Our partners and customers are constantly innovating to keep pace with rapid market shifts and technological advancements. As part of this accelerated journey, they often face challenges such as sprawling systems, siloed teams, and technical debt. To address these issues, a unified platform is essential.

With Microsoft’s investment in Azure Arc, we believe Azure is the solution. Azure Arc crosses the boundaries of hybrid, multicloud, edge, and IoT, offering the next level of modularity, integration, and simplicity through the adaptive cloud approach.

The adaptive cloud approach

The adaptive cloud approach unifies siloed teams, distributed sites, and sprawling systems into a single operations, security, application, and data model. This enables organizations to leverage cloud-native and AI technologies across hybrid, multicloud, edge, and IoT environments. By shifting from a reactive posture to proactive evolution, businesses can anticipate and act upon changes in market trends, customer needs, and technological advancements ahead of time, optimizing resource usage and mitigating risks before they manifest.

The momentum we have with Azure Arc is building, with hundreds of partners and thousands of customers in the Americas leveraging it as a profitable path from SPLA. For example, Microsoft partner Rackspace has successfully implemented the adaptive cloud approach, resulting in significant savings of $40 million in total cost of ownership. Read more about the Rackspace success story.

Why now—upcoming SPLA price increase

Microsoft has released price changes for the Services Provider License Agreement (SPLA) program. As part of the announcement, licensing prices are changing for the following products, effective January 1, 2025.

Get started—explore modernization paths from SPLA with the adaptive cloud

We’re here to help you maximize the value of your investment and continue to be the bridge to secure AI innovation for your customers.

We encourage you to reach out to the Microsoft Datacenter Optimization (DCO) team to explore how the adaptive cloud can benefit your organization. The DCO team is ready to assist you in navigating this transition from SPLA and exploring paths as a Cloud Solution Provider or Microsoft Customer Agreement (MCA). Here is a summary of the paths you can consider:

We appreciate your continued partnership and look forward to helping you achieve new heights with the adaptive cloud.

Additional resources

• Tune in to the Hybrid Cloud Partners podcast.
• Learn more about how to innovate on an adaptive cloud.
• Visit Arc Jumpstart to try Azure Arc.
• Read the blog Advancing hybrid cloud to adaptive cloud with Azure.

Join the conversation

Want to explore this and other topics you care about with Microsoft and other US partners? Head over to the Microsoft Americas Partner Community on LinkedIn.

September 4 Americas Partner Insider Call: Copilot and Co-op

Reserve your spot today for the next Americas Partner Insider Call and gain valuable insights from our expert speakers. Highlights include a Copilot demo for CPEM and guidance on using your Cooperative Marketing Funds (Co-op).

Register here
The event will be held in English, with closed captions in Spanish, Portuguese, and French.

If you missed the August 14 call on Microsoft Copilot licensing, this and other previous sessions are available to watch on demand.

Partner Audience: #AllPartners
Relevant to: #AllRoles #SuccessStory #LearnSolutionAreas #Azure

No Slides Attached podcast—Episode 5 coming August 21

No Slides Attached: AI Stories with Microsoft Partners is an exciting new podcast series featuring meaningful conversations that combine the expertise of Microsoft leaders and inspiring stories from our partners.

Check out the Season 1 schedule and look for the release of Episode 5 tomorrow on Fueling your data with Microsoft Fabric, featuring Microsoft partner Lantern and John Turk, Senior Partner Marketing Manager for Azure. In this episode you’ll learn:

• The importance of understanding your data to understand your business.
• How Copilot capabilities in Fabric allow for democratized insights in organizations.
• The most common challenges for organizations with their data.

Real Stories, Real Success. Tune in and subscribe today, wherever you get your favorite podcasts.

Partner Audience: #AllPartners
Relevant to: #AllRoles #DoingBizwMSFT #GrowYourBiz #CrossSolution #Azure #Security

Hybrid Cloud Partners podcast—inspiring stories and innovative solutions

In the Microsoft Hybrid Cloud Partners podcast we explore the latest opportunities to enhance your profitability and prepare for the future with AI. Each episode features an inspiring story from industry peers and innovative solutions for scaling your business profitably. Listen to the latest episode and check for more coming soon!

