Delivering end to end agentic customer experiences across, sales, service, and marketing with Microsoft Dynamics 365 Customer Insights 

Challenge: Customer experience (CX) teams need to capitalize on the value of customer data

Customers don’t experience your org chart or see channels and systems. They experience one relationship across, sales, service, and marketing and expect every interaction to feel informed, continuous, and personal – no matter what team they’re talking to. Delivering on that expectation requires more than insight. It requires the ability to efficiently act on customer signals, across every CX function.

Organizations today have the tools to capture more customer signals than ever. But too often, those signals remain siloed, leaving value on the table and being unable to act during critical moments that impact their customers.

The result:

• Missed opportunities to engage customers with the right message at the right time.
• Incomplete context for sellers and service reps.
• Disconnected experiences that fail to reflect the full customer relationship.

This is where your customer relationship management (CRM) needs to evolve, making a necessary shift from a legacy system of record to become a system of action.

And it’s where AI agents are changing what’s possible: designed to transform signals into next best actions, orchestrating engagement, and helping teams move from reacting to customers’ needs to anticipating them.

But there’s one constraint: AI is only as effective as the data behind it.

When customer data is fragmented, outcomes are fragmented. Customer data needs to be unified and actionable, to become the foundation for truly connected, agentic customer experiences.

Dynamics 365 Customer Insights is designed to meet this challenge

Dynamics 365 Customer Insights isn’t intended to be another standalone application organizations manage independently. It is the customer intelligence layer that powers Microsoft Dynamics 365 Sales and Customer Service, unifying customer data, surfacing meaningful signals, and enabling AI agents, sellers, and service teams to take smarter actions throughout the customer lifecycle. 

At its core, Dynamics 365 Customer Insights connects two essential capabilities:

• Customer Insights Data: A unified data foundation that brings together customer data into a complete, continuously updated view.
• Customer Insights Journeys: AI-powered journey orchestration that turns insights into timely, personalized engagement across channels.

These capabilities are continuously evolving with new agentic innovations that extend how organizations engage customers across marketing, sales, and service.

Recent innovations include new AI agents and platform capabilities designed to accelerate and scale customer engagement for CX organizations:

• Journey Creation Agent (now in public preview) enables teams to launch a campaign by simply describing it in natural language. The agent can build a ready-to-run customer journey in minutes from a simple prompt reducing the need for manual setup and training; so teams spend time on strategy, not set up.

• Outreach Optimization Agent (now in public preview) helps reach customers at the right moment by automatically tailoring outreach timing and drive more successful customer engagement. The agent works in the background to tune follow-up sequences based on customer behavior while respecting consent and communication preferences so outreach feels individualized.
• The Customer Insights MCP Server (now in public preview) makes CRM agents consent-aware and introduces a new foundation for privacy-compliant AI. It lets connected agents check and honor customer consent in real-time, regardless of what app they are working, reducing the need for users to rebuild consent context in every app.

Together, these innovations are designed to help organizations streamline the transition from engagement planning to execution. 

A complete CX layer for the agentic era

Delivering connected, real-time customer experiences requires more than individual applications—it requires a natively connected CX solution where data, engagement, and action come together across marketing, sales, and service.

With Dynamics 365, Customer Insights plays a central role in that solution—connecting Customer Insights, Dynamics 365 Sales, and Dynamics 365 Customer Service into a unified system for agentic customer experience.

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Customer Insights Data provides a shared, continuously updated customer profile that ground customer interactions. AI agents across sales and service can operate with up-to-date context—leveraging accurate account details, behavioral signals, and engagement history to support better decisions and enable more relevant action.

Customer Insights Journeys extends that value by making engagement signals actionable across the platform. Sales teams can see live updates on how accounts are engaging with their company and use those insights to prioritize and qualify opportunities more effectively. For example, a sales qualification agent can use journey engagement, like a campaign interaction or progression through a nurture flow, to assess intent and focus sellers on the accounts that may show higher intent signals.

In service, the same capabilities enable more proactive and responsive support. During critical moments, such as service disruptions or high-priority cases, customers can hear from you before they even realize there’s a problem. Teams can use Journeys to trigger automated, personalized outreach through AI agents helping teams provide timely updates and support more efficient resolution processes.

Marketing teams can use the same shared profile to orchestrate journeys that adapt as engagement happens. Journey Creation Agent can build a launch-ready campaign from a natural-language prompt, while the Outreach Optimization Agent will tune timing and follow-ups for each customer—working around the clock in the background, so campaigns are more strategic and adapt to customer needs.

Built as part of the Microsoft Cloud ecosystem, customer signals can be integrated across Microsoft 365 and Microsoft Power Platform, making insights available directly within seller workflows, service operations, and marketing processes. The result is a solution where data and AI come together to enable more coordinated, real-time customer engagement at scale.

Together, Customer Insights, Sales, and Customer Service form a complete CX platform—where unified data doesn’t just inform decisions but continuously drives coordinated action across every customer interaction.

“Microsoft gave us a connected, highly secure, and efficient platform – from Microsoft Teams to Power BI to Dynamics 365. It all works together, and that’s critical for a global fintech.”

Octavian Patrascu, CEO, NAGA

Turn customer data into real-time impact

Customer expectations will only continue to rise, and the gap between organizations that can efficiently act on customer data and those that can’t is widening. The ability to connect data to action is no longer optional, it has become a key driver of growth and efficiency. A single customer relationship, understood by every team, and actioned in real time is what a connected sales, service, and marketing solution delivers. 

Together, Dynamics 365 Customer Insights, Sales, and Customer Service provide an integrated CRM solution where customer intelligence continuously improves selling, service delivery, and AI-driven engagement. Customer Insights provides the foundation, but the business value is realized through better customer interactions across the entire Dynamics 365 experience.

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Customer expectations have reset. Here’s how agentic AI across Microsoft 365 Copilot and Dynamics 365 helps sales and service teams meet the new standard—right in the flow of work.

Setting a new standard for customer experience

The standard for customer experience has been rewritten. Agentic AI is expanding what’s possible, moving beyond assistance to help surface context, suggest next steps, and support organizations in delivering customer experiences that once felt out of reach. Customers may no longer compare your service to industry peers; they often compare your service to the best experience they’ve ever had. They also may expect businesses to anticipate needs, understand context instantly, and resolve issues with speed and precision. Meeting that standard falls to the people closest to the customer—your sellers and service teams—yet too much of their day is still spent searching across systems, piecing together information, and managing administrative work instead of building relationships and delivering value.

Agentic AI resets the equation. Rather than adding another tool to manage, it brings intelligence directly into the flow of work—helping teams use trusted data, surface relevant context, and move work forward with greater confidence, while freeing your people to do what only people can: build trust. While some vendors leave the experience for you to assemble, Microsoft delivers first-class experiences out of the box—ready on day one, and extensible by design as your needs evolve. And the estimated value is already proven: Organizations realize an average of $3.70 in return for every $1 they invest in generative AI (IDC, 2024).

That’s why we’re announcing a wave of agentic capabilities across Microsoft 365 Copilot and Dynamics 365 built on a foundation of model context protocol (MCP) tools and MCP apps. Each one builds on the last—meeting teams in the flow of work, grounding them in trusted data, and scaling across how teams collaborate—so sales and service organizations can deliver the new standard of customer experience. Microsoft 365 Copilot is already powering this shift for Frontier Firms—organizations that put AI at the center of how they work—with adoption across much of the Fortune 500.

Handing your teams back the hours that build customer relationships

It starts in the flow of work. Sales Agent and Service Agent in Microsoft 365 Copilot are now generally available, bringing AI into the apps your people already use every day—Dynamics 365, Copilot, Outlook, and Microsoft Teams. Powered by Work IQ and grounded in Dynamics 365 data, these agents understand real work patterns and act on the same customer data your business runs on.

