When the Black Partner Growth Initiative (BPGI) was launched in 2020, the goals were clear. Our team was tasked by Microsoft leadership with creating a focused program within the partner channel that reflected Microsoft’s ambitious mission of empowering every individual and every organization to achieve more. And since the launch of BPGI, we’ve concentrated on increasing the representation of Black-owned partners and enabling their growth to build one of the largest diverse partner ecosystems in the technology sector.

This motion is critical. First, it reflects the core values of our company’s mission and culture. Second, BPGI establishes a platform for seasoned technology leaders, innovative startups, and entrepreneurs alike to create, develop, and grow their business with Microsoft through co-sell go-to-market opportunities and partner-to-partner engagements.

Driving connection

In partnership with the Black Channel Partner Alliance (BCPA) and Blacks at Microsoft (BAM), the BPGI team activated a 10-city tour hosting Innovation Forum workshops in areas where BPGI partners build solutions and services for their customers and where there was strong local community engagement. This process has allowed us to connect with companies driving cutting-edge solutions across a range of areas, including Artificial Intelligence, Metaverse, Cybersecurity, and Modern Workplace. To date, we’ve visited Dallas, Houston, Washington D.C., New York, Los Angeles, and Charlotte, providing an opportunity for members of the BPGI community to engage in interactive sessions designed to support their growth, development, sales acceleration, and success. ​

During each Forum, we’ve had an opportunity to provide insight on navigating the Microsoft sales landscape; explored solution areas that are of most interest to our customers; and, perhaps most importantly, shared tools, resources, and strategies that will—in the words of BCPA—help BPGI partners “make money with Microsoft.”  We help new and existing BPGI partners connect with other technology leaders, provide guidance on maximizing the program, and identify new areas for driving revenue growth for BPGI partners. The Forums also drive partner-to-partner engagement and innovation.

Like my colleagues on the BPGI team, I’m excited to work with companies each day that are breaking down physical and virtual barriers, creating technologies impacting organizations across the planet, and redefining the technology industry through creativity, grit, and determination. We celebrate those contributing to society and shaping the world through innovation, transforming the business landscape in every sector.

What’s next

On May 17 we’ll host our inaugural Innovation Summit at the Microsoft Redmond Headquarters. The Innovation Summit will feature executive thought leadership, talks, and workshops from industry leaders and C-level executives within Microsoft. This partner-focused Summit will serve as the graduation of our FY23 Catalyst Accelerator cohort, and attendees will also be able to participate in the inaugural Golf Classic hosted by BCPA. Share this opportunity! We’re also seeking brands, businesses, and teams interested in exhibiting for our BPGI Partners and volunteers who want to donate a helping hand. Please email ptnrsupp@microsoft.com for additional details.​

Partner calls to action

• • Register now for the Innovation Summit on May 17 in Redmond, WA.
  • Learn more about our fantastic partner, the Black Channel Partner Alliance (BCPA).
  • Register now for BCPA’s Golf Tournament on May 18 in Newcastle, WA.
  • Amplify the Black Partner Growth Initiative (BPGI).

Related posts

Together We Grow: Creating Opportunities Through Partnership – US Partner Community Blog

Early success of Black Partner Growth Initiative partners paves the way for new accelerator & special programs – US Partner Community Blog

Closing the Opportunity Gap and Advancing Racial Justice in the Tech Industry – US Partner Community Blog

Accelerator program launching to support Black partners – US Partner Community Blog

Join the conversation

Want to hear about what Microsoft and other US partners think about the Black Partner Growth Initiative? Head over to the Microsoft US Partner Community on LinkedIn.