with the latest technologies and an AI tool,” said Katrin Fuhrmann, managing director for ENGIE’s B-to-B activities in Central Europe.

Besides boosting energy production, ENGIE has used novel methods for engaging the community around other wind farms in its portfolio, including crowdfunding to give local residents a chance to become co-owners of the Landes de Couesme complex, also in France.

More broadly, ENGIE and Microsoft have built a long‑term, strategic collaboration centered on renewable power purchase agreements (PPAs). These contracts allow Microsoft to secure additional renewable electricity while giving ENGIE the long‑term visibility needed to develop new wind and solar assets across Europe. Together, the two companies have already enabled the development of 26 renewable energy projects in France and seven in Germany, representing 416 megawatts of renewable capacity currently online. This approach, grounded in innovation and decarbonization, is accelerating the deployment of low‑carbon electricity that benefits both the grid and local communities.

“Electricity consumption is increasing, and renewable production is increasing exponentially,” said Furhmann. Repowering existing plants helps accelerate the production of renewable energy by allowing producers to reuse existing sites and grid connections. “And Microsoft is helping us in developing these renewable assets,” she added. “It really is a win-win situation.”

EDP Renewables North America: Providing reliable power, benefits and income

From the prairies of Texas to rolling hills in Illinois and Ohio, Microsoft has contracted with EDP Renewables North America (EDPR NA) to bring 675 megawatts of solar and wind energy online through power purchase agreements — or enough electricity to power more than 150,000 U.S. homes.

Across all these projects, EDPR NA has worked to deliver tangible benefits for the communities in which it operates — from upgrading access roads and investing in community projects to offering landowners accustomed to fickle weather, crop or cattle prices predictable income from lease payments for hosting wind turbines or solar panels on their properties.

For instance, the Cattlemen Solar II project in Milam County north of Austin, Texas, is expected to generate more than $41 million in revenue over the project’s lifetime to local governments to support public services and infrastructure, EDPR NA estimates. The project also is expected to deliver over $50 million in payments to landowners to diversify revenue and provide a steady source of income. In addition, EDPR NA has helped fund the construction of accessible bleachers at the local high school and the purchase of an emergency services vehicle for the county.

“Depending on the project and the location, we work really hard to find our place, the right place in each community,” said Kelly Snyder, executive vice president of origination for EDPR NA.

In the same way that lease payments for solar and wind projects help give landowners financial predictability, power purchase agreements executed by Microsoft can give renewable energy developers like EDPR NA revenue stability needed to finance new renewable projects at the lowest possible cost — making them more attractive for banks and other lenders to finance. In turn, those projects add cleaner, reliable power to the grid in key regions where Microsoft operates.

“As energy demand rises across the country, these agreements support investment in domestic energy infrastructure while delivering long-term value for customers, communities and the broader economy,” said Snyder.

Top image: A wind farm in Fitou, France. Photo courtesy of ENGIE.

Related links:

Learn more: A milestone achievement in our journey to carbon negative

Learn more: As the world goes digital, datacenters that make the cloud work look to renewable energy sources

Learn more: Microsoft will be carbon negative by 2030

Learn more: Advancing sustainability

The post 6 projects that helped Microsoft meet its renewable energy goal appeared first on The Microsoft Cloud Blog.

Over a decade of investment: 40 gigawatts of new renewable energy contracted

What began in 2013 with a single 110 megawatt (MW) power purchase agreement (PPA) in Texas — a small first step to demonstrate how corporate procurement could scale clean energy(3) — has evolved into one of the largest clean energy portfolios in the world. This first deal not only supported Microsoft’s early cloud services but also set in motion a decade of commercial partnerships and learning-by-doing that served to demonstrate how corporate demand for advanced energy solutions can help to achieve a more affordable and sustainable power system, while supporting reliability for customers.

Since our carbon negative announcement in 2020, we have contracted 40 gigawatts (GW) of new renewable energy supply across 26 countries, working with more than 95 utilities and developers across 400+ contracts and counting. To put that amount in perspective — that’s enough energy to power about 10 million US homes. Of that contracted volume, 19 GW are now online, delivering new clean energy supply to the power grid, while the remainder are slated to come online over the next five years.

Our new renewable energy procurement continues to deliver significant environmental benefits, including the reduction of Microsoft’s reported Scope 2 carbon dioxide emissions by an estimated 25 million tons(4) and the mobilization of billions of dollars’ worth of private investment in regions where we operate.

