All in on AI is a series featuring interviews from Microsoft executives across the company about what transforming work with AI means to their teams. Through these conversations, we’ll highlight the challenges each industry faces and the lessons we learned that our customers can use in their own AI journeys. In this episode, Colette Stallbaumer, General Manager, Microsoft 365 and Future of Work sits down with Mala Anand, Corporate Vice President, Customer Experience and Success at Microsoft to explore the integration of AI in customer service.

According to the 2024 Work Trend Index, a study exploring into the global trends affecting employee work and wellness, employees are struggling to keep up with the pace and volume of work. Many employees report feeling burned out and as a result, staff turnover is on the rise.

These trends have profound implications, underscoring a crucial shift: employees are now prioritizing their health and well-being over work. This is a pressing concern for all business leaders, particularly in customer service. 

At Microsoft, we recognize the vital role our customer service agents play in delivering world-class care. As the front line between our business and our customers, the quality of our customer care directly impacts customer satisfaction. 

Recently, Colette Stallbaumer, General Manager, Microsoft 365 and Future of Work joined Mala Anand, Corporate Vice President, Customer Experience and Success at Microsoft to discuss how our customer service teams are using AI solutions like Microsoft Copilot to ensure our customer service employees are empowered to focus on the most meaningful parts of their jobs. Here’s what she had to say: 

Adapting to the customer service surge with the power of AI 

Since 2019, Microsoft’s customer service teams, like many in the industry, have been managing a rising surge in calls from customers with complex needs. 

As a service industry veteran and leader of our customer service organization, Mala and her team realized that just adding more call-handling capacity wouldn’t suffice. Their goal was to help teams at scale—to empower them to manage more inquiries, address more complex customer needs, and to more rapidly onboard new employees to help with the surge. They also saw an opportunity to reduce case volumes by introducing self-service options for customers. 

The team began exploring the use of generative AI to enable a more consistent and seamless experience. Already one of the world’s largest support organizations using Dynamics 365 Customer Service, harnessing new AI capabilities could help the organization to automate and augment common support scenarios. As customer zero for our products, turning to Microsoft Copilot and Dynamics 365 Customer Service would enable us to quickly adopt the transformative power of generative AI, and share those learnings with business leaders to implement and improve their own customer support experience at scale.

Transforming the employee experience with generative AI 

As Mala explains in the interview, adopting Copilot in Dynamics 365 Customer Service and Copilot Studio created an opportunity to transform work across four key areas of Microsoft’s customer service landscape. 

First, the Customer Service and Success team needed to speed up how quickly new hires could start helping existing customer service agents. Second, they wanted all support teams to access accurate information quickly and spend less time working across tools and data sources to collect customer and incident details. Third, they aimed to cut down on mundane tasks like data entry and paperwork so that customer service agents could focus more on complex issues that require empathy and judgment. Lastly, they aimed to improve self-help options for customers to handle their own questions, reducing the need for support requests. 

AI has the potential to drive operational excellence, nurture customer loyalty, and grow value through the entire customer journey—making it one of the most valuable tools for enterprises to create a consistent, differentiated experience, build meaningful relationships, and deliver better customer care.

Mala Anand, Corporate Vice President, Customer Experience and Success at Microsoft

1. Supporting new hires with better onboarding

The Microsoft Customer Service team introduced Copilot’s case summarization feature to break down complex information into simple summaries, helping new hires understand customer issues more quickly. By surfacing relevant information from diverse sources such as internal documentation, knowledge bases, and websites, Copilot accelerates the learning curve, enabling agents to resolve customer queries faster and deliver superior service. 

What’s more, Copilot supports new hires with ongoing learning and skill development by providing real-time assistance and insights. By using AI capabilities integrated into platforms like Dynamics 365 Customer Service, agents can more easily access tools and diagnostics and recommend optimal solutions. This empowers agents to deliver highly personalized customer experiences across all customer support needs, at a global scale.

2. Helping employees find the right information faster

With Copilot, agents can now find important information quickly, even if it was spread across different systems. Dynamics 365 Knowledge Assist helps agents zero in on the relevant information and articles faster than traditional search. It not only can suggest relevant information but provides context about the specific relevance of content and cites the source.

Having a more comprehensive and streamlined method to seek information not only helps agents solve issues more quickly—it gives them a more complete understanding of information relevant to the issue they’re trying to solve. Agents can now use this context, with Copilot, to craft a more thorough and accurate response to customers.

3. Automating burdensome tasks

Before Copilot, creating detailed case summaries could take up to 30 to 40 minutes. Now, with Copilot, it’s done in 15 minutes or less. This not only speeds up how quickly customer service agents can handle customer requests but also lets them manage more cases without sacrificing quality. 

Automating summaries and common email and communication tasks allows agents to spend much less time on repetitive tasks, giving them more time to focus on the more meaningful and often more rewarding aspects of their job.  

4. Transforming support with self-service

Prioritizing self-service by integrating Copilot Studio into our customer-facing experiences is starting to make a big difference in how Microsoft handles customer service. Now, customers can use the power of generative AI in Copilot Studio to access self-help resources.

This change has reduced the amount of work customer service teams have to do and lets agents concentrate on more complex issues where customers require assistance. As a result, they’re getting things done more efficiently, working together better, and feeling more satisfied with their jobs. 

Harnessing the business impact of Copilot  

As Mala explains in her interview, generative AI and Copilot have played a pivotal role in transforming our customer service organization at Microsoft, enabling teams to achieve more with fewer resources. Here’s what we’ve seen so far:

1. Improved collaboration: Collaboration required among customer support agents decreased by 13%, making case resolution smoother and operations more efficient.

2. Enhancing efficiency: With Copilot, average chat case handling time reduced by up to 16%, giving agents better access to knowledge and improving overall efficiency.

3. Increasing productivity: Agents using Copilot became more productive, handling up to 12% more cases, which allowed them to serve more customers effectively. 

And that’s just the start. Mala sees a future for Copilot that will revolutionize the customer services industry, making it more efficient, responsive, and customer-centric.  

These include things like automatically connecting customers with appropriate experts, helping customers solve complex problems on their own, predicting issues before they happen, and personalizing interactions based on customer information and preferences. 

Join Microsoft on our AI journey  

By automating routine tasks and helping teams find information faster, Copilot helps our employees focus on what really matters to them, allowing them to dive deeper into the parts of their jobs they love.  

The speed at which AI is transforming business today is unprecedented, reimagining the way we work. We envision a future where AI alongside human expertise reduces and eliminates the seams in the support experience. 

Mala Anand, Corporate Vice President, Customer Experience and Success at Microsoft

Today, the power of AI is revolutionizing how companies innovate and create large-scale impact in all areas. Leveraging generative AI throughout the customer journey enables businesses to foster enduring customer loyalty by improving the overall experience, adding value at each interaction. 

This interview is part of our All in on AI series that explores how Microsoft is adopting AI across different areas of our business. Next, Kathleen Hogan, Microsoft Chief People Officer, sits down with Jared Spataro to share how AI is helping human resource teams do more with less and to share the transformative best practices she used to drive some of the highest, fastest AI adoption rates Microsoft has ever seen. 

The post All in on AI: Exploring Microsoft’s AI journey through customer service appeared first on Microsoft Dynamics 365 Blog.

Enterprise resource planning (ERP) platforms were designed to help integrate the fragmented processes that comprise the operation of a large enterprise. But the way we do business keeps fundamentally changing. New business models disrupt the way companies sell products and services, blurring industry lines and transforming customer experiences.

Business complexity continues to intensify, and the rise of data as a driver of business—plus the attendant proliferation of data streams—means reaping the full promise of comprehensive ERP platforms can still be elusive.

In fact, according to a Gartner® Research report, “by 2027, less than 30% of customers who adopted new solutions from ERP platform mega-vendors will have proven their original adoption business case.”¹

The arrival of generative AI brings hope of renewed promise. AI is elevating performance and creating advantages for those who understand how to apply it to data-centric systems like ERP platforms. By 2027, according to the same Gartner report, at least 50 percent of ERP systems with AI-enabled features will be enabled through generative AI capabilities.¹

People often think of generative AI as a tool to automate routine tasks, but its capabilities are so much broader. Improved decision-making is an area where AI becomes a valuable tool. In fact, a report from the market research firm IDC found that, by mid-2024, 30% of global organizations will take advantage of human-like interfaces in their enterprise applications to gain more insights quickly, improving decision velocity.²

While AI can inform and enhance any number of operations across an enterprise, it’s worth looking at some specific processes in detail to see how much AI can elevate ERP solutions. Learn more about current trends in ERP platform modernization in the age of generative AI in this webinar.

