Today marks the general availability of Dynamics 365 Sales and Service plugins for Copilot Cowork.

Over the last few releases, my teams have built a rich family of agentic capabilities across Dynamics 365, with Copilot woven through Sales and Customer Service so sellers and agents get real value inside the apps they use every day.

Today, we’re extending that same intelligence into a new surface. With the general availability of Copilot Cowork, our Sales and Customer Service capabilities are now also generally available as the Dynamics 365 Sales and Dynamics 365 Customer Service plugins.

Cowork is where people delegate multi-step, multi-source work and review it, drawing across records, knowledge, email, and meetings, and increasingly across Sales and Customer Service together. It meets users where they already work in Microsoft 365, and it keeps a person in the loop the whole way: grounded in your records, governed by your permissions, and gated by human approval before anything is written back.

What we are shipping

When building this functionality, we did not start from a feature list. We started from the common jobs sellers and service teams actually do, ranked the candidate prompts by frequency, business impact, and how uniquely Microsoft’s data can answer them, and then ran each one through an evaluate, measure, and improve loop against the standard of an ideal expert response. Only prompts that cleared the bar shipped.

The result is a broad, quality-validated set of prompts that run on out-of-the-box Dynamics 365 data, useful with no custom configuration, across both workloads:

• Sales use cases & data: account and deal preparation, expansion signals, deal-progression guidance, and manager visibility across the pipeline.
• Customer service use cases & data: case triage, knowledge-grounded resolution drafting, escalation handoff, and supervisor visibility across the queue.

Every prompt takes action: it reads and analyzes, proposes a concrete next step, and routes anything that writes back through an approve, edit, or dismiss gate.

What it looks like in practice

A few requests teams can run today include:

• Sales: “Prepare me for my meeting on this account” or “Where is this deal at risk?”
• Service: “Provide case summary and suggest next steps” or “Draft a resolution for this case.”

The payoff shows up when one request spans both workloads. Ahead of a quarterly business review:

“Prep me for the Adatum QBR. Review any open service cases. Surface deal risks, competitive signals, and missing stakeholders. Perform the right CRM updates for each. Build the PowerPoint and share in email for my sales team to review.”

In one pass, Cowork reads the account’s open opportunities and service cases, assembles risks, signals, and stakeholder gaps, proposes the CRM updates for approval, and drafts the deck and email. Every write waits for a person.

See Charles Lamanna demo this Cowork scenario in the Cowork launch announcement.

How it works, and how it stays governed

Cowork does not access your database directly. It composes over a small set of governed Model Context Protocol (MCP) plugins Microsoft publishes for Dynamics 365, enforcing your existing identity and permission model on every call:

What that means for IT:

• Humans approve the writing and actions. Cowork proposes; it does not silently act. It surfaces record updates, drafted emails, and case resolutions for approve, edit, or dismiss.
• Cowork grounds answers in source data and links them directly. When data is missing or ambiguous, the intended behavior is to say so, not to fabricate a value.
• Your security model is enforced. Users can only reach data through Cowork that they can already access in the application.
• Admins control enablement. They manage plug-ins centrally and keep them off until an administrator turns them on.

Get started

Copilot Cowork is generally available for Microsoft 365 Copilot customers worldwide today. The Dynamics 365 Sales and Customer Service plug-ins are managed like any other Microsoft 365 Copilot plug-in from the Microsoft 365 admin center. Admins deploy and scope the plug-ins; users connect their environment and sign in the first time they use one.

For prerequisites, licensing, and step-by-step setup, see the Microsoft Learn documentation:

• Available plugins for Copilot Cowork
• Dynamics 365 Sales plugin for Copilot Cowork
• Dynamics 365 Customer Service plugin for Copilot Cowork

I am proud of what these teams have built: capabilities that do the work our customers actually delegate, grounded in your data, governed by your controls, with your people in the loop. We would love your feedback as you put it to work.

The post Turning Copilot into a system of action with Dynamics 365 Sales and Service plug-ins in Copilot Cowork appeared first on Microsoft Dynamics 365 Blog.

Over the past few years, AI has transformed how we access information and get answers. The next step is helping people take actions. That’s the shift behind Copilot Cowork. 

We recently introduced Copilot Cowork through the Frontier program to move beyond chat and into execution—helping you delegate real tasks and have them completed for you. Since then, we’ve seen people use Cowork in ways that go far beyond simple prompts: orchestrating inbox workflows, conducting deep research, generating structured documents, and even building full web pages.  

What is becoming clear is that once AI understands your work, it can start contributing to it and working alongside you. Cowork is built on Work IQ, our intelligence layer that understands your data, your tools, and your organization. That foundation allows Cowork to plan, act, and produce outcomes that are grounded in how your business runs and not just what is available on the public internet.  

Today, we’re announcing additional capabilities in Cowork to expand on what it can make possible for you.

Join the Frontier program to get started

Work doesn’t just happen at your desk—bringing Cowork to iOS and Android mobile

A key part of our Copilot vision is bringing AI into the flow of work, wherever that work happens.  

Cowork already runs in the cloud, so you don’t have to worry about closing your laptop or if your PC is running. Now, we’re introducing Cowork on iOS and Android so you can delegate work the moment you think of it—on your commute, between meetings, or away from your desk—and come back to a finished outcome. Instead of completing those tasks, you can hand them off and keep going while the work progresses in the background.

Turning work into reusable intelligence with Cowork Skills

A lot of work follows repeatable structures and that’s where skills come in. A skill is a reusable set of instructions that guides Cowork on how to complete a task or workflow. Instead of starting from scratch each time, you can capture how you want something done—your structure, your tone, and your process—and ask Cowork to apply it consistently.

We’re introducing built-in skills across Microsoft 365 to help with common workflows like creating documents, coordinating meetings, and conducting research. You can also create your own custom skills, whether you’re standardizing a team process or automating recurring work.

Over time, these skills become a shared layer of intelligence that helps teams scale how work gets done.

Connecting work across your tools with Cowork plugins

We also know that work doesn’t live in a single place. It spans documents, data, and line-of-business systems. To meet that reality, Cowork is connecting more deeply to the tools your organization already relies on so it can operate across systems.

We’re introducing new native integrations across Microsoft products, including Fabric IQ with Power BI, so you can bring your data directly into Cowork workflows. We’re also expanding integrations with Dynamics 365 across sales, customer service, and enterprise resource planning (ERP) applications to support scenarios like pipeline reviews, case resolution, and order approvals.

Available now, we’ll be releasing connectors to popular third-party solutions such as LSEG (London Stock Exchange Group), Miro, monday.com, and S&P Global Energy, with more to come.

Organizations can also build custom plugins to extend Cowork to their unique systems and processes. Learn how to add, create, and manage plugins in Copilot Cowork and start building yours today.

Try Copilot Cowork

We’re still early and moving fast. Over the last few weeks, we’ve been continuously expanding what Cowork can do and you’ll continue to see rapid improvements as we build alongside how customers are using it.

Copilot Cowork is available through the Frontier program, with new capabilities rolling out continuously. Learn more about the latest updates on the Microsoft Technical Community and get started using Cowork in your own workflows today.

The post Copilot Cowork: From conversation to action across skills, integrations, and devices appeared first on Microsoft Dynamics 365 Blog.

We’re entering a new era of AI-powered business applications, and today we’re excited to publish the 2026 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and role-based agents in Microsoft 365 Copilot, outlining a broad set of capabilities slated for release between April 2026 and September 2026. These updates reflect our ongoing commitment to making AI an essential partner in how organizations operate, innovate, and grow.