For sellers, every hour reclaimed from administrative work is an hour spent understanding the customer. Sales Agent gives sellers the right customer and deal context—wherever they work—so they spend less time hunting for information and more time advancing revenue. Built for the pace of modern selling, Sales Agent helps sellers get to the right customer and deal context faster—so they can walk into every conversation better prepared, capture what matters after the meeting, and keep momentum moving. By bringing together customer relationship management (CRM) insights and Work IQ in the flow of work, Sales Agent reduces the friction of switching between systems and piecing together information from scattered sources. Using natural language, sellers can pull up account summaries, review opportunity context, catch up on past meetings, and draft personalized emails grounded in sales data.

After conversations, they can capture key takeaways, objections, priorities, and follow-up commitments, then add those notes to CRM or update opportunity fields without breaking their flow. The potential payoff for organizations is tangible: stronger seller productivity, faster follow-through, and better CRM hygiene across the funnel. The result is a more connected sales experience that keeps sellers prepared, responsive, and focused on building relationships and driving customer outcomes. That focus translates into growth: sales organizations that put AI-enabled next best actions in front of sellers are 2.6x more likely to achieve commercial growth (Gartner, 2026).

“Sales Agent represents an important step in our broader agentic journey. It helps transform data into guidance at the moment of need, supporting better decisions and more meaningful customer engagement. For us, this is not just about efficiency—it’s about building a smarter, more connected sales organization.”

—Silvana Zafarana, Sandvik Coromant

For service teams, speed and context are the experience. Service Agent helps service professionals resolve issues faster—generating a concise case summary so they’re instantly up to speed, discovering next best actions, drafting a customer-ready email complete with resolution details, and updating records without ever leaving their flow. The result is faster, more personal resolutions that make customers feel known. And the trajectory is clear: Gartner predicts that by 2029, agentic AI will autonomously resolve 80% of common customer service issues without human intervention, cutting operational costs by 30% (Gartner, 2025).

“What excites us about Service Agent is the move from reactive search to proactive intelligence. When teams can begin the day with the right context, dependencies and handoffs already surfaced, and act on that trusted context from one place, it changes how service work gets done.”

—DP Indetkar, Northern Trust

Grounding every interaction in the data you already trust

An agent is only as valuable as the data it has access to. That’s why we’re also announcing the general availability of Microsoft 365 Copilot in Dynamics 365 Sales and Microsoft 365 Copilot in Dynamics 365 Customer Service—bringing Copilot directly into the CRM, so the same Sales and Service agents operate consistently across Dynamics 365 and Microsoft 365.

For sales teams, this surfaces deal intelligence, automates CRM updates, and guides sellers toward their highest-value next action—all grounded in trusted Dynamics 365 Sales data.

For service teams, it delivers AI-assisted case resolution, knowledge-grounded responses, and proactive insights that elevate every customer interaction. The intelligence of Copilot and the depth of your CRM now work like one: no silos, no compromise, and the full customer context behind every response—so interactions build on the last, wherever work happens.

Turning individual productivity into organizational momentum

Great customer experiences are rarely the work of one person. The Dynamics 365 Sales and Customer Service plugins for Copilot Cowork extend agentic capabilities into collaborative, team-based work.

The Dynamics 365 Sales plugin for Cowork helps revenue teams orchestrate complex, multi-stakeholder deals—coordinating account research, meeting prep, and follow-ups as one connected workstream rather than a series of isolated tasks. The Dynamics 365 Customer Service plugin helps service professionals coordinate complex work across teams by bringing together customer context, Microsoft 365 signals, business data, and specialized tools in a single experience. Whether managing case reviews, customer health programs, escalations, or operational processes, teams stay aligned on priorities, handoffs, and next steps—so work can move faster and customers can get a more consistent experience.

Take the next step toward the new standard

Put it together and the path is clear. The same agentic foundation meets your people in the flow of work, grounds them in the data they already trust, and scales across the teams that shape every customer journey—shortening sales cycles, resolving issues faster, and giving your people back the time to focus on customers.

Just as important, these capabilities meet your teams where they already are—Copilot, Outlook, Teams, and Dynamics 365—helping speed adoption and time to value. The organizations that move now won’t simply keep pace with rising expectations; they’ll define what great customer experience looks like.

To learn more about how you can deliver agentic CRM experiences, check out our blogs here:

• Learn more about Sales Agent 
• Learn more about Service Agent 

Sources: 

• IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024 
• Gartner Press Release, “Gartner Predicts Agentic AI Will Autonomously Resolve 80% of Common Customer Service Issues Without Human Intervention by 2029,” March 5, 2025. 
• Gartner Press Release, “Gartner Survey Finds Sales Organizations That Provide AI-Enabled Next Best Actions Are 2.6x More Likely to Achieve Commercial Growth,” May 20, 2026. 

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Your customer relationship management (CRM) knows a lot about what already happened—and an incomplete picture of what should happen next.

It’s a beautifully organized rear-view mirror. For 30 years, CRM has been the place sellers report to after the work is done—a system built to store customer truth, not act on it. In an agentic AI-defined market, that’s not an asset—it’s a liability. 

The cost shows up in the moments that matter most. Sellers spend too much time maintaining CRM records, hunting across emails and chats for context, and manually coordinating next steps—rather than engaging customers. At a time when “88% of buyers value seller engagement in the middle of the buying journey” ^[1], this operational drag slows response times, creates friction, and takes sellers away from the work that moves deals forward. 

Because CRM was designed to record reality rather than change it, companies hired armies of sellers and turned most of the week into data-entry labor—the “CRM tax.” The record is often stale, the forecast a guess, and the most expensive talent in the company spends its time feeding a database instead of building relationships. 

In the agentic era, trust becomes the advantage in the flow of work

The next generation of CRM doesn’t just record the work—it helps sellers act and build trust with every interaction. Agentic CRM inverts the model: AI agents capture, enrich, and update data automatically from the conversations and signals already flowing through the business. The system stops asking sellers to describe reality and starts changing it—drafting the follow-up, advancing the deal, and flagging the risk before it impacts the customer experience.

That’s why the future of selling isn’t just about agents and data quality. It’s about bringing intelligence directly into the flow of work. When sellers can access customer context, relationship insights, next best actions, and agentic recommendations inside the tools they already use every day, they can respond faster, engage more thoughtfully, and build trust more consistently at every stage of the buying journey. 

What defines agentic CRM

Agentic CRM is more than the next evolution of traditional CRM—it represents a fundamentally different way of thinking about how customer engagement systems should work. Instead of asking people to adapt to rigid and separated applications, agentic CRM adapts to the way people actually work across conversations, tools, decisions, and workflows, making the experience more intuitive, proactive, and embedded in the flow of work. For example, agentic CRM: 

• Is human‑centered UX, not system-centered: The experience is built around the user’s goals, not the system’s data structures. Interfaces are simplified, natural language–friendly, and task‑aligned so sales teams can focus on supporting the business and customers—not navigating forms, fields, or modules. 

• Works where sellers already work: Customer data and agentic capabilities show up across productivity tools and devices that are naturally part of the seller’s workflow (e.g., email, chat, mobile, PowerPoint), without the need to switch systems. 

• Turns signals into action: Agentic CRM anticipates what needs to happen next, predicts risks early, recommends paths to resolve issues, and drives toward outcomes—whether that’s moving a deal forward or following up with a customer. 

• Adapts across tools and processes: Headless architecture, supported by unified model context protocol (MCP) and skills, allows for core CRM value like customer data and business logic to be decoupled from the end user experience and agentic orchestrators, allowing insights capabilities to be accessed and acted on through any app or agent. 

• Gets continuously smarter with business context: Agentic CRM adapts based on patterns, past interactions, preferences, and real-time signals. It understands context—threads across emails, meetings, records, and conversations—and gets smarter with every use, providing increasingly relevant insights and recommendations. 

Common CRM challenges—and how agentic CRM solves them

Microsoft works with customers around the world to modernize their CRM. Every journey is unique, but many of the same challenges surface time and again. Here are the ones we see most often—and how an agentic CRM approach helps address them. 

Challenge: Forceful fragmentation

Legacy CRM was built to manage and deploy a system, not to support seller work. It was sold as a single source of truth and a customer 360. What sellers got was forced data entry and workflows scattered across more than 10 disconnected tools. 