How AI creates a better plan-to-produce process

Most manufacturing firms implement a plan for how they will schedule production runs to meet materials capacity, deliver quality products on time, and maintain cost-effectiveness.

Sometimes, though, this plan-to-produce process becomes an accretion of good ideas at the time, a fragmented assemblage of tools and strategies trying to work together to paint the big picture of what’s happening on the production floor. This can lead to quality control issues, and manpower and equipment shortages that fail to meet production surges, or inaccurate forecasts that waste resources or leave customers high and dry—among other issues.

Generative AI integrated with a robust ERP system can aggregate data from across an enterprise—even data residing in multiple clouds—in real time, so managers have a clear picture of the state of play at any given moment, allowing them to reduce lead times necessary to plan or alter production runs.

The complicated interdependence of tasks on a manufacturing floor—for example, Part A must be installed before Part B can be attached—is a perfect puzzle for AI to help solve. The predictive analytics capacity of generative AI allows it to better forecast demand and synch production with supplies, and then optimize timing to match resource availability with manpower. AI can also forecast and build scenarios for supply chain disruption or changes in demand.

Whether a manufacturer needs to increase production volume to meet increasing demand or build whole new facilities, AI excels at building scalable networks, finding efficiencies, and reducing costly interventions.

Learn more about how Copilot in Microsoft Dynamics 365 Supply Chain Management and other applications optimize the plan-to-produce process.

Optimizing the procure-to-pay process

Another process most large organizations seek to optimize is the integration of procurement with accounts payable. When you need to spend the money, it’s good to know that you have the money. IDC reports that, by mid-2025, 70% of global businesses will use embedded financing to collect and make payments.²

More than most industries, healthcare organizations must reckon with a complex field of myriad payers, purchasers, and suppliers. Healthcare organizations face layers of challenging regulatory compliance and the need to control ever-rising costs. Many organizations in this field still rely on antiquated, paper-based invoicing and payables.

Fragmented processes and siloed data make regulatory issues more fraught, while also increasing attack surfaces to create security risks. AI can remove complexities by integrating processes in one ERP platform, helping to reduce vulnerabilities. By mapping operations to standards, AI supports compliance efforts, efficiently creating the audit trails and tedious reports that often take staff hours to produce.

AI streamlines procurement, reducing the potential for human error present when ordering supplies and equipment from a diverse range of providers. It tracks expenses to help control costs, providing easily accessible price information about competing products and services so the organization can continually find cost efficiencies.

An ERP solution enhanced with AI allows planners to automate the maintenance of inventory with both real-time and predictive information, reducing the risk of stockouts or overstock situations and more effectively communicating with suppliers.

Quicker quote-to-cash with personalization and automation

AI integrates and improves the sales, finance, and supply elements of an ERP platform by increasing automation in negotiations, contract lifecycles, production, order management, billing, and delivery. For businesses with retail components, making the quote-to-cash cycle faster and more accurate creates efficiencies—which can help keep customers happier.

Automating price and quote information speeds up the resolution of even highly complex deals. The same is true once a quote is accepted—an accurate, automatically generated proposal follows immediately. AI-generated purchase orders and invoices free sellers to spend more time interacting with customers and accounting teams to focus on tasks that increase the organization’s productivity.

AI’s predictive analytics ensure on-time delivery of products but also allow firms to quickly identify current and future trends and make data-driven decisions about ordering and pricing. Automating invoicing tracks payments accurately and creates a real-time picture of cash flow. AI can continually improve cash flow forecasts by comparing projections with results and adjusting from the outcomes over time. And analytics enabled by AI offer suggestions for improving sales performance and strategic decisions.

Learn more about how Copilot for Microsoft Dynamics 365 Finance optimizes the quote-to-cash and other retail business processes.

Get more from your business data with AI-enabled ERP processes

Across the organization, optimizing finance and supply chains can create a connected enterprise that allows enterprises to infuse AI, automation, and analytics into ERP processes. Today, companies can confidently move to the cloud with AI-powered ERP solutions, modernize business processes, and unlock the agility needed to lead the way in today’s rapidly evolving marketplace. 

A recent Forrester Research study interviewed IT leaders and professionals who had experience using Microsoft Dynamics 365 ERP software.³ Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that has 5,000 employees and generates USD1 billion in annual revenue. Forrester found that, over a three-year period, the value added to the composite included:

• USD1.2 million in increased profitability from real-time visibility and enhanced decision-making.
• USD8.9 million in increased productivity from unified data access, streamlined processes, automated workflows, and other gained efficiencies.
• USD3.9 million in reduced infrastructure and IT operations spend from cloud migration.
• USD8.9 million in productivity improvements in finance/accounting, supply chain/logistics, and other personnel.

The study estimated a net present value of USD8.1 million and an ROI of 106%, as well as additional benefits like an improved cybersecurity posture and enhanced employee experiences. The composite organization would pay back its investment in Microsoft Dynamics 365 ERP software in 17 months.

Microsoft Dynamics 365 ERP software

Learn more about the total economic impact of Microsoft Dynamics 365 ERP software

Read the report

AI-enabled ERP platforms allow you to protect, connect, and get more from your business data while gaining security. With the right ERP solution, you can scale globally to drive business expansion and environmental, social, and governance (ESG) while ensuring regulatory compliance, supercharging productivity, and realizing the business impacts of generative AI even faster.

Sources

¹ Predicts 2024: ERP Evolves Planning With Automation and AI, Denis Torii, Gartner Research, April 5, 2024

² IDC FutureScape: Worldwide Intelligent ERP 2024 Predictions, doc #US51300923, October 2023

³ The Total Economic Impact™ Of Microsoft Dynamics 365 ERP, Cost Savings And Business Benefits Enabled By Dynamics 365 ERP, a Forrester Total Economic Impact™ Study commissioned By Microsoft, April 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

The post Transforming ERP, and the speed of business, with generative AI appeared first on Microsoft Dynamics 365 Blog.

In a previous blog, we discussed how modern, AI-enabled customer relationship management (CRM) platforms and enterprise resource planning (ERP) systems help drive new, more effective ways of working for employees and more satisfying outcomes for the customers they serve in three key ways: by streamlining operations, by empowering more informed and insightful decisions, and by elevating customer and employee experiences.  

In this blog post, we’re going to focus on the third item: elevating customer and employee experiences by showing how AI-enabled CRM solutions help increase productivity and provide unprecedented levels of personalized service across three key business functions: marketing, sales, and customer service. We’ll also provide insights and best practices for how to help employees get the most from AI, including how they can be empowered to create personalized experiences for their customers.  

Microsoft Dynamics 365 Sales

Grow your revenue with next-generation AI.

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Revolutionizing marketing: How AI-enabled CRM software drives personalized experiences and enhance customer engagement 

Marketing is one area where generative AI is already in active use. According to a Forrester survey of CMOs, more than half (56%) of B2C marketing or advertising decision makers have been using generative AI in three key ways:  

• To help employees minimize tedious tasks, allowing for more time to focus on strategically important work. 
• To summarize insights and enable swift action without the need to dig through data manually. 
• To boost the scale of creative output by generating starter ideas along with visuals and copy.¹

AI is particularly capable of delivering personalized experiences in marketing, where AI-enabled CRM platforms can marry customer data to messaging to create memorable moments and impact sales. One example of a company using AI-enabled CRM solutions to generate marketing content is North Carolina-based sports club NC Fusion, which used Microsoft Copilot in Dynamics 365 Customer Insights to help its marketers create personalized messaging tailored to its audience segments, increasing the reach of the brand. Using AI-enabled content ideas, descriptions, and summaries has provided significant time savings, and personalizing campaigns has been more effective with Copilot.²  

“For families, we are able to tailor the message they receive. This means a family will only receive messages that apply to their situation, and not a multitude of emails that have no application to their family situation. With AI-assisted content production, our customer engagement has increased from 10% to 30%.”  

Chris Barnhart, Head of IT and Data Systems at NC Fusion

Empowering sales teams: How AI-driven personalization can transform customer interactions and boost revenue 

Another area where personalization can impact an organization’s bottom line is sales, where making authentic connections with customers at the right time is paramount. Few organizations know this better than superyacht brokerage Northrop & Johnson, which has used AI to deliver highly personal sales experiences tailored to the wants and needs of its high-value clients. 

“In this market, we have high-wealth customers who are considering very high-value purchases, and we can’t afford any interactions that leave them feeling anything less than special.”

Keith Perfect, Director of Technoloy & Intelligence at Northrop & Johnson 

Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Insights, and Copilot provide Northrop & Johnson sales teams with comprehensive and timely data for each client, which helps them deliver personalized conversations at precisely the right time to engage. 

“Clients at this level want to know they are taken care of. And when you must make an impact in minutes, which is all you have with these busy clients, you need to be very attuned to them. Otherwise, it could cost you the sale. So, having a solution at your fingertips that connects the entire journey is huge for our sales team.” 

