{"id":47518,"date":"2023-04-24T08:21:47","date_gmt":"2023-04-24T15:21:47","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/us-partner-blog\/?p=47518"},"modified":"2023-04-24T08:21:47","modified_gmt":"2023-04-24T15:21:47","slug":"us-partner-insider-newsletter-april-2023-issue","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/americas-partner-blog\/2023\/04\/24\/us-partner-insider-newsletter-april-2023-issue\/","title":{"rendered":"US Partner Insider Newsletter: April 2023 Issue"},"content":{"rendered":"
Sign up<\/a>\u00a0to receive future US Partner Insider Newsletters in email.<\/em><\/strong><\/span><\/p>\n April is the month dedicated to celebrating families<\/strong> at Microsoft. This month and throughout the year we strive to empower families, encouraging work-life balance and strengthening connections with our partners, who are integral to the diverse Microsoft family.<\/p>\n Join the US Partner Insider call on May 3<\/strong> at 10:00 AM PT. You\u2019ll learn How to Win with Win Formulas<\/strong> from our Microsoft experts Rodel Alejo and Diana Ishak. Register for the Insider call<\/a>.<\/p>\n Now available:<\/strong> The Microsoft Cloud Partner Program Playbook<\/strong>, a comprehensive guide created to help you navigate the Program and grow within it. Download the Playbook<\/a> today!<\/p>\n <\/p>\n SECURITY FOR SMB PARTNER SALES ASSETS<\/strong> NEW INNOVATIONS TOWARD SECURING SMBs<\/strong> Read this blog<\/a> to learn more about these updates.<\/p>\n INTRODUCING MICROSOFT 365 COPILOT<\/strong> INTRODUCING THE NEW MICROSOFT SURFACE FOR BUSINESS<\/strong> Learn more<\/a> about the Thunderbolt\u2122 4 Dock and all available assets. If you have additional product questions, reach out to your Surface Champ.<\/p>\n EXPLORE SAVINGS ON SURFACE DEVICES WITH NEW Q4 PROMOS<\/strong> See full offer details<\/a>.<\/p>\n Q4 MICROSOFT 365 BUSINESS PREMIUM LOCAL ACCELERATOR<\/strong> Top<\/a><\/p>\n TAKE ADVANTAGE OF THE $800M+ WINDOWS SERVER \/ SQL SERVER OPPORTUNITY IN THE US!<\/strong> Top<\/a><\/p>\n NEW SMB POWER APPS MESSAGING AND PITCH DECK<\/strong> NEW BUSINESS APPLICATIONS SPECIALIZATIONS AND REDUCED SMB THRESHHOLD<\/strong> LOW-CODE PLAYBOOK<\/strong> COPILOT IN MICROSOFT VIVA SALES<\/strong> Top<\/a><\/p>\n INNOVATION TOUR FORUMS<\/strong> Learn more and register here<\/a> for an Innovation Forum. Top<\/a><\/p>\n OPTIMIZE YOUR MICROSOFT APPSOURCE AND AZURE MARKETPLACE LISTING TO REACH MORE CUSTOMERS, FASTER!<\/strong> Top<\/a><\/p>\n GROW WITH THE MARKETPLACE BUILT FOR INCLUSION, INNOVATION, AND IMPACT<\/strong> Is your company a diverse or minority-owned business? Are you developing an environmental, social, and governance (ESG) solution?<\/p>\n Watch the recording<\/a> of a community event held April 19, 2023, where Microsoft leaders and engineers discuss how to maximize your market opportunity and expand your influence.<\/p>\n Top<\/a><\/p>\n WHY WINNING NON-BUYERS IS THE KEY PATH TO BRAND GROWTH<\/strong> Top<\/a><\/p>\n UNDERSTAND WHAT THE MICROSOFT CLOUD PARTNER PROGRAM MEANS TO YOU<\/strong> Read this blog<\/a>\u00a0for guidance on what you need to\u00a0learn<\/em><\/strong>, what to assess<\/strong><\/em>, and how to prepare to\u00a0activate\u00a0<\/strong><\/em>the changes ahead; and continue to leverage the following resources to grow within the Program:<\/p>\n Have questions or need support with MCPP? Create a request in Partner Center<\/a>.<\/p>\n CONTINUE TO LEVERAGE THE NEW COMMERCE EXPERIENCE PROMOS VALID UNTIL JUNE 30<\/strong> These offers are valid until June 30, 2023<\/strong>. Download the Global Promotions Readiness Guide<\/a> for details.<\/p>\n STAY UPDATED ON THE NEW COMMERCE EXPERIENCE FOR CLOUD SOLUTION PROVIDERS (CSP)<\/strong> Have questions or need support with NCE? Create a request in Partner Center<\/a>.<\/p>\n THE IMPORTANCE OF A SECURITY STRATEGY IN YOUR BUSINESS<\/strong> Today\u2019s organizations need a new security model that more effectively adapts to the complexity of the modern environment, embraces the hybrid workplace, and protects people, devices, apps, and data wherever they are located. The Zero Trust framework<\/a> is a highly effective security model that assumes all activity\u2014even by trusted users\u2014could be a breach.<\/p>\n Strengthen your security posture and navigate the evolving threat landscape with Microsoft cybersecurity tools and resources<\/a>, including the technical training \u201cSecurity Through the lens of Zero Trust” that\u2019s recommended to all Microsoft partners.