Solution: CRM in the flow of work

Bring business, customer, and opportunity data to where sellers already work—grounded by Work IQ. A seller can start the day with a meeting brief in Outlook, get live insights during a Teams call that automatically update the record, and build a customer deck with Copilot Cowork using the same intelligence. 

Challenge: A passive CRM with an adoption problem

CRM has always relied on people to do the least valuable, most painful part of selling—manual data entry. Records can go stale, forecasts are built on whatever sellers happen to type, and trust erodes. 

Solution: A unified system that keeps itself current

Agentic CRM runs on a single platform where productivity data, customer data, and business logic live together, with governance, security, and observability built in from day one. Data Enrichment keeps records complete automatically, creating a compounding value loop: agents capture signals from email and meetings, update the CRM backbone, and that higher-quality data drives better next-best actions back into the flow of work for sellers and other agents alike. 

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Agentic CRM in action: Real-world results

Organizations around the world making the switch are already seeing measurable impact on their go-to-market (GTM) and sales functions. 

Siemens Smart Infrastructure—a global technology leader—is redefining what data‑driven selling can mean in the agentic era by turning insights into action directly within the seller’s workflow. 

What makes Sales Agent powerful is its ability to turn data into action at the moment it matters. Our sellers can quickly understand account context, prepare for meetings, and respond with confidence—without leaving their workflow.

Todd Jones, Global CRM Manager, Siemens Smart Infrastructure

LandPro Equipment—an agricultural equipment dealer—is redefining what scalable customer engagement can mean in the agentic era by using AI agents to generate high‑quality leads and amplify existing marketing efforts. 

Bringing on Sales Development Agent has been a really positive move for us. We started by testing it across three divisions, and we’re already seeing strong, meaningful leads coming through—exactly the kind of engagement we’re looking for. What we appreciate most is that it doesn’t replace what we’re already doing—it builds on it. It’s given our team another smart, efficient way to connect with customers and support our overall marketing efforts. We’re excited about the early results and looking forward to continuing to grow with it as we expand across the business.

Molly Haungs, Marketing Manager, LandPro Equipment 

Adobe is on the same journey, reinventing how its sales organization engages customers with Microsoft 365 Copilot and agents. 

In just three weeks from a limited-scale launch, Sales Development Agent has already unlocked new opportunities, driving meetings with 10+ customers we wouldn’t have otherwise reached. We’re excited to broaden its application across products and customer segments as we continue to scale its potential.

Prabhath Yeluri, Sr. Sales Strategy Manager, Adobe 

And Microsoft’s own sales team has also demonstrated improvement. Sellers with high usage of Copilot and agents are seeing a 20% increase in deals closed, a 13% lift in lead-to-opportunity conversion, and 9.4% higher revenue per seller compared to low-usage peers.^[4]

Beyond CRM: How Microsoft supports business transformation

For Chief Revenue Officers (CROs) and Chief Sales Officers (CSOs), modernizing CRM is about more than a technology upgrade—it’s about helping sellers act with speed, context, and confidence through a more intelligent experience. As sales leaders weigh risk and decide who to trust, they need a strategic partner to help navigate change, scale intelligently, and use data to reduce friction— while improving engagement and driving stronger business outcomes along the way. 

With Microsoft’s solution to sales, AI shows up at critical points of work and decision—where sellers communicate with customers, track records, plan next steps, and collaborate—always anchored to the relevant data powered by Microsoft 365 and Microsoft Dynamics 365, in the formats and places where data is born. 

And the advantage compounds. The organizations that rebuild how they operate around AI today aren’t just moving faster this quarter—they’re setting up a durable lead that grows with every cycle, as their people and their systems get smarter together. 

See agentic CRM in action. Learn more about customer success, get migration resources, and explore the Microsoft ecosystem.

^[1] LinkedIn, The B2B Trust Advantage: Buyer Report. 

^[2] Gartner®, How to Focus Sellers on High-Impact Activities, 31 July 2025. GARTNER is a trademark of Gartner, Inc. and/or its affiliates. 

^[3] Microsoft Work Trend Index. 

^[4] Figures based on internal Microsoft telemetry, Sales – Customer Zero, comparing sellers with high usage of Copilot and agents to sellers with low usage. 

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Announcing new agentic customer experience capabilities in Dynamics 365 and Microsoft Copilot Studio across the entire customer lifecycle.

For years, customer experience (CX) leaders have navigated hard tradeoffs between better service and lower costs or faster resolution and deeper personalization, all while customer expectations continue to rise and teams are asked to do more with aging systems and flat headcount. Scaling growth meant scaling people. But that model has its limits.

What’s changed is agentic CX. AI can now move beyond simply assisting work to helping automate routine, predictable tasks throughout the customer journey. That shift frees teams to focus on the moments that require uniquely human skills including judgment, empathy, and creativity. And it has the opportunity to completely transform customer experience into a critical growth engine for organizations that adopt it now.

Today, we’re introducing real-time voice agents in Microsoft Copilot Studio and new agents in Dynamics 365 Contact Center, Dynamics 365 Sales, and Dynamics 365 Customer Insights.

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New real-time voice agents in Microsoft Copilot Studio

Voice becomes even more critical in the era of AI to build trust and resolve complex high-stakes issues. According to research from Metrigy, “82% of all interactions use voice, either initially or as an escalation.“

We’re excited to announce the general availability of real-time voice agents in Copilot Studio, supporting the next generation of real-time voice models, extending traditional Interactive Voice Response (IVR) by using natural and flexible conversations with generative AI. Now, customers can simply talk like they normally would—without having to follow rigid pre-defined prompts. As customers move seamlessly between self-service and human support, the system carries context forward, so customers don’t need to repeat themselves.

Copilot Studio is Microsoft’s enterprise agent building platform allowing IT to build, manage, and deploy sophisticated custom agents. In addition to allowing customers to build custom agents, we’re bringing real-time voice capabilities to pre-built agents in Dynamics 365 Contact Center—available starting today.

Agentic contact center: Where customer intent drives action

Customers want a single, continuous conversation with the brands they love. Instead, they often experience fragmentation because AI in contact centers is often deployed as disconnected tools—self-service, agent assist, quality, and operations—leading to lost context and broken experiences.

Dynamics 365 Contact Center addresses this by treating the customer journey as a single, connected experience rather than a series of isolated moments. With the Customer Assist Agent, Quality Assurance Agent, and Service Operations Agent, AI spans the full contact center lifecycle, from self‑service and agent assistance to quality management and operational governance.

This isn’t about replacing our customer teams—it’s about allowing them to do what they do best: being there for customers when they really need them. By taking the drudgery out of back office work, agentic AI can recommend the next best action and do the heavy lifting behind the scenes, giving our teams more time to support customers and driving better outcomes for both customers and employees.

—Laura Mason, CEO, Legal & General Retail

Customer Assist Agent (generally available) manages high‑volume requests across voice and digital channels, carrying context through to resolution, including support for the real‑time voice agents discussed above and proactive communication. Real‑time voice agents, built and configured in Copilot Studio, support natural speech, interruptions, and multi‑language switching to help resolve common issues efficiently and in the way that customers prefer to communicate.

Quality Assurance Agent (generally available) continuously evaluates both AI and human interactions, tracking quality, sentiment, compliance, and resolution effectiveness in real-time, so supervisors can intervene earlier and coach their teams more effectively. Service Operations Agent (public preview) enables leaders to set up, configure, and optimize contact center operations through a guided, conversational experience without requiring deep technical expertise.

Together, these agents span the entire customer lifecycle, from self-service to operations, continuously learning from every interaction to deliver smarter, higher-quality customer experiences.

Agentic sales: Turning signals into momentum

Sales teams don’t lose deals because they lack data. They lose momentum managing it. Today, we’re introducing five new agentic features in Dynamics 365 Sales that automate routine work, keep data current, and proactively drive next best actions, keeping deals moving forward with greater speed and confidence.