Daniel Ziriakus, President & Chief Operating Officer at Northrop & Johnson

Sales teams using AI-enabled CRM software also realize significant time savings as salespeople assign more tedious tasks to their AI assistants. In fact, according to new Microsoft research, 79% of Microsoft Copilot for Sales users say it reduces the amount of administrative work they have to do, 67% say it helps them spend more time with customers, and 64% say it allows them to better personalize customer engagements.³  

Transforming customer support: How AI-driven assistants enhance productivity, satisfaction, and retention 

Customer service is still another area where AI-enabled CRM platforms can make an immediate impact. According to a November 2023 study from the National Bureau of Economic Research (NBER), customer service agents using a generative AI-based conversational assistant were able to increase productivity—specifically measured by the number of issues resolved per hour—by an average of 14%. The effect was even more pronounced with novice and low-skill workers, who experienced productivity increases of 34%. Researchers also found that AI assistance improves customer sentiment and increases employee retention.⁴ 

One company using an AI-enabled CRM solution in customer service is Microsoft. We operate one of the largest customer support teams in the world and process more than 145 million contacts per year. We use Microsoft Dynamics 365 Customer Service to help utilize the full expertise of the engineers on staff and provide better resolution of customer issues across the board.⁵  

“The challenge for every support engineer is to connect with the human being on the other end of the call who has a problem that needs solving. You want to connect with them, but you also need to be able to pull in a great deal of technical information. Copilot provides us the support to offer the customer understanding while also sorting out their technical problems.” 

Ric Todd, Director of Support Strategy at Microsoft

Download The AI Advantage: Driving sales performance with next-generation tools.

Bringing AI to your organization  

For leaders looking to roll out AI solutions in their organizations, we have some encouraging news: people new to AI begin recognizing its value quickly. Recent Microsoft research shows it takes a time savings of just 11 minutes per day for most people to see its usefulness (a key factor in getting new work habits to stick). ⁶  

Encouragingly, most respondents report having saved more than 11 minutes. The most efficient among them are saving up to 30 minutes per day—the equivalent of 10 hours per month—and the average person is saving 14 minutes per day for a time savings of almost five hours per month. 

What’s more, the breakthrough moment by which respondents report seeing improvements in productivity (75%), work enjoyment (57%), work-life balance (34%), and the ability to attend fewer meetings (37%) happens within one business quarter—11 weeks.⁷  

While personal productivity gains from Copilot are real and significant, building an AI-powered organization requires committing to working in a new way. Some best practices to consider include:  

• Encourage daily use. Realizing productivity gains from AI will take intentional everyday practice. Those who start building the habit early will pull ahead. And don’t forget—11 weeks is all it takes for people to recognize the effect.  

• Help people manage their new assistants. Employees taught to treat their generative AI tools as assistants, not search engines, will get the most value. Teach team members to manage their new assistant and to recognize when to delegate a task to AI and when to apply their human intelligence, judgment, and skill. 

• Find good use of reclaimed time. Help your team take advantage of time savings to focus on the higher-order and creative tasks only people can do. Salespeople can devote more time to building relationships with customers and closing deals. Marketers can carve out time to dream up new solutions. Customer service teams can focus on solving problems, and managers across the organization can spend more time coaching and caring for their teams. 

Taking the next step forward 

Take the next step in your AI adoption journey by learning more about Copilot and other AI-powered capabilities in Microsoft Dynamics 365. Discover how to keep your organization on the cutting-edge by realizing that a new paradigm of customer engagement through AI-enabled personalization empowers both customers and employees.  

Join us at a Microsoft Dynamics 365 Virtual Training Day to gain the skills needed to help your organization sell, service, and deliver on the customer expectations of tomorrow. Register for free, in-depth training events, where you’ll uncover new efficiencies of scale, discover smarter connections, and utilize built-in intelligence for deeper insights into your business. Register now! 

Sources

1.  Leap Now, Not Later, into a Responsible Generative AI Strategy for Marketing (July 5th, 2023) 
2. Microsoft Customer Story-NC Fusion expands youth marketing outreach, taught kids leadership and life skills with Dynamics 365 Customer Insights
3. What Can Copilot’s Earliest Users Teach Us About Generative AI at Work? (microsoft.com) 
4. Working Paper 31161; Generative AI at Work; NBER 
5. Microsoft Customer Story-Microsoft empowers support engineers to shine brighter with Dynamics 365 Customer Service 
6. AI Data Drop: The 11-by-11 Tipping Point 
7. AI Data Drop: The 11-by-11 Tipping Point 

The post Elevating experiences with AI, from productivity to personalization  appeared first on Microsoft Dynamics 365 Blog.

How CFOs and finance leaders can make data-driven decisions and optimize business performance.

Why being data driven is key for CFOs

Amid the growing demand on CFOs to catalyze growth, maintaining a holistic view of business performance can be crucial. Data-driven finance leaders not only ensure this is possible within their team, but also empower the entire organization with access to the analysis and insights needed to make informed decisions within the flow of their work, securely.

Dynamics 365 Business Central

The data-driven CFO can use Business Central to optimize business performance.

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According to a recent white paper for CFOs (9 Emerging Trends for the Futurist CFO), more than 50% of the identified trends that will affect their departments and businesses over the next few years are about data and reporting.

And if you ask Microsoft Copilot: What are the top three challenges that CFOs in small and medium-sized businesses face in 2024 that can be improved with internal reporting?

You might get an answer such as: In 2024, CFOs in small and medium-sized businesses (SMBs) face several key challenges that can be significantly improved with effective internal reporting. Here are the top three:

1. Economic uncertainty: With ongoing fluctuations in the global economy, CFOs need to make informed decisions quickly. Detailed financial reports can provide insights into market trends, helping CFOs to forecast and plan more accurately.
2. Cost management: Identifying and controlling costs is crucial for maintaining profitability. Internal reports can highlight areas of inefficiency and suggest where cost-saving measures can be implemented without compromising quality.
3. Performance measurement: Tracking the performance of various departments and projects is essential for strategic planning. Internal reports provide valuable data on key performance indicators (KPIs), enabling CFOs to assess progress and make data-driven decisions.

How can you as a CFO or financial leader turn this advice into something more practical, allowing you to help people become more data driven in their day-to-day work? Read on to understand how the business intelligence (BI) triangle model breaks analytics scenarios down into tangible tasks with suggestions of which tools are appropriate for each of them.

The BI triangle: Mapping analytics scenarios to tools

One of the challenges that you face is how to access, analyze, and present data in a way that suits your needs and preferences. Different scenarios and roles in the office of the CFO may require different tools and formats to deliver the best insights and outcomes. That’s why Microsoft Dynamics 365 Business Central offers a comprehensive and flexible set of analytics tools and capabilities that can address the diverse needs and preferences of finance leaders.

We call this the “BI triangle”, which consists of four types of analytics tools:

• Microsoft Power BI finance reports: Access these reports out-of-the-box including powerful semantic models and stunning and interactive visualizations. You can use the Power BI reports to get an overview of finance KPIs, dive deeper into your data, create custom dashboards and metrics, and share your insights with others. The new Power BI reports are coming in the 2024 release wave 2.
• Financial reporting: This capability set provides no-code financial reporting specialized for producing financial statements that look the way you want.
• Ad-hoc data analysis: Delivers the ability to filter, group, and pivot data directly in Business Central. Use it to get an overview of analytic scenarios not covered by standard reports, drill down into details, and export data to Excel.
• Excel finance reports: Excel reports use Microsoft’s familiar and widely used spreadsheet tool, which is loved by financial professionals for its powerful capabilities in performing calculations, analysis, and formatting. Whether you need to bring your financial data into Excel for easy manipulation, create charts and tables, apply formulas and functions, or analyze outliers with Copilot in Excel, the built-in Excel reports provide the flexibility to present your data exactly as you prefer.

With the BI triangle, you can choose the best tool for the job, depending on your scenario and audience. You can also switch between the tools seamlessly, as they are all integrated with Business Central and use the same data source.

Access more information about the BI triangle here.

Analyze your business data with new Power BI reports

One of the benefits of using Power BI reports is that you can access a rich set of new and improved reports designed specifically for Business Central and that cover various aspects of your business, such as finance, sales, purchasing, inventory, and projects.

These reports are available out of the box and can be accessed from within Business Central or from Power BI.

Another benefit of using Power BI reports is that you can access your data and insights while on the go from various devices. Whether you’re in the office, on the road, or at home, you can use the Power BI app on your phone or tablet to view and interact with your reports, get notifications and alerts, and stay on top of your business performance.

In the 2024 release wave 2, Dynamics 365 Business Central will include more than 70 reports covering analytics scenarios across finance, sales, purchasing, inventory, and projects.

