We’re entering a new era of AI-powered business applications, and today we’re excited to publish the 2026 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and role-based agents in Microsoft 365 Copilot, outlining a broad set of capabilities slated for release between April 2026 and September 2026. These updates reflect our ongoing commitment to making AI an essential partner in how organizations operate, innovate, and grow.

Dynamics 365 leads this wave with AI-powered, agentic innovations across sales, service, finance, supply chain, human resources (HR), and commerce—helping organizations unify data, automate processes, and elevate customer and employee experiences. Microsoft Power Platform continues to expand modern app development, intelligent automation, and enterprise-grade governance to empower makers and developers to innovate with confidence. Role-based agents in Microsoft 365 Copilot further evolve into intelligent daily command centers, helping to deliver richer, data-grounded insights and extensibility that help teams work smarter across every role.

To help you stay current on the most important and innovative capabilities, we’re moving beyond bi-annual launch events to lighter, more frequent business applications updates, featuring expert insights and demonstrations from Microsoft product leaders and engineers.

• Watch on demand: Dynamics 365 Business Applications Update
• Register for the Power Platform and Copilot Studio update April 15 at 9 AM PDT

Be sure to stay updated on the latest features and create your personalized release plan using the release planner.

Highlights from Dynamics 365

2026 release wave 1 updates for Dynamics 365 deliver AI-powered, agentic experiences across sales, service, finance, supply chain, commerce, HR, projects, sustainability, and enterprise resource planning (ERP)—bringing deeper Copilot integration, intelligent automation, unified customer and operational data, and enhanced cross-app capabilities to help organizations drive efficiency, elevate customer and employee experiences, and operate with greater agility and confidence.

Dynamics 365 Sales

Dynamics 365 Sales brings the power of AI to help sellers build their pipeline, enrich opportunities, and accelerate deal closure, while helping sellers easily access accurate, up-to-date information and recommending high-impact actions that sellers can take. Copilot experiences in Dynamics 365 Sales can draw on data spanning customer relationship management (CRM) and Microsoft 365 signals, like email and meeting recaps, to deliver actionable insights across Dynamics 365 and Microsoft 365 experiences.

Dynamics 365 Customer Service

Dynamics 365 Customer Service will continue to enhance agentic capabilities across case management, email, customer intent, quality evaluation, and knowledge management. AI-infused admin and supervisor help to provide more transparency and quicker time-to-value. These investments strengthen end-to-end service orchestration, from helping identify customer intent to driving autonomous workflows that elevate service quality and responsiveness.

Dynamics 365 Contact Center

Dynamics 365 Contact Center advances the agentic contact center in 2026 release wave 1 with new AI-powered capabilities that improve self-service, support accelerate assisted service, and help organizations run contact center operations more intelligently in 2026 release wave 1. It expands to include emerging channels, supervisor insights, and extensibility, giving organizations a unified, AI-powered system to elevate the customer experience.

Dynamics 365 Field Service

Dynamics 365 Field Service strengthens service execution across technician productivity, resource scheduling, and work order management. Investments focus on mobile usability and reliability, intelligent scheduling through the Scheduling Operations Agent, and end‑to‑end execution across assets, projects, and financial operations in this release wave. Together, these updates help organizations manage service complexity and deliver consistent service outcomes.

Dynamics 365 Sustainability

Dynamics 365 Sustainability introduces more intuitive reporting navigation, advanced calculation versioning, and granular data‑locking to reinforce governance and regulatory confidence in this wave. Expanded finance integration, streamlined workflows, and updated templates and factor libraries will further empower organizations to make informed decisions and support progress toward their sustainability goals.

Dynamics 365 Finance

Dynamics 365 Finance delivers continued global scale enhancements that drive greater financial automation, strengthen global regulatory compliance posture, and enhance financial planning and analytics—helping organizations operate more efficiently and achieve their financial and operational goals with confidence.

Dynamics 365 Supply Chain Management

Dynamics 365 Supply Chain Management’s 2026 wave 1 enhances supply and demand planning with price-demand correlation and capacity-to-promise (CTP) date protection. Supplier communication and engagement are streamlined, while warehousing gains AI-powered picking, inventory rebalancing, and hands-free scanning—driving supply chain efficiency.

Dynamics 365 Project Operations

Dynamics 365 Project Operations brings rich capabilities in 2026 release wave 1—from change order support and smarter project planning to smoother quoting, budgeting, and contract workflows. New enhancements streamline item consumption, mobile expense management, subscription billing, and modern-architecture migration—delivering connected project experience.

Dynamics 365 Commerce

Dynamics 365 Commerce strengthens business-to-business (B2B) with multi-outlet ordering, unified sign-in, outlet-specific catalogs, and built-in credit management to help reduce friction and protect cash flow. It modernizes order management and assisted-selling workflows in retail stores, helping to improve associate productivity, and customer experiences across channels. It also enables cross-legal-entity inventory lookup and flexible, attribute-based pricing to help accelerate mass updates and help drive higher sales.

Dynamics 365 Human Resources

Dynamics 365 Human Resources continues to advance in areas such as recruitment, onboarding, reporting, and integrated workforce management. By merging enhanced user experiences with broader ecosystem integration and expanding regional payroll collaborations, the platform enables organizations to optimize employee engagement, support operational accuracy, and confidently achieve their workforce objectives.

Finance and operations cross-app capabilities

Finance and operations cross-app capabilities will introduce new enhancements that strengthen the foundation for AI experiences across Dynamics 365. These updates include improvements to Model Context Protocol (MCP) servers, as well as the general availability of immersive home, which is an AI-powered workspace designed to help users stay focused and prioritize what matters most.

Dynamics 365 Customer Insights – Data

Dynamics 365 Customer Insights – Data acts as the grounding layer for CRM copilots and AI agents, delivering real‑time, unified customer profiles that help power accurate decisions. With enriched data, teams can act on insights directly in their workflow to deliver timely, personalized experiences that deepen engagement and drive better outcomes. The result is an AI-ready data core that elevates agents and helps deliver more connected, intelligent CRM experiences.

Dynamics 365 Customer Insights – Journeys

Dynamics 365 Customer Insights – Journeys empowers end-to-end, agentic customer engagements across sales, marketing, and service, allowing businesses to proactively react to customer behavior using Copilot and AI agents. With smarter orchestration tools, teams can deliver impactful campaigns at scale to drive stronger relationships, higher efficiency, and revenue growth. Part of Dynamics 365, every interaction within your organization benefits from shared data and consistent intelligence across Microsoft CRM applications.

Dynamics 365 Business Central

Dynamics 365 Business Central accelerates the move to agentic ERP with enhancements to our AI‑powered agents that automate sales and purchase scenarios in 2026 release wave 1. Alongside new business capabilities, we invest heavily in developer productivity to support extensibility—improving advanced language (AL) testing, debugging, Copilot extensibility, and agent design.

Highlights from Microsoft Power Platform and Microsoft Copilot Studio

2026 release wave 1 updates for Microsoft Power Platform deliver modernized app experiences across Power Apps and Power Pages, AI-powered automation and agent innovation in Power Automate and Copilot Studio, enhanced Dataverse intelligence and programmability, and strengthened governance, security, and cost management capabilities to help organizations build, scale, and manage intelligent solutions with confidence.

Power Apps

Power Apps continues to modernize app experiences with a refreshed model-driven user interface (UI), improved mobile and offline capabilities, streamlined search, and expanded AI features. This release brings standardized modern theming to everyone, real-time Dataverse access for offline-first canvas apps, enhanced search in grids and lookups, and broader availability and extensibility of generative pages to help teams build and scale intelligent apps faster.

Power Pages

Power Pages will further empower pro-developers and low-code makers to build intelligent business portals for your employees, customers, citizens, and partners through better integration with market leading AI tools. Additionally, enhanced security agent features will further support low-code makers, pro-developers, and admins with actionable insights and abilities for securing their websites.

Power Automate

Power Automate is Microsoft’s comprehensive automation platform for cloud flows, desktop flows, and process mining. This release introduces AI agent authoring, optimization, and self-healing capabilities for desktop flows, Copilot Studio-powered actions in cloud flows, enhanced maker and collaboration tools across both, general availability of object-centric process mining, and consolidated governance reporting.

Microsoft Copilot Studio

Microsoft Copilot Studio continues its journey to make agent and agentic workflows even easier to build and more powerful. Now you can further customize agents built with Agent Builder in Microsoft 365 Copilot, and power your automation with high value AI actions. Deeper governance, multi-agent orchestration, and evaluations enable further scaling. With connections to Microsoft Foundry and Work IQ, your agents can use the latest AI technology in coordination with your organizational data.