<\/p>\n Learn more about the steps you need to take today<\/strong> to help secure the partner ecosystem, as well as upcoming milestones and updates in this Partner Center announcement<\/a>.<\/p>\n Have questions? Join these weekly Q&A sessions<\/a> on security-related changes to the CSP program.<\/p>\n Top<\/a><\/p>\n UNDERSTANDING OUR NATION\u2019S CYBERSECURITY STRATEGY<\/strong> Voices for Innovation\u2014the tech advocacy organization for Microsoft partners\u2014will continue to keep our members informed about developments in cybersecurity policy and other key tech policy issues. Learn more and join our email list today<\/a>.<\/p>\n Top<\/a><\/p>\n Top<\/a><\/p>\n For more upcoming events, see the May 2023 Hot Sheet<\/a>.<\/p>\n
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\nQuick links<\/h4>\n[table “30” not found \/]
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\nModern Work and Security<\/h4>\n
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\nFlexible, remote work is here to stay, and with it come security challenges for SMBs. They need comprehensive, simple, and cost-effective security solutions, but most don\u2019t have the skills in-house. Use these new marketing assets to reach your customers with security solutions powered by Microsoft 365 and Azure:<\/p>\n\n
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\nMicrosoft has made major strides in simplifying the comprehensive security approach with Defender for Business<\/strong>. Updates include:<\/p>\n\n
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\nMicrosoft recently announced the private preview of Microsoft 365 Copilot \u2013 your copilot for work<\/strong>. Copilot combines into a single system the power of next-generation AI, the richness of your data\u2014your calendar, emails, chats, documents, meetings, and more\u2014in the Microsoft Graph, and the Microsoft 365 apps that you use every day. And it does so within our existing commitments to data security and privacy in the enterprise. Read this blog<\/a> to learn more.<\/p>\n
\nMicrosoft Surface has just added a new accessory to our portfolio, the Microsoft\u00a0Surface Thunderbolt\u2122 4 Dock for Business<\/strong>. This is our first dock enabled with a Thunderbolt port, as we continue to work towards connecting and delivering information faster and easier than ever.<\/p>\n
\nWe\u2019re excited to share new promotional offers to support your Surface sales for FY23 Q4! Now through May 31, 2023, you can take advantage of savings of up to:<\/p>\n\n
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\nEligible Partners: Microsoft CSP Direct Providers and Indirect Resellers
\nWrap up the fiscal year strong by taking advantage of this exciting offer for Microsoft 365 Business Premium to grow sales! The Q4 offer is now available. To keep the growth momentum and continue motivating customer transition to our new commerce experience (NCE), partners can continue to earn 5 percent in addition to the 2.5 percent promotional offer on every Microsoft 365 Business Premium seat in NCE. Learn more about this offer<\/a>.<\/p>\n
\nAzure<\/h4>\n
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\nDid you know that according to our CloudAscent data, we have an $800M+ total addressable market with SMB + SMC-Scale customers in the United States today? Take advantage of the opportunity by downloading your personalized CloudAscent Data<\/a>, leveraging our Data Migration and Modernization BOM<\/a>. And take our sales and technical training<\/a> to learn how to help your customers migrate today.<\/p>\n
\nBusiness Applications<\/h4>\n
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\nAccess the new SMB Power Apps messaging<\/a> and pitch deck<\/a> on the Biz Apps Hub, designed to help partners create content that will enhance customer conversations.<\/p>\n
\nFour new specializations to showcase your Microsoft Cloud expertise have been added to our Solutions Partner designation. These new specializations reflect our commitment to the continued evolution of our partner program by providing you with a comprehensive portfolio of options across Business Applications solutions areas. Based on partner feedback, we\u2019ve also made changes in the SMB track (lower threshold) to make earning points toward your Solutions Partner for Business Applications designation more attainable. Read this blog<\/a> on the Dynamics 365 Partner Portal to learn more.<\/p>\n
\nTwo new resources are now available to help partners accelerate developing a practice around the low-code opportunity with Power Platform. Check out the playbook<\/a> and the partner opportunity deck<\/a> for practice development guidance in alignment to the Accelerate Innovation with Low Code solution play.<\/p>\n