Track your finance KPIs with Power BI metrics and get alerted in Microsoft Teams when they cross thresholds

With Power BI, you can create and monitor metrics, which are key performance indicators (KPIs) that measure progress toward your goals and objectives. You can easily create metrics on any number shown in your Power BI finance reports and set targets and thresholds for them. You can also view your metrics on your Power BI dashboard and see how they change over time and compare to your targets and thresholds.

You can even integrate your KPIs with Teams and get alerted when your KPI metrics cross certain thresholds, such as when your expenses exceed your budget or when your revenue falls below your forecast. This way, you can stay informed and act quickly and efficiently.

Get executive summaries on your finance data with Copilot in Power BI

Want to use AI to get more from your data? With Copilot in Power BI, you get a conversational AI assistant that can help you get answers and insights from your data using natural language. How about asking Copilot for an executive summary on your financial overview?

You can use Copilot in Power BI to ask questions about your data, such as: “What is my net income for the last quarter?” or “How does my cash flow compare to the previous year?”. Copilot in Power BI will analyze your data and provide you with relevant and concise answers in the form of charts, tables, or text. You can also use Copilot in Power BI to get executive summaries on your data, by using prompts such as: “Summarize my financial performance for the last month” or “Highlight the main drivers of my revenue growth”. Copilot will generate a summary report that highlights the key facts and insights from your data in a clear and engaging way.

Other ways that Business Central supports the data-driven CFO

Power BI is not the only way that Business Central supports the data-driven CFO. Other analytics features and capabilities can help you access, analyze, and present your data in an effective and efficient way. Here are some examples:

Create financial statements with no-code financial reporting (new templates coming in 2024 release wave 2). This feature allows you to create and customize your own financial statements, such as income statements, balance sheets, and cash flow statements, using a simple and intuitive interface. You can choose from a variety of templates; add or remove accounts, columns, and rows; and format and style your statements. You can also drill down into the details of your data or export your statements to Excel or PDF to share them with others. Access more information about the new Financial Reporting templates in the 2024 release wave 2 here.

Analyze finance data your way with Copilot in Dynamics 365 Business Central analysis assist. This feature allows you to analyze your finance data using natural language and get suggestions and recommendations from an AI assistant. You can explore your data, discover patterns and trends, and find answers and insights.

If you prefer to slice and dice the data, you can open any list in Business Central, switch on analysis mode, and group, filter, and pivot the data your way. When your analysis is ready, you can save it, or maybe share it with a coworker.

Use out-of-the-box Excel reports for finance (when you want the power and flexibility of Excel). Business Central comes with pre-built and curated Excel reports that cover various aspects of your finance data, such as Trial Balance by Period, Aged Account Receivables, and Aged Account Payables. You can use these reports to view and manipulate your data in your familiar and preferred data tool, create charts and tables, and use formulas and functions, or analyze for outliers with Copilot in Excel.

Harness the full potential of the analytical tools within Business Central

As the roles of the CFO and finance teams continue to evolve, the ability to harness data for strategic decision-making is a necessity. Dynamics 365 Business Central offers a comprehensive and flexible set of analytics tools and capabilities that can empower finance leaders to make data-driven decisions and optimize business performance. Whether you need a quick and easy way to view and explore your data, a powerful and popular tool to analyze and visualize your data, or a familiar and widely used tool to manipulate and present your data, Business Central has you covered. With Business Central, you can also take advantage of the power of AI and cloud to access your data and insights while on the go from various devices, and to get answers and summaries from natural language queries and commands. You can also integrate your data and insights with other Microsoft products, such as Teams, to collaborate and communicate more effectively with your colleagues and partners.

Learn more about using Business Central

If you want to learn more about how the data-driven CFO can use Business Central, visit the financial analytics section of our documentation, where you can find more information and resources on the various analytics scenarios and tools.

The post Experience the new generation of financial analytics and reporting in Microsoft Dynamics 365 Business Central appeared first on Microsoft Dynamics 365 Blog.

Enterprise Resource Planning (ERP) is about knowing today the best way to approach tomorrow. It’s about collecting accurate snapshots of various business functions at any point in time, so leaders can make clear, careful decisions that poise the organization to thrive in the future.    

ERP sprang from systems designed to help manufacturers track inventory and raw material procurement. As businesses have become more complex and computing more ubiquitous, ERP platforms have grown into aggregated tech stacks or suites with vertical extensions that track data from supply chain, logistics, asset management, HR, finance, and virtually every aspect of the business. But adding all those facets—and their attendant data streams—to the picture can clutter the frame, hampering the agility of an ERP platform. 

Generative AI helps restore clarity. One of the animating features of AI lies in its ability to process data that lives outside the ERP—all the data an organization can access, in fact—to output efficient, error-free information and insights. AI-enabled ERP systems increase business intelligence by aggregating comprehensive data sets, even data stored in multiple clouds, in seconds, then delivering information from them securely, wherever and whenever they may be needed.  

Today we’ll examine a few of the many ways AI elevates ERP functionality. 

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AI tailored to modern business needs

ERPs began as ways to plan material flow to ensure smooth manufacturing runs. Today’s supply chains remain as vulnerable as ever to price fluctuations, political turmoil, or natural disasters. In many firms, buyers and procurement teams must handle fluctuations and change response in large volumes of purchase orders involving quantities and delivery dates. They frequently have to examine these orders individually and assess risk to plans and downstream processes. 

Now, ERPs can use AI to quickly assess and rank high- and low-impact changes, allowing teams to rapidly take action to address risk. AI-enabled ERPs like Microsoft Dynamics 365 allow users to handle purchase order changes at scale and quickly communicate with internal and external stakeholders.  

Using natural language, an AI-assistant can bring relevant information into communications apps, keeping all parties apprised of, say, unexpected interruptions in supply due to extreme climate events or local market economics—and able to collaborate to find a rapid solution.  

Planners can proactively stress-test supply chains by simply prompting the AI Assistant with “what-if?” scenarios. Risk managers might ask, “If shipping traffic in the Persian Gulf is interrupted, what are our next fastest supply routes for [material] from [country]?” Empowered with AI’s ability to reason over large volumes of data, make connections, and then deliver recommendations in clear natural language, the right ERP system could help provide alternatives for planners to anticipate looming issues and downgrade risk. 

Learn more about Copilot for Microsoft Dynamics 365 Supply Chain Management.

AI enables better project management 

Supply chain may be where ERPs were born, but we’ve come a long way. ERPs now contribute to the run of business across the organization—and AI can make each of these more powerful.  

Whether you call them project managers or not, every organization has people whose job it is to manage projects. The chief obstacles for project managers typically involve completing projects on time and on budget. An AI-enabled ERP can cut the time project managers spend compiling status reports, planning tasks, and running risk assessments.  

Take Microsoft Copilot for Dynamics 365 Project Operations, for instance. With Copilot, creating new project plans—a task that used to take managers hours to research and write—now takes minutes. Managers can type in a simple description of the project, details of the timeline, budget, and staff availability. Then, Copilot generates a plan. Managers can fine-tune as necessary and launch the project. Along the way, Copilot automatically produces real-time status reports in minutes, identifies risks, and suggests mitigation plans—all of which is updated and adjusted on a continuous basis as the project progresses and new data becomes available. 

Learn more about Copilot for Dynamics 365 for Project Operations.

Follow the money: AI streamlines financial processes  

Timely payments, healthy cash flow, accurate credit information, successful collections—all of these functions are important for competitive vigor. All are part of a robust ERP, and all can be optimized by AI.  

At the top of the organization, real-time, comprehensive snapshots of the company’s financial positions enable leadership agility. But at an ongoing, operational level, AI can improve financial assessments for every department as well. By accessing data streams from across the organization—supply chain, HR, sales, accounts payable, service—AI provides financial planners with the ability to make decisions about budgets, operations planning, cash flow forecasting, or workforce provisioning based on more accurate forecasts and outcomes.  

AI can help planners collaboratively align budgets with business strategy and engage predictive analytics to sharpen forecasts. Anywhere within an ERP enhanced visibility is an advantage, AI provides it—and more visibility enables greater agility. AI can, for instance, mine processes to help optimize operations and find anomalies the human eye might fail to catch.  

An AI-enabled ERP system also elevates the business by closing talent gaps across the organization.  

Learn more about Microsoft Dynamics 365 ERP.

The future of smarter: Finding new workflows with generative AI  

These are just a few of the ways AI eases current workflows. The untapped strength of AI in an ERP lies in companies finding new workflows enabled by AI that add value—like predictive maintenance algorithms for machines on a factory floor, or recommendation engines to find new suppliers or partners, or modules that aid in new product design enhanced by customer feedback. 