Dynamics 365 leads this wave with AI-powered, agentic innovations across sales, service, finance, supply chain, human resources (HR), and commerce—helping organizations unify data, automate processes, and elevate customer and employee experiences. Microsoft Power Platform continues to expand modern app development, intelligent automation, and enterprise-grade governance to empower makers and developers to innovate with confidence. Role-based agents in Microsoft 365 Copilot further evolve into intelligent daily command centers, helping to deliver richer, data-grounded insights and extensibility that help teams work smarter across every role.

To help you stay current on the most important and innovative capabilities, we’re moving beyond bi-annual launch events to lighter, more frequent business applications updates, featuring expert insights and demonstrations from Microsoft product leaders and engineers.

• Watch on demand: Dynamics 365 Business Applications Update
• Register for the Power Platform and Copilot Studio update April 15 at 9 AM PDT

Be sure to stay updated on the latest features and create your personalized release plan using the release planner.

Highlights from Dynamics 365

2026 release wave 1 updates for Dynamics 365 deliver AI-powered, agentic experiences across sales, service, finance, supply chain, commerce, HR, projects, sustainability, and enterprise resource planning (ERP)—bringing deeper Copilot integration, intelligent automation, unified customer and operational data, and enhanced cross-app capabilities to help organizations drive efficiency, elevate customer and employee experiences, and operate with greater agility and confidence.

Dynamics 365 Sales

Dynamics 365 Sales brings the power of AI to help sellers build their pipeline, enrich opportunities, and accelerate deal closure, while helping sellers easily access accurate, up-to-date information and recommending high-impact actions that sellers can take. Copilot experiences in Dynamics 365 Sales can draw on data spanning customer relationship management (CRM) and Microsoft 365 signals, like email and meeting recaps, to deliver actionable insights across Dynamics 365 and Microsoft 365 experiences.

Dynamics 365 Customer Service

Dynamics 365 Customer Service will continue to enhance agentic capabilities across case management, email, customer intent, quality evaluation, and knowledge management. AI-infused admin and supervisor help to provide more transparency and quicker time-to-value. These investments strengthen end-to-end service orchestration, from helping identify customer intent to driving autonomous workflows that elevate service quality and responsiveness.

Dynamics 365 Contact Center

Dynamics 365 Contact Center advances the agentic contact center in 2026 release wave 1 with new AI-powered capabilities that improve self-service, support accelerate assisted service, and help organizations run contact center operations more intelligently in 2026 release wave 1. It expands to include emerging channels, supervisor insights, and extensibility, giving organizations a unified, AI-powered system to elevate the customer experience.

Dynamics 365 Field Service

Dynamics 365 Field Service strengthens service execution across technician productivity, resource scheduling, and work order management. Investments focus on mobile usability and reliability, intelligent scheduling through the Scheduling Operations Agent, and end‑to‑end execution across assets, projects, and financial operations in this release wave. Together, these updates help organizations manage service complexity and deliver consistent service outcomes.

Dynamics 365 Sustainability

Dynamics 365 Sustainability introduces more intuitive reporting navigation, advanced calculation versioning, and granular data‑locking to reinforce governance and regulatory confidence in this wave. Expanded finance integration, streamlined workflows, and updated templates and factor libraries will further empower organizations to make informed decisions and support progress toward their sustainability goals.

Dynamics 365 Finance

Dynamics 365 Finance delivers continued global scale enhancements that drive greater financial automation, strengthen global regulatory compliance posture, and enhance financial planning and analytics—helping organizations operate more efficiently and achieve their financial and operational goals with confidence.

Dynamics 365 Supply Chain Management

Dynamics 365 Supply Chain Management’s 2026 wave 1 enhances supply and demand planning with price-demand correlation and capacity-to-promise (CTP) date protection. Supplier communication and engagement are streamlined, while warehousing gains AI-powered picking, inventory rebalancing, and hands-free scanning—driving supply chain efficiency.

Dynamics 365 Project Operations

Dynamics 365 Project Operations brings rich capabilities in 2026 release wave 1—from change order support and smarter project planning to smoother quoting, budgeting, and contract workflows. New enhancements streamline item consumption, mobile expense management, subscription billing, and modern-architecture migration—delivering connected project experience.

Dynamics 365 Commerce

Dynamics 365 Commerce strengthens business-to-business (B2B) with multi-outlet ordering, unified sign-in, outlet-specific catalogs, and built-in credit management to help reduce friction and protect cash flow. It modernizes order management and assisted-selling workflows in retail stores, helping to improve associate productivity, and customer experiences across channels. It also enables cross-legal-entity inventory lookup and flexible, attribute-based pricing to help accelerate mass updates and help drive higher sales.

Dynamics 365 Human Resources

Dynamics 365 Human Resources continues to advance in areas such as recruitment, onboarding, reporting, and integrated workforce management. By merging enhanced user experiences with broader ecosystem integration and expanding regional payroll collaborations, the platform enables organizations to optimize employee engagement, support operational accuracy, and confidently achieve their workforce objectives.

Finance and operations cross-app capabilities

Finance and operations cross-app capabilities will introduce new enhancements that strengthen the foundation for AI experiences across Dynamics 365. These updates include improvements to Model Context Protocol (MCP) servers, as well as the general availability of immersive home, which is an AI-powered workspace designed to help users stay focused and prioritize what matters most.

Dynamics 365 Customer Insights – Data

Dynamics 365 Customer Insights – Data acts as the grounding layer for CRM copilots and AI agents, delivering real‑time, unified customer profiles that help power accurate decisions. With enriched data, teams can act on insights directly in their workflow to deliver timely, personalized experiences that deepen engagement and drive better outcomes. The result is an AI-ready data core that elevates agents and helps deliver more connected, intelligent CRM experiences.

Dynamics 365 Customer Insights – Journeys

Dynamics 365 Customer Insights – Journeys empowers end-to-end, agentic customer engagements across sales, marketing, and service, allowing businesses to proactively react to customer behavior using Copilot and AI agents. With smarter orchestration tools, teams can deliver impactful campaigns at scale to drive stronger relationships, higher efficiency, and revenue growth. Part of Dynamics 365, every interaction within your organization benefits from shared data and consistent intelligence across Microsoft CRM applications.

Dynamics 365 Business Central

Dynamics 365 Business Central accelerates the move to agentic ERP with enhancements to our AI‑powered agents that automate sales and purchase scenarios in 2026 release wave 1. Alongside new business capabilities, we invest heavily in developer productivity to support extensibility—improving advanced language (AL) testing, debugging, Copilot extensibility, and agent design.

Highlights from Microsoft Power Platform and Microsoft Copilot Studio

2026 release wave 1 updates for Microsoft Power Platform deliver modernized app experiences across Power Apps and Power Pages, AI-powered automation and agent innovation in Power Automate and Copilot Studio, enhanced Dataverse intelligence and programmability, and strengthened governance, security, and cost management capabilities to help organizations build, scale, and manage intelligent solutions with confidence.

Power Apps

Power Apps continues to modernize app experiences with a refreshed model-driven user interface (UI), improved mobile and offline capabilities, streamlined search, and expanded AI features. This release brings standardized modern theming to everyone, real-time Dataverse access for offline-first canvas apps, enhanced search in grids and lookups, and broader availability and extensibility of generative pages to help teams build and scale intelligent apps faster.

Power Pages

Power Pages will further empower pro-developers and low-code makers to build intelligent business portals for your employees, customers, citizens, and partners through better integration with market leading AI tools. Additionally, enhanced security agent features will further support low-code makers, pro-developers, and admins with actionable insights and abilities for securing their websites.