Microsoft Dataverse

Microsoft Dataverse continues to invest in enterprise-ready agentic and low-code data platform capabilities. The spotlight is on Work IQ and Copilot integration, delivering organization-specific decisions with adaptive learning and full auditability. We’re also enhancing agent programmability with Dataverse APIs, MCP servers, and Python SDK, plus new storage management tools for enterprise-grade compliance at scale.

Microsoft Power Platform governance and administration

Microsoft Power Platform governance and administration introduces admin controls for agent security, real-time risk assessment in Copilot Studio, and AI-powered governance agents that automate tenant monitoring and remediation in this release. Enhanced visibility into usage patterns, granular Copilot credit consumption with pay-as-you-go (PAYG) caps, and connector dependencies help you optimize costs, demonstrate return on investment (ROI), and enforce compliance with organizational policies using features within the Power Platform Admin Center. GitHub integration and deploy from Git mature your application lifecycle management (ALM) practices with full audit trails.

Business Applications Update

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Updates to role-based agents in Microsoft 365 Copilot

2026 release wave 1 updates for Microsoft role-based agents transform Sales Agent and Finance Agent in Microsoft 365 Copilot into intelligent daily command centers, helping to deliver richer, data-grounded insights, enhanced chat and mobile experiences, contextual support across Outlook and Teams, and strengthened governance and extensibility to help organizations drive productivity and scale AI responsibly.

Sales Agent

Sales Agent becomes the seller’s daily command center with richer Sales Chat and Sales Home experiences across desktop and mobile in 2026 release wave 1. Sellers will gain streamlined access to deal and account insights through configurable record summaries, contextual support in Outlook and Teams, and improved email and meeting intelligence. New governance and extensibility controls will also help organizations scale AI responsibly.

Finance Agent

Finance Agent helps finance professionals and their stakeholders interact with financial information from their ERP within the flow of work. In 2026 release wave 1, we continue expanding how this financial assistant supports common finance tasks such as reconciliation, variance analysis, and data preparation in Excel, as well as customer communications in Outlook. By bringing financial insights and assistance directly into familiar productivity tools, the Finance Agent helps teams investigate issues faster, respond to stakeholders more efficiently, and spend less time manually preparing or reconciling data so they can focus more on financial analysis and decision support.

For a complete list of new capabilities, please refer to the Dynamics 365 2026 release wave 1 plan, the Microsoft Power Platform 2026 release wave 1 plan, and role-based agents 2026 release wave 1. We also encourage you to share your feedback in the community forums for Dynamics 365 and Microsoft Power Platform.

Business Applications Update

The Business Applications Update offers an early preview of new capabilities coming in the months ahead. This refreshed structure is designed to reflect the reality of our time: innovation does not happen twice a year; it is constant. Whether you are a strategic leader or a hands-on practitioner, this new cadence is built to get you quickly up to speed.

• Watch on demand: Dynamics 365 Business Applications Update
• Watch on demand: Power Platform and Copilot Studio Business Applications Update

The post 2026 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and Copilot Studio offerings appeared first on Microsoft Dynamics 365 Blog.

We’re entering the age of AI agents, a transformative moment reshaping the landscape of business applications and platforms. AI agents aren’t just making incremental improvements, they’re helping to redefine productivity and can fundamentally change how work gets done.

Published today, the 2025 release wave 2 for Microsoft Dynamics 365, Microsoft Power Platform, and Copilot offerings introduces new and improved capabilities that help organizations to harness the full potential of this new era. These plans compile new capabilities slated for release between October 2025 and March 2026.
Integral to the wave 2 plans, AI assistants and agents not only help humans with day-to-day tasks, but also act as proactive partners to drive better business outcomes. Our upcoming release brings that vision to life, helping to make AI not just accessible but an essential component in daily operations. Whether it’s enabling sellers to close deals faster, providing service teams real-time trusted knowledge, or empowering finance professionals with AI-driven reconciliation and analysis, these enhancements can be transformative to the way we all work.

Be sure to stay updated on the latest features and create your personalized release plan using the release planner.

Highlights from Dynamics 365

The 2025 release wave 2 for Dynamics 365 brings new innovation to transform functions across your business.

Microsoft Dynamics 365 Customer Insights – Data enhances Microsoft Copilot and agents with real-time, unified customer profiles, enabling teams to act on insights within their workflow. With enriched data, seamless platform integration, and faster processing, businesses can deliver timely, personalized experiences that boost engagement and conversions.

Microsoft Dynamics 365 Customer Insights – Journeys empowers businesses to craft personalized, AI-driven customer experiences across all touchpoints. With Copilot, agents, and enhanced orchestration tools, teams can engage the right audiences at scale, streamline lead generation, and accelerate growth.

Microsoft Dynamics 365 Sales brings the power of AI to help sellers achieve their targets and automate busywork. Microsoft Copilot delivers actionable insights in the flow of work, while AI agents research and engage leads, drive purchase intent, and proactively bring key insights and emergent deal risks—helping sellers close more deals faster. A reimagined interface reorients sellers from data to insights. Watch this video to discover the new and enhanced features in this release wave for Dynamics 365 Sales.

Microsoft Dynamics 365 Customer Service continues to enhance agentic and Copilot capabilities for case and knowledge management, as well as AI-driven routing.

Microsoft Dynamics 365 Contact Center continues to enhance agentic and Copilot capabilities to automate the service journey across digital and voice channels, along with the introduction of new omnichannel and supervisor capabilities in the 2025 release wave 2.

Microsoft Dynamics 365 Field Service will deliver AI agents, enhanced scheduling tools, mobile usability improvements, and deeper Microsoft 365 integration in the upcoming release wave. With innovations across inspections, vendor coordination, and connectivity with Microsoft Dynamics 365 Project Operations, Field Service empowers organizations to deliver smarter, faster, and more seamless service at scale.

Microsoft Dynamics 365 Finance brings global-scale finance and agentic operations to our customers, including agents that can lead to faster financial close, and provide additional automation and optimization across large scale operations, as well as enhancements to business performance analytics and planning solutions.

Microsoft Dynamics 365 Supply Chain Management can enhance demand planning with event and promotion forecasting, and help improve quality management for sample handling; and the Supplier Communications Agent will automate vendor interactions. New supplier engagement tools and warehouse app upgrades will also be introduced to further streamline operations and boost efficiency.

Microsoft Dynamics 365 Project Operations will continue to deliver powerful enhancements across the project lifecycle. These include improved mobile and browser experiences for time and expense, better project planning with enterprise custom fields, streamlined billing and invoicing workflows, and expanded support for stocked items, investment projects, and migrations to the modern architecture.

Microsoft Dynamics 365 Human Resources can enhance the hire-to-retire journey with Microsoft Entra ID and Microsoft Viva Connections integration to help reduce duplication. New agentic capabilities will be introduced to streamline onboarding with guided experiences and automation. Recruiter assist will also now support job description generation and interview assistance, helping to improve efficiency across hiring and onboarding.

Microsoft Dynamics 365 Commerce advances in-store experiences by providing a mobile-first point-of-sale that provides business continuity even during a business outage. Improvements to the Adyen payment connector allows modern payments like Pay by Link across channels, offering more purchasing options for omnichannel customers. Additionally, omnichannel unified pricing enables retailers to establish more intricate pricing structures, helping them remain competitive.

Microsoft Dynamics 365 Business Central introduces AI agents to enhance efficiency and automation in the 2025 release wave 2. These agents seamlessly integrate to execute complex tasks, generate reports, automate processes, and optimize order creation using natural language processing. Additionally, this release focuses on quality management, subcontracting, sustainability, and e-document capabilities.

Highlights from Microsoft Power Platform and Microsoft Copilot Studio

2025 release wave 2 updates for Microsoft Power Platform bring new and updated ways for organizations to analyze, act on, and automate data to digitally transform their businesses.

Microsoft Copilot Studio continues its journey to make agent creation and operation even easier and more powerful with autonomous agents in Microsoft 365 Copilot, the ability to build complete teams of agents that work seamlessly together, and improved governance for enterprise scalability. Copilot Studio will offer even deeper integration with Azure AI Foundry and the Microsoft Graph, helping to ensure your agents can use the latest AI technology in coordination with your data in Microsoft Graph. Watch this video to discover how the latest enhancements to Copilot Studio can benefit your business.