The future rarely looks simpler than the past. When faced with increasing complexity, a common human adaptation is to compartmentalize, pack information into silos that we can shuffle around in our minds. In a business context, ERP platforms were conceived to integrate those silos with software, so people can manage the individual streams of information the way a conductor brings the pieces of a symphony together, each instrument at the right pitch and volume, in the right time.   

Generative AI helps us to do just that, collecting all the potential inputs and presenting them in a relationship to each other. This frees planners to focus on the big picture and how it all comes together, so we can decide which elements to adjust and where it all goes next.   

Learn more about Microsoft Copilot in Dynamics 365.

Using generative AI responsibly is critical to the continued acceptance of the technology and the maximizing of its potential. Microsoft has recently released its Responsible AI Transparency Report for 2024. This report details the criteria for how we build applications responsibly, decide when to release generative applications, support our customer in building responsibly, and learn, grow, and evolve our generative AI offerings.   

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In this era of rapid technological advancement, our industrial landscape is undergoing a significant transformation that affects many processes and people—from the way operational technology (OT) production data is leveraged to how frontline workers perform their jobs. While 2.7 billion skilled individuals keep manufacturing operations going, their attrition and retirement rates are on the rise. This heightened turnover is contributing to an ever-widening skills gap, pressuring organizations to look beyond traditional working and skilling to extend capabilities and ensure growth.

Microsoft developed Dynamics 365 Guides to address these challenges. The integration of Microsoft Copilot into Guides brings generative AI to this mixed reality solution. Copilot in Dynamics 365 Guides transforms frontline operations, putting AI in the flow of work, giving skilled and knowledge workers access to relevant information where and when they need it. This powerful combination—mixed reality together with AI—provides insight and context, allowing workers to focus on what truly matters.

Generative AI represents an enormous opportunity for manufacturers

With 63% of workers struggling to complete the repetitive tasks that take them away from more meaningful work, many are looking eagerly to technology for assistance. Generative AI addresses these realities by equipping skilled assembly, service, and knowledge workers with the information necessary to keep manufacturing moving. Integrating Copilot into Guides furthers Microsoft’s commitment to this underserved group within enterprises. Workers are using Copilot in Dynamics 365 Field Service to complete repair and service work orders faster, boosting overall productivity. Copilot is already creating efficiencies for organizations worldwide, though still in private preview, we’re excited to see how Guides unlocks frontline operations and use cases.

Copilot makes information and insight readily available. Generative AI enables Guides to put these details in context against neighboring machine components and functions, enabling technicians to repair and service faster. Copilot removes the guesswork or need to carry around those dusty old manuals. Users can ask questions using their natural language and simple gestures. Copilot summarizes relevant information to provide timely virtual guidance overlaid on top of their environment.

Manufacturers will see this innovation firsthand at Hannover Messe 2024. Partnering with Volvo Penta and BMW Group, Microsoft will illustrate generative AI’s potential on service and manufacturing frontlines. Read what we have planned at Hannover with Volvo and BMW, and what other private preview customers are doing with Copilot.

Volvo Penta is focused on transforming training in the field

Volvo Penta, a global leader in sustainable power solutions, is always looking for ways to utilize new technology to increase efficiency and accuracy and has recently been utilizing augmented reality (AR) capabilities that enhance worker training and productivity. As an early adopter of Guides and Microsoft HoloLens 2, Volvo Penta was eager to participate in the private preview for Copilot in Dynamics 365 Guides. For Volvo Penta, Copilot is another technology with the potential to unlock further value for their stakeholders.

Volvo Penta is part of a conceptual innovation exploration, to evaluate how Copilot can help optimize the training of entry-level technicians by enhancing self-guided instruction. As Volvo Penta’s Director of Diagnostics put it, “Copilot makes it feel as though a trainer is always on hand to answer questions in the context of your workflow.” Locating 10 to 15 sensors used to take new technicians an hour or more, and now it only takes five minutes. This time savings has the potential to significantly increase productivity and learning retention, helping Volvo Penta, its customers, and dealers, accomplish more. The company continues to innovate with AI and mixed reality solutions to modernize service and streamline frontline operations.

At Hannover Messe 2024, the company is showcasing how Copilot could serve their customers to improve uptime and productivity. In the demo scenario, Volvo Penta envisions its ferry captains using Copilot to address a filter issue prior to departure. Left without a service technician onboard, the captain troubleshoots replacing the filter, using Copilot and HoloLens 2 to do so with step-by-step guidance.

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See how Volvo Penta streamlines frontline operations with Copilot in Dynamics 365 Guides

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BMW Group is pushing the boundaries of vehicle design and development

BMW Group is improving its product lifecycle, incorporating generative AI, human-machine interactions, and software-hardware integrations for better predictability, optimization, and vehicle innovation. As a global HoloLens 2 customer, BMW Group has spent the last couple years developing its own immersive experiences and metaverse using mixed reality. Now participating in the private preview for Copilot in Dynamics 365 Guides, they are exploring how the combination of mixed reality and generative AI, together, can push the boundaries of innovation.

In private preview, BMW Group’s Digitization and virtual reality (VR) Team within research and development (R&D) is the first to evaluate Copilot’s potential on design and development. With Copilot, product designers and engineers are simulating how the use of different materials and components impact vehicle design and their environmental footprint. The insights gained through this approach will help BMW Group optimize engineering and production processes. The organization believes generative AI will also benefit its Aftersales frontline workers, providing them access to expert knowledge and guidance, whenever and where it is needed.

This joint collaboration will ultimately enable BMW Group to spark innovation and target the use cases that drive its own digital transformation forward.

Chevron is exploring the potential impact on frontline operations

AI, automation, and mixed reality solutions are poised to reshape industries everywhere. Within energy, a focus on safety and the desire to accelerate skilling has Chevron looking to advance the capabilities of its frontline workers for the future. Copilot in Dynamics 365 Guides offers Chevron the opportunity to optimize these operations, empower its workers, and infuse informed decisions throughout its value chain. AI and mixed reality, together enables Chevron to define energy in human terms.

Through the private preview for Copilot in Dynamics 365 Guides, Chevron is exploring new use cases at its El Segundo Refinery that could unlock further enhancements in worker skilling and safety.

Get started with Copilot in Dynamics 365 Guides

Interested customers can get started by deploying Dynamics 365 Guides and Dynamics 365 Remote Assist on either HoloLens 2 or mobile devices as the first step. If you want to see how AI can transform your workforce, learn how you can start implementing Microsoft Copilot today.

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In the ever-evolving landscape of generative AI, a copilot isn’t just a companion that makes tasks that you’re already doing at work easier, but it’s quickly becoming a transformative force reshaping the very core of how things are done.

After shipping 13 publicly available Microsoft Copilot features in Microsoft Dynamics 365 Customer Insights that enable marketing teams to ask Copilot questions about their data, receive ideas for content from key points they want to make, define audiences and journeys in everyday words, understand their data quality, or get a summarized answer from multiple sources on how to use a feature within Dynamics 365 Customer Insights (to name a few), we realized that Copilot can help our marketing teams not just with tasks, but can completely change their workflow.  

This workflow in Dynamics 365 Customer Insights will enable marketers to deliver unparalleled customer experiences (CXs). This could encompass a myriad of scenarios, from a marketing campaign for a new product or promotion, to managing how companies interact with their customers in key moments at scale.

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Take for example a theme park—as customers scan their tickets to ride attractions, they can receive personalized messages and notifications across their preferred channels be it: in-app, web, text message, or email. This not only enhances customer experience by making the most out of their visit but also enables the company to maximize customer spending.

Companies often spend a tremendous amount of time building these campaigns and experiences. With the growing demand for digital and mobile experiences, coupled with the need to use customer data from an expanding array of disconnected systems to personalize and trigger the experiences, the time and cost to deliver continues to rise.

Our conversations with numerous companies illuminated a common pain point—the process to deliver a CX project or campaign can extend from 12 to 15 weeks (about three and a half months). There are no signs this will decrease in length.

It’s not surprising why. The current marketing workflow resembles a complex team sport, requiring multiple contributors focused on different aspects—audience, journey, content, and the delivery channel.

Most teams create campaigns starting with a blank canvas; assembling, testing, and going live; then tracking the analytics to ensure everything is going well and any drop-off points are addressed. The complexity and coordination across people affect more than the time to market, it affects the quality and level of personalization delivered to the end customer.

Copilot in Dynamics 365 Customer Insights will completely change the game.

“At Campari Group, we’re excited by the opportunities these new Copilot capabilities will bring us to streamline our digital marketing processes—driving collaboration and enhancing our ability to deliver a truly engaging consumer experience, whilst staying one step ahead of the competition!”