Power Automate

Power Automate is Microsoft’s comprehensive automation platform for cloud flows, desktop flows, and process mining. This release introduces AI agent authoring, optimization, and self-healing capabilities for desktop flows, Copilot Studio-powered actions in cloud flows, enhanced maker and collaboration tools across both, general availability of object-centric process mining, and consolidated governance reporting.

Microsoft Copilot Studio

Microsoft Copilot Studiocontinues its journey to make agent and agentic workflows even easier to build and more powerful. Now you can further customize agents built with Agent Builder in Microsoft 365 Copilot, and power your automation with high value AI actions. Deeper governance, multi-agent orchestration, and evaluations enable further scaling. With connections to Microsoft Foundry and Work IQ, your agents can use the latest AI technology in coordination with your organizational data.

Microsoft Dataverse

Microsoft Dataverse continues to invest in enterprise-ready agentic and low-code data platform capabilities. The spotlight is on Work IQ and Copilot integration, delivering organization-specific decisions with adaptive learning and full auditability. We’re also enhancing agent programmability with Dataverse APIs, MCP servers, and Python SDK, plus new storage management tools for enterprise-grade compliance at scale.

Microsoft Power Platform governance and administration

Microsoft Power Platform governance and administrationintroduces admin controls for agent security, real-time risk assessment in Copilot Studio, and AI-powered governance agents that automate tenant monitoring and remediation in this release. Enhanced visibility into usage patterns, granular Copilot credit usage with pay-as-you-go (PAYG) caps, and connector dependencies help you optimize costs, demonstrate return on investment (ROI), and enforce compliance with organizational policies using features within the Power Platform Admin Center. GitHub integration and deploy from Git mature your application lifecycle management (ALM) practices with full audit trails.

Business Applications Update

Power Platform &

Copilot Studio edition

Watch on demand

Updates to role-based agents in Microsoft 365 Copilot

2026 release wave 1 updates for Microsoft role-based agents transform Sales Agent and Finance Agent in Microsoft 365 Copilot into intelligent daily command centers, helping to deliver richer, data-grounded insights, enhanced chat and mobile experiences, contextual support across Outlook and Teams, and strengthened governance and extensibility to help organizations drive productivity and scale AI responsibly.

Sales Agent

Sales Agent becomes the seller’s daily command center with richer Sales Chat and Sales Home experiences across desktop and mobile in 2026 release wave 1. Sellers will gain streamlined access to deal and account insights through configurable record summaries, contextual support in Outlook and Teams, and improved email and meeting intelligence. New governance and extensibility controls will also help organizations scale AI responsibly.

Finance Agent

Finance Agent helps finance professionals and their stakeholders interact with financial information from their ERP within the flow of work. In 2026 release wave 1, we continue expanding how this financial assistant supports common finance tasks such as reconciliation, variance analysis, and data preparation in Excel, as well as customer communications in Outlook. By bringing financial insights and assistance directly into familiar productivity tools, the Finance Agent helps teams investigate issues faster, respond to stakeholders more efficiently, and spend less time manually preparing or reconciling data so they can focus more on financial analysis and decision support.

For a complete list of new capabilities, please refer to the Dynamics 365 2026 release wave 1 plan, the Microsoft Power Platform 2026 release wave 1 plan, and role-based agents 2026 release wave 1. We also encourage you to share your feedback in the community forums for Dynamics 365 and Microsoft Power Platform.

Business Applications Update

The Business Applications Update offers an early preview of new capabilities coming in the months ahead. This refreshed structure is designed to reflect the reality of our time: innovation does not happen twice a year; it is constant. Whether you are a strategic leader or a hands-on practitioner, this new cadence is built to get you quickly up to speed.

• Watch on demand: Dynamics 365 Business Applications Update
• Watch on demand: Power Platform and Copilot Studio Business Applications Update

The post 2026 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and Copilot Studio offerings appeared first on Microsoft Dynamics 365 Blog.

Work is changing at a structural level.

Three forces are converging. The interface layer is shifting to AI assistants. Agents handle workflow orchestration. And an intelligence layer is consolidating information across structured and unstructured sources. Together, these forces mark Frontier Transformation, where AI moves beyond basic efficiency to open new opportunities for creativity, innovation and growth.

This transformation also creates a new kind of business application: one that is integrated with the AI assistant people use every day, accessible to agents and grounded in the unique intelligence of each organization.

We call these agentic business applications. The applications themselves still reflect real business processes. But how people interact with them, how work moves through them and how they connect to the rest of the business is fundamentally different.

Today, we’re taking a significant step forward in bringing agentic business applications to life across Microsoft 365, Dynamics 365, and Microsoft Power Platform.

Interact with business applications inside Copilot

Microsoft 365 Copilot is becoming an interactive workspace for business applications. Dynamics 365 Sales, Dynamics 365 Customer Service, and custom apps built with Power Apps will surface directly as agents with rich UX inside chat in Microsoft 365 Copilot. Agents using Apps SDK and MCP Apps can also bring Microsoft partner apps into the conversation, including tools teams already use, like Adobe Express, Figma, and Wix. This is the interface layer shift in practice. Instead of switching between applications, users state what they need in Copilot and the system responds. You can review data and take action without leaving the conversation. Copilot becomes the place where work gets done.

As an example, a human resources (HR) employee can now call on their custom HR app, built with Power Apps, right within Copilot to compile a list of office locations with the highest new hire counts this quarter, viewing the results in an organized table with filter options. Additionally, they can prompt the application to show the results in a map view, all without leaving their Copilot interface.

Or a customer service representative can begin their day in Microsoft 365 Copilot by reviewing a summary of priority cases they need to focus on, easily viewing and updating their data from Dynamics 365 Customer Service.

Public preview for this capability will be available later this month for Power Apps, with availability for Dynamics 365 Sales and Dynamics 365 Customer Service launching in early April 2026. Throughout the next month, we’ll also introduce support for this capability across a handful of Microsoft partner apps, including Adobe Express, Adobe Acrobat, Base44, Box, Canva, Coursera, Figma, Miro, Monday.com, Optimizely, and Wix. All pre-built partner app experiences will be accessible via the Microsoft 365 Agent Store for users with Microsoft 365 Copilot.

Bring Copilot and agents into Dynamics 365 and Power Apps

The experience works in both directions. Microsoft 365 Copilot and agents like Researcher and Analyst will be accessible directly within Dynamics 365 Sales, Dynamics 365 Customer Service, and custom apps built with Power Apps. Employees get the same Copilot capabilities they trust across Microsoft 365 while staying grounded in their operational systems.

Customers can continue to benefit from pre-built agents in Dynamics 365, including Sales Qualification Agent, Case Management Agent, and Account Reconciliation Agent, which help teams automate routine work and focus on higher value decisions.

Consider a seller working in Dynamics 365 Sales who asks Researcher to generate a full account overview: customer relationship management (CRM) context, internal knowledge, and external research combined in one response, surfaced in place. The unit of value shifts from “find the right screen” to “get the answer and act.” This creates a more consistent experience across productivity tools and business applications. Work moves from insight to execution with less friction between systems.

Microsoft 365 Copilot in Dynamics 365 Sales, Dynamics 365 Customer Service, and canvas apps in Power Apps will be available in public preview by early April 2026. Microsoft 365 Copilot in model-driven apps built with Power Apps will reach general availability by early April 2026. A Microsoft 365 Copilot license is required. This experience with Power Apps also requires a Power Apps premium license.

Microsoft 365 Copilot in Power Apps allows us to ask questions and make decisions directly against our Dataverse data, while also combining insights from Microsoft 365 when needed. The experience now feels truly unified, allowing our users to summarize complex operational data, trigger actions, and seamlessly access insights. We’ve seen significant increases in the value provided to both our internal solutions and customer-facing products.