Microsoft’s global renewable energy procurement footprint

Catalyzing market investment through bankable, repeatable models

Microsoft is among the early pioneers in developing technical and commercial practices that help advance bankable, repeatable and scalable procurement tools suitable for each market. Our clean energy purchasing navigates a global patchwork of power market designs, requiring creativity in how we balance cost, time to market and project sizing in our portfolio across planning, contracting and management.

Our work has benefited from a broad coalition of partners helping to build this market together. According to Bloomberg New Energy Finance, more than 200 global corporations collectively purchased nearly 200 GW of clean energy around the world since 2008. Working alongside other clean energy buyers — as well as hundreds of utilities, manufacturers, financiers, developers and engineers — we have helped reduce transaction costs, expand developer access to financing and streamline procurement approaches that other buyers can adopt.

This global flywheel of partnership, investment, technology and policy innovation is expected to continue to facilitate billions of dollars’ worth of investment into infrastructure and jobs. And as we’ve seen repeatedly, when Microsoft sends a clear market signal for world-class, first-of-a-kind technologies and infrastructure, the power sector rises to the challenge. Our procurement over the past decade has demonstrated that partnerships, communities and innovation are essential ingredients that help to accelerate first-of-a-kind technologies and infrastructure at scale.

Scaling partnerships to scale infrastructure

Critical to Microsoft’s success in expanding digital infrastructure and supporting our local communities is our ability to build trusted partnerships with the over 95 global energy suppliers that support our clean energy portfolio. We have sourced clean energy through multiple requests for proposal or information, bilateral engagements and clean tariffs to evaluate over 5,000 unique carbon-free energy projects around the world.

Today, Microsoft has six energy company partners with which we have over 1 GW of contracted renewable energy capacity, and more than 20 energy supplier partners where each partner has at least five separate renewable energy projects with Microsoft — evidence of the durable, repeatable relationships necessary to scale clean energy. Combining scale with speed, Microsoft’s landmark 10.5 GW framework agreement with Brookfield sends a long-term, 2030 demand signal to the market that enables developers to raise funding more efficiently, bolster supply chains, hire engineers and construct world-class energy infrastructure.

Putting communities first

Our renewable energy procurement has mobilized billions of dollars in private investment, supported thousands of jobs across the communities where we operate and delivered meaningful co-benefits. Through partnerships with developers and nonprofit organizations, we’ve worked to embed community-driven benefits into our energy portfolio. These benefits include robust infrastructure, economic inclusion and support for community-focused organizations.

Our support for communities shows up in projects like our 500 MW PPA with Sol Systems, or our 250 MW PPA with Volt Energy Utility that provided local training and jobs, as well as grants to community nonprofit organizations and habitat restoration. We’ve also signed over 1.5 GW of distributed solar, bringing clean energy directly into hundreds of communities around the world. Landmark agreements like our 500 MW offtake with Pivot Energy, or our 270 MW offtake with PowerTrust are expected to foster employment, energy cost savings and grid resilience in communities across the United States, Mexico and Brazil. More details on the above examples and our approach to community benefits in clean energy agreements can be found in a dedicated Microsoft whitepaper.

Innovation unlocks new markets and pathways

Microsoft’s clean energy procurement continues to play an important role in catalyzing technical, commercial and regulatory innovation. Our commercial efforts have helped lower barriers to entry into new markets and expand access into multi-technology contracts that accelerate decarbonization.

In Japan, Microsoft signed one of the first corporate PPAs in the country’s restructured power market. Our 25 MW, 20-year agreement with Shizen represents the first single-asset virtual PPA executed in the country, which helped pave the way to over 2GWs of corporate procurement since 2024, according to Bloomberg New Energy Finance. Alongside opening new markets, we have structured several multi-technology offtakes in nascent markets for corporate procurement. In India, Microsoft purchased a combined 437 MW solar/wind hybrid offtake from Renew, where our projects will support energy access and rural electrification. In Microsoft’s home state of Washington, our datacenters in Douglas County are supplied by 100% carbon-free energy, as we leverage a creative blend of new wind power and hydropower storage to deliver around-the-clock clean energy.

Looking forward to 2030 and beyond

In 2025, the International Energy Agency (IEA) described a new “Age of Electricity,” marked by accelerating electricity demand from electric vehicles, air conditioners, data centers and heat pumps. As the world electrifies more of the economy, the demand for affordable, reliable and clean electricity will continue to rise.