Subscribe today to listen wherever you get your favorite podcasts:
YouTube | Spotify | Apple Podcasts | Amazon Music | RSS

Partner Audience: #AllPartners #ISV
Relevant to: #Tech #Developer #Event #GoToMarket #GrowSkills #DoingBizwMSFT #CrossSolution

AI Create | Tech Track

Register today for this innovative virtual event series on September 9–12 designed to help ISV partners navigate the paradigm shift created by AI and accelerate their AI journey with Microsoft. This four-part series will cover:

• Creating AI plugins in Microsoft Copilot Studio. Explore how to use AI Plugins to extend Microsoft Copilot or create custom Copilot extensions.
• Integrating ISV Apps with Microsoft Fabric. Learn how to seamlessly build products and services on top of Microsoft Fabric.
• Designing Your Own Copilot. Learn how to create custom copilots with Azure AI, on your data.
• Unleashing AI Superpowers: Task Automation with Agents​. Build Gen AI solutions and LLM workflows with multi-agent conversation frameworks.

These sessions aim to inspire and empower product, engineering, and technical leaders and practitioners with the knowledge and tools to innovate in the field of AI and technology. Don’t miss out on the opportunity to learn from industry experts and take your skills to the next level.

The event will be held in English, with closed captions in Spanish, Portuguese, and French.

Cooperative Marketing Funds (Co-op) provide reimbursement of earned funds to participating partners to help differentiate and build channel awareness and preference for Microsoft products. Partners participating in an incentive with a Co-op component will earn a portion in rebate (paid monthly) and a portion in Co-op (accrued for six months based on fiscal calendar) to use on eligible Co-op activities. You can use co-op funds to conduct marketing activities that increase brand awareness and drive growth of your sales pipeline. Invest your co-op funds in activities to facilitate readiness, develop specializations, or attain Microsoft certifications—activities that foster focused solution practices and Centers of Excellence.

FY25 changes

• “Partner Readiness” category has been renamed “Partner Skilling”.
• Demand Generation “TV/Radio Advertising” activity no longer eligible.
• Demand Generation “Print Advertising” activity applies to Surface partners only.
• “Migration Services” and “Solution Building with Third Parties” activities moved from Demand Generation to Market Development.
• “Tradeshows and expositions” activity moved from Market Development to Demand Generation.
• “Microsoft syndicated content” eligible costs have been updated from USD18,750 to USD12,000–17,000 per usage period.
• Added “Specialization Audit Fees” and “Sponsorship fees for Microsoft hosted events (i.e., Ignite, Build, AI Tours)” as ineligible co-op expense for clarity.
• Co-op guidance for SMB and Solution Areas has been updated to align with FY25 priorities.

Co-op fun facts

• Partners enrolled in Microsoft Commerce Incentive (MCI) earn a 60 percent rebate / 40 percent Co-op split for Cloud Solution Provider (CSP).
• Co-op is earned in six-month periods.
• Co-op can be utilized for three main activity categories: Demand Generation, Market Development, and Partner Skilling.
• Partners have 45 days after the period ends to submit a claim.

Co-op eligible activities

How to view your co-op funds

To view your incentive co-op funds:

1. Sign in to Partner Center and select the Incentives workspace.
2. Select Program and then select the appropriate incentive program from the expanded program list on the right.
3. At the top of the program page, select View claims.
4. Above Co-op claimed, select the usage period you want to see.

Doing so displays Co-op earned, Co-op claimed, and Remaining co-op for the selected period.

The expiration date for the selected period appears below the Remaining co-op display.

5. Scroll to the bottom of the page to view all claims submitted for the selected period.

Important dates

The funds you earn during the “Earning/Accrual Period” will be available to use during the “Usage Period”. Co-op funds do not roll over from one usage period to the next.

Resources

If you’re not familiar with Co-op or want to learn more, get started with these resources:

Microsoft Commerce Incentives​

Co-op Collection​

How to earn co-op funds​

View available earned, claimed, and remaining co-op funds​

MCI Office Hours registration​

FY25 Co-op Guidebook

Stay connected with us

• Head over to the Microsoft Americas Partner Community on LinkedIn.
• Join the MCI office hours to learn more about incentive offers or register to watch on demand.
• Join the MSP Community call for the August session on Co-op and the Microsoft MSP Community to connect with other partners and learn more about the topics most important to you.

August 14 Americas Partner Insider Call: FY25 updates

Mark your calendar for the first Americas Partner Insider Call of FY25!

Featured topics include:

• The latest updates to the Microsoft AI Cloud Partner Program.
• A Copilot Licensing deep dive.
• How to help customers deploy Copilot for Microsoft 365 while simultaneously auditing and enhancing security posture with Restricted SharePoint Search.

Register here
The event will be held in English, with closed captions in Spanish, Portuguese, and French.