Smarter signals give sales leaders a clearer, real-time view of the business so they can act sooner and drive opportunities forward. In complex deals, momentum often breaks when customer communications are scattered across emails, meetings, and documents, but Sales Opportunity Agent (generally available) acts as an AI deal brain synthesizing insights across Dynamics 365 and Microsoft 365 to surface risk early, flag shifts in engagement, and guide sellers to the next best actions without manual analysis or context switching.

Alongside it, new Operations Research (generally available for Premium customers) in Sales Research Agent (generally available) brings together pipeline, operational, and financial signals, so leaders walk into forecast calls with clarity on revenue health, risk, and confidence.

Two new agentic features that we’re announcing today are designed to increase seller productivity, help keep customer relationship management (CRM) data accurate, and move deals forward. Data Enrichment (generally available for Premium customers) and Recommended Actions (public preview for Premium customers) connect signal directly to action automatically keeping CRM fields like budget, contacts, and close dates up-to-date while surfacing the most impactful next step across leads, opportunities, and accounts right where sellers already work.

With Voice to CRM notes for Outlook and Microsoft 365 mobile applications (public preview), sellers can simply speak to capture updates, such as logging notes, updating opportunities, and surfacing what matters next—reducing manual effort while improving data quality and deal velocity wherever work happens.

AI‑driven data enrichment will improve the quality, consistency, and completeness of customer data in Dynamics, reducing administration for every person on the sales teams while improving our ability to action, analyze, and improve customer outcomes.

—Nick Segger, Head of Sales and Agency Transformation, NFU Mutual

Agentic customer insights: From campaigns to conversations

Conversational Journeys (generally available) in Dynamics 365 Customer Insights and Dynamics 365 Contact Center lets marketers, service reps, and sellers design multi-channel journeys that include AI-powered two-way conversations. Conversational Journeys is already available for phone interactions, and we are expanding this capability to SMS.

Now, the same continuity currently available in voice is extended to text for even more convenience to customers. Users can create AI agents that understand intent, adapt in real-time, and complete tasks end-to-end, stepping in with a human only when it truly matters. The result is simpler service resolution and more growth potential, with marketing teams able to drive action directly within a text whether it’s a reminder, a reorder, or a loyalty moment.

Get started with agentic CX: Real-time voice agents are available now

Ready to get started with these new agents? Connect with your Microsoft sales representative to explore upgrading to Premium or contact sales to learn more. For additional details, check out the Copilot Studio blog on real-time voice agents and our technical Dynamics 365 Contact Center blog, which dives deeper into the three new agents.

Note: Some of the capabilities described are in preview and subject to change. Customer examples are provided for illustrative purposes only. Results may vary. AI-generated insights should be reviewed by qualified personnel before action is taken.

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Work is changing at a structural level.

Three forces are converging. The interface layer is shifting to AI assistants. Agents handle workflow orchestration. And an intelligence layer is consolidating information across structured and unstructured sources. Together, these forces mark Frontier Transformation, where AI moves beyond basic efficiency to open new opportunities for creativity, innovation and growth.

This transformation also creates a new kind of business application: one that is integrated with the AI assistant people use every day, accessible to agents and grounded in the unique intelligence of each organization.

We call these agentic business applications. The applications themselves still reflect real business processes. But how people interact with them, how work moves through them and how they connect to the rest of the business is fundamentally different.

Today, we’re taking a significant step forward in bringing agentic business applications to life across Microsoft 365, Dynamics 365, and Microsoft Power Platform.

Interact with business applications inside Copilot

Microsoft 365 Copilot is becoming an interactive workspace for business applications. Dynamics 365 Sales, Dynamics 365 Customer Service, and custom apps built with Power Apps will surface directly as agents with rich UX inside chat in Microsoft 365 Copilot. Agents using Apps SDK and MCP Apps can also bring Microsoft partner apps into the conversation, including tools teams already use, like Adobe Express, Figma, and Wix. This is the interface layer shift in practice. Instead of switching between applications, users state what they need in Copilot and the system responds. You can review data and take action without leaving the conversation. Copilot becomes the place where work gets done.

As an example, a human resources (HR) employee can now call on their custom HR app, built with Power Apps, right within Copilot to compile a list of office locations with the highest new hire counts this quarter, viewing the results in an organized table with filter options. Additionally, they can prompt the application to show the results in a map view, all without leaving their Copilot interface.

Or a customer service representative can begin their day in Microsoft 365 Copilot by reviewing a summary of priority cases they need to focus on, easily viewing and updating their data from Dynamics 365 Customer Service.

Public preview for this capability will be available later this month for Power Apps, with availability for Dynamics 365 Sales and Dynamics 365 Customer Service launching in early April 2026. Throughout the next month, we’ll also introduce support for this capability across a handful of Microsoft partner apps, including Adobe Express, Adobe Acrobat, Base44, Box, Canva, Coursera, Figma, Miro, Monday.com, Optimizely, and Wix. All pre-built partner app experiences will be accessible via the Microsoft 365 Agent Store for users with Microsoft 365 Copilot.

Bring Copilot and agents into Dynamics 365 and Power Apps

The experience works in both directions. Microsoft 365 Copilot and agents like Researcher and Analyst will be accessible directly within Dynamics 365 Sales, Dynamics 365 Customer Service, and custom apps built with Power Apps. Employees get the same Copilot capabilities they trust across Microsoft 365 while staying grounded in their operational systems.

Customers can continue to benefit from pre-built agents in Dynamics 365, including Sales Qualification Agent, Case Management Agent, and Account Reconciliation Agent, which help teams automate routine work and focus on higher value decisions.

Consider a seller working in Dynamics 365 Sales who asks Researcher to generate a full account overview: customer relationship management (CRM) context, internal knowledge, and external research combined in one response, surfaced in place. The unit of value shifts from “find the right screen” to “get the answer and act.” This creates a more consistent experience across productivity tools and business applications. Work moves from insight to execution with less friction between systems.

Microsoft 365 Copilot in Dynamics 365 Sales, Dynamics 365 Customer Service, and canvas apps in Power Apps will be available in public preview by early April 2026. Microsoft 365 Copilot in model-driven apps built with Power Apps will reach general availability by early April 2026. A Microsoft 365 Copilot license is required. This experience with Power Apps also requires a Power Apps premium license.

Microsoft 365 Copilot in Power Apps allows us to ask questions and make decisions directly against our Dataverse data, while also combining insights from Microsoft 365 when needed. The experience now feels truly unified, allowing our users to summarize complex operational data, trigger actions, and seamlessly access insights. We’ve seen significant increases in the value provided to both our internal solutions and customer-facing products.

Peter Kestenholz, Founder & Head of Innovation, Context&

Grounded in your organization’s intelligence with Work IQ

Underpinning all of this is Work IQ. Work IQ connects signals from Microsoft 365 with operational data from Dynamics 365 and Power Apps. It follows work as it happens across documents, meetings, chats, and business processes. This is the intelligence layer: the thing that resolves entities and relationships across structured and unstructured sources, so agents and Copilot share a common understanding of what is happening across the business.

Decisions discussed in a meeting or email can connect to live data in a business application. Changes in one place surface where attention is needed elsewhere. And because this intelligence is grounded in Dataverse and your organization’s own data, actions stay aligned to real processes and real context.

For example, when a pricing change is discussed in a meeting, Work IQ understands how that decision impacts active opportunities in Dynamics 365 Sales, surfacing the affected opportunities within Copilot for review.

Work IQ plays an important role in making business applications agentic. Without it, agents operate on partial information. With it, they act on the full context of the business.

Users with a Microsoft 365 Copilot license can experience Work IQ with Dataverse integration directly inside Power Apps, Dynamics 365 Sales, and Dynamics 365 Customer Service in public preview by early April 2026.

See how it all comes together

Copilot, agents, and Work IQ come together as a system of work. Within that system lies a new generation of business applications: applications that understand context, respond to intent, and support execution where work actually happens. The business application stack is entering a significant architectural shift. What we’re announcing today is one step in that larger transition. We are building a platform where applications, intelligence and execution converge so teams operate with more clarity and less overhead.