Peter Kestenholz, Founder & Head of Innovation, Context&

Grounded in your organization’s intelligence with Work IQ

Underpinning all of this is Work IQ. Work IQ connects signals from Microsoft 365 with operational data from Dynamics 365 and Power Apps. It follows work as it happens across documents, meetings, chats, and business processes. This is the intelligence layer: the thing that resolves entities and relationships across structured and unstructured sources, so agents and Copilot share a common understanding of what is happening across the business.

Decisions discussed in a meeting or email can connect to live data in a business application. Changes in one place surface where attention is needed elsewhere. And because this intelligence is grounded in Dataverse and your organization’s own data, actions stay aligned to real processes and real context.

For example, when a pricing change is discussed in a meeting, Work IQ understands how that decision impacts active opportunities in Dynamics 365 Sales, surfacing the affected opportunities within Copilot for review.

Work IQ plays an important role in making business applications agentic. Without it, agents operate on partial information. With it, they act on the full context of the business.

Users with a Microsoft 365 Copilot license can experience Work IQ with Dataverse integration directly inside Power Apps, Dynamics 365 Sales, and Dynamics 365 Customer Service in public preview by early April 2026.

See how it all comes together

Copilot, agents, and Work IQ come together as a system of work. Within that system lies a new generation of business applications: applications that understand context, respond to intent, and support execution where work actually happens. The business application stack is entering a significant architectural shift. What we’re announcing today is one step in that larger transition. We are building a platform where applications, intelligence and execution converge so teams operate with more clarity and less overhead.

You’ll see this foundation expand across Dynamics 365, Microsoft Power Platform, and Microsoft 365 as we bring more agentic capabilities into the flow of work. Agentic business applications are already taking shape.

• Tune in to the Microsoft Frontier Transformation digital event on March 9, 2026 at 8:00 AM PT.
• Register for the Business Applications Update event streaming on March 18, 2026 at 9:00 AM PT.

The post A new way of working is taking shape: Frontier Transformation appeared first on Microsoft Dynamics 365 Blog.

In October 2025, we announced the general availability of the Sales Qualification Agent (SQA) in Dynamics 365 Sales—a breakthrough in autonomous lead qualification. Sales Qualification Agent empowers sellers by helping build higher quality opportunity while eliminating tedious, repetitive work. Sales Qualification Agent autonomously researches every lead, initiates personalized outreach, and engages prospects to understand purchase intent, ensuring that sellers spend their time meeting prospects who are ready to take the next step. With modes enabling both seller-driven and fully autonomous qualification, the agent supports a key goal for sales organizations—increasing revenue per seller.

Customers are using Sales Qualification Agent in two ways: 

1. Helping boost revenue beyond current sales capacity
   • Responding to inbound leads within minutes instead of days, increasing response rates and in turn, qualified opportunities.
   • Engaging leads that sellers are unable to follow up on due to capacity constraints, or those deemed economically unviable to pursue.
   • Increasing pipeline quality by focusing the seller’s time on a handful of high intent, engaged leads recommended by the agent.
2. Helping reduce sales costs
   • Reducing back-office costs related to lead research and validation, using Sales Qualification Agent in “Research only” mode to hand-off only the leads that meet the ideal customer profile criteria.
   • Automatically disqualifying low-quality leads, saving hours of seller time during the week.

Continuing benchmarking the quality of sales AI agents

Microsoft is building the future of agentic Sales technology with prebuilt AI agents, such as Sales Qualification Agent, the Sales Research Agent, and the Sales Close Agent available in Dynamics 365.

At Microsoft, we’re committed to delivering quality, trust, and transparency with our agents, and that requires rigorous evaluation. As we continue to build new agents and improve existing ones for critical sales workflows, evaluation benchmarks provide a structured and transparent way for our customers to measure quality for the jobs the agent does.

Today, we’re announcing the Microsoft Sales Bench—a new collection of evaluation benchmarks designed to assess the performance of AI-powered sales agents across real-world scenarios. This framework brings together purpose-built metrics, hundreds of sales-specific scenarios, and composite scoring validated by both human and AI judges.

The Sales Bench isn’t starting from scratch. It now formalizes and expands what began with the Sales Research Bench, published on October 21, 2025, which evaluates how AI solutions answer business research questions for sales leaders.

Today, we’re extending the Microsoft Sales Bench with a second benchmark: the Microsoft Sales Qualification Bench, focused on measuring how effectively AI agents qualify leads and generate high-quality pipeline.

Introducing the Sales Qualification Bench for lead qualification

This Microsoft Sales Qualification Bench evolved from rigorous evaluations we conducted since the Sales Qualification Agent’s public preview in April, with the goal of objectively measuring quality as we further developed the agent, partnering with customers from a diverse set of industries. Since the preview, we measured every update against these standards, ensuring improvements are real and repeatable.

We generated a synthetic dataset modeled after companies from three different industries, with 300 leads, with attributes such as name, company, and email ID—representative of what sales teams typically work with before any enrichment or hygiene is performed. In addition to these typical attributes, we also added key knowledge inputs such as value proposition of the products being sold, customer case studies, and documentation for answering customer questions.

In addition to Sales Qualification Agent, we used the evaluation framework to measure ChatGPT by OpenAI on the same dataset. Since we didn’t have access to an autonomous agent from OpenAI, we mimicked how a human seller would use ChatGPT to recreate the three key jobs SQA performs. We provided each system—Sales Qualification Agent and ChatGPT—the exact same lead inputs, knowledge sources, and contextual signals under controlled evaluation configurations. We used a ChatGPT Pro license with GPT-4.1. This model is the closest match (and slightly better) to Sales Qualification Agent’s GPT-4.1 mini, which we intentionally chose to deliver optimal quality at lower cost per lead than newer models. Additionally, Pro license was chosen to optimize for quality: ChatGPT’s pricing page describes Pro as “full access to the best of ChatGPT.”¹

The framework evaluates outputs from the three jobs across Sales Qualification Agent and ChatGPT:

• Research: Company research for the lead—background, strategic priorities, financial health, and latest news.
• Outreach: A personalized email generated based on research, to make initial contact with the lead.
• Engagement: The agent’s conversation with a lead until it’s qualified or dispositioned.

Our scoring metrics span core quality (accuracy, relevance, completeness), trustworthiness (grounding and citations), and business-specific success criteria (e.g., relevancy of company research to highlight interest in the seller’s offerings, personalization of the initial outreach emails sent to catch the lead’s attention, accuracy of responses to the lead’s questions to drive purchase intent, and the timing of handoff to a seller when the lead is ready to engage).

Outputs were scored independently by both human reviewers and an LLM judge built with GPT-5.1, using a 1–10 scale for each metric. These metric-specific scores were then rolled up using a simple average to produce a composite quality score. The result is a rigorous benchmark presenting a composite score and dimension-specific scores to reveal where agents excel or need improvement. Our methodology, metrics, and their definitions are described in this technical blog.

Results

In evaluations completed on December 4, 2025, using the Sales Qualification Bench, Sales Qualification Agent outperformed ChatGPT on each of the three jobs required for sales qualification:

1. Research: The Sales Qualification Agent outperformed ChatGPT with 6% higher aggregate scores, leading on relevancy and completeness in research results that highlighted the lead company’s interest in the seller’s offerings.
2. Outreach: Sales Qualification Agent demonstrated 20% better results compared to ChatGPT, generating email drafts with accurate personalization and mentions of relevant recent events that will resonate with the lead.
3. Engagement: Sales Qualification Agent’s email responses to engage a lead over a multi-turn conversation scored 16% higher than ChatGPT’s. SQA generated emails that responded to the lead’s questions with accurate answers that develop their purchase interest and with precise discovery questions that qualify the lead before handing off to a seller.