See the list of previous sessions available to watch on demand.

Partner Audience: AllPartners
Relevant to: #News #SuccessStory #GrowSkills #CrossSolution

No Slides Attached podcast—Episode 4 coming August 7

No Slides Attached: AI Stories with Microsoft Partners is an exciting new podcast featuring meaningful conversations that combine the expertise of Microsoft leaders and inspiring stories from our partners.

Check out the Season 1 schedule and look for the release of Episode 4 tomorrow on Responding to threats in minutes, not hours with Copilot for Security, featuring Microsoft partner BlueVoyant. In this latest episode you’ll hear:

• How Microsoft Security integrates across clouds and platforms.
• The importance of prioritizing security into AI projects from the beginning.
• BlueVoyant’s learnings as a member of the Microsoft Copilot for Security Design Advisory Council.

Real Stories, Real Success. Tune in and subscribe today, wherever you get your favorite podcasts.

Partner Audience: AllPartners #ISV
Relevant to: #SalesAndMarketing #AllianceMgmt #Event #GoToMarket #GrowYourBiz #DoingBizwMSFT #CrossSolution

AI Create | Business Track

Register today for this innovative virtual event series on August 19–22 designed to help ISV partners navigate the paradigm shift created by AI and accelerate their AI journey with Microsoft. In this four-part series we will:

• Uncover the Business Value of AI. Learn how to prioritize use cases for maximum impact.​
• Gain Insights from AI Pioneers. Navigate business transformation with principles that drive success.​
• Master AI Marketing Strategies. Discover best practices for bringing AI solutions to market, including buyer behavior and effective positioning.​
• Design Your AI Blueprint. Integrate AI into your business strategy for robust transformation and growth.​

This series promises to empower product, marketing, and sales leaders and practitioners with the knowledge to leverage AI for competitive advantage and customer satisfaction as you build and execute your Go-to-Market with Microsoft.

Partner Audience: AllPartners
Relevant to: #AllRoles #GrowSkills #GoToMarket #Copilot

Using Copilot in Marketing

Looking for ways to improve your marketing strategies? Bookmark the Microsoft Copilot Adoption site to get inspired and explore scenarios where Copilot can help!

Register for the June 5 Americas Partner Insider Call: The Era of AI and Copilot

Kevin Peesker, President, SMC and Digital Sales, will lead a discussion on the Era of AI and Copilot. Next, Rob Riordan, Director, Microsoft AI Cloud Partner Program, will provide an update on the program and the new partner benefits package.

Note that there will be no Americas Partner Insider Call in July. Don’t miss this opportunity to stay ahead of the curve with the latest news and insights from our experts!

Register here
The event will be held in English, with closed captions in Spanish, Portuguese, and French.

See the list of previous sessions available to watch on demand.

Partner Audience: #AllPartners
Relevant to: #Event #GrowSkills #CrossSolution

AI and Copilot in-person workshops

Join us for these full day skilling events. Discover the latest trends and technology in the era of AI, with guidance from industry experts. Register today for an event near you:

Toronto, ON
June 6-7

• Empowering Business Growth: Modernizing Data and Analytics with Microsoft Fabric in the AI Era Workshop
• Copilot for Microsoft 365: Deployment and Adoption Workshop
  Delivery language: English

Sao Paulo, BR
June 25

• Powering Business Growth: Modernizing Data and Analytics with Microsoft Fabric in the Age of AI Workshop
  Delivery language: Portuguese

Partner Audience: #AllPartners
Relevant to: #News #GoToMarket #Surface

Important: Microsoft Surface for Business devices are only available for resale and purchase in the US, Canada, and Mexico.

New Copilot+ PCs bring partner opportunity

The new Copilot+ PCs are a game-changer, and we’re leading the industry with the scale only the Microsoft ecosystem can provide. The opportunities created by this technology shift are significant for all our partners, including Cloud Service Provider (CSP) partners, systems integrator and deployment partners, and Independent Software Vendors (ISVs).

Along with new offerings from our device partners, we introduced the new Surface Laptop (7^th Generation), the fastest, most intelligent Surface Laptop ever, and the all-new Surface Pro (11^th Generation), the most flexible 2-in-1 laptop, now reimagined with more speed and battery life for all-new AI experiences.

Read more about the partner opportunity surrounding Copilot+ PCs in this blog by Mark Linton, Vice President, Device Partner Sales, Global Partner Solutions. To learn more about the new Surface for Business devices, visit our Surface for Business Blog.

