{"id":2274,"date":"2024-02-20T09:00:00","date_gmt":"2024-02-20T17:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/education\/blog\/2024\/02\/20\/streamline-messaging-with-dynamics-365-customer-insights\/"},"modified":"2024-05-29T16:04:08","modified_gmt":"2024-05-29T23:04:08","slug":"streamline-messaging-with-dynamics-365-customer-insights","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/education\/blog\/2024\/02\/streamline-messaging-with-dynamics-365-customer-insights\/","title":{"rendered":"Streamline messaging with Dynamics 365 Customer Insights"},"content":{"rendered":"\n
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It\u2019s important for us to know where each of our students are in their lifecycle journeys and engage with them where they are in their preferred channels. To do that proactively and at scale, we needed technologies that are flexible and can grow with the university. <\/p>\nTony C. Chung, Chief Information Officer, California State University San Marcos<\/cite><\/blockquote>\n\n\n\n

College students have to navigate an array of requirements throughout their academic career. From course registration all the way to ordering a hood and gown, successful completion of a 2- or 4-year degree depends on more than just going to class and studying: Students must adhere to financial aid deadlines, administrative holds, or other unfamiliar processes to walk across the stage at the end of their journey.<\/p>\n\n\n\n

Higher education institutions are increasingly relying on digital messaging to ensure students accomplish necessary tasks while enrolled, but not always in effective ways. According to the Education Advisory Board (EAB), communication departments send a barrage of messages<\/a> the moment an application is received and continue until after the student matriculates. This often creates \u201cwhite noise\u201d due to the large number of messages sent to students. Students often report that their college\u2019s messages: <\/p>\n\n\n\n