In addition to performing better on these metrics, Sales Qualification Agent has the ability to run autonomously, which can help significantly reduce the time spent generating pipeline while helping sales teams build better quality pipeline.

Sales Qualification Agent scores well on these three jobs as its optimized for sales-specific scenarios and uses the following techniques to get great results:

1. It uses agentic Retrieval Augmented Generation (RAG) to relentlessly research each lead, ensuring greater completeness. More on this in the following section.
2. With knowledge of what the company sells, it can contextualize every workflow to increase relevancy for both the seller and the lead.
3. It can retrieve organizational knowledge from attached documents and internal repositories like SharePoint with greater precision, boosting accuracy of its responses when engaging with the lead.

The technical blog details which metrics SQA excels at relative to ChatGPT, where it falls short, and why.

Translating evals to real-world impact

Running evals led to major Sales Qualification Agent improvements during its six-month preview. Early results prompted us to try agentic AI design patterns, especially agentic RAG, which improved our company research by allowing iterative web searches and real-time reasoning. They also led us to enhance data coverage by auto-linking existing CRM records to each lead and inferring company names from lead emails. These updates provided sellers with deeper insights, revealing strategic opportunities and risks beyond basic facts.

For instance, when researching leads for a security company, Sales Qualification Agent can link news on recent cyberattacks to increased demand for its software. As highlighted in the technical blog, research synthesized by the agent makes such inferences more consistently than ChatGPT. Enhancing the agent’s research also improved the relevance and personalization of outreach emails, helping agents better engage leads and clarify their ability and intent to purchase before handing them off to sellers.

Sandvik Coromant, a leader in precision cutting tools, partnered with us to pilot Sales Qualification Agent for their Digital Commerce program. After the updates, Pia Cedendahl, Global Sales Manager for Strategic Channels/Partners and Online Sales, noted, “Sales Qualification Agent’s answers became far more on-point to our business—it’s like having a research assistant that already understands what we care about.” Sandvik Coromant saw improved lead conversion and higher engagement from their Digital Account Managers, validating the impact of our evaluation-driven approach. Pia joined Microsoft leaders at the Microsoft Ignite 2025 session, “Accelerate revenue and seller productivity with agentic CRM,” where she shared how the team saved more than 120 hours and $19,000 in just the first three weeks since launching a pilot, and forecasted a 5% increase in revenue with full rollout.

Better insights, more personalization, proven value

Equipped with agentic AI design and backed by data-driven evaluation, customers can confidently use the Sales Qualification Agents so that:

• Sellers receive comprehensive company overviews, timely news highlights, and actionable recommendations that are consistently delivered with high quality—drawing a clear line from insight to action.
• Sales leaders can expand their qualified pipeline cost efficiently, with the agent ensuring high lead quality.
• Prospects benefit from more personalized outreach, enhancing their experience and supporting increased conversion rates.

What’s next

We’ll continue to refine Sales Qualification Agent using agentic design patterns, aiming to make every improvement measurable and meaningful. Stay tuned for the full evaluation results and methodology for the Sales Qualification Bench, which will be published for transparency and reproducibility. We also intend to add more evaluation frameworks and benchmarks to the Microsoft Sales Bench collection including benchmarks that cover future sales agent capabilities.

¹ChatGPT pricing page, accessed November 24, 2025

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The way we work is transforming. Generative AI and agentic business applications are catalysts for a profound shift in how we create, collaborate, and make decisions. What once took hours now happens in moments. Ideas move faster, insights surface sooner, and the boundaries between human creativity and machine capability are blurring. This isn’t the future—it’s unfolding now, and it’s changing the very fabric of how businesses operate.

It’s a move from systems of record to systems of action. In this new era, AI agents go beyond support—they help interpret signals, uncover patterns, and initiate actions and continuously optimize processes on your behalf. At Convergence 2025, December 9–12, we’ll explore how organizations can build an AI-first autonomous enterprise powered by data, copilots, and agents working together across Microsoft Dynamics 365 and the Microsoft Cloud.

From automation to autonomy: The AI-first organization

Businesses have long pursued automation to streamline operations. The next leap is autonomy—systems that interpret signals across the business, adapt workflows in real time, and anticipate decisions. Autonomous enterprises go beyond efficiency—they are driven, adaptive, and human-centered, with intelligent systems that understand context, collaborate across processes, and deliver measurable outcomes.

We believe the recognition of Microsoft Dynamics 365 Leader placement in Gartner® Magic Quadrant™ and IDC MarketScape reports reinforces our ability to connect front-end and back-end operations into one intelligent ecosystem. Our leadership is grounded in the breadth of the Microsoft Cloud, the depth of our data estate, and our ability to bring AI, analytics, and business applications together as a unified platform to accelerate end-to-end AI transformation.

Agentic business applications are built on three connected pillars: data, Copilot, and agents—working together to change how work gets done.

1. Data: The foundation of agent autonomy

Most business processes begin with data. Finance close, order-to-cash, customer insights, case resolution, supply chain planning, field service, HR workflows—each depends on complete, connected, trusted information. When this data is fragmented across systems, agents can’t act with autonomy, and AI can only answer questions instead of accelerating outcomes.

Dynamics 365 spans both front-office and back-office operations—customer relationship management (CRM) and enterprise resource planning (ERP)—providing a continuous, end-to-end view of customers, employees, finances, supply chain, and operations. This structured, governed, and auditable data is the backbone of business processes—how work flows, how controls are enforced, and how organizations maintain compliance at scale.

As business model innovation becomes even more important, we continue to invest deeply in these core applications. We’re expanding capabilities across ERP and CRM, investing in bringing Microsoft Fabric, Microsoft Copilot Studio, and Microsoft Power Platform closer to Dynamics 365 than ever before. From connected frontlines to adaptive supply chains, business applications are becoming composable, intelligent, and outcome-driven—helping customers innovate more quickly while maintaining trust, security, and governance, adapt faster, redesign workflows, and build the operational integrity required for agent-powered processes. At Convergence 2025, you’ll see how Dynamics 365 continues to evolve as the operational engine of AI-first organizations.

At Microsoft Ignite 2025, we announced major advances in how agents connect with ERP systems. The Dynamics 365 ERP Model Context Protocol (MCP) server is evolving from static actions to a dynamic, configurable framework that adapts as business needs evolve. A new analytics MCP server extends this capability to structured metrics and insights, supporting agents to reason over governed operational and financial data—not snapshots or exports, but live business signals. Together, these updates unify data, logic, and actions into a common protocol that can simplify integration and accelerate automation.

And with MCP designed for massive scale—including support of millions of ERP actions—organizations gain the performance and extensibility required for agent-powered business processes at enterprise scale.

The entire Microsoft data and application stack—Dynamics 365 ERP and CRM, Dataverse, Fabric, and more—forms the operational engine of agentic transformation. It provides the structure, governance, and adaptability required to support AI-powered business models and next-generation workflows.

2. Microsoft 365 Copilot: Your strategic productivity partner

Copilot continues to help transform productivity across many roles. It helps sales teams move deals forward, finance teams accelerate reconciliation, and service teams resolve issues before they escalate. But Copilot is more than an assistant—it’s the connective layer that links people, data, and systems, understanding intent, orchestrating workflows, and guiding decisions across Dynamics 365, Power Platform, and Microsoft 365.