87% of customers believe that AI will give them a competitive advantage,¹ but not every customer knows how to get started. Providing viable use cases, sharing best practices, and setting clear desired outcomes help organizations undergo successful AI implementations.

Azure OpenAI Service is a powerful offering that integrates OpenAI’s advanced language models and services into the Microsoft Azure platform. With Azure OpenAI, customers get the security capabilities of Azure while running the same models as OpenAI.

Let’s explore how the testing of various Azure OpenAI use cases led one innovative company to realize increased productivity and cost-savings across the business.

A culture of innovation drives AI initiatives

North Atlantic Industries (NAI) supplies rugged embedded computing solutions and power supplies for the world’s largest and most demanding defense, commercial aerospace, and industrial applications. With over 65 years of experience and a focus on delivering rapid, reliable solutions that meet mission-critical needs, NAI defines every action and investment based on the ability to help its customers “accelerate their time-to-mission.”

A small company of 250 employees, NAI fosters a culture of innovation and exploration of new technologies to help improve processes and drive initiatives around reducing technical debt and maximizing efficiency. This culture sets the stage for employees to test various AI use cases and take a company-wide, iterative approach to AI adoption, resulting in numerous successful implementations that enable intelligent automation of routine tasks to deliver significant time, cost, and efficiency gains.

I am extremely supportive of our teams leveraging emerging technologies to solve previously unsolvable problems. Azure OpenAI is a force multiplier that is accelerating our productivity and letting us compete on a higher playing field.”

– William Forman, President and CEO, NAI

Leading the charge and realizing impact with AI

Staying true to its innovation-driven culture, NAI’s software engineers began looking for ways to incorporate AI to drive efficiency in their daily tasks and, ultimately, for the business. The first use case that became apparent was during a modernization effort to add comments to and clean up a code base of over 100K lines of code, all written in C#. Making the updates manually proved to be an enormous effort, which inspired the idea to implement an AI-driven solution to help automate and accelerate the process. “We wrote a program with Azure OpenAI that takes the source code and writes a comment for every function automatically, and everyone is excited about that because it ensures consistency and helps save programmers a lot of time,” says Lacey Stein, Software Engineer at NAI. “It really got everyone interested in wanting to explore AI more.”

When it came to selecting an AI solution, Tim Campbell, Director of Workplace Technology at NAI, notes several reasons that made Azure OpenAI the obvious choice. “From a cost perspective, the context window and rate limit Microsoft is giving us is beating anything else on the market,” shares Campbell. “We were also already familiar with OpenAI, so realizing the partnership with Microsoft led us right to Azure OpenAI services, which is our bread and butter right now.”

Taking Azure OpenAI company-wide

Following the success that the engineering team was finding with its initial Azure OpenAI use case, interest and involvement in AI initiatives grew across the company. They established a regular “best practice” session with other business groups to share how AI initiatives are performing and discuss ideas for additional use cases that could bring improvements to other departments. “It’s not just IT or engineering who participate in these discussions, we bring everyone together across sales, purchasing, program management, and manufacturing to talk about this AI and how we can use it to our advantage,” says Campbell. “Every corner of the company knows about it.”

These company-wide sessions have led to a growing number of AI use cases that have driven productivity and efficiency gains across the business.

Engineering

To meet customer assurance requirements for embedded software, NAI must perform software testing at many levels of the electronic system integration process. This effort includes writing and executing unit tests covering 500 different product functions on hundreds of hardware modules. Despite bringing in a third-party vendor to help aid in this extensive, manual task, progress was too slow to meet customer schedules. To accelerate the testing process, NAI brought testing back in-house, leveraging Azure OpenAI to detect missing unit test cases and significantly reduce the manual work and time necessary to complete each test. Ultimately, this strategy will save the company thousands of outsourcing hours and millions in costs. The team is seeing additional efficiency gains with Microsoft Copilot. “All of our engineers now have Copilot installed on their IDEs and love it. When AI can scaffold out a bunch of code that would take them a lot of time to do themselves, it is a huge time saver,” remarks Campbell.

Sales

When statements of work (SOWs) and client inquiries are received, program managers have traditionally needed to manually review and respond by locating and referencing past SOWs, which is time-consuming and inefficient. “Now, when we feed a statement of work into OpenAI it can refer to our prior proposal responses and assist our proposal writers. This improves the quality of SOW responses and gives our program managers a head start, saving them about 16 hours of manual work per proposal while improving accuracy and accelerating response times,” notes Campbell. NAI is also expecting to implement AI to streamline the request for proposal (RFP) process in a similar way.