You’ll see this foundation expand across Dynamics 365, Microsoft Power Platform, and Microsoft 365 as we bring more agentic capabilities into the flow of work. Agentic business applications are already taking shape.

• Tune in to the Microsoft Frontier Transformation digital event on March 9, 2026 at 8:00 AM PT.
• Register for the Business Applications Update event streaming on March 18, 2026 at 9:00 AM PT.

The post A new way of working is taking shape: Frontier Transformation appeared first on Microsoft Dynamics 365 Blog.

The way we work is transforming. Generative AI and agentic business applications are catalysts for a profound shift in how we create, collaborate, and make decisions. What once took hours now happens in moments. Ideas move faster, insights surface sooner, and the boundaries between human creativity and machine capability are blurring. This isn’t the future—it’s unfolding now, and it’s changing the very fabric of how businesses operate.

It’s a move from systems of record to systems of action. In this new era, AI agents go beyond support—they help interpret signals, uncover patterns, and initiate actions and continuously optimize processes on your behalf. At Convergence 2025, December 9–12, we’ll explore how organizations can build an AI-first autonomous enterprise powered by data, copilots, and agents working together across Microsoft Dynamics 365 and the Microsoft Cloud.

From automation to autonomy: The AI-first organization

Businesses have long pursued automation to streamline operations. The next leap is autonomy—systems that interpret signals across the business, adapt workflows in real time, and anticipate decisions. Autonomous enterprises go beyond efficiency—they are driven, adaptive, and human-centered, with intelligent systems that understand context, collaborate across processes, and deliver measurable outcomes.

We believe the recognition of Microsoft Dynamics 365 Leader placement in Gartner® Magic Quadrant™ and IDC MarketScape reports reinforces our ability to connect front-end and back-end operations into one intelligent ecosystem. Our leadership is grounded in the breadth of the Microsoft Cloud, the depth of our data estate, and our ability to bring AI, analytics, and business applications together as a unified platform to accelerate end-to-end AI transformation.

Agentic business applications are built on three connected pillars: data, Copilot, and agents—working together to change how work gets done.

1. Data: The foundation of agent autonomy

Most business processes begin with data. Finance close, order-to-cash, customer insights, case resolution, supply chain planning, field service, HR workflows—each depends on complete, connected, trusted information. When this data is fragmented across systems, agents can’t act with autonomy, and AI can only answer questions instead of accelerating outcomes.

Dynamics 365 spans both front-office and back-office operations—customer relationship management (CRM) and enterprise resource planning (ERP)—providing a continuous, end-to-end view of customers, employees, finances, supply chain, and operations. This structured, governed, and auditable data is the backbone of business processes—how work flows, how controls are enforced, and how organizations maintain compliance at scale.

As business model innovation becomes even more important, we continue to invest deeply in these core applications. We’re expanding capabilities across ERP and CRM, investing in bringing Microsoft Fabric, Microsoft Copilot Studio, and Microsoft Power Platform closer to Dynamics 365 than ever before. From connected frontlines to adaptive supply chains, business applications are becoming composable, intelligent, and outcome-driven—helping customers innovate more quickly while maintaining trust, security, and governance, adapt faster, redesign workflows, and build the operational integrity required for agent-powered processes. At Convergence 2025, you’ll see how Dynamics 365 continues to evolve as the operational engine of AI-first organizations.

At Microsoft Ignite 2025, we announced major advances in how agents connect with ERP systems. The Dynamics 365 ERP Model Context Protocol (MCP) server is evolving from static actions to a dynamic, configurable framework that adapts as business needs evolve. A new analytics MCP server extends this capability to structured metrics and insights, supporting agents to reason over governed operational and financial data—not snapshots or exports, but live business signals. Together, these updates unify data, logic, and actions into a common protocol that can simplify integration and accelerate automation.

And with MCP designed for massive scale—including support of millions of ERP actions—organizations gain the performance and extensibility required for agent-powered business processes at enterprise scale.

The entire Microsoft data and application stack—Dynamics 365 ERP and CRM, Dataverse, Fabric, and more—forms the operational engine of agentic transformation. It provides the structure, governance, and adaptability required to support AI-powered business models and next-generation workflows.

2. Microsoft 365 Copilot: Your strategic productivity partner

Copilot continues to help transform productivity across many roles. It helps sales teams move deals forward, finance teams accelerate reconciliation, and service teams resolve issues before they escalate. But Copilot is more than an assistant—it’s the connective layer that links people, data, and systems, understanding intent, orchestrating workflows, and guiding decisions across Dynamics 365, Power Platform, and Microsoft 365.

3. Agents: Plan, decide, and act

We expect AI agents will be core to how businesses operate—planning, deciding, and acting across systems to accelerate outcomes. These agents will interpret signals, identify patterns, and initiate actions to keep the business in motion.

Microsoft’s strategy spans the full agent ecosystem: first-party embedded agents inside Dynamics 365, agents for specialized industries that can be customized and extended by partners, specific partner-built agents, and custom agents created by organizations through Microsoft Copilot Studio. All share the same security, governance, and identity foundation.

For small to mid-sized businesses, Dynamics 365 Business Central brings agents directly into everyday finance and operations. The Sales Order Agent creates, validates, and updates sales orders which can help improve accuracy and speed by reducing manual entry and exception management. The Payables Agent automates vendor invoices and reconciliations, improving control while freeing finance teams from repetitive tasks. Together, these agents help Business Central customers modernize core processes with governed, AI-powered actions that keep work flowing across purchasing, sales, and accounting.

Across Dynamics 365 finance and operations, embedded agents are transforming core processes—from time and expense entry in Project Operations, to supplier outreach in Supply Chain Management, to reconciliations in Finance and technician scheduling in Field Service. These agents help reduce manual effort and bring greater precision and autonomy to everyday operations.

At Convergence 2025, we’re also thrilled to announce the public preview of the Product Change Management Agent Template—an AI-powered solution that transforms how manufacturers manage the process of change across equipment, products, and processes changes. Built on Copilot Studio, the agent automates workflows and connects critical systems, helping teams cut approval times from weeks to days, reduce errors, and bring innovations to market, faster. Learn how customers like Coca-Cola Beverages Africa (CCBA) are using this agent template to optimize their manufacturing operations.

Partner-built agents that extend industry workflows

Partners are building agents that extend domain workflows and connect directly to Dynamics 365 through the MCP. These solutions show how agent-to-agent coordination and cross-system reasoning will define the next era of enterprise automation.

Shop Floor by RSM helps manufacturers gain real-time visibility across production by bringing job details, quality checks, and operational signals into one experience. It can surface issues as they occur and support teams in resolving them quickly, helping to reduce disruptions and maintain consistent output. By connecting workers, data, and actions on the floor, the agent can support more resilient, adaptive manufacturing operations.

The PayFlow Agent by HSO helps finance teams manage vendor payment inquiries with greater speed and accuracy. It analyzes incoming emails, retrieves live payment data from Dynamics 365, and responds with up-to-date status information—which can reduce manual effort and help vendors receive clear, timely communication. The agent streamlines payment cycles and can improve transparency across accounts payable.

The Quality Impact Recall Agent by Cegeka helps organizations identify product quality issues and trace their impact across inventory and customer shipments. It coordinates notifications, guides corrective steps, and streamlines recall preparedness, which can help teams act quickly when risks emerge and maintain trust in the products they deliver.

Factorial connects to the Dynamics 365 Business Central MCP Server to deliver a new agent-to-agent experience. You can use a single Copilot interface to pull, exchange, and act on data across the systems. For example, within expense workflows, Factorial’s agent can request, validate, and reconcile financial data directly with Business Central.

Zensai’s agent integrates with Dynamics 365 Business Central to transform an organization’s operational signals into aligned goals and check-ins inside Microsoft 365. Built in Copilot Studio and connected through MCP for Dynamics 365, the agent converts finance, compliance, HR, and sales insights into structured, cascaded goals within Perform 365. At Convergence 2025, you’ll see how these first-party, partner, and custom-built agents form a connected ecosystem—and how organizations are already using them to move from automation to autonomy.