Our experience building Microsoft’s clean energy portfolio both reflects and furthers global trends. According to IEA data, since 2000, renewable energy generation has expanded nearly four-fold. In many power markets across the world, clean energy is one of the fast-growing sources of generation, and often the one with the fastest time-to-market. Corporate buyers like Microsoft continue to serve as an important catalyst in driving commercial demand for innovation and infrastructure across the power industry.

As we continue our journey toward becoming carbon negative by 2030, Microsoft will continue to push for an expansive focus on adding all forms of carbon-free electricity solutions, complementing and adding to our portfolio of renewable energy resources. We recognize that the world’s rising electricity needs require a balanced, all-of-the-above decarbonization strategy to meet global economic growth and environmental goals, and our sustainability goals will continue to support this approach moving forward. Such a strategy requires a broader set of carbon-free energy and grid-enabling technologies, including nuclear energy, next-generation grid infrastructure and carbon capture technology. Just as renewable energy was a relatively small part of global energy grids in 2013 when we signed our first PPA, today many advanced energy technologies remain early in their development but offer significant promise to accelerate progress towards an affordable, reliable and sustainable energy future.

Microsoft has already taken early steps to support the advancement of a broader set of carbon-free energy technologies as we partner with Helion and Constellation Energy on a 50 MW fusion project in Washington state and work with Constellation to restart the 835 MW Crane Clean Energy Center in Pennsylvania. Microsoft’s Climate Innovation Fund has allocated $806 million of capital to 67 investees, with 38% directed toward Energy Systems — advancing carbon-free power and fuels, energy storage and energy management solutions.

We welcome continued collaboration with our power sector partners to bring these innovations to market and incorporate new technology tools in the process to accelerate their development.

We will continue to build and leverage new AI-driven tools to design, permit and deploy new power technologies that help expand and more efficiently operate the electricity grid, bringing more clean energy online faster. This work is exemplified by our recently announced collaborations with Idaho National Laboratory and the Midcontinental System Operator, among other examples.

And as we advance innovative energy technologies, we recognize that standards must evolve alongside innovation. That is why we will continue participating in industry forums that strengthen carbon accounting frameworks — so that our clean energy procurement is measured with greater accuracy and delivers real world emissions reductions, with a continued focus on maintaining the high level of integrity that the world has come to expect from Microsoft.

Our carbon negative commitment remains a call to action — for Microsoft, our customers and the broader technology sector — to invest in an affordable, reliable and sustainable power system. As we look toward 2030, that call to action has never been clearer.

Gratitude — and momentum for the work ahead

Today’s milestone represents a shared achievement among the utility professionals, clean energy developers, community leaders, technology innovators and forward-thinking policymakers who continue the deployment of renewable energy. Meeting today’s milestone shows what partnership can deliver in bringing big ideas to life. The future of carbon-free energy is one that we will create – together.

As Microsoft’s Chief Sustainability Officer, Melanie Nakagawa leads the company’s targets to be carbon negative, water positive, and zero waste by 2030. She brings deep experience at the intersection of policy, business, and technology to advance climate and sustainability solutions globally.

As President of Cloud Operations + Innovation at Microsoft, Noelle Walsh leads the organization that powers the global Microsoft Cloud. She oversees the company’s physical cloud infrastructure and operations, with a charter focused on safety, security, availability, sustainability, and competitive infrastructure growth—bringing decades of global operational leadership.

Footnotes

1. Renewable energy is defined within Microsoft’s fact sheet https://aka.ms/SustainabilityFactsheet2025, which represents FY24 data.
2. To date, Microsoft’s renewable energy target includes two primary categories: renewable energy from contracted projects and grid mix. The first is renewable energy delivered under PPAs or similar long-term contracting mechanisms, generally for new projects where our financial involvement in the project’s development is critical for its success. This category represents more than 90% of the renewable energy applied to achieve our 2025 target.The second category is “grid mix” – renewable energy supported via our standard utility relationships and rates, inclusive of policy programs such as renewable portfolio standards and state and utility decarbonization goals.Our 2025 100% renewable target does not include purchases from short-term, so-called “spot market” renewable energy credits (RECs) sourced from operational clean energy projects.With the above in mind, Microsoft leverages a straightforward formula to determine our 100% renewable energy metric on a global, annual basis. We update and further detail the methodology and assumptions behind this formula in our annual sustainability reports:
3. Clean energy— also referred to in this blog as carbon free energy —is defined within Microsoft’s fact sheet https://aka.ms/SustainabilityFactsheet2025, which represents FY24 data.
4. Reduction of reported Scope 2 emissions are calculated between FY20-25, the cumulative difference between location based and market-based emissions, excluding the use of short-term, so-called “spot market” RECs

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