3. Agents: Plan, decide, and act

We expect AI agents will be core to how businesses operate—planning, deciding, and acting across systems to accelerate outcomes. These agents will interpret signals, identify patterns, and initiate actions to keep the business in motion.

Microsoft’s strategy spans the full agent ecosystem: first-party embedded agents inside Dynamics 365, agents for specialized industries that can be customized and extended by partners, specific partner-built agents, and custom agents created by organizations through Microsoft Copilot Studio. All share the same security, governance, and identity foundation.

For small to mid-sized businesses, Dynamics 365 Business Central brings agents directly into everyday finance and operations. The Sales Order Agent creates, validates, and updates sales orders which can help improve accuracy and speed by reducing manual entry and exception management. The Payables Agent automates vendor invoices and reconciliations, improving control while freeing finance teams from repetitive tasks. Together, these agents help Business Central customers modernize core processes with governed, AI-powered actions that keep work flowing across purchasing, sales, and accounting.

Across Dynamics 365 finance and operations, embedded agents are transforming core processes—from time and expense entry in Project Operations, to supplier outreach in Supply Chain Management, to reconciliations in Finance and technician scheduling in Field Service. These agents help reduce manual effort and bring greater precision and autonomy to everyday operations.

At Convergence 2025, we’re also thrilled to announce the public preview of the Product Change Management Agent Template—an AI-powered solution that transforms how manufacturers manage the process of change across equipment, products, and processes changes. Built on Copilot Studio, the agent automates workflows and connects critical systems, helping teams cut approval times from weeks to days, reduce errors, and bring innovations to market, faster. Learn how customers like Coca-Cola Beverages Africa (CCBA) are using this agent template to optimize their manufacturing operations.

Partner-built agents that extend industry workflows

Partners are building agents that extend domain workflows and connect directly to Dynamics 365 through the MCP. These solutions show how agent-to-agent coordination and cross-system reasoning will define the next era of enterprise automation.

Shop Floor by RSM helps manufacturers gain real-time visibility across production by bringing job details, quality checks, and operational signals into one experience. It can surface issues as they occur and support teams in resolving them quickly, helping to reduce disruptions and maintain consistent output. By connecting workers, data, and actions on the floor, the agent can support more resilient, adaptive manufacturing operations.

The PayFlow Agent by HSO helps finance teams manage vendor payment inquiries with greater speed and accuracy. It analyzes incoming emails, retrieves live payment data from Dynamics 365, and responds with up-to-date status information—which can reduce manual effort and help vendors receive clear, timely communication. The agent streamlines payment cycles and can improve transparency across accounts payable.

The Quality Impact Recall Agent by Cegeka helps organizations identify product quality issues and trace their impact across inventory and customer shipments. It coordinates notifications, guides corrective steps, and streamlines recall preparedness, which can help teams act quickly when risks emerge and maintain trust in the products they deliver.

Factorial connects to the Dynamics 365 Business Central MCP Server to deliver a new agent-to-agent experience. You can use a single Copilot interface to pull, exchange, and act on data across the systems. For example, within expense workflows, Factorial’s agent can request, validate, and reconcile financial data directly with Business Central.

Zensai’s agent integrates with Dynamics 365 Business Central to transform an organization’s operational signals into aligned goals and check-ins inside Microsoft 365. Built in Copilot Studio and connected through MCP for Dynamics 365, the agent converts finance, compliance, HR, and sales insights into structured, cascaded goals within Perform 365. At Convergence 2025, you’ll see how these first-party, partner, and custom-built agents form a connected ecosystem—and how organizations are already using them to move from automation to autonomy.

Convergence 2025

Convergence has always been where our community comes together to learn, connect, and imagine what’s next—and this year we’re reigniting that tradition at a moment of extraordinary change.

Throughout the event you’ll see how organizations are moving from systems of record to systems of agency, and how you can apply these ideas to accelerate your own AI transformation. I’m excited for you to experience everything we’ve been building.

• Learn more about Convergence
• Explore agentic business applications and agentic ERP solutions
• Sign up to receive 2026 Convergence updates

The post The era of agentic business applications arrives at Convergence 2025 appeared first on Microsoft Dynamics 365 Blog.

Frontier Firms put Copilot, agents, and agentic business applications at the core of their operating model to enrich employee experiences, reinvent customer engagement, reshape business processes, and bend the curve on innovation. Today, we’re announcing several new agentic capabilities to help customers move to the Frontier—read on to learn more.

Transforming sales with Sales Development Agent

Earlier in 2025, we introduced our vision for how AI agents will transform critical sales processes like building pipeline and qualifying leads. Today marks the next milestone in that journey with the Microsoft Sales Development Agent, available through the Frontier Program in December 2025. Many sales organizations are under pressure to deliver more revenue with limited resources, and the Sales Development Agent helps sales teams scale their impact. This allows sellers to focus on nurturing customer relationships and closing deals.

Features include:

• Revenue and pipeline growth: The agent continuously researches prospects, crafts personalized outreach, and automatically follows up to ensure no lead is left behind.
• Scalability: Fully independent, yet collaborative, the agent acts as a teammate, with the ability to hand off leads to human sellers when needed.
• Security and governance: Built on Microsoft’s trusted security and compliance foundation and when enabled with Agent 365, the agent adheres to robust policies and access controls to ensure user data and workflows are protected.

Sales Development Agent connects with leading CRM systems like Salesforce and Microsoft Dynamics 365, and the Microsoft 365 apps your teams already use like Microsoft Outlook and Microsoft Teams.

The Microsoft sales team is among the first to use Sales Development Agent to reinvent the sales engagement process. With the use of Sales Development Agent, there was a 15.1% increase in the lead-to-opportunity conversation rate. ¹

Sales leaders want to help sellers act on more leads, reach more customers, grow faster, and improve revenue per seller. Microsoft Sales Development Agent can make that possible by creating an infinitely scalable sales organization, so no lead is left behind. Accenture plans to pilot Sales Development Agent across our global inside sales-as-a-service business—which helps clients sell to customers around the world—to boost their reach and revenue while maintaining cost to serve. We’ll use what we learn to help clients leverage Sales Development Agent, scale their teams, and unlock new growth.

—Chris Hergesell, Sales Reinvention Lead, Accenture Song

Learn more about Sales Development Agent with Accenture

From System of Record to System of Action

In October 2025, we shared our vision for agentic business applications—built on agents, Copilot, and unified data. These components are what define Dynamics 365 as a system of action.

Today, we’re taking that vision further with updates to Model Context Protocol (MCP) servers across Dynamics 365 and Microsoft Power Platform, strengthening the foundation for agentic capabilities across your entire business. MCP servers are configurable bridges between the business data within your line-of-business (LOB) apps, and the agents you build using tools like Microsoft Copilot Studio. It serves as a universal intermediary, unlocking a unified platform agnostic access to app data, modernizing how AI agents are interoperable with your apps.

For customers of Dynamics 365 Sales and Customer Service, we’ve used MCP to simplify integration between agents in Dynamics 365 and the platforms used by sellers and service reps to execute complementary workflows, like lead research, engagement, and qualification, as well as case management and case resolution, available in public preview on November 21, 2025.

For customers of Dynamics 365 ERP, we are announcing the public preview of the MCP server that unlocks hundreds of thousands of ERP functions for real-time use. We are also introducing a new analytics MCP server in public preview starting in December 2025. These two servers provide a secure, standardized foundation to connect ERP data with AI-powered analytics, helping customers make faster, more accurate decisions and innovate without sacrificing governance.

We are also announcing the Power Apps MCP server in public preview that enables agents to seamlessly trigger app capabilities such as approvals, form submissions, and data retrieval. This makes every Power App a composable, reusable building block in your organization’s AI ecosystem empowering both citizen and professional developers to expose app functionality to agents with confidence and control.