Convergence 2025

Convergence has always been where our community comes together to learn, connect, and imagine what’s next—and this year we’re reigniting that tradition at a moment of extraordinary change.

Throughout the event you’ll see how organizations are moving from systems of record to systems of agency, and how you can apply these ideas to accelerate your own AI transformation. I’m excited for you to experience everything we’ve been building.

• Learn more about Convergence
• Explore agentic business applications and agentic ERP solutions
• Sign up to receive 2026 Convergence updates

The post The era of agentic business applications arrives at Convergence 2025 appeared first on Microsoft Dynamics 365 Blog.

Across the globe, pioneering organizations are harnessing the power of AI and agents to enable smarter, faster decisions, and take action to deliver meaningful business outcomes. The rise of AI and agents is especially apparent in customer service, where automation, productivity tools, and access to insights have the potential to improve customer experiences and boost operational efficiency.

Now, Frontier Firms are building on past successes to create the foundations for agentic service. They’re reimagining how work gets done by using agents to continuously monitor, analyze, and execute key processes across self-service and human-assisted interactions.

As agentic service continues to gain traction in the customer service world, we’re delighted to announce that Microsoft has been named a Leader in the 2025 Gartner® Magic Quadrant™ for CRM Customer Engagement Center.

Microsoft is named a Leader in 2025 Gartner® Magic Quadrant™ for CRM Customer Engagement Center

Read the report

We believe this placement recognizes the successes our customers are achieving with Microsoft Dynamics 365 Customer Service. To take just one example, Rheem Manufacturing is seeing remarkable efficiency gains—and customer satisfaction improvements—with Dynamics 365.

“Our goal is to continually improve average call-handling-time and we’re seeing those times reduced with Dynamics 365. We’re on track for a 14% total improvement in average call-handling-time and we are starting to see CSAT scores trending up in some of our contact centers.”

—Adam Schuster, Director, Customer Experience at Rheem Manufacturing

What’s truly exciting to see is the Gartner evaluation of our completeness of vision. We believe it’s a testament to the continuing strategic investments we’re making across the service category—including Dynamics 365 Customer Service and Dynamics 365 Contact Center—as well our broader Dynamics 365 and Microsoft 365 portfolio.

Rather than following the market, our approach is to deliver innovative agentic capabilities that will revolutionize the way people work and how customer service teams deliver value.

Gartner defines CRM customer engagement center (CRM CEC) as a cohesive set of software built around core case management tools used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CRM CEC applications also offer workflow management capabilities and may be used as a system of record for customer interactions.

We’re entering the era of agentic service

Our recognition as a Leader coincides with the general availability of a suite of agents for Dynamics 365 that span the service lifecycle:

• The Case Management Agent simplifies and streamlines case management by creating cases, updating details, following up with customers, and enabling timely closures.
• The Customer Knowledge Management Agent keeps knowledge content current by autonomously creating or updating articles based on insights from cases, conversations, emails, and notes.
• The Customer Intent Agent supports evergreen self-service and assisted service by analyzing customer interactions to understand how to identify and resolve issues as they emerge.
• The Quality Evaluation Agent gives supervisors real-time insights into service quality across AI-led and human-assisted interactions, along with proactive recommendations for improvement.

At yourtown, a charity that provides children’s services, agents are already having an impact.

“By adopting agents in Dynamics 365 service solutions, we’re making every interaction faster and more empathetic. In a service where demand exceeds capacity, this can be a game changer. Agents help gather information, route contacts based on need, and streamline resolution—enabling counselors to focus on direct support to young people.”

—Helen Vahdat, Chief Information Officer at yourtown

Similarly, California State University, San Marcos (CSUSM) is using agents to help support its students.

“Providing individualized support across multiple channels is central to our student philosophy. Service Agents for Dynamics 365 have the promise to both help us enable personalized 24/7 self-service capabilities and provide our staff with the necessary information to ensure continuity of support.” 

—Tasos Lazarides, Ph.D., Director of Digital Transformation at CSUSM

Many of our customers are also creating bespoke agents in Microsoft Copilot Studio. At Vera Bradley, for example, a customer support agent integrated with Dynamics 365 Customer Service automates more than 2,000 monthly support cases, significantly improving efficiency and easing the burden on the customer service team.

“The use of Microsoft Copilot Studio for autonomous chat-based self-service has reduced live agent chat escalations by 25%, allowing our agents to focus on more complex issues. By offloading routine inquiries, our agents report feeling more empowered and engaged in solving meaningful customer challenges. The AI-powered agent has been especially valuable during peak retail seasons, handling increased case volume without additional staffing.”

—Susan Campbell, Director, Customer Experience at Vera Bradley

Shaping the future of customer service

We’re proud to be recognized again as a Leader in the Gartner® Magic Quadrant™. Alongside our trailblazing customers, we’ll continue to pioneer AI-fueled innovation that supports amazing customer experiences.

Next steps

Read the 2025 Gartner® Magic Quadrant™ for CRM Customer Engagement Center report.

Join us at Microsoft Ignite 2025 to connect with industry leaders, explore hands-on demos, and delve deeper into how agentic business applications are reshaping the future of work—including my session on agentic CX and how organizations are evolving toward frontier service models.

¹ Gartner, Magic Quadrant for CRM Customer Engagement Center, Pri Rathnayake, Drew Kraus, Francesco Vicchi, Jim Robinson, October 27, 2025

*Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.  

**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.  

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Business leaders are facing a new reality. AI and agents are transforming traditional systems of record into systems of action, becoming applications that not only store data but use it to drive decisions and outcomes.

In this new model, the user experience becomes almost invisible. What matters most is the foundation: structured data, clear governance, and business logic that allows agents to operate effectively. 

These are agentic business applications. They can help teams scale up capacity, lower operational costs, grow topline revenue, and surface key insights on an ongoing basis for smarter, faster decisions.

But technology alone isn’t enough. Business transformation requires functional leaders to align processes with these new capabilities. That means rethinking how work gets done. Agents can operate in the background, continuously monitoring, analyzing, and acting. They surface insights and take action, helping leaders stay focused on outcomes.

Early adopters—what we call Frontier Firms—are building the right foundations now. They are investing in agentic customer relationship management (CRM), enterprise resource management (ERP), and contact center solutions (CCaaS), as well as rethinking how to align business processes with agents. They realize there must be a fundamental shift in how work gets done.

Microsoft agentic business applications: Toolkit for the frontier

To help organizations move to the Frontier, Microsoft offers a suite of agentic business applications with Dynamics 365—bringing enterprise-grade AI and Microsoft Copilot experiences across CRM, ERP, and CCaaS. Organizations can extend Dynamics 365 with Microsoft Power Platform and Microsoft Copilot Studio to build custom AI-powered applications and agents tailored to unique business needs.

At the core of every agentic business application there are three components: 

1. Agents that transform business processes. 
2. Copilot that empowers every employee to maximize productivity. 
3. A unified, secure data platform that connects insights across the enterprise. 

Let’s take a look at each of the components of the stack. 

Expanding Dynamics 365 agents in key business functions

Over the last year, we have launched more than a dozen business process agents in Dynamics 365, giving organizations a starting point to transform sales, service, finance, and supply chain. We’re continuing to expand our agent portfolio to deliver proactive and growth-oriented outcomes.

In Dynamics 365 Sales, the new Sales Close Agent (in public preview beginning October 25, 2025) help sellers prioritize high-value opportunities, identify and mitigate risks for deals in pipeline proactively, and close simple transactions—accelerating deal velocity and improving win rates.

Also in Dynamics 365 Sales, agents are moving to public preview and general availability, including Sales Research Agent (public preview began on October 1, 2025) and Sales Qualification Agent (with general availability beginning October 25, 2025).

In Dynamics 365 Customer Service and Dynamics 365 Contact Center, the new Quality Evaluation Agent (general availability beginning October 24, 2025) gives supervisors and service teams a real-time pulse on service quality across both human and AI-led interactions. Unlike traditional, manual approaches that review a small fraction of engagements, this agent uses the speed and scale of AI to evaluate the majority of cases and conversations, uncover actionable insights, and assess AI-handled interactions. It monitors quality metrics, detect anomalies, and initiate corrective actions—enabling broader, faster, and more consistent quality management.