David Hand – Global IT Manager, CRM, Campari

Companies have data that ground Copilot in brand styles, tone, language, and imagery. Briefs contain a lot of key information about the intent, success, branding, and key points. Over time, data from prior projects or campaigns will drive the continuous improvement of business results.

Armed with this data, what if you could describe the outcomes you want,
and Copilot in Dynamics 365 Customer Insights could take the lead?

Our vision has four key areas of innovation:

1. We’re removing complex UIs that are difficult to navigate and use, instead Copilot will provide dynamic user experiences (UX) that come to you based on what you are trying to achieve. Examples of this are the dynamic project board and analytics.
2. Instead of marketers having to start from a word or pixel for every element of the project or campaign, Copilot provides data-driven suggestions that allows you to curate your project instead of having to create every piece. Everything starts connected and Copilot keeps it connected and in sync making any downstream changes saving the marketer time and eliminating a class of errors due to partial changes. Choose from suggested images, emails, audiences, journeys, and more instead of having to create each element from scratch. We don’t believe any of the suggestions will be 100% of what the marketing team needs, what we do know is that even if it’s only 60% the way there, it will save 60% of the time needed to launch the project.
3. We’re removing the constraint of resources limiting the quality of experience and depth of personalization. Instead of personalizing to four cohorts, Copilot will personalize to 64 cohorts or more. But then, you need confidence in what you’re delivering to customers. We are innovating in new UX and Copilot capabilities that will allow marketing teams to review and approve at Copilot scale where instead of having to review 100 variations across the journey, Copilot will tell you the key variations to review and tweak and make corrections on your behalf.
4. Today, after a project or campaign goes live, you need to assign a person to track the analytics and find where customers are dropping off. That person then needs to work with the right people to improve the results. Now, Copilot can track the analytics on behalf of the marketing team and proactively notify of optimizations with suggested options that allow the team to curate rather than create and deliver business success.

We’re partnering with Typeface to deliver this vision, and it plays a key role in enabling scaling on-brand multimodal content personalization in ways that simply were not possible in the past. Typeface understands your brand in depth and utilizes that understanding to deliver text and images that align to companies’ brand guidelines enabling one-on-one personalization with on-brand images at a scale that wasn’t viable in terms of time and cost before.

“Copilot holds the potential to be a real game-changer. Its ability to seamlessly align our business goals with community values has the potential to save us valuable time on internal processes. This efficiency translates to quicker iterations and more frequent connections with our audience. It’s not just shaping up to be a tool but a strategic advantage.”

Martin Nicholson – Digital Engagement Manager,  Rare Ltd.,
Xbox – Sea of Thieves

This innovation is not years away, not months, not even weeks. Today, we’re happy to announce that our first public preview focusing on curation rather than creation is now available in Dynamics 365 Customer Insights in English, in all regions. Sign up to be one of the first to preview and experience the new capabilities.

We invite you to explore this transformative journey as Copilot takes the reins, opening a new era in marketing workflows. Join us in redefining how work gets done.

Learn more:

• Register and access Copilot in Dynamics 365 Customer Insights.
• Watch our latest webinar on Streamlining Marketing with AI in Microsoft Copilot!
• Watch the New Copilot capabilities in Microsoft Dynamics 365 Customer Insights.
• Read the release note on Copilot in Dynamics 365 Customer Insights.
• Check the release W1 2024 video for Dynamics 365 Customer Insights.
• Discover more about Typeface.
• Read Microsoft’s commitment to responsible AI.

The post Revolutionizing marketing workflows with Copilot in Dynamics 365 Customer Insights appeared first on Microsoft Dynamics 365 Blog.

A new chapter in business AI innovation 

As we begin a new year, large companies and corporations need practical solutions that rapidly drive value. Modern customer relationship management (CRM) and enterprise resource planning (ERP) systems fit perfectly into this category. These solutions build generative AI, automation, and other advanced AI capabilities into the tools that people use every day. Employees can experience new, more effective ways of working and customers can enjoy unprecedented levels of personalized service.  

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If you’re a business leader who has already embraced—or plans to embrace—AI-powered CRM and ERP systems in 2024, you’ll help your organization drive business transformation, innovation, and efficiency in three key ways: 

• Streamline operations: Transform CRM and ERP systems from siloed applications into a unified, automated ecosystem, enhancing team collaboration and data sharing. 
• Empower insightful decisions: Provide all employees with AI-powered natural language analysis, allowing them to quickly generate insights needed to inform decisions and identify new market opportunities. 
• Elevate customer and employee experiences: Personalize customer engagements using 360-degree customer profiles. Also, boost productivity with AI-powered chatbots and automated workflows that free employees to focus on more strategic, high-value work. 

The time has come to think about AI as something much more than a technological tool. It’s a strategic imperative for 2024 and beyond. In this new year, adopting CRM AI for marketing, sales, and service and ERP AI for finance, supply chain, and operations is crucial to competing and getting ahead. 

2023: A transformative year for AI in CRM and ERP systems 

Looking back, 2023 was a breakthrough year for CRM AI and ERP AI. Microsoft rolled out new AI-powered tools and features in its CRM and ERP applications, and other solution providers soon followed. Among other accomplishments, Microsoft launched—and continues to enhance—Microsoft Copilot for Dynamics 365, the world’s first copilot natively built for CRM and ERP systems. 

Evolving AI technologies to this point was years, even decades, in the making. However, as leaders watched AI in business gradually gain momentum, many took steps to prepare. Some applied new, innovative AI tools and features in isolated pilot projects to better understand the business case for AI, including return on investment (ROI) and time to value. Others forged ahead and broadly adopted it. All wrestled with the challenges associated with AI adoption, such as issues around security, privacy, and compliance.   

In one example, Avanade, a Microsoft solutions provider with more than 5,000 clients, accelerated sales productivity by empowering its consultants with Microsoft Copilot for Sales. Consultants used to manually update client records in their Microsoft Dynamics 365 CRM system and search across disconnected productivity apps for insights needed to qualify leads and better understand accounts. Now, with AI assistance at their fingertips, they can quickly update Dynamics 365 records, summarize emails and meetings, and prepare sales information for client outreach. 

In another example, Domino’s Pizza UK & Ireland Ltd. helped ensure exceptional customer experiences—and optimized inventory and deliveries—with AI-powered predictive analytics in Microsoft Dynamics 365 Supply Chain Management. Previously, planners at Domino’s relied on time-consuming, error-prone spreadsheets to forecast demand at more than 1,300 stores. By using intelligent demand-planning capabilities, they improved their forecasting accuracy by 72%. They can also now quickly generate the insights needed to ensure each store receives the right resources at the right times to fill customer orders.  

Trends and insights for CRM AI and ERP AI in 2024 

All signs indicate that in the years to come organizations will continue to find new, innovative ways to use CRM AI and ERP AI—and that their employees will embrace the shift. 

In recent research that looks at how AI is transforming work, Microsoft surveyed hundreds of early users of generative AI. Key findings showed that 70% of users said generative AI helped them to be more productive, and 68% said it improved the quality of their work. Also, 64% of salespeople surveyed said generative AI helped them to better personalize customer engagements and 67% said it freed them to spend more time with customers.¹ 

Looking forward, the momentum that AI in business built in 2023 is expected to only grow in 2024. In fact, IDC predicts that global spending on AI solutions will reach more than USD500 billion by 2027.²  

Some of the specific AI trends to watch for in 2024 include: 

• Expansion of data-driven strategies and tactics. User-friendly interfaces with copilot capabilities and customizable dashboards with data visualizations will allow employees in every department to access AI-generated insights and put them in context. With the information they need right at their fingertips, employees will make faster, smarter decisions.  
• Prioritization of personalization and user experiences. Predictive sales and marketing strategies will mature with assistance from AI in forecasting customer behaviors and preferences and mapping customer journeys, helping marketers be more creative and sellers better engage with customers. Also, AI-powered CRM platforms will be increasingly enriched with social media and other data, providing deeper insights into brand perception and customer behavior.  

• Greater efficiencies using AI and cloud technologies. Combining the capabilities of AI-powered CRM and ERP tools with scalable, flexible cloud platforms that can store huge amounts of data will drive new efficiencies. Organizations will also increasingly identify new use cases for automation, then quickly build and deploy them in a cloud environment. This will further boost workforce productivity and process accuracy. 

• Increased scrutiny of AI ethics. Responsible innovation requires organizations to adhere to ethical AI principles, which may require adjustments to business operations and growth strategies. To guide ethical AI development and use, Microsoft has defined responsible AI principles. It also helps advance AI policy, research, and engineering. 

AI innovations on the horizon for CRM and ERP systems

Keep an eye on technological and other innovations in the works across the larger AI ecosystem. For example, watch for continued advancements in low-code/no-code development platforms. With low-code/no-code tools, nontechnical and technical users alike can create AI-enhanced processes and apps that allow them to work with each other and engage with customers in fresh, new ways. 