Service

Currently in the proof-of-concept phase is a new AI-driven return merchandise authorization (RMA) system that improves the data infrastructure. With unstructured data, the current system requires service technicians to manually note problems and resolutions and then appropriately categorize the issues for future reference. The new system will leverage OpenAI to use the unstructured data and a set of standardized reason codes to automate RMA categorization and save technicians considerable time and manual effort.

In addition to the millions in cost savings achieved by eliminating outsourced code testing, NAI estimates that Azure OpenAI has delivered 60-70% time and efficiency gain by automating time-consuming, manual processes while dramatically increasing employee productivity.

Figure 1. Azure OpenAI delivers both cost savings and a gain in time and efficiency for customer NAI.

NAI has no plans to slow its exploration and expansion of AI use cases across the business and has several new implementations already in mind. One such initiative is creating an AI-driven Microsoft Teams site that has a complete knowledge base of the company’s products and manuals to answer queries on things like tolerances and tests right within the collaborative foundation of Teams.

The marketing team is similarly looking to incorporate a customer-facing AI bot for the company website that can leverage a deep knowledge base to help answer customer questions, as well as exploring AI-generated content to help the marketing team accelerate customer-facing content creation.

The engineering team is also working toward creating an AI program to automate hardware documentation. Currently, module manual writers must search and gather information across various sources, which is difficult and inefficient. Knowing how AI needs to ingest information has already inspired the team to start creating a central database of information in the hopes of eventually harnessing an AI-driven program to automate the documentation process. “Even if the program isn’t ready yet, just the thought of having AI has already been really helpful to our process,” says Stein.

Learn more about Azure OpenAI

What is Azure OpenAI Service? – Azure AI services | Microsoft Learn

Azure OpenAI Service | Microsoft Azure Blog | Microsoft Azure

Join the conversation

Want to explore this and other topics you care about with Microsoft and other US partners? Head over to the Microsoft Americas Partner Community on LinkedIn.

¹ Expanding AI’s Impact with Organizational Learning, Findings from the 2020 Artificial Intelligence Global Executive Study and Research Project, MIT Sloan Management Review, October 2020.

MCAPS Start for Partners 

Save the date for this digital event on July 11. The annual MCAPS Start event for sellers in the global Microsoft Customer and Partner Solutions (MCAPS) organization is being expanded to include the partner-focused MCAPS Start for Partners digital readiness event. Begin the journey into FY25 by hearing about how we’re empowering customers and partners through AI transformation, our strategic investments, new priorities, and key program changes. And join us in celebrating this year’s Partner of the Year Award winners. Registration will begin in June.

May 8 Americas Partner Insider Call: Demystifying Copilot Licensing

Shubham Choudhary, Director, Security Product GTM, GPS Americas, will lead the discussion and answer your questions on demystifying Copilot licensing. Peter Horsman, Partner Solutions Governance Lead at Microsoft, will also join the call to provide the latest Co-op (Partner Incentives Cooperative Marketing Funds) updates designed to help drive the growth of your business.

Register today to gain valuable insights from our expert speakers. Don’t miss this opportunity to connect with other partners, get the latest updates, and elevate your partnership with Microsoft.

Partner Audience: #AllPartners
Relevant to: #AllRoles #Event #GoToMarket #Surface

Important: Microsoft Surface for Business devices are only available for resale and purchase in the US, Canada, and Mexico.

Surface Tech Enablement Connect (TEC)

As we continue to discover new ways to sell Surface and create co-sell opportunities, we want to make sure our partner community is informed. By keeping Surface top of mind, we can help drive accelerated consumption, support existing pipeline, and advise on new opportunities. The goal of this session is to simply help you land and expand Surface and MTR solution offerings in new and exciting ways.

Join us on Wednesday May 29 at 11:00 AM ET for a discussion on co-sell opportunities across Hub and Surface devices.

Register today and share this invitation with your colleagues. We look forward to your participation.

Important: Microsoft Surface for Business devices are only available for resale and purchase in the US, Canada, and Mexico.

Microsoft partners are facing rising or unpredictable costs due to changes in the market. If your cost model has been impacted and your profits are eroding, moving to the cloud with Microsoft Azure offers the best path to modernize and benefit from cloud-native capabilities.

Along with migrating directly to Azure, there are two other options for partners to consider when faced with rising or unpredictable costs:

• Azure VMware Solution (AVS) works best when your customer wants to stay on VMware with more predictable costs, offering the ability to lock in prices with up to five years with reserved instances.
• Azure Stack HCI works best when your customer wants to stay on premises and virtualize workloads to run cloud-native apps.