In addition, service agents moving to general availability beginning October 24, 2025, include: Case Management Agent in Dynamics 365 Customer Service and Customer Knowledge Management Agent, and Customer Intent Agent in Dynamics 365 Customer Service and Contact Center. In Dynamics 365 Field Service, Scheduling Operations Agent, in public preview, keeps schedules agile and service running smoothly.

“By adopting agents in Dynamics 365 service solutions, we’re making every interaction faster and more empathetic. In a service where demand exceeds capacity, this can be a game changer.

Agents help gather information, route contacts based on need, and streamline resolution—enabling counselors to focus on direct support to young people.

In our fundraising unit, we’re also exploring how agents can manage inbound calls to reduce abandonment rates from 20 to 30% to under 5%—directly lifting revenue streams that fund vital services.”

—Helen Vahdat, Chief Information Officer, yourtown (Kids Helpline)

In our ERP portfolio, customers can use Account Reconciliation Agent in Dynamics 365 Finance and the Supplier Communications Agent in Dynamics 365 Supply Chain Management to complete reconciliation faster and process inbound supplier emails autonomously.

“The Account Reconciliation Agent pilot sharpened our team’s understanding of AI in practice and paved the way for a confident move toward the Supplier Communication Agent where we see clear potential to drive efficiency and enhance collaboration.”

—Wolfgang Bauer, ERP Team Lead, Haas Baumanagement GmbH

Additionally, customers can access Sales Order Agent and Payables Agent in Dynamics 365 Business Central and Time and Expense Agent and Activity Approvals Agent in Dynamics 365 Project Operations.

To further support organizations on their journey to the frontier, we’re making it easier to get started with agents. Beginning in late November 2025, Dynamics 365 Premium SKUs—including Dynamics 365 Sales Premium, Customer Service Premium, Supply Chain Management Premium, and Finance Premium—will include 1,000 Copilot Credits per user, per month, pooled at the tenant level. New and existing customers can use these credits to run agents in the scenarios most meaningful to their business. When the included capacity is exhausted, customers can add more capacity with additional Copilot Credits as needed.

Benchmarks—The Sales Research Bench 

As organizations begin using agents to transform core processes, the next priority is ensuring these solutions deliver measurable value so that leaders can make confident high-impact decisions. Microsoft is meeting this need through benchmarks that provide a standardized evaluation framework to continuously measure quality of output from AI solutions. The most recent example is the Sales Research Bench, which uses a 100-point scale to measure what we have heard from sales leaders that matters most to them: accuracy, relevance, clarity, and transparency. More specifically, the Sales Research Bench evaluates how AI solutions generate text and data visualizations in response to the strategic, multi-faceted questions that sales leaders have about their business data. 

The Sales Research Bench runs 200 business research questions typical of enterprise sales leaders on a sample customized data schema that reflects the complexities of enterprise environments. It assesses performance across 8 quality dimensions with scoring by large language models (Azure Foundry out-of-box evaluators for two dimensions and OpenAI’s GPT 4.1 model with specific instructions for the other six dimensions). Dimension-specific scores are weighted to create a composite quality score.

In evaluations executed by Microsoft using the Sales Research Bench framework, the Sales Research Agent in Dynamics 365 outperforms both ChatGPT-5 and Claude Sonnet 4.5. More details on the benchmark methodology and results are available here. We intend to publish the full evaluation package including the 200 benchmark questions and sample dataset in the coming months, so others can run these evaluations themselves.

With this approach, we’re creating purpose-built agent benchmarks aligned to the priorities of business leaders. Our intent is to demonstrate a new standard for trust and transparency, providing clear insight into the quality and performance of agents in a specific business function. We also plan to publish agent performance regularly to reduce friction and help leaders make confident, data-driven decisions.  

Empowering everyone with Microsoft Copilot

The next critical layer in agentic transformation is Microsoft Copilot, which is embedded across Dynamics 365 enhancing sales, customer service, and finance. By automating routine tasks, such as summarizing key opportunities, drafting email responses to customer queries, and predicting and acting on supply chain disruptions, Microsoft Copilot frees employees to focus on strategic work to drive more impact.

With Copilot in Dynamics 365 Sales, sellers can spend less time in their CRM, and more time nurturing customer relationships. For example, Copilot can provide quick summaries of sales opportunities and leads, meeting preparations, and account-related news.

Grand & Toy uses Copilot’s real-time insights, dashboards, and time-saving features like chat summarization, email creation, and sentiment analysis to deliver exceptional customer service.

Connecting businesses on a unified, trusted platform

Lastly, there is the data layer—the foundation of agentic transformation. When unified, it can connect every interaction, insight, and action. With integration between Dynamics 365 and Microsoft 365, organizations can unify data and workflows, so teams can stay focused and make faster decisions.

Built on Microsoft Dataverse, Dynamics 365 agents deliver real-time insights across departments like sales, service, and finance without silos and enabling faster and more collaborative decision-making.

Banco PAN is a strong example of this transformation, using Dataverse as a core part of their Dynamics 365 solution to enable real-time integration across systems.

“Our operators now have immediate access to the customer’s history and can resolve issues more quickly.”

—Tulio Prado, Service Superintendent at Banco PAN

Dynamics 365 seamlessly connects with Power Platform and Copilot Studio, creating a unified foundation for apps, agents, and AI. This deep integration empowers everyone—not just professional developers—to build, customize, and deploy intelligent solutions that adapt to business needs. By bringing low-code innovation and enterprise-grade security together, organizations can streamline processes and workflows, reduce costs, and unlock new ways to work smarter.

Explore more

With today’s business applications varying widely in capability and impact, organizations face critical choices. Agentic business applications are the path forward. Discover how leading companies are moving on that path with Dynamics 365, beyond static systems of record to intelligent systems of action to drive real-time insights, automation, and growth.

• Tune into the Business Applications Launch Event streaming October 23, 2025 on YouTube to see real-world solutions built on Microsoft agentic business applications.
• Join us at Microsoft Ignite 2025 in San Francisco, California from November 18 to 21, 2025. Connect with industry leaders, explore hands-on demos, and be there to get the latest product announcements. Attend Innovation Sessions that delve deeper into how agentic business applications are reshaping the future of work and actionable strategies for leadership.

¹ Methodology and Evaluation dimensions: Sales Research Bench includes 200 business research questions relevant to sales leaders that were run on a sample customized data schema. Each AI solution was given access to the sample dataset using different access mechanisms that aligned with their architecture. Each AI solution was judged by large language model judges for the responses the solution generated to each business question, including text and data visualizations. We evaluated quality based on 8 dimensions, weighting each according to qualitative input from customers, what we have heard customers say they value most in AI tools for sales research: Text Groundedness (25%), Chart Groundedness (25%), Text Relevance (13%), Explainability (12%), Schema Accuracy (10%), Chart Relevance (5%), Chart Fit (5%), and Chart Clarity (5%). Each of these dimensions received a score from a large language model judge from 20 as the worst rating to 100 as the best. For example, the large language model judge would give a score of 100 for chart clarity if the chart is crisp and well labeled, score of 20 if the chart is unreadable or misleading. Text Groundedness and Text Relevance used Azure Foundry’s out-of-box large language model evaluators, while judging for the other six dimensions leveraged Open AI’s GPT 4.1 model with specific guidance. A total composite score was calculated as a weighted average from the 8 dimension-specific scores. More details on the methodology can be found in this blog: The Sales Research Agent and Sales Research Bench. 

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As innovation speeds up, staying agile is essential. To keep your business ahead of the curve with innovation across Microsoft Dynamics 365, Microsoft Power Platform, and Copilot Studio, join us for the Business Applications Launch Event, debuting live on the Dynamics 365 YouTube channel on Thursday, October 23, 2025 at 9 AM Pacific Daylight Time. Subscribe to our YouTube channel to get notified when the update is live.