Microsoft Power Apps enhances human and agent collaboration with a new agent feed to supervise the work of agents and extensible built-in agents for common tasks like enter, explore, visualize, and summarize data. Bring business problems to Plan Designer and a team of agents will help you build enterprise solutions, including apps, agents, Microsoft Power BI reports, and more. Vibe code with the App Agent to create data-connected experiences—just describe what you need or provide an image, and it can be done.

Microsoft Power Pages enables businesses to build secure, data-driven portals effortlessly. In this wave, we will further expedite site building for low-code makers and pro developers to help build intelligent sites for your employees, customers, and partners. The introduction of enhanced security agent features will further empower low-code makers, pro developers, and admins with actionable insights and abilities for securing their websites.

Microsoft Power Automate is transforming how enterprises automate complex business processes through new human-in-the-loop experiences, such as advanced approvals and AI-native capabilities, such as generative actions and intelligent document processing. To manage complex automations at scale, a comprehensive suite of governance, observability, and security controls will be introduced to the Automation Center and Power Platform admin center.

Microsoft Dataverse continues to serve as a trusted low-code data platform, enabling the creation of scalable agents, Copilot applications, and automations. This update introduces enhancements to core agentic capabilities, including Dataverse for Agents and Dataverse Search to support smarter, AI-ready experiences. New features such as Dataverse Model Context Protocol (MCP) Server and AI-powered business logic tools further expand the ability to build dynamic, intelligent solutions grounded in enterprise data.

Microsoft Power Platform governance and administration will become the unified governance hub for managing intelligent agents, agent-driven apps, and automated workflows across the Microsoft ecosystem in this release wave. This will provide a secure, governable, reliable platform for agent development.

Updates to Copilot offerings

Agents for Microsoft 365 Copilot help maximize business impact across sales, service, and finance. Learn more about the 2025 release wave 2 updates for Copilot offerings. Agent updates for sales will help sellers work smarter, engage strategically, and close deals faster. Agent updates for service will expand CRM connectivity and enhance email insights and drafting—all within the tools reps use daily. Updates for finance will offer easily customizable agents that can be launched from familiar tools like Excel, boosting efficiency and insight.

Early access period

Starting August 4, 2025, customers and partners can validate the latest features in a non-production environment. These updates include user experience enhancements that will be automatically enabled in production environments by October 2025. Take advantage of the early access period to test these updates and effectively plan for your customer rollout. Explore the 2025 release wave 2 early access features for Dynamics 365 and Microsoft Power Platform or visit the early access FAQ page for more information.

For a complete list of new capabilities, please refer to the Dynamics 365 2025 release wave 2 plan, the Microsoft Power Platform 2025 release wave 2 plan, and Copilot offerings 2025 release wave 2. We also encourage you to share your feedback in the community forums for Dynamics 365 and Microsoft Power Platform.

The post 2025 release wave 2 plans for Microsoft Dynamics 365, Microsoft Power Platform, and Role-based Microsoft Copilot offerings appeared first on Microsoft Dynamics 365 Blog.

Customers don’t just want fast service—they expect businesses to stay one step ahead. Today’s customers want companies to anticipate their needs before they even ask, for example: sending a reminder before a payment is late; giving a heads-up when a delivery is delayed, or following up after a dropped call. These aren’t just nice-to-haves—we believe that they’re the new standard for customer experience.

That’s why we’re announcing proactive engagement and conversational journeys with Microsoft Dynamics 365 Contact Center and Microsoft Dynamics 365 Customer Insights – Journeys, now available in public preview. With this solution, organizations can use custom-built AI agents and service representatives to proactively reach out across channels—like informing a customer about a canceled flight and guiding them to a resolution in the same conversation. Businesses can benefit from lower call volumes and support costs, while customers can get faster, more personalized experiences that drive satisfaction and brand loyalty. General availability is expected later this summer.

Of course, delivering proactive service at scale isn’t easy. Organizations can be under pressure to do more with less—fewer resources, tighter budgets, and higher customer expectations. Reaching out at the right time, with the right message, on the right channel takes orchestration, insight, and intelligent automation. That’s exactly what these new capabilities are designed to deliver: smarter, highly personalized engagement.

Proactive engagement

Create AI-driven proactive outbound experiences.

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The impact of AI on customer service

Looking ahead, the influence of AI on customer experience will only deepen. According to the Microsoft Work Trend Index, 82% of leaders expect to expand their use of digital labor to boost workforce capacity in the next 12 to 18 months.

Our customers are already reaping the benefits of AI-powered digital teammates. Tourism and travel segments, for example, are using proactive engagement and conversational journeys to assist customers with travel planning—from bookings to itinerary guidance—with human reps available to further assist as needed.

Apollo Travel, a travel agency that fields more than 350,000 reservations annually across Scandinavia, is using proactive engagement to reduce inbound reservation calls.

“We’re always looking for ways to better serve our customers, and these new capabilities open up exciting opportunities to engage with them more proactively. We see clear potential for benefits on both sides—improving the experience for our customers while driving efficiency for our business.”

—Johnny Nilsson, Head of Group Power Platform Center of Excellence at Apollo Travel (part of DERTOUR Group)

Conversational journeys

Use AI to deliver customer experiences at scale.

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Other use cases demonstrate the broader value of this approach: shipping and delivery delays, appointment reminders, system outages, prescription refills, loyalty reward notifications, and service updates are all possible through AI agent-based outreach. The interactions feel natural and helpful, and if needed, seamlessly transition to a service representative for personalized support—turning a potential issue into a moment of brand loyalty. Customers can communicate naturally with the AI agent, which, based on that dialogue, will offer resolutions like transferring to a different flight or issuing a refund. Depending on your requirements, proactive engagement can then follow up with additional actions like a confirmation email or text message.

Because these repetitive, time-consuming tasks are now automated, reps can focus on more critical problems and delivering meaningful engagements to each customer. This helps build trust and ensure customers feel valued, while allowing service teams to focus on more complex, high-value interactions—helping to reduce operational costs and improve overall efficiency.

A typical scenario has three parts. The first part is a customer journey that tells the AI agent who to call, when to call, and how to process choices that the customer makes during the call. The second part is the AI agent, which can communicate with customers using natural language. The final part brings it all together, with authors managing the agent’s customer queues, phone numbers, and the like. If a customer asks, this is also where an agent would transfer the call to a service rep and then manage that call until resolution. The entire solution can be authored with no code (including the ability to design the AI agent using natural language), making it accessible to non-technical business users to define their customer experiences with ease. With integrated consent management and designated quiet times/days, compliance with customer preferences and regulatory requirements can be effortlessly maintained. Additionally, it offers the flexibility to respond to real-time events or schedule an outreach in advance.

Enabling proactive engagement

To enable the solution, Microsoft Dynamics 365 Contact Center, Dynamics 365 Customer Insights-Journeys and Microsoft Copilot Studio are required. As you use the solution, please send your feedback to pefeedback@microsoft.com, and continue checking this blog for updates about this and other upcoming releases.

The post AI-powered proactive engagement and conversational journeys with Microsoft Dynamics 365 in public preview appeared first on Microsoft Dynamics 365 Blog.

Customer expectations continue to grow, with rising demand for seamless, connected, and personalized experiences across sales, marketing, and service. However, meeting these demands can be a complex and expensive undertaking, and legacy applications accessing siloed data cannot keep up. This is why we are seeing many organizations move from point solutions and fragmented application stacks. To further improve customer experiences and operational efficiency, organizations are also looking for ways to harness the transformative potential of generative AI.

The Forrester Wave™: Customer Relationship Management, Q1 2025

Microsoft has been recognized as a Leader

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​To help organizations accomplish these goals and deliver better business outcomes, Microsoft Dynamics 365 brings together a complete customer relationship management (CRM) platform driven by our latest advancements in generative AI. Today, we’re delighted to announce that Microsoft has been named a Leader in The Forrester Wave™: Customer Relationship Management, Q1 2025.

A unified platform for marketing, sales, and service

The industry and our customers recognize that we’re developing an integrated and autonomous CRM platform that reduces the complexity of meeting customer expectations and uses groundbreaking generative AI to transform sales and service experiences—for customers and employees alike.

​Dynamics 365 CRM applications (consisting of Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service, Microsoft Dynamics 365 Contact Center, and Microsoft Dynamics 365 Customer Insights) are underpinned by a common data layer in Microsoft Dataverse, which reduces the integration burden and serves as the foundation for Microsoft’s generative AI leadership. Data from across sales, marketing, and service engagements fuels Microsoft Copilot and AI agents, allowing them to deliver more personalized and effective self-service experiences and automate tasks to assist human reps.