If you want to evaluate these options and how they fit your organization’s needs and capabilities, reach out to the Microsoft Datacenter Optimization (DCO) team.

Azure VMware Solution: Move your VMware virtual machines to Azure “as is”

Azure VMware Solution (AVS) allows you to run your VMware workloads natively on Azure. AVS integrates with Azure so you can take advantage of the full range of Azure services while maintaining your existing VMware workloads. You’ll also get peace of mind with long-term pricing protection of five-year reserved instances (must be contracted and deployed by June 30, 2024).

Organizations can complete full migrations rapidly as the pivot to AVS allows you to remain on the VMware platform. Read this customer story detailing how Kier Group, a leading UK infrastructure services, construction, and property group, quickly realized the power of the cloud with AVS.

Learn more

• • DEMO: Discover the Potential of Azure VMware Solution (AVS)
  • Continued innovation with Azure VMware Solution | Microsoft Azure Blog
  • Azure VMware Solution Landing Zone Review Assessment – Microsoft Community Hub
  • Introduction – Azure VMware Solution | Microsoft Learn
  • Azure VMware Solution Documentation Hub – Azure VMware Solution | Microsoft Learn

Azure Stack HCI: Virtualize workloads and run cloud-native apps on premises

Refreshing and consolidating aging virtualization hosts with Azure Stack HCI can improve scalability and make your environment easier to manage and secure. It’s also an opportunity to retire legacy SAN storage to reduce footprint and total cost of ownership. Operations and systems administration are simplified with unified tools and interfaces and a single point of support.

With Azure Stack HCI you can:

• • Run containerized, cloud-native, and virtualized workloads—including Azure Virtual Desktop—side by side on premises.
  • Deploy and manage container-based apps anywhere and simplify operations with Azure Kubernetes Service for Azure Stack HCI.
  • Share a GPU device with multiple virtual machines to reduce total cost of ownership and simplify AI deployment at the edge.
  • Reduce complexity and cost by extending the functionality of Azure Migrate to move workloads to Azure Stack HCI.
  • Monitor, update, and secure Azure Stack HCI infrastructure, including fleets of locations, directly from the Azure portal.

Learn more

• • Podcast episode: Unlock Your Datacenter with Azure Stack HCI for Cost Savings & On-Prem Cloud Integration
  • Azure Stack HCI catalog
  • Azure Stack HCI solution overview – Azure Stack HCI | Microsoft Learn
  • Azure Stack HCI documentation | Microsoft Learn

Next steps

Azure VMware Solution and Azure Stack HCI are great options to help you navigate the current market changes and find the best path forward for your business. If you’re ready to explore these solutions further, or a full modernization to Azure, get started by reaching out to the Microsoft Datacenter Optimization (DCO) team.

Related posts

Maximize your cloud hosting strategy in 2024: Success stories from our partners | Microsoft

Join the conversation

Want to explore this and other topics you care about with Microsoft and other US partners? Head over to the Microsoft Americas Partner Community on LinkedIn.

Microsoft Build: Attend live in Seattle or online

How will AI shape your future? Join us at Microsoft Build on May 21–23, in person in Seattle or online. Be among the first to hear about announcements and product updates. Find solutions, meet with industry experts, and get your questions answered. Grow and differentiate your skillset through hands-on demos and breakout sessions. Learn more and register today.

Partner Audience: #AllPartners #AllRoles
Relevant to: #ProgramOfferUpdate #UnderstandBenefits #Azure

New Azure SMB paths to Solutions Partner designations coming soon!

One of the most exciting things that happened at our Americas AI and Cloud MSP Partner Summit last month was the announcement of Microsoft’s continued investment in SMB with new SMB paths for Azure and Security Solutions Partner designations. This means more access to products, go-to-market resources, support, and training, as well as offers and incentives to help you grow your business. Read this blog to learn more.

Partner Audience: #Services #MSP #AllRoles
Relevant to: #GoToMarket #DoingBizwMSFT #CrossSolution

Celebrating our MSP Community—Key takeaways from the Summit

Last month we held an Americas AI and Cloud MSP Partner Summit at our Microsoft Corporate Campus in Redmond. If you weren’t able to attend, here are some key takeaways from Erwin Visser, GM CSP Americas, and Jose Gomez Cueto, GM SMB, on ways to build your practice and understand your SMB customers.