Innovations in AI will also give rise to new professions, such as AI ethicists, AI integrators, AI trainers, and AI compliance managers. These emerging roles—and ongoing AI skills development—will become increasingly important as you transform your workforce and cultivate AI maturity.  

To learn more about the innovations that will drive—and be driven—by generative AI, read the Gartner® Hype Cycle™ for Artificial Intelligence, 2023.³  

Best practices for AI adoption in 2024 

To drive transformation with AI in CRM and ERP systems, you should carefully plan and implement an approach that works best for your organization. The following best practices for AI adoption, which continue to evolve, can help guide you: 

• Strategic implementation: Formulate a long-term AI implementation strategy to empower employees and optimize business processes, emphasizing data-driven culture, relevant skills development, and scalable, user-friendly AI tools in CRM and ERP systems. 
• Ethical adoption: Adhere to evolving ethical guidelines, starting with AI-enhanced process automation and progressing toward innovative value creation, while ensuring your organization is hyperconnected. 
• Data quality and security: Maintain high data integrity and security standards, regularly auditing AI training data to avoid biases and ensure trustworthiness. 
• Alignment with business goals: Align AI initiatives with strategic objectives, measuring their impact on business outcomes, and proactively managing any potential negative effects on stakeholders. 

As you and your organization learn more about AI and discover what you can do with it, don’t lose sight of the importance of human and AI collaboration. Strongly advocate for using AI to augment—rather than replace—human expertise and decision-making across your organization. Remember, although employees will appreciate automated workflows and AI-generated insights and recommendations, AI is not infallible. Successful business still depends on people making intelligent, strategic decisions.  

The importance of embracing AI in business 

Immense opportunities exist for organizations across industries to use AI-powered CRM and ERP systems to accelerate business transformation, innovation, and efficiency. According to Forrester Research, businesses that invest in enterprise AI initiatives will boost productivity and creative problem solving by 50% in 2024.⁴  Yet, without leaders who are fully engaged in AI planning and implementation, many organizations will struggle to realize AI’s full potential.  

Be a leader who prioritizes and champions AI in your business strategies for 2024. Your leadership must be visionary, calling for changes that span across roles and functions and even your entire industry. It must be practical, grounded in purposeful investments and actions. It must be adaptable, remaining open and flexible to shifting organizational strategies and tactics as AI technologies evolve.  

Team up with a leader in AI innovation 

Wherever your organization is in its AI adoption journey, take the next step by learning more about how AI works with Microsoft Dynamics 365, a comprehensive and customizable suite of intelligent CRM and ERP applications. 

With copilot and other AI-powered capabilities in Dynamics 365, your organization can create unified ecosystems, accelerate growth, and deliver exceptional customer experiences. It can also continually improve operational agility while realizing greater productivity and efficiency. Get started today to make 2024 a transformative year for your organization. 

End notes 

¹ What Can Copilot’s Earliest Users Teach Us About Generative AI at Work? 

² IDC Blog, Top 10 Worldwide IT Industry 2024 Predictions: Mastering AI Everywhere, 1 November 2023. 

³ Gartner, Hype Cycle for Artificial Intelligence, 2023, Afraz Jaffri, 19 July 2023.  

Gartner is a registered trademark and service mark, and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. 

⁴ Forrester 2024 Predictions: Exploration Generates Progress, Forrester Research, Inc., October 2023. 

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The pace of business operations continues to accelerate daily, presenting an ongoing challenge for employees who increasingly struggle to keep up. They often find themselves overwhelmed by the very tools designed to enhance their work, leading to frequent switching between various documents, apps, and websites as they hunt for data.  

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Harvard Business Review addresses this issue in its article How Much Time and Energy Do We Waste Toggling Between Applications?, where it describes the prevalent “swivel chair” approach to work, which has become the norm for most employees. This is primarily because many software applications weren’t originally designed to connect with each other. Consequently, employees often serve as the connective tissue bridging the gap between these disparate applications. They engage in manual processes of fetching, transforming, and submitting data from one system to another, constantly shifting between apps. This practice is both time-consuming and mentally draining. 

The true cost of this constant app-switching becomes apparent when we consider that the average user toggles between different apps nearly 1,200 times each day, spending approximately four hours per week reorienting themselves after switching to a new application. Annually, this adds up to a staggering five working weeks, accounting for a significant 9% of their total work time.¹  

What’s the solution to this productivity-sapping dilemma? The answer lies in connecting business systems and productivity tools, providing employees with easy access to the information they need without switching between applications. Seamless sharing of data across tools and applications not only simplifies access for employees but also lays the foundation for AI and Microsoft Copilot to offer proactive insights and assistance within their everyday tools. 

With Microsoft Dynamics 365 Business Central and Microsoft 365, businesses can establish a unified experience where data seamlessly connects with productivity apps including Excel, Outlook, and Microsoft Teams. This connectivity ensures that employees can access timely information, gain valuable insights, and collaborate directly within the tools they use daily—all without the need to switch between applications. 

By harnessing connected solutions powered by real-time data, businesses can begin to unlock the full potential of AI-enabled productivity with Microsoft Copilot. With Copilot, businesses can automate tasks and guide users through assisted workflows—saving them time, improving collaboration, enhancing decision-making, and allowing employees to focus on what truly matters—driving business success. 

More collaboration with Business Central and Teams 

Modern workplaces are challenged by fragmented data and communication tools—employees often find themselves juggling various apps and struggling to disseminate timely information, making collaboration difficult. With Teams connected to Business Central, your organization can efficiently share and interact with real-time data, transforming Teams into a centralized hub for your daily operations.  

With Business Central and Teams, employees can: 

• Make data accessible and collaborative. With Teams connected to Business Central, timely data can be shared in group chats or channels, transforming Teams into the hub for all and daily operations that unite employees, processes, and the data they need to work together. 

• Take action from the app they prefer. From Business Central, quickly share data to jumpstart conversations in Teams. From Teams, stay in the flow of work by viewing and editing business data without having to switch apps. 

•  Streamline collaboration across departments. Empower each department to self-serve by unlocking the data they need to work better together—even without a Business Central license. Get read-only access to Business Central data in Teams at no additional cost with your Microsoft 365 license. 

More productivity with Business Central and Excel 

Employees often find themselves working in specific applications that align with their roles and responsibilities. For finance and operations teams, Excel is a fundamental tool that plays a pivotal role in their daily tasks. Enabling these teams to maximize their productivity within their preferred application can lead to significant productivity gains. 

With Business Central and Excel, employees can: 

• Simplify daily tasks. Export any Business Central data to an Excel worksheet to capture data snapshots or share for review. Save time by updating records in bulk in Excel and uploading the revised records to Business Central with just a few clicks.  

•  Go from raw data to insights faster. Get timely operational insights from Business Central as Excel reports and adapt quickly by customizing report layouts as Excel worksheets. Easily analyze transactions and business data using pivot tables, charts, and calculations to get answers quickly. 

• Collaborate in the tools where teams work best. Streamline team-based activities like budgeting and planning with multi-player co-authorship and functionality. Create, edit, and access Excel documents as a team, then publish the final outcomes back to Business Central. 

More impact with Business Central and Outlook 

At the core of most businesses lies the unwavering commitment to deliver exceptional products and services to its customers. To achieve this goal, businesses must foster strong and meaningful relationships with their clients, vendors, and stakeholders. With Business Central and Outlook working together, employees gain valuable business insights delivered directly to their inbox, so they can save time while staying focused on delivering extraordinary experiences.  

With Business Central and Outlook, employees can: 

• Enhance customer experience directly from their inbox. Connect real-time data from Business Central to Outlook. Save time with visibility into customer and vendor information like sales, purchase details, and more without leaving their inbox.   

• Stay in the flow of work. Use templates to quickly send payment reminders, order confirmations, and other emails directly from Business Central connected to a shared mailbox. 

• Go from quote to cash without leaving Outlook. Set up customers or vendors, create quotes, submit invoices, and more from within Outlook so employees can focus on the task at hand. 

Embrace the future of work with AI and Dynamics 365 Business Central and Microsoft 365 

When Dynamics 365 Business Central and Microsoft 365 work together, small and medium-sized businesses can boost productivity and redefine how work gets done. With data delivered directly to familiar apps like Excel, Outlook, and Teams, employees get the information they need without switching between applications. Using next-generation AI with Microsoft Copilot, employees can further streamline routine tasks like drafting content, summarizing meetings, providing email follow up, and quickly finding answers to questions—all within the tools where they work best. 

Learn more about connecting your data with Business Central.