\nCheck out this short video<\/a> and then go to the Microsoft Transform site<\/a> to download the pitch deck. To learn more, read these blogs:<\/p>\n\n
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\nBlack Partner Growth Initiative<\/h4>\n
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\nIn partnership with the Black Channel Partner Alliance (BCPA)<\/a>, the Microsoft Black Partner Growth Initiative (BPGI)<\/a> is continuing its FY23 Innovation Tour Forums. Forum workshops are being hosted in various cities for partners enrolled in BPGI, focusing on several partner development topics. Tell others about this opportunity or register for a Forum today!<\/p>\n
\nRead our new blog<\/a>.<\/p>\n
\nDemand Gen<\/h4>\n
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\nYour Microsoft AppSource and Azure Marketplace listing is the digital \u201cstorefront\u201d that connects you with customers who can try, buy, and deploy your applications and services. Optimizing your Marketplace listing can drive increased traffic to your offers, convert more visitors into prospects, and close more deals. Learn how with the Microsoft AppSource & Azure Marketplace Best Practices Guide<\/a>.<\/p>\n
\nEnabling an Inclusive Economy<\/h4>\n
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\nCustomers are increasing their focus on diversity and sustainability in supply chains, aligned with their purpose and values. Microsoft is committed to assisting partners in finding the right customer relationships to help them grow their businesses.<\/p>\n\n
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\nLinkedIn<\/h4>\n
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\nNon-buyers, or those who aren\u2019t buying from you (yet), represent the largest potential upside to growing your brand. So, why is winning non-buyers so important? Learn more in our latest article<\/a> from the LinkedIn B2B Institute<\/strong>, a think tank researching new approaches to B2B growth.<\/p>\n
\nTransformation<\/h4>\n
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\nEligible Partners: All<\/em>
\nThe Microsoft Cloud Partner Program is focused on simplifying partner programs, delivering greater customer value, investing in your growth in new ways, and recognizing how you deliver customer value.<\/p>\n\n
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\nEligible Partners: Microsoft CSP Direct Providers, Indirect Providers, and Indirect Resellers<\/em>
\nThe Microsoft 365 SMB New Customer, Upsell, and CSP legacy to CSP new commerce renewal<\/strong> and the Dynamics 365 and Power Platform New Customer and CSP legacy to CSP new commerce renewal<\/strong> promotions provide up to a 16.67 percent discount to new Microsoft 365 and Dynamics 365 and Power Platform customers; existing Microsoft 365 customers upgrading to a more premium product; and Microsoft 365 and Dynamics 365 customers on legacy CSP that are migrating to NCE. The promotion allows customers to start with a low-risk monthly subscription across the Microsoft 365 and Dynamics 365 and Power Platform products offered in the promotion.<\/p>\n
\nEligible Partners: Microsoft CSP Direct Providers, Indirect Providers, and Indirect Resellers<\/em><\/p>\n\n
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\nCybersecurity continues to be one of the top challenges of our digital age, and Microsoft partners play a key role in securing cloud transformations around the world. As part of a proactive, integrated Zero Trust<\/strong>\u00a0approach to cybersecurity, Microsoft will update the way administrative privileges are managed between customer and partners in the\u00a0CSP program.<\/p>\n
\nVoices for Innovation<\/h4>\n
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\nLast month, the White House released its National Cybersecurity Strategy, which is focused on defending critical infrastructure, disrupting threat actors, and fostering a collaborative cybersecurity ecosystem. Microsoft and the partner community have a critical role to play in advancing our nation\u2019s cybersecurity. As Microsoft cybersecurity leader Tom Burt makes clear in a recent policy blog, \u201cCollaboration is crucial to strengthening cybersecurity\u201d<\/a>.<\/p>\n
\nPartner Resources<\/h4>\n
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\nJoin Us (Events and Activities)<\/h4>\n
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