The Business Applications Launch Event offers an exclusive first look at new capabilities launching over the next few months.

With a newly streamlined presentation format, you can quickly get up to speed on the most important and innovative capabilities—with expert insights and demonstrations from Microsoft product leaders and engineers. It’s our way of helping you stay current, make informed decisions, and move faster in the era of Copilot and AI agents.

The update is your opportunity to:

• Get insights about the latest low-code and AI innovation transforming business from Charles Lamanna, President, Business and Industry Copilot.
• Get a sneak preview of upcoming capabilities across Dynamics 365, Microsoft Power Platform, and Copilot Studio with live demonstrations from Microsoft product leaders and engineers.
• Discover where to access materials to learn about and plan for new and upcoming capabilities.
• All in a new presentation format designed to quickly get you up to speed on the latest updates, so you can get the most from them.

During this update, you’ll hear from the product leaders and engineers behind the technology, including new Copilot and AI agent innovation for Dynamics 365 and Microsoft Power Platform. Demo highlights will include:

Microsoft Dynamics 365 Sales

Learn about updates to the Sales qualification agent. It autonomously researches and engages with leads, helping sales teams quickly identify those with real purchase intent. In this wave, the agent goes further—moving the lead closer to full qualification and boosting the team’s opportunity pipeline with greater precision and impact.

Microsoft Dynamics 365 Customer Service and Dynamics 365 Contact Center

The latest release wave of Dynamics 365 Contact Center helps service reps better understand customer needs and deliver what they need—quickly, efficiently, and with a human touch. Dynamics 365 Customer Service will continue to enhance agentic and Copilot capabilities for case and knowledge management, as well as AI-based routing. Dynamics 365 Contact Center will also focus on expanding agentic and Copilot capabilities to automate service journeys across digital and voice channels, along with introducing new omnichannel and supervisor features in the 2025 release wave 2.

Dynamics 365 ERP products and solution in Microsoft 365 Copilot

Dynamics 365 Finance expands the capabilities of the Account Reconciliation Agent. Today, it supports your team in effortlessly resolving voucher amount mismatches. In this wave, it extends support to include ledger not in subledger and subledger not in ledger exceptions. Instead of relying on manual exception handling and static reports, the solution reviews all transactions on an ongoing basis, services exceptions, and presents them to you. The agent then suggests the most appropriate action for resolution, and you have the freedom to accept it or choose another path. Core updates to Dynamics 365 Finance also include the automation of remittance advice processing.

Dynamics 365 Supply Chain Management introduces capabilities that make AI-led demand planning more flexible. You can now bring in multiple external signals like inflation, weather, and industry indexes right into your forecast.

And new autonomous and intelligent productivity capabilities for finance solution in Microsoft 365 Copilot will reshape the finance process, from reconciliation to collections to advanced analytics help reduce repetitive work and surface actionable insights.

Explore our updates in Dynamics 365 Supply Chain Management and Finance agents for Microsoft 365:

• Dynamics 365 Supply Chain Management—Improve customer impacting predictions with the Data Quality Agent
• Finance agents for Microsoft 365—Automate finance tasks to improve accuracy and efficiency

Microsoft Power Platform

Microsoft Power Platform is getting a major boost with AI and collaboration features. Power Apps now lets people and agents work together—agents can help with tasks like data entry, visualization, and app creation just by describing what you need or sharing an image. Power Automate is evolving with smarter automation tools, including generative AI actions, intelligent document processing, and new human-in-the-loop experiences like advanced approvals. It’s also, it’s adding stronger governance and security controls to help manage automation at scale. Power Pages is making it easier than ever to build secure, data-driven websites, with new tools for low-code makers and developers, and enhanced security insights to keep everything protected.

See wave two highlights for Power Automate—Proactively spot and resolve automation issues

Copilot Studio

Copilot Studio continues to make agent creation and operation even easier and more powerful with autonomous agents in Microsoft 365 Copilot, the ability to build complete teams of agents that work seamlessly together, and improved governance for enterprise scalability. Copilot Studio will offer even deeper integration with Azure AI Foundry and Microsoft Graph, helping ensure your agents can use the latest AI technology alongside your data in the Microsoft Graph.

Catch the wave—Mark your calendar for BALE

The Business Applications Launch Event will be live on the Dynamics 365 YouTube channel on Thursday, October 23, 2025, starting at 9 AM Pacific Daylight Time. We’ll see you there!

The post Explore new AI innovation for Dynamics 365, Microsoft Power Platform, and Copilot Studio at the Business Applications Launch Event appeared first on Microsoft Dynamics 365 Blog.

Frontier Firms are a new type of organization that puts AI at the heart of business—reinventing customer experience and employee productivity while reshaping processes and bending the curve on innovation. Copilot is powering this transformation with unprecedented adoption by more than 100 million commercial and consumer users and by more than 70% of the Fortune 500. Today, we’re announcing the addition of role-based AI solutions to Microsoft 365 Copilot for sales, service, and finance professionals to help these critical functions move to the Frontier.

Reinvent productivity with Microsoft 365 Copilot
Sales
Sales professionals are the revenue engine for every organization and the function where time is literally equal to money. The Sales solution in Microsoft 365 Copilot brings AI directly into the applications that sellers use daily—Copilot, Outlook, and Microsoft Teams—to help them move with speed and agility while staying focused on customer engagement.

For example, sellers can now prepare for customer meetings with the help of Copilot, right in the flow of work, with fast access to customer relationship management (CRM) opportunity details, recent communications, and company insights. They can also ask Copilot to help with tasks like “Give me a list of deals at risk of falling through,” “Help me create a plan to close this deal,” and even “Update this CRM record” all in the flow of work.

Microsoft 365 Copilot connects with leading CRM tools, including Dynamics 365 and Salesforce, to make it easy to stay informed and engaged.

The role-based sales solution can transform the way our teams work. Now that it’s part of Microsoft 365 Copilot, we can scale AI across the business much faster to accelerate adoption.

Shaun Worsley, Sales Process & Technology Manager, Sandvik Coromant

Sales solution preparing for upcoming meetings and updating CRM records in Outlook.
Service
Customer service professionals are the frontline of brand loyalty, balancing rising customer expectations with growing workloads and fragmented toolsets. The Service solution in Microsoft 365 Copilot helps these professionals resolve issues faster and deliver personalized experiences that build lasting relationships.

For example, customer service professionals can now generate a concise case summary to quickly get up to speed without poring through pages of notes, draft a customer-ready email with resolution details and other contextual information that can be further customized before sending, or simply view and update records without having to switch windows and navigate to the CRM. This can mean fewer clicks, faster responses, and more time spent helping customers.

Finance
Finance is about more than transactions—it’s about making sure the business has accurate numbers, steady cash flow, and insights needed to pursue a growth agenda. The Finance solution in Microsoft 365 Copilot brings enterprise resource planning (ERP) connected data directly into Copilot, Excel, and Outlook to help finance teams manage tasks and gain faster insights.

For example, finance teams can now draft customer emails with account details and payment history; enable accelerated financial reconciliation by matching transactions, flagging discrepancies, and preparing reports; perform variance analysis (public preview) that highlights anomalies, surfaces potential drivers, and generates draft explanations for leaders; and use data preparation (public preview) to clean, reshape, and structure ERP exports into analysis-ready reports and enabling time savings on manual work.

Microsoft 365 Copilot connects with leading ERP tools, including Dynamics 365 and SAP.

inance solution showing a financial workflow in Excel, with variance analysis and data preparation tools within a Finance pane. The interface supports financial reconciliation tasks, with the cursor interacting across spreadsheet cells and tool options.
Powering Frontier sales, service, and finance teams
With role-based solutions in Microsoft 365 Copilot, sales, service, and finance teams can work smarter and faster—right where work happens. These role-based solutions will be available for installation to Microsoft 365 Copilot customers via the Microsoft 365 Copilot Agent Store starting in October 2025.

The post Moving sales, service, and finance to the Frontier with Microsoft 365 Copilot appeared first on Microsoft Dynamics 365 Blog.