Investing in next-generation AI with Copilot and agents

We’re helping organizations improve customer experience and support reps to be more productive by infusing generative AI in the places where it will have the greatest impact in sales, marketing, and service journeys.

Copilot is fully integrated into Dynamics 365, allowing marketers to target the right prospects, empowering sellers to close more deals, offering customers engaging self-service interactions, and supporting service reps to accelerate issue resolution.

As part of our continuing investment in helping our customers achieve more with AI, we’ve recently augmented Copilot with AI agents. Copilot acts as the interface for AI, working as a personal AI assistant, with agents functioning like apps, automating common tasks or autonomously completing entire business processes.

Microsoft has announced 10 agents across the Dynamics 365 portfolio of business applications, including agents for sales qualification, deep research in sales, intent determination, knowledge management, and case management. These agents are designed to streamline workflows, reduce manual effort, and enhance decision-making by providing intelligent insights and recommendations. It’s also fast and easy for organizations to build their own agents using the generative AI and low-code tools in Microsoft Copilot Studio. With these tools, businesses can create custom agents tailored to their specific needs, allowing them to automate unique processes and improve overall efficiency.

A secure CRM platform built on responsible AI principles

Importantly, the AI capabilities in Dynamics 365 are developed with a steadfast commitment to trustworthy AI, guided by our responsible AI principles of fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability.

In addition, generative AI features in Dynamics 365 utilize Microsoft Azure OpenAI Service, which offers the highest levels of data privacy and security. By developing AI that is responsible and secure by design, we’re furthering our mission to help every person and organization on the planet achieve more.

First West Credit Union accelerates issue resolution

One of the organizations achieving more with Dynamics 365 is First West Credit Union. As one of Canada’s largest credit unions, it aims to forge authentic connections with its members, but this mission was hampered by a patchwork of legacy CRM platform deployments across different parts of the business.

With Dynamics 365, First West Credit Union now has a single platform to help it engage members more effectively while meeting federal regulatory requirements for complaints management. Because Dynamics 365 functionality mapped so closely to the needs of users and the business, First West Credit Union saw 100% adoption within seven weeks of launching the system. What’s more, member complaints are now being resolved well within the federally required timeline, with 87% resolved in 14 days or less, compared to 49% before the implementation.

“One of the key value points of the Dynamics 365 platform is that, need for need, the capabilities are there. We were able to map the functionality to the business needs very well, right out of the box. That really helped us fast-track this initiative.”

Darrell Jaggers, CIO and Chief Transformation Officer, First West Credit Union

Lexmark boosts sales and service efficiency and productivity

Another organization that emphasizes building strong customer relationships is Lexmark, a global leader in printing and imaging products, software, solutions, and services. However, a reliance on disparate legacy solutions meant tracking customer journeys was a complex and inefficient process.

By replacing Salesforce and Siebel solutions with Dynamics 365, Lexmark now has a unified CRM platform for delivering outstanding customer service and operational efficiency. By working more efficiently in Dynamics 365, Lexmark has increased order accuracy by 43% and boosted contact center productivity by 23%.

“We’ve been on the journey with Microsoft after moving from Salesforce to Dynamics 365 Sales. We’re excited to be one of the first customers to use Sales Qualification Agent and look forward to the ability to scale our sales team with agents and provide an exceptional experience to our customers.”

Kyle Farmer, Vice President, Global Sales and Strategy, Lexmark

Learn more about Dynamics 365 CRM platforms

We’re excited to be recognized as a Leader in The Forrester Wave™ and we will continue to invest in creating a state-of-the-art-CRM platform, allowing our customers to constantly enhance experiences for their own customers and empower their employees to achieve more. 

Learn more about: 

• Dynamics 365 
• Dynamics 365 Contact Center
• Dynamics 365 Sales
• Dynamics 365 Customer Service
• Dynamics 365 Customer Insights

Contact your Microsoft representative to learn more about what you could achieve with Dynamics 365.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

The post Microsoft named a Leader in The Forrester Wave™: Customer Relationship Management, Q1 2025 appeared first on Microsoft Dynamics 365 Blog.

In today’s fast-paced business environment, leaders must stay ahead of ever-shifting demands while contending with fragmented data, manual reconciliations, and reactive reporting processes. Traditional analytics tools often reside outside core systems, forcing organizations to juggle multiple data sources and spreadsheets. This approach delays timely decisions and makes it nearly impossible to pivot quickly when market conditions change.

Business performance analytics (built into ERP solutions within Microsoft Dynamics 365) tackles these challenges by bringing together financial, operational, and organizational data within a single, governed foundation. Rather than dealing with siloed systems and batch updates, you gain real-time insights that are directly process-aware—eliminating delays, data harmonization overhead, and disconnected reporting. Even more exciting, Dynamics 365 extends analytics beyond dashboards, enabling AI capabilities that can proactively recommend or even execute business actions on your behalf.

Below, we explore how Business performance analytics unifies your data estate, drives smarter decisions through Copilot and agents, and sets you on a path to fully integrated and autonomous business processes.

Bringing data together: A single, context-aware model

Most organizations rely on disparate tools and manual processes to piece together financial statements, operational dashboards, and performance metrics. Unfortunately, these patchwork efforts waste time and often produce errors or duplications. This causes even more challenges as leaders increasingly look to generative AI to automate repetitive tasks and support predictive decision making. AI’s effectiveness depends on the quality and timeliness of the underlying data. For AI Agents to deliver real value, they need to operate on a data estate that is continuously updated, context-aware, and governed.

Business performance analytics unifies data from Microsoft Dynamics 365 Finance, Microsoft Dynamics 365 Supply Chain Management, Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Insights, Microsoft Dynamics 365 Field Service, Microsoft Dynamics 365 Human Resources, and third-party sources—preserving the context of your processes in a single, dimensional model. This approach delivers an analytics strategy that is:

• Process-aware out of the box. Because it’s built into Dynamics 365, Business performance analytics inherently understands cost centers, product categories, HR structures, project operations, and more. This means no manual mapping or external reconciliation is needed to see how a product delay affects supply chain costs or how shifting budgets impact workforce allocations.
• Always up to date. Unlike traditional, standalone analytics that require nightly data loads, Business performance analytics refreshes data frequently. Finance, HR, supply chain and operations leaders see critical changes as they happen—giving you the agility to react to rising demand, fluctuations in resource utilization, or unexpected expenses.
• Context-rich. Business performance analytics provide dimensional analysis across financial, operational, and organizational data. Need to compare revenue by region or analyze cost variances by project? Simply slice and dice the data without wrestling with manual exports or complicated transformations.
• Governed and protected. With role-based security, data encryption, and centralized governance, your teams—and your agents—access only authorized data. This instills confidence that shared insights won’t compromise sensitive information.

By bringing data into a single, governed model, your entire organization can speak the same language. Finance, supply chain, field service, and HR no longer work in silos. Instead, they share a unified foundation that streamlines analytics and AI investments to expedite decision making.

Agents: From insight to autonomous action

Many analytics solutions connect data to provide insight, but few connect directly to your ERP system to suggest or even execute next steps. By harnessing AI capabilities within Dynamics 365, you can move from reactive reporting to proactive, autonomous processes.

• Autonomous monitoring and alerts. Agents can be created to continuously watch financial performance, supply chain metrics, and workforce signals. Once an anomaly is detected—like unexpected spending spikes or inventory shortfalls—they can alert the right managers in Microsoft Teams or email.
• Proactive decision assistance. Instead of diving into massive spreadsheets, managers receive scenario-based recommendations built on historical and real-time data. Agents might suggest renegotiating a vendor contract or reprioritizing marketing spend to optimize ROI.
• Automated execution. Imagine your system adjusting procurement orders based on forecasted demand or automatically recommending reallocation of budgets across cost centers. When data reveals that immediate action is needed, Agents can trigger or schedule tasks in Dynamics 365.

By connecting data from disparate sources and mapping directly into ERP, Business performance analytics provides the “brains” for Agents to continuously optimize operations.

