{"id":2336,"date":"2017-03-17T13:00:00","date_gmt":"2017-03-17T13:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/dynamics-365\/blog\/2017\/03\/17\/6-keys-to-drive-new-customer-value-and-revenue\/"},"modified":"2023-05-31T15:19:14","modified_gmt":"2023-05-31T22:19:14","slug":"6-keys-to-drive-new-customer-value-and-revenue","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/dynamics-365\/blog\/business-leader\/2017\/03\/17\/6-keys-to-drive-new-customer-value-and-revenue\/","title":{"rendered":"6 Keys to Drive New Customer Value and Revenue"},"content":{"rendered":"
By the end of 2017, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy, according to the report IDC FutureScape: Worldwide Digital Transformation 2016 Predictions<\/a>.<\/span> And the leaders in digital transformation, notes Forrester Vice President and Principal Analyst Nigel Fenwick, will have a key commonality: customer obsession. <\/p>\n In a March 29, 2017 webinar<\/a><\/strong>, Fenwick will discuss how digital transformation for any brand, agency or organization requires a fundamental shift in how the organization delivers value and drives revenue. Many of today’s organizations are approaching digital transformation with a bolt-on or project-based strategy rather than a transformational change, which is limiting their momentum, explains Fenwick. <\/p>\n Instead of designing a new vehicle, they’re simply adding a spoiler to their existing one in hopes that it will take them where they want to go. <\/p>\n Notes Fenwick, the selection and pursuit of either this truly transformational or bolt-on approach to delivering customer value and driving revenue is quickly creating leader and laggard categories in digital transformation: (1) dinosaurs who face extinction if they don’t face change and create it; (2) transformers who are on their way to digitizing their business strategy; and (3) predators who have taken the early lead and are creating roads where there were none before.<\/p>\n