Sources:

¹ Harvard Business Review, How Much Time and Energy Do We Waste Toggling Between Applications, 2022 

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In today’s rapidly evolving business environment, organizations must make fast decisions and embrace agile practices to reshape their operations while ensuring stability and continuity. Inflexible, outdated, and disconnected systems often pose risks that hinder their ability to respond promptly, seize new opportunities, and minimize disruption. 

In the recent Microsoft Dynamics 365 Future of Enterprise Resource Planning (ERP) Survey, we discovered that 93% of business leaders advocate the benefits of adopting flexible and integrated ERP systems. However, only a mere 39% expressed confidence in their current ERP system’s flexibility and integration capabilities to effectively leverage resources for business model transformation.¹ This insight is crucial, particularly for organizations with legacy on-premises solutions that may struggle to meet new business demands. 

Businesses relying on on-premises ERP and business management systems face challenges including: 

•  Slow responsiveness and delayed decision making due to disconnected data and lack of real-time information. 
• Greater vulnerability to security threats and challenges in meeting compliance due to a lack of advanced capabilities and resources.
•  Difficulty competing with peers that embrace new AI-powered technologies dependent on cloud solutions. 

In this blog post, we’ll discuss how the shift to cloud solutions empowers organizations to tackle challenges and thrive in a demanding era. We’ll also explore Microsoft’s Accelerate, Innovate, Move (AIM) program for a smooth cloud transition. 

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Meet new demands with cloud innovation 

The importance of business agility in today’s quickly shifting economy can’t be emphasized enough. With economic volatility and swiftly changing consumer preferences, 77% of business leaders acknowledge that these conditions are the most critical factors driving the need for agile business operations.² Prioritizing agility enables organizations to respond effectively to evolving market conditions and gain a competitive advantage. 

One customer that capitalized on the opportunity to meet new business challenges by moving from on-premises to the cloud was Ullman Dynamics, a world-leading provider of highly sophisticated suspension boat seats that serves organizations in more than 70 countries, including the United States Navy.  

Serving customers is Ullman’s highest priority, but as the company grew, outdated technology kept it from meeting customer demands in key markets. With a recent surge in growth, experiencing up to a 50% annual increase, Ullman required warehouse expansion every two years. Concurrently, its products had to evolve to meet customer demands. This escalating scale and complexity strained its legacy business solution. 

“Our traditional, on-premises ERP solution wasn’t able to handle the complexities of our modern business. We needed to consolidate our data into a more powerful system that could provide a full overview of our operations.” 

Carl Magnus, Chief Executive Officer, Ullman Dynamics

In selecting a new business solution, Ullman had exacting criteria. It sought a solution that could scale and support its expanding global enterprise while also demanding exceptional flexibility. 

By implementing cloud-based Microsoft Dynamics 365 Business Central, Ullman has enabled flexibility, efficiency, and access to valuable insights needed to improve quality service to its expanding client base.

“We’re number one in the world everywhere except for the United States. Now that Dynamics 365 Business Central has removed the barriers to growth, we are fully integrated into the US market, and Ullman Dynamics USA is poised for great success.” 

Carl Magnus, Chief Executive Officer, Ullman Dynamics

Improve security when moving to the cloud

Another vital benefit that organizations gain by migrating to the cloud is the rapid innovation of security and compliance capabilities. The cloud helps protect business continuity, streamline IT operations, and navigate challenging compliance obligations as businesses grow. 

Microsoft invests heavily in security measures and has the resources and expertise to implement and maintain higher levels of security than an individual organization could achieve on-premises. This is particularly important for small to medium-sized businesses, which often lack the resources to keep pace with evolving security threats. 

A recent Microsoft study shows that 70% of organizations with under 500 employees are susceptible to human-operated ransomware attacks³, with these attacks becoming more sophisticated and harder to detect. They often target unmanaged devices, which lack proper security controls, and 80 to 90% of successful ransomware compromises originate from such devices.³ This poses a significant security risk for on-premises organizations that lack the advanced security available in the cloud. 

Microsoft customers benefit from 135 million managed devices providing security and threat landscape insights and utilize advanced threat detection with 65 trillion signals synthesized daily using AI and data analytics.⁴ Moving to the cloud enables organizations to rapidly innovate and simplify the implementation of essential security practices, threat detection, and device management, granting them better protection. 

While cloud technologies offer enhanced cybersecurity, they also help simplify compliance with regulatory standards, which is equally important. Managing complex certifications independently is challenging, with 65% of firms struggling with General Data Protection Regulation (GDPR) compliance.⁵ Microsoft assists customers in assessing data protection controls and offers solutions for compliance, including GDPR, California Consumer Privacy Act (CCPA), International Organization for Standardization 27701 (ISO 27701), International Organization for Standardization 27001 (ISO 27001), Health Insurance Portability and Accountability Act (HIPAA), Federal Financial Institutions Examination Council (FFIEC), and more, enabling rapid and scalable compliance. 

With Dynamics 365, organizations can confidently improve the security of their business systems when they move to the cloud. With access to advanced technology for scaling and managing security, as well as a network of thousands of specialized security experts, Microsoft provides tools and resources to ensure your migration goes as smoothly as possible.

Unlock AI and productivity with the cloud  

One compelling reason for business leaders to transition from on-premises to the cloud is the potential for enhancing daily work and productivity with collaborative applications and AI. With 73% of business leaders emphasizing the importance of productivity improvements and 80% acknowledging the transformative role of AI, the cloud offers the means to establish hybrid work models, harness automation, and leverage artificial intelligence, resulting in a significant boost in overall productivity.⁶  

With the recent introduction of Microsoft Copilot, businesses can use transformative AI technology that offers new ways to enhance workplace efficiency, automate mundane tasks, and unlock creativity. At a time when two in three people say they struggle with having the time and energy to do their job, Copilot helps to free up capacity and enables employees to focus on their most meaningful work.⁷ 

While productivity can be enhanced with Copilot and AI, the combination of these tools with other cloud capabilities, such as collaborative applications, transforms the way work is conducted. By seamlessly connecting Microsoft 365 (Microsoft Teams, Outlook, and Excel) with Dynamics 365, businesses can swiftly make strides in improving productivity through cloud adoption. This connection between employees, data, and applications reduces context switching, centralizes workflows, and promotes efficient actions. 

According to Harvard Business Review, the cost of switching between applications is just over two seconds, and the average user toggles between different apps nearly 1,200 times per day.⁸ This translates to spending just under four hours per week reorienting themselves after switching to a new application. Annually, this adds up to five working weeks or 9% of their total work time. The opportunity to connect employees to data and collaborative tools with the cloud will save valuable time and enable organizations to achieve more.  

Move to the cloud with AIM 

At Microsoft, our mission is to empower organizations to embrace cloud technologies and help enable a smooth transition. To accomplish this goal, we have introduced AIM, which stands for Accelerate, Innovate, Move. 

AIM is a comprehensive program designed to provide organizations with a tailored path to confidently migrate critical processes to the cloud. This initiative helps organizations optimize their systems for enhanced business agility, security, and AI technology integration. AIM offers qualified customers access to a dedicated team of migration advisors, expert assessments, investment incentives, valuable tools, and robust migration support. 

With AIM, customers gain access to a range of licensing and deployment offers aimed at reducing costs and maximizing their investments. On-premises customers can take advantage of discounted pricing when transitioning to the cloud, allowing them to optimize their investments as their businesses continue to grow. 

When moving from on-premises to the cloud, customers can anticipate a positive ROI. Comprehensive studies reveal that over a three-year period, Dynamics 365 ERP solutions demonstrate strong customer ROI: 

• Dynamics 365 Business Central with an impressive 172% ROI⁹
• Dynamics 365 Supply Chain Management yielding a solid 90% ROI¹⁰ 
• Dynamics 365 Finance demonstrating 122% ROI¹¹

With Microsoft Dynamics 365, organizations can confidently embrace cloud migration, equipping themselves with essential capabilities to excel in a rapidly changing economy. 

Start your journey today.

Sources:

• 1,2: Future of ERP: Empowering businesses and people with AI-guided productivity, Microsoft 2023 
• 3,4: Microsoft Digital Defense Report 2023 (MDDR) | Microsoft Security Insider, Microsoft 2023 
• 5: Managing compliance in the cloud, Microsoft, 2019 
• 6,7: Microsoft Work Trend Index Annual Report, May 2023, Microsoft 2023 
• 8: How Much Time and Energy Do We Waste Toggling Between Applications? Harvard Business Review, 2022  
• 9: Total Economic Impact™ of Business Central, Forrester, 2023 
• 10: Total Economic Impact™ of Supply Chain Management, Forrester, 2021 
• 11:  Total Economic Impact™ of Microsoft Dynamics 365 Finance, Forrester, 2022 

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