Accelerate analytics with Microsoft Fabric

Business performance analytics works seamlessly with Fabric to provide organizations with a scalable, AI-powered data foundation that extends well beyond traditional ERP analytics solutions. This integration addresses a key challenge for many organizations as they look to reconcile data between ERP systems and external analytics platforms. Fabric removes this friction by unifying data storage, analysis, and governance:

• OneLake architecture. Easily combine data from Business performance analytics with additional structured or unstructured data—like Internet of Things (IoT) signals or historical archives. With a consistent governance layer, your analytics remain secure and compliant.
• Direct Lake mode. Traditional analytics pipelines rely on batch processing, introducing delays. With Direct Lake, you can query data instantly. Finance teams can analyze transactions that landed minutes ago, while supply chain managers gain immediate insights into inventory fluctuations.
• Microsoft Copilot Studio and advanced AI. Fabric extends beyond data storage. Integrate with Copilot Studio to rapidly build AI models that utilize a broader data context. This synergy helps you predict everything from late shipments to demand spikes—well before they become actual bottlenecks.

Ultimately, the Fabric integration with Business performance analytics means you can broaden your analytics scope without leaving the governed environment of Dynamics 365.

Business performance analytics

Unify data across your enterprise, and deliver near real-time insights.

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Planning for the future: Integrated business planning and analytics

While Business performance analytics delivers immediate insights, organizations often need more robust forecasting, budgeting, and scenario modeling. By connecting to integrated business planning solutions in Dynamics 365—such as Business performance planning or Supply chain planning—you unite daily insights with forward-looking strategies:

1. Unified budgets and forecasts. Finance teams can build rolling forecasts that pull live data from operations, so you’re never basing budgets on stale assumptions.
2. Closing the loop with operations. Demand shifts can be identified by agents to automatically adjust your supply chain forecast, helping to ensure inventory and workforce capacities align.
3. Streamlined scenarios. Business performance analytics lays the real-time foundation. Planning tools let you run what-if analyses to see how changes in demand, staffing, or market conditions might affect revenue and expenses.

By linking operational reporting and strategic planning under a single data model, you can achieve continuous planning—a major shift from the static, siloed budgeting processes of the past. Below provides an overview of planning and analytics within the ERP solutions of Dynamics 365 and how they work alongside Business performance analytics:

With this approach to integrated business planning, leadership can align corporate strategy, budgeting, demand forecasting, and production capacity without juggling multiple data sets or tools. This comprehensive approach helps to ensure every team—from finance and supply chain to sales and human resources—draws on a consistent, reliable data foundation for strategic decisions and execution.

Tailored for every industry

Whether your organization is in manufacturing, retail, healthcare, or professional services, Business performance analytics adapts to your unique processes:

• Product-centric companies. Manage production schedules, inventory levels, and logistics based on real-time demand signals, eliminating overstock or missed sales.
• Service-centric organizations. Track resource utilization, billable hours, and project profitability in one model, reducing the risk of revenue leakage or unbilled work.
• Asset-intensive sectors. Optimize maintenance schedules and capital investments by forecasting the impact on operating budgets and asset lifecycles.

Because Business performance analytics is built into Dynamics 365, you can seamlessly extend it for industry-specific scenarios—without the heavy lifting of third-party integrations.

A future-ready approach: From static reporting to autonomous execution

Typical analytics solutions stop at reports and dashboards. Business performance analytics in Dynamics 365 goes further by providing an end-to-end continuum: from real-time insights, to AI recommendations, to automated actions. As we look toward the future, we aim to ensure:

• Integrated data, not data dumps. No external data lakes or manual extracts will be required. Your data stays within a governed, process-aware model.
• Seamless AI. Agents will be able to shift your organization away from after-the-fact reporting to proactive decision making, drastically cutting response times.
• Governed, scalable architecture. You can tie to Fabric for more extensive analytics, advanced AI, and the flexibility to handle multiple data sources at once.

In a rapidly evolving market, the ability to act swiftly is critical. Business performance analytics helps ensure you have the right data at the right time, with embedded intelligence and the option for autonomous execution—helping you adapt, innovate, and grow, no matter the challenges ahead.

Ready to empower your teams with better business visibility?

• Eliminate silos. Unify visibility across your business with process-aware analytics, like record to report, procure to pay, order to cash, and hire to retire in a single, governed framework.
• Accelerate decisions. Combine near real-time data and agents to detect anomalies and recommend the next best action—before issues escalate.
• Scale securely. Expand seamlessly via Fabric, helping to ensure your analytics remain fast, governed, and AI-ready, no matter how large your data grows.

By adopting Business performance analytics within Dynamics 365, you lay the groundwork for an agile, insight-driven organization—one that doesn’t just track performance but actively shapes it.

Learn more about business performance analytics, contact us today.

The post Unlock insights with Business performance analytics in Microsoft Dynamics 365 appeared first on Microsoft Dynamics 365 Blog.

Data is the lifeblood of decision making in the digital age. Almost every interaction a company has with a customer adds to an ever-growing data pool. For sales leaders, the challenge is transforming this raw data into actionable insights that drive delightful customer engagements and ultimately boost revenue. 

While organizations collect many types of information, optimizing data in a clear sales strategy can often create blind spots for them. Success is not simply a matter of collecting more data. It’s about having better data—and, more importantly, understanding what to do with it.  

Today, AI systems are revolutionizing industries by helping organizations derive insights from data efficiently so they may understand customers in ways never before possible. But to do that, organizations need a platform-centric approach to unify, analyze, and manage data. This is precisely where AI-powered customer profiling supports a shift from reactive decision making by sales teams to proactive customer engagement.

From data overload to strategic advantage 

Organizations are sitting on mountains of data. Every interaction, click, or transaction provides potential clues into a customer’s needs and behavior. However, extracting actionable insights from this data can feel like finding a needle in a haystack. For sales leaders, the problem is twofold:  

1. Siloed data. Customer data is often scattered across different departments—marketing, sales, service—making it difficult to gain a holistic view of the customer.  
2. Data overload. With so much data available, it’s tough to focus on the insights that matter most, leading to inefficient processes.  

This fragmentation leads to missed opportunities to engage customers more deeply. Sales teams frequently report struggling to turn vast datasets into actionable strategies, leading to inefficient engagement. But using AI to convert complex datasets into real-time insights supports personalized, customer-first strategies. That’s how AI-powered profiling creates an advantage. 

Learning about your customers vs. anticipating their needs: A change in focus

Forming a deep understanding of customers is a core aim of sales teams. Still, most sellers operate with an incomplete view. Limited visibility into previous purchasing decisions, open issues with the service team, or ongoing engagement with marketing campaigns are all factors that cloud a clear picture of not only how a customer behaves, but why. It’s the difference between collecting information about a customer and understanding how that data can help anticipate and meet the customer’s needs.

It’s imperative for modern sales teams to not only see what a customer did, but gain insight into why they did it—because then you can anticipate their next steps. That’s the promise of AI-powered customer profiling. It provides real-time behavioral insights, supporting sales teams to engage prospects with personalized offers at exactly the right time.

Sales teams can now maintain a much more seamless connection with each customer with continuous messaging, promotions, and events that are tailored to individual behaviors and interests. This shift supports a simplified and more cohesive selling experience—resulting in, according to one recent study, as much as a 15% increase in revenue per customer journey.¹ 

AI-powered customer profiling in action 

Here’s how AI-powered customer profiling is reshaping the future of sales: 

• Faster sales preparation. Time is money, especially in sales. Traditional sales prep involves hours of research, reviewing transaction histories, and piecing together fragmented data. This manual process is not only time-consuming, but prone to error. Instead of sifting through data, sellers can rely on AI agents to aggregate comprehensive customer profiles instantly, allowing for faster, more effective engagement. 

• Crafting personalized offers. Personalization is key, but delivering tailored offers at scale is a challenge. AI can solve this by analyzing customer behavior in real time, identifying patterns and preferences. For example, AI can identify when a customer browsing premium products is ready to purchase and suggest a personalized offer, such as a time-limited discount. This increases conversions and fosters long-term loyalty by showing customers they are understood and appreciated. 

• Actionable intelligence for better decisions. AI not only processes data but provides clear recommendations for next steps, whether it’s following up on a lead or prioritizing opportunities. AI’s guidance ensures no opportunity is missed, improving win rates and creating a seamless customer experience. 