Lastly, the Dataverse MCP server, now generally available, allows people to benefit from natural language interactions, receiving real-time answers grounded in Dataverse data, while makers and admins gain powerful, built-in tools for data operations, search, and prompt execution.

We see tremendous excitement from customers and partners for agentic Dynamics 365 applications. Take Ramp, a financial operations platform designed to save companies time and money. Ramp built an agentic solution, currently in preview, using Microsoft Foundry that integrates with Dynamics 365 Business Central and Teams to streamline employee expense management.

Join the movement to the Frontier with Copilot, agents, and agentic business applications

We know that moving to the Frontier isn’t just about technology. That’s why we’re partnering with Harvard Business School to collaborate on research and executive education to help you put this into practice at your own company. We’re also sharing new resources for leaders on their journey to the Frontier Firm with Frontier Function Guides for Sales, HR, and IT and a look inside our learnings at Microsoft–including three ways to turn insight into action. We’re committed to helping you transform—we’ll see you at the Frontier!

If you’re interested in learning more:

• Explore the Microsoft Ignite 2025 sessions to see agents and agentic business applications in action.
• Register for our year-end webinar to learn about more agents in Dynamics 365 (December 2, 2025)
• Join us at the Convergence ERP Conference (December 9-11, 2025).

¹ Internal Microsoft sales team data based on time period January 1 to November 7, 2025. Total customers outreach by the agent: 61,734. Lead-to-opportunity ratio (sales qualification): 15.1%.

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As innovation speeds up, staying agile is essential. To keep your business ahead of the curve with innovation across Microsoft Dynamics 365, Microsoft Power Platform, and Copilot Studio, join us for the Business Applications Launch Event, debuting live on the Dynamics 365 YouTube channel on Thursday, October 23, 2025 at 9 AM Pacific Daylight Time. Subscribe to our YouTube channel to get notified when the update is live.

The Business Applications Launch Event offers an exclusive first look at new capabilities launching over the next few months.

With a newly streamlined presentation format, you can quickly get up to speed on the most important and innovative capabilities—with expert insights and demonstrations from Microsoft product leaders and engineers. It’s our way of helping you stay current, make informed decisions, and move faster in the era of Copilot and AI agents.

The update is your opportunity to:

• Get insights about the latest low-code and AI innovation transforming business from Charles Lamanna, President, Business and Industry Copilot.
• Get a sneak preview of upcoming capabilities across Dynamics 365, Microsoft Power Platform, and Copilot Studio with live demonstrations from Microsoft product leaders and engineers.
• Discover where to access materials to learn about and plan for new and upcoming capabilities.
• All in a new presentation format designed to quickly get you up to speed on the latest updates, so you can get the most from them.

During this update, you’ll hear from the product leaders and engineers behind the technology, including new Copilot and AI agent innovation for Dynamics 365 and Microsoft Power Platform. Demo highlights will include:

Microsoft Dynamics 365 Sales

Learn about updates to the Sales qualification agent. It autonomously researches and engages with leads, helping sales teams quickly identify those with real purchase intent. In this wave, the agent goes further—moving the lead closer to full qualification and boosting the team’s opportunity pipeline with greater precision and impact.

Microsoft Dynamics 365 Customer Service and Dynamics 365 Contact Center

The latest release wave of Dynamics 365 Contact Center helps service reps better understand customer needs and deliver what they need—quickly, efficiently, and with a human touch. Dynamics 365 Customer Service will continue to enhance agentic and Copilot capabilities for case and knowledge management, as well as AI-based routing. Dynamics 365 Contact Center will also focus on expanding agentic and Copilot capabilities to automate service journeys across digital and voice channels, along with introducing new omnichannel and supervisor features in the 2025 release wave 2.

Dynamics 365 ERP products and solution in Microsoft 365 Copilot

Dynamics 365 Finance expands the capabilities of the Account Reconciliation Agent. Today, it supports your team in effortlessly resolving voucher amount mismatches. In this wave, it extends support to include ledger not in subledger and subledger not in ledger exceptions. Instead of relying on manual exception handling and static reports, the solution reviews all transactions on an ongoing basis, services exceptions, and presents them to you. The agent then suggests the most appropriate action for resolution, and you have the freedom to accept it or choose another path. Core updates to Dynamics 365 Finance also include the automation of remittance advice processing.

Dynamics 365 Supply Chain Management introduces capabilities that make AI-led demand planning more flexible. You can now bring in multiple external signals like inflation, weather, and industry indexes right into your forecast.

And new autonomous and intelligent productivity capabilities for finance solution in Microsoft 365 Copilot will reshape the finance process, from reconciliation to collections to advanced analytics help reduce repetitive work and surface actionable insights.

Explore our updates in Dynamics 365 Supply Chain Management and Finance agents for Microsoft 365:

• Dynamics 365 Supply Chain Management—Improve customer impacting predictions with the Data Quality Agent
• Finance agents for Microsoft 365—Automate finance tasks to improve accuracy and efficiency

Microsoft Power Platform

Microsoft Power Platform is getting a major boost with AI and collaboration features. Power Apps now lets people and agents work together—agents can help with tasks like data entry, visualization, and app creation just by describing what you need or sharing an image. Power Automate is evolving with smarter automation tools, including generative AI actions, intelligent document processing, and new human-in-the-loop experiences like advanced approvals. It’s also, it’s adding stronger governance and security controls to help manage automation at scale. Power Pages is making it easier than ever to build secure, data-driven websites, with new tools for low-code makers and developers, and enhanced security insights to keep everything protected.

See wave two highlights for Power Automate—Proactively spot and resolve automation issues

Copilot Studio

Copilot Studio continues to make agent creation and operation even easier and more powerful with autonomous agents in Microsoft 365 Copilot, the ability to build complete teams of agents that work seamlessly together, and improved governance for enterprise scalability. Copilot Studio will offer even deeper integration with Azure AI Foundry and Microsoft Graph, helping ensure your agents can use the latest AI technology alongside your data in the Microsoft Graph.

Catch the wave—Mark your calendar for BALE

The Business Applications Launch Event will be live on the Dynamics 365 YouTube channel on Thursday, October 23, 2025, starting at 9 AM Pacific Daylight Time. We’ll see you there!

The post Explore new AI innovation for Dynamics 365, Microsoft Power Platform, and Copilot Studio at the Business Applications Launch Event appeared first on Microsoft Dynamics 365 Blog.

Frontier Firms are a new type of organization that puts AI at the heart of business—reinventing customer experience and employee productivity while reshaping processes and bending the curve on innovation. Copilot is powering this transformation with unprecedented adoption by more than 100 million commercial and consumer users and by more than 70% of the Fortune 500. Today, we’re announcing the addition of role-based AI solutions to Microsoft 365 Copilot for sales, service, and finance professionals to help these critical functions move to the Frontier.

Reinvent productivity with Microsoft 365 Copilot
Sales
Sales professionals are the revenue engine for every organization and the function where time is literally equal to money. The Sales solution in Microsoft 365 Copilot brings AI directly into the applications that sellers use daily—Copilot, Outlook, and Microsoft Teams—to help them move with speed and agility while staying focused on customer engagement.

For example, sellers can now prepare for customer meetings with the help of Copilot, right in the flow of work, with fast access to customer relationship management (CRM) opportunity details, recent communications, and company insights. They can also ask Copilot to help with tasks like “Give me a list of deals at risk of falling through,” “Help me create a plan to close this deal,” and even “Update this CRM record” all in the flow of work.