The Microsoft solution: Copilot and agents to turn data into action   

While the promise of AI is compelling, businesses need the right tools to make it a reality. Dynamics 365 Sales and Microsoft Dynamics 365 Customer Insights seamlessly integrate AI into sales strategies, turning data into action. Here are some use cases: 

• Unified customer profiles: Dynamics 365 Customer Insights unifies customer data from sales, marketing, and service into a 360-degree view. This real-time profile allows sales teams to see the full customer journey, delivering insights that lead to timely and relevant engagement and more efficient collaboration between marketing and sales 
• AI-powered recommendations: With the Sales Qualification Agent in Dynamics 365 Sales, sales teams receive real-time insights on lead prioritization and strategic next steps. This proactive AI assistance allows sales reps to focus on high-impact opportunities, accelerating decision-making and enhancing sales effectiveness.  
• Predictive analytics: Dynamics 365 Sales and Dynamics 365 Customer Insights don’t just report on past actions—they predict future ones. By utilizing predictive analytics, sales teams can anticipate customer needs and engage prospects at the right moment with personalized offers that resonate. 
• Time-saving automation: Sales automates repetitive tasks, freeing up sales teams to focus on relationship-building. Whether it’s generating follow-up emails or creating personalized reports, AI does the heavy lifting, letting sales reps focus on what matters most: closing deals. 

AI-powered customer profiling boosts sales  

The future of sales will be powered by Copilots and agents. The ability to transform vast amounts of customer data into clear, actionable insights is no longer optional—it’s essential for staying competitive. AI-powered customer profiling, supported by Microsoft 365 Copilot for Sales, Dynamics 365 Sales, and Dynamics 365 Customer Insights, empowers sales teams to turn raw data into strategic insights that drive personalized engagement, increase sales efficiency, and deliver tangible results. 

In an age of exponentially rising customer expectations, businesses that fail to harness AI will fall behind. But those that do will turn unknown customers into loyal advocates by using AI to unlock the full potential of customer data, transforming it from a challenge into a strategic advantage. 

Microsoft Dynamics 365 Sales

AI-powered customer profiling can transform your sales. 

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Source:

¹ “The Total Economic Impact™ of Microsoft Dynamics 365 Customer Insights” 2024 Forrester Consulting study, Page 2. Microsoft, Inc., and Forrester, Inc., 2024 

The post Accelerating sales with unified data in the AI era appeared first on Microsoft Dynamics 365 Blog.

We’ve published the 2025 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and Role-based Copilot offerings. These plans are a compilation of the new capabilities planned to be released between April 2025 and September 2025. With advancements in agents, automation, intelligence, and seamless integrations, this release is designed to address the evolving needs of modern enterprises while driving efficiency and innovation across industries.

Key areas of focus include expanding AI capabilities and agents to automate routine tasks, provide actionable insights, and improve decision-making at every level. This wave introduces enhancements to user experiences, enabling more intuitive workflows, smarter resource management, and greater collaboration. Businesses can benefit from intelligent tools that optimize operations, improve customer engagement, and support strategic growth initiatives.

In addition to productivity and efficiency, this release prioritizes security, governance, and extensibility, helping to ensure businesses can scale confidently while maintaining compliance and control. With these advancements, organizations can take advantage of the full power of AI and agents to transform their operations and deliver exceptional value to their customers. Watch a summary of the release highlights for 2025 release wave 1.

Dynamics 365 release wave 1

Check out the 2025 release wave 1 Dynamics 365 features.

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Highlights from Dynamics 365

Microsoft Dynamics 365 Sales brings the power of AI to help sellers meet their targets while boosting seller productivity. Copilot and agents enhance performance and simplify tasks, to help grow your pipeline, sharpen strategies, and accelerate deals. A reimagined user experience ensures sellers never miss the best move. Automated research, ongoing follow-ups, and prioritized tasks provide continuous guidance, allowing you to focus on the right actions to drive success and grow your business. Watch this video to discover the new and enhanced features included in this release wave.

Microsoft Dynamics 365 Customer Service will enable agentic capabilities for case and knowledge management, as well as AI-driven routing, while extending Copilot capabilities for customer service representative and supervisor experiences, with a focus on productivity improvements. Watch this video to discover how the latest enhancements to Customer Service can benefit your business.

Microsoft Dynamics 365 Contact Center will transform service experiences with new features to deliver effortless self-service, accelerate assisted service, and drive efficiency. The 2025 release wave 1 introduces Copilot and agent capabilities to automate intent determination for evergreen self-service and autonomous knowledge management.  Additional key features include multi-modal support in customer intent agent, enhanced unified routing features, and new workforce and quality management capabilities.

Microsoft Dynamics 365 Field Service introduces Copilot-first experiences that enhance service operations and deliver exceptional customer experiences in 2025 release wave 1. Key features include automated inspection generation from templates, actionable insights for schedulers, quick access to vital information for frontline workers and managers, plus seamless integrations with Microsoft Teams and Outlook.

Microsoft Dynamics 365 Finance capabilities are designed with a copilot-first experience, delivering enhanced automation and agentic capabilities. This release focuses on simplifying complex tax management and regulatory compliance, automating account reconciliations with agents, improving bank reconciliation processes, and adding intelligence to planning, along with extensibility and data refresh updates for business performance analytics. Discover how the latest enhancements to Finance can benefit your business in this video.

Microsoft Dynamics 365 Supply Chain Management advances autonomy by integrating intelligence, automation, and analytics to improve productivity and organizational adaptability. This update enhances operational efficiency by automating supplier communications, improving demand planning accuracy with cell-level explainability and generative insights, and taking advantage of AI in manufacturing to align production data with actual processes.

Microsoft Dynamics 365 Project Operations is focused on enhancing usability, performance, and scalability in key areas such as project planning, contract management, invoicing, time and expense entry, and core transaction processing. The spotlight is on AI-assisted core functionality improvements in what-if analysis, proposal generation, time and expense and approvals. This release will introduce a mobile app for time management and deliver scale improvements to support larger projects and handle higher invoice volumes.

Finance and operations cross-app capabilities will continue enabling AI and autonomous enterprise resource planning (ERP) with capabilities that support ERP application suite in Dynamics 365, including Dynamics 365 Finance, Supply Chain Management, Commerce, Human Resources, and Project Operations. We’re infusing agent experiences across applications, including chat, embedded AI, and intelligent process automation, and enabling extensibility for agent scenarios along with enterprise-grade security and compliance at scale.

Microsoft Dynamics 365 Human Resources enhances intelligence, automation, and analytics across the hire-to-separate process to boost productivity and enable business agility. We’re advancing recruiting with AI-driven assessments and integrations with external job boards, including LinkedIn. Additionally, we’re improving benefits and people management experiences for employees and HR business partners through AI-first solutions and automation. View this video to learn more about the features releasing in this wave.

Microsoft Dynamics 365 Commerce advances in-store experience by providing a mobile-first point-of-sale that reduces store hardware footprint and boosts sales conversion. The improvements to the payment connector allow modern payments methods, further reducing hardware requirements and offering more purchasing options for customers. Additionally, omni-channel unified pricing enables retailers to establish more intricate pricing structures, helping them remain competitive.

Microsoft Dynamics 365 Business Central introduces intelligent AI agents to enhance efficiency and automation for small or medium sized businesses (SMBs). These agents seamlessly integrate to execute complex tasks, generate reports, automate processes, and optimize order creation using natural language processing. This release focuses on manufacturing, sustainability, and electronic document capabilities, along with enhanced Shopify and Microsoft Dynamics 365 Field Service integrations.

Microsoft Dynamics 365 Customer Insights – Data powers Copilot and agents with the latest customer insights, enabling your teams to take advantage of this data directly within their daily workflow. Enriched with the latest marketing behavioral interactions and streamlined data ingestion, your business can access up-to-date customer profiles without delays to build each experience upon the last.

Microsoft Dynamics 365 Customer Insights – Journeys brings the power of AI to engage your customers on new channels so you can create new scenarios and business opportunities. Thanks to advanced journey capabilities, you can optimize interactions with your customers, helping to ensure that each touchpoint is meaningful and impactful. The new forms and event management features not only streamline the lead generation process but also help ensure that high-quality leads are captured and nurtured effectively.

Microsoft Power Platform

Check out the 2025 release wave 1 Microsoft Power Platform features.

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Highlights from Microsoft Power Platform

Microsoft Power Apps changes how software solutions are built with the plan designer where makers can provide a business problem, and a set of agents helps them build a Microsoft Power Platform software. Apps created using Power Apps are intelligent, powered by a set of extensible agents that support most common tasks like exploring, entering, and summarizing data. Makers can automate common tasks by creating agents from existing apps and deploying them to take care of work autonomously. With integrated ability for users to understand and monitor agent actions, and easy ability to resolve issues when agents hit roadblocks, Power Apps is accelerating the shift to intelligent AI-driven solutions at scale. Watch this video to discover the exciting features launching in this release wave.

Microsoft Power Pages enables businesses to build secure, data-driven portals effortlessly. Recent updates include AI-driven features like Web Agents for multi-platform engagement (email, Teams, WhatsApp), AI-assisted form filling for improved productivity, dynamic list visualizations for better insights, and enhanced governance policies to strengthen security and streamline site deployments.

Microsoft Power Automate is transforming how enterprises automate complex business processes through new human-in-the-loop experiences, including advanced approvals and AI native capabilities, such as generative actions and intelligent document processing. A comprehensive suite of governance, observability, and security controls coming to the automation center and Microsoft Power Platform admin center help to manage complex automations at scale. Watch this video to learn about the new features releasing in Power Automate in this wave.

Microsoft Copilot Studio brings new autonomous agent capabilities; extension of Microsoft 365 Copilot with Custom Agents; new capabilities for the Copilot Studio embedded builder in Microsoft Copilot including support for actions, new enterprise knowledge sources, and the ability to upgrade a declarative agent to Copilot Studio custom agent to access additional capabilities and new conversational channels for custom agents including WhatsApp and SharePoint. Watch this video to discover how the latest enhancements to Microsoft Copilot Studio can benefit your business.

AI Builder in Copilot Studio brings the power of advanced automation to routine processes like email handling, document processing, and image management, helping businesses run smarter and more efficiently. AI Builder has multi-modal content processing capability, which allows businesses to handle various data types—including text, document, and images—within a single natural language instruction. Enhanced Prompt builder tools empower makers to customize AI actions with diverse inputs, expanded data sources from Microsoft Dataverse, and support for generating multiple content types, including documents.

Dataverse is continuing to extend maker experiences by enriching app and agent building capabilities across the platform. Dataverse can seamlessly connect all your data together with an ever-expanding set of external data sources. And with your data together, Dataverse can convert your enterprise data into knowledge, which you can use to customize and extend agents that are built in Microsoft Copilot Studio and the agent builder experience in Microsoft 365 Copilot. These investments are aimed at grounding AI-driven experiences with enterprise knowledge across Microsoft Power Platform.

Microsoft Power Platform Administration and Governance continues to provide enhanced tools and insights for admins to get the most from Microsoft Power Platform. In this wave. We’re focusing on security, easing adoption and governance of Copilot and agents, and helping enterprises boost the adoption of Microsoft Power Platform at enterprise scale with a modernized admin center experience and a new admin connector for automating admin tasks.

Highlights from Role-based Copilot offerings

Role-based Copilot offering release wave

Check out the 2025 release wave 1 Role-based Copilot offering features.

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Microsoft 365 Copilot for Sales continues to drive innovation with advanced generative AI capabilities designed specifically for sales-focused roles. In this release, we’re enhancing our assistive features by surfacing further CRM platform insights and recommendations to the sales team across the Microsoft 365 product suite. We’re also streamlining SalesChat™ experiences and driving new agent workflows to put organizations in control of automation experiences and notifications.

Microsoft 365 Copilot for Service continues to deliver and enhance cutting-edge generative AI capabilities for agents within their flow of work. In this release, we’ll be introducing connectivity with any CRM system and inline email summary and drafting.

Microsoft 365 Copilot for Finance enhances efficiency for finance professionals by providing insights that aid strategic decision-making and reduce manual tasks. The 2025 release wave 1 focuses on intelligent automation of variance analysis in Excel, access to external data sources, extending functionalities through Copilot Studio, supporting collections calls in Teams, and taking advantage of generative AI to summarize macroeconomic conditions. Visit the release planner to learn more about upcoming features.

Early access period

Starting February 3, 2025, customers and partners can validate the latest features in a non-production environment. These updates include user experience enhancements that will be automatically enabled in production environments by April 2025. Take advantage of the early access period to test these updates and effectively plan for your customer rollout. Explore the 2025 release wave 1 early access features for Dynamics 365 and Microsoft Power Platform or visit the early access FAQ page for more information.

For a complete list of new capabilities, please refer to the Dynamics 365 2025 release wave 1 plan, the Microsoft Power Platform 2025 release wave 1 plan, and the Role-based Copilot offerings 2025 release wave 1. We also encourage you to share your feedback in the community forums for Dynamics 365 and Microsoft Power Platform.

The post 2025 release wave 1 plans for Microsoft Dynamics 365, Microsoft Power Platform, and Role-based Copilot offerings appeared first on Microsoft Dynamics 365 Blog.

As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.

Despite the rise of new digital marketing channels, email marketing continues to be incredibly effective, with its value only growing over time. According to Forbes, email boasts an impressive average open rate of 36.5% for marketing campaigns, and people are three times more likely to make purchases through email marketing than social media. Hence, data and analytics are becoming indispensable tools for unlocking their full potential and optimizing campaigns.

In this context, we are excited to introduce 4 features to optimize your email marketing:

• Email Heatmap
• Device Types and User Agent Insights
• Link Insights
• Variation Insights

These enhancements are designed to offer a deeper understanding of customer engagement, empowering you to fine-tune your email campaigns and drive effectiveness to new heights.

Visualize engagement patterns to refine your email content and design

Understanding the effectiveness of email campaigns can often be complex, particularly when information and links are abundant. Gaining clarity on which areas or links captivate your audience and drive them to act is crucial for refining the user experience and boosting email performance, but it often requires compiling and analyzing various email metrics. To help simplify this process, you can leverage the click map for your emails. It provides a quick, visual way to understand engagement based on your email design. You can easily discern what is hitting the mark and what’s missing it.

Leveraging the heatmap results you can strategically optimize your emails marketing. By identifying the hot spots in your emails that attract the most attention, you can optimize your design and layout to ensure your content is highly visible.

Furthermore, based on those insights you can boost user engagement by:

• Adjusting the length of your emails to align with reader engagement
• Improving the hierarchy of your sections
• Strategically positioning your Call-To-Action (CTA) elements for enhanced visibility

For example, Contoso used the click maps to understand which areas of their emails were the most engaging. They discovered that their call-to-action buttons were not getting enough attention. By repositioning these buttons higher in the email and making them more prominent, they increased their conversion rates.

Inform your content strategy by evaluating the performance of each link in your emails

In email marketing, links and buttons serve as essential navigational tools, guiding recipients towards intended actions. As marketers, our goal is to entice readers to engage with the links embedded within our emails. This engagement is a steppingstone towards increased website traffic, heightened brand awareness, and ultimately, higher conversion rates. Consequently, understanding the performance of these links within your email will help you reach your campaigns goals.

Link insights assist you in making data-driven decisions based on the URL’s engagement in your emails. You can easily evaluate the performance of each link within your emails and identify top performing links. This information can guide the strategic placement and promotion of these links in future emails. Furthermore, the insights derived from link performance can inform your content strategy.

If certain types of links consistently perform well, it may indicate that your audience is particularly interested in that content, suggesting a need to feature similar content more prominently. It can also be used to personalize your emails, understanding which links resonate with your audience can help tailor emails to their interests.

For instance, Contoso used link insights to identify which product links were most popular among their customers. They then featured these products more prominently in future emails, leading to a sales increase for those items.

Optimize your email design and layout based on customer behavior across devices 

Customers interact with emails using a range of technologies and devices.
Understanding the devices and user agents your customers use to interact with your emails is crucial, as it can help you optimize your email design, content, and delivery to align with your audience’s preferences.

In real-time journeys under email insights, you can now get info into the type of applications and platforms your customers use to engage with your emails. You can get data about: device type, email client, operating system, and browser type. By leveraging device data you can optimize your email strategy.

For instance, if most of your customers use mobile devices to read your emails, ensuring your email design is responsive and mobile-friendly becomes essential.

Moreover, knowing the most popular email clients among your customers can guide your testing efforts. By focusing your testing on these platforms, you can ensure that your emails display correctly for most of your audience, improving the overall user experience.

Consequently, by tailoring your email design and content to align with the technologies most used by your audience, you ensure seamless readability for your messages and ultimately increase customer interaction and loyalty.

For example, Contoso used email by device type, and they noticed that a significant portion of their customers were using mobile devices to interact with emails and opened emails on Gmail. By ensuring their email designs are responsive, mobile-friendly, and testing how it renders on Gmail, they increase click-through rates and reduce their bounce rates.