Microsoft 365 Copilot connects with leading CRM tools, including Dynamics 365 and Salesforce, to make it easy to stay informed and engaged.

The role-based sales solution can transform the way our teams work. Now that it’s part of Microsoft 365 Copilot, we can scale AI across the business much faster to accelerate adoption.

Shaun Worsley, Sales Process & Technology Manager, Sandvik Coromant

Sales solution preparing for upcoming meetings and updating CRM records in Outlook.
Service
Customer service professionals are the frontline of brand loyalty, balancing rising customer expectations with growing workloads and fragmented toolsets. The Service solution in Microsoft 365 Copilot helps these professionals resolve issues faster and deliver personalized experiences that build lasting relationships.

For example, customer service professionals can now generate a concise case summary to quickly get up to speed without poring through pages of notes, draft a customer-ready email with resolution details and other contextual information that can be further customized before sending, or simply view and update records without having to switch windows and navigate to the CRM. This can mean fewer clicks, faster responses, and more time spent helping customers.

Finance
Finance is about more than transactions—it’s about making sure the business has accurate numbers, steady cash flow, and insights needed to pursue a growth agenda. The Finance solution in Microsoft 365 Copilot brings enterprise resource planning (ERP) connected data directly into Copilot, Excel, and Outlook to help finance teams manage tasks and gain faster insights.

For example, finance teams can now draft customer emails with account details and payment history; enable accelerated financial reconciliation by matching transactions, flagging discrepancies, and preparing reports; perform variance analysis (public preview) that highlights anomalies, surfaces potential drivers, and generates draft explanations for leaders; and use data preparation (public preview) to clean, reshape, and structure ERP exports into analysis-ready reports and enabling time savings on manual work.

Microsoft 365 Copilot connects with leading ERP tools, including Dynamics 365 and SAP.

inance solution showing a financial workflow in Excel, with variance analysis and data preparation tools within a Finance pane. The interface supports financial reconciliation tasks, with the cursor interacting across spreadsheet cells and tool options.
Powering Frontier sales, service, and finance teams
With role-based solutions in Microsoft 365 Copilot, sales, service, and finance teams can work smarter and faster—right where work happens. These role-based solutions will be available for installation to Microsoft 365 Copilot customers via the Microsoft 365 Copilot Agent Store starting in October 2025.

The post Moving sales, service, and finance to the Frontier with Microsoft 365 Copilot appeared first on Microsoft Dynamics 365 Blog.

For decades, growing revenue in business-to-business (B2B) sales meant expanding the sales team. More sellers, more deals. But AI is providing a once-in-a-generation opportunity to reimagine customer relationship management (CRM), and business leaders are keen to use its potential to boost sales outcomes and do more with less. Organizations are building the sales teams of the future by investing in generative AI and autonomous AI agents that can empower sales teams to deliver faster, hyper-personalized buying experiences—deeply understanding customer intent and proactively guiding decisions to influence pipeline.

Autonomous agents can handle the manually intensive parts of a typical sales workflow; for example, researching sales leads while allowing reps to spend more time in front of the customers selling and closing revenue. This is what we call agentic sales—where humans guide agents through fully autonomous workflows, transforming the sales journey and delivering meaningful customer engagements. Becoming an agentic sales organization is top mind for leaders, but many don’t know where to start.

Microsoft Dynamics 365 Sales

Close more deals and increase seller efficiency with an AI-powered CRM solution.

Get started today

The pressure to deliver on customer expectations is higher than ever. Buyers want faster responses and better customer experience and are willing to walk away if those needs are not met. But with data barriers and organizational silos teams globally are struggling to meet these demands. In the face of these challenges, yesterday’s CRM systems are taking time away from what matters—building relationships and delivering personalized interactions across the sales journey. Sales leaders now rely on AI to provide sales insights and recommend next best actions from their customer data; and they are increasingly looking to agents to automate and augment work like researching, qualifying, and drafting outreach. Gartner predicts that by 2028, at least 15% of day-to-day work decisions will be autonomously through agentic AI, up from 0% in 2024.¹

We’re excited to share that Microsoft has been recognized as a Leader in the 2025 Gartner Magic Quadrant* for Sales Force Automation for the fifteenth consecutive year.

How Microsoft is making selling easier

Reimagine resource-intensive workflows across the sales pipeline

Microsoft Dynamics 365 Sales enables sellers to boost sales outcomes and improve customer experience powered by a CRM system that embeds AI and agents throughout the key stages of the deal cycle. Sellers can develop, prioritize, and close pipeline faster by adopting a consistent cadence across teams with autonomous AI agents and Copilot. Dynamics 365 helps sellers stay on top of their deals and deliver high-quality customer engagements across touchpoints with AI-powered engagement guidance and real-time action recommendations. With conversational intelligence built-in, sellers get real-time call transcriptions, sentiment analysis, and actionable insights that help them stay focused and responsive. Sales managers are able to use these insights to scale winning teams and grow their business with intelligent forecasting. Sales operations leads are able to tailor the agentic sales solution to meet the needs of the business and deliver sales efficiency with trust and accountability.

Integration with an expanded ecosystem 

Organizations can harness the breadth of the Microsoft Cloud to empower their sales teams with intelligent, connected experiences—easily integrating data, collaboration, and AI-powered insights. Integrated collaboration tools that streamline communication and drive accountability across marketing, sales, and service departments. Embedded Microsoft Teams chat within Dynamics 365 enables real-time discussions through dedicated teams and channels, fostering cross-functional alignment. With Microsoft 365 Copilot for Sales sellers can easily share opportunities, leads, and account information plus set up deal rooms directly in Teams with automatic sharing of data and files from Dynamics 365 Sales. Copilot in Power Apps makes it easier than ever to tailor the sales experience. Whether it’s customizing dashboards, building forms, or automating workflows, sellers can use natural language to optimize the user interface around how you work. It’s a smarter, faster way to extend Dynamics 365 Sales—without needing to write a single line of code.

Our customer’s success 

Ricoh Japan drives digital transformation with Dynamics 365 Sales incorporating generative AI for enhanced sales capabilities and seamless integration with Microsoft 365.

Among the most significant benefits of implementing Dynamics 365 Sales for Ricoh was their new access to generative AI technology. As an example of how Ricoh Japan is using generative AI, product recommendations from four sources appear when users access the new system: from daily reports entered in Dynamics 365 Sales, from industry information on the web, from purchase history, and top-selling products by customer segment. “These all appear automatically,” says Kazunari Sakai, CRM Promotion Group Leader in the CRM Planning Office, Marketing Center, Digital Service Sales Division at Ricoh Japan. “Microsoft 365 Copilot is used to summarize Outlook emails as well as chats and meetings conducted using Teams.”

There are many strengths in our sales process that we have honed over a 20-year period and hope to carry forward. Dynamics 365 Sales integrates with Power Platform, a line of products facilitating low-code/no-code development and able to meet our Fit to Standard framework.”

—Makoto Nagai, General Manager of the CRM Promotion Office, DX Promotion Center, Corporate Planning Division, Ricoh Japan

As organizations continue to begin adopting AI agents, Microsoft is here guiding each team as they become an agentic sales organization built on trust and security in leading products like Dynamics 365 Sales.

¹Gartner®, Top Strategic Technology Trends for 2025, October 2024

²Gartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Guy Wood, Steve Rietberg, Wendy Butler-Mafuz, 21 July 2025.

*The report was titled Magic Quadrant for Sales Force Automation from 2007-2008. Microsoft was recognized as Microsoft Dynamics CRM from 2011-2014 and as Microsoft (Dynamics CRM Online) in 2015-2016. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.

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