Identify your audience preferences to personalize your email content

Each audience has unique preferences and specific interests. By gaining insights into what content resonates with your customers you can increase open rates and reduce unsubscribes.
Variation Insights serve as a powerful tool in this regard, offering an in-depth analysis of the performance of each email variation you’ve sent. It equips you with a comprehensive understanding of essential interaction metrics, including unique opens, unique clicks, the number of messages delivered, open rate, click rate, spam messages, and unsubscriptions for each variant of your email campaign.

By harnessing these insights, you can easily identify which links and content engage each audience, as well as understanding which audience is the most engaged, enabling you to refine your content strategy effectively. This data-driven approach ensures your messaging remains relevant and impactful for each audience.

For instance, Contoso used variation insights to understand which types of products were most appealing to different segments of their audience. Subsequently after tailoring their new email content to match these preferences, they saw an increase in engagement and an increase in product sales.

Understanding your audience is crucial in email marketing. It is the base upon which successful campaigns are built. Thanks to Dynamics 365 Customer Insights – Journeys advanced analytics features, you get invaluable insights into customer behavior, preferences, and engagement patterns. Whether it’s optimizing email design based on device usage, visualizing engagement patterns to refine content, evaluating link performance to inform strategy, or identifying audience preferences for personalized content, these analytics tools are designed to optimize your email marketing effectiveness.

Ultimately, these advanced analytics features not only demystify customer engagement but also offer a roadmap to continuously optimize your email marketing campaigns. Ensuring your messaging hits the mark every time, fostering stronger customer relationships, and driving business growth.

The post Optimize your email marketing campaigns with advanced analytics features appeared first on Microsoft Dynamics 365 Blog.

In an ever-evolving business landscape, the pressure to create meaningful, real-time connections with customers has never been greater. At Microsoft, we understand this challenge, which is why we’re incredibly proud to announce that Microsoft has been recognized as a Leader in the 2024 Gartner Magic Quadrant™ for B2B Marketing Automation Platforms for Microsoft Dynamics 365 Customer Insights.*

We feel this recognition, for the third consecutive year, highlights the strides we’ve made in enabling marketers to harness the power of data, AI, and automation to drive personalized customer experiences. Last year, we took the bold step of connecting customer data and journeys directly within one product—Customer Insights—to strengthen the connection between data and engagement. This move has allowed us to focus even more on breaking down silos, empowering teams, and delivering a unified understanding of customers across departments.

Dynamics 365 Customer Insights

Create engaging experiences.

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Innovation fueled by AI 

In 2023, we introduced Microsoft Copilot as part of our commitment to evolving the way marketers and data analysts interact with customer insights. By using generative AI, marketers can now automate time-consuming tasks, such as drafting emails, designing forms, and segmenting customers. In the past year alone, we’ve expanded these capabilities with over 15 new Copilot features, including the ability to: 

• Use Copilot to draft, revise, and optimize marketing content. 
• Automatically align communications with brand guidelines. 
• Build customer segments with conversational AI. 
• Summarize lead interactions and even predict customer behavior patterns. 

By incorporating Copilot into Customer Insights, we’re not just enhancing efficiency—we’re enabling creativity and strategic thinking that can transform a company’s marketing efforts. 

Breaking down data silos for better customer experiences 

One of the key advantages Gartner identified is our ability to unify customer data across marketing, sales, and service functions. Too often, customer experiences are fragmented as information remains stuck in departmental silos. With Customer Insights, companies can create seamless journeys by ensuring data flows smoothly between touchpoints, providing a cohesive customer experience from start to finish. 

This unified approach has been crucial in helping our customers, including Kodak Alaris, Lynk & Co, and Team Rubicon, revolutionize how they engage with their customers. For example: 

• Kodak Alaris has saved more than 60% in costs while gaining visibility into customer journeys with Customer Insights. 
• Lynk & Co uses the platform to capture and utilize customer data to create personalized, seamless car sharing experiences. 
• Team Rubicon enhances its volunteer and donor engagement efforts using Customer Insights, helping to build and maintain lasting relationships that fuel their critical disaster work. 

Global support with local expertise 

Our vision of making personalization accessible to organizations worldwide remains a cornerstone of our strategy. We provide support in more than 40 languages and maintain a direct sales presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. This, combined with a robust network of more than 350 partners and 7,000 resellers, allows us to deliver powerful solutions globally while tailoring them to local market needs. 

The road ahead

As we reflect on this recognition from Gartner, we remain focused on continuing to innovate and support our customers. Whether it’s through the expanding capabilities of Copilot, deeper data integration, or our commitment to breaking down barriers between departments, Customer Insights is positioned to help businesses create more meaningful, personalized, and scalable customer engagements. 

To learn more about how you can use Customer Insights, or for a deeper dive into the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms, contact your Microsoft representative. 

Learn more about: 

• Microsoft Dynamics 365 

• Dynamics 365 Customer Insights 

Sources

Figure 1: Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024.  

*Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose 

**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.  

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. 

The post Microsoft named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms  appeared first on Microsoft Dynamics 365 Blog.

In email marketing, tracking metrics has been the key to understanding and improving campaign effectiveness. For years, one of the most reliable metrics has been the open rate, but as the digital landscape evolves, so do the challenges of accurately measuring this essential statistic. In this article, we’ll explore why open rates are becoming less reliable and how you can adapt. 

The open rate and the challenges of modern email clients

Traditionally, the open rate—the percentage of recipients who open an email—has been a fundamental metric in email marketing. This metric has been invaluable for marketers, helping them gauge the success of their campaigns and make data-driven decisions. 

Email opens are tracked using tracking pixels, tiny 1×1-pixel images embedded in the email content. When the recipient opens the email, the pixel loads from a remote server, sending data back to the sender. However, the reliability of open rates is increasingly under threat due to privacy concerns and changes in how email clients handle images. Here’s why open rates are becoming less dependable: 

• Image blocking: Many email clients now block image loading by default. Recipients can open the email and consume its content without loading images. Such opens aren’t counted, resulting in a lower-than-actual open rate being reported. Image blocking is even more prevalent now because of mobile devices that automatically block image loading for privacy, speed, and conserving data usage. This means that a significant portion of your audience might be missed in the open rate calculation. 

• Preview panes: Some email clients allow users to preview an email without actually opening it. In these cases, the open rate may register false positives, counting emails as opened when they were merely previewed. 

• Privacy concerns: To protect user privacy, email clients and webmail services are increasingly blocking tracking pixels, making it harder to track open rates accurately. 

• Apple privacy changes: Apple devices that run iOS 15 automatically open all emails, which can result in an inflated open rate.  

The future of email metrics is a dual approach

So, what’s the way forward for email marketers like you who rely on open rates to measure engagement and success? It’s essential to employ a dual approach: improving how to measure engagement and applying strategies to improve engagement itself. Here’s how you can adapt.

Measure engagement more effectively

1. Diversify engagement metrics: Instead of relying solely on open rates, evaluate other indicators such as click-through rates, conversion rates, and ROI. These metrics offer a more comprehensive view of your email marketing performance.

2. Implement email authentication: Email authentication protocols like DMARC, SPF, and DKIM improve email deliverability and enhance your sender reputation, indirectly affecting engagement rates. 

3. Use alternative metrics: Consider using alternative metrics like measuring conversion attribution through unique coupon codes or UTM parameters. These tools can help track the direct impact of your emails beyond the open rate. 

Strategies for improving engagement

1. Personalization and segmentation: Tailoring your email content to individual recipients’ preferences and behaviors can drive higher engagement. By segmenting your audience and sending personalized content, you can increase the chances of your emails being opened and acted on. 

2. Expand your messaging channels: SMS has a 98% open rate. Start taking advantage of the SMS channel today!  

3. Test your content: Testing and refining content allows you to continuously improve email performance by identifying what resonates best with your audience using real data. Evaluating device data analytics, such as OS, browser, and device type, along with click heatmap analytics provides deeper insights into how recipients interact with your emails. Using this information, you can optimize design and content for the best user experience across all devices, boosting overall effectiveness and engagement. 

4. Use your own data: Rely on first-party data such as transactions and in-store visits that can be collected using a customer data platform like Dynamics 365 Customer Insights – Data. 

While email opens as a metric is not going away, it’s certainly less reliable. Dynamics 365 Customer Insights already provides an entire suite of capabilities for you to easily tackle challenges like this, and continues to invest in finding solutions that align with the evolving privacy landscape. Together, we’ll navigate these changes and continue to deliver successful email marketing campaigns, maintaining your connection with your audience while respecting their privacy in this new era of digital marketing. 

Next steps

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