{"id":8120,"date":"2019-10-16T07:55:41","date_gmt":"2019-10-16T14:55:41","guid":{"rendered":"http:\/\/www.microsoft.com\/garage-en-us\/?p=8120"},"modified":"2019-10-16T08:26:10","modified_gmt":"2019-10-16T15:26:10","slug":"8120","status":"publish","type":"post","link":"http://approjects.co.za/?big=en-us/garage\/blog\/2019\/10\/8120\/","title":{"rendered":"New Garage project Digital Marketing Center saves time for SMBs"},"content":{"rendered":"
For small and medium businesses, time is of the essence. Managing a digital marketing presence across social media, search & social advertising, and online listings, can quickly become complex and overwhelming, especially when you have to manage each platform individually. We\u2019re excited to announce an opportunity to try a tool that comes to the rescue: Digital Marketing Center, a Microsoft Garage project<\/a>. Created by a small team in Microsoft Advertising, this simple, cross-platform solution is powered by artificial intelligence and equips busy small business owners to manage and automatically optimize their digital marketing across Microsoft Advertising<\/a>, Google Ads, Facebook, Twitter, and Instagram. If you\u2019re a small business interested in trying this project out and providing feedback, we welcome you to request an invitation to join the experiment<\/a> via a short, online questionnaire.<\/p>\n A small team led by Program Managers Prince Bajracharya and Ros\u00e9 Dorleans work in Microsoft Advertising supporting SMBs. They observed small businesses having trouble keeping up with the demands of managing digital marketing across all the platforms, with many eventually just giving up on trying to do it all. \u201cSMBs don\u2019t have enough hours in the day, and not being able to focus on their online presence is stifling their growth\u201d shares Prince. \u201cWe were inspired to build something that could do the heavy lifting for them.\u201d The team has created a tool that can keep up with the demanding pace of SMB digital marketing and drive more business.<\/p>\n The team created Digital Marketing Center with a clear goal in mind: make a tool that saves precious time for SMBs and grow their business. That means a one-stop-shop hub with quick ad campaign setup, automated content and budget optimization, and a simple consolidated social media management experience.<\/p>\n <\/p>\n Key features<\/strong><\/p>\n Manage search and social advertising with AI that helps automatically improve your campaign<\/p>\n Manage organic social media from one, simple place<\/p>\n In the first phase of this experiment, Digital Marketing Center equips users to coordinate marketing efforts across Microsoft Advertising<\/a>, Google Ads, Facebook, and Instagram. The team is excited to enable additional platforms and features throughout later stages of the experiment in response to feedback.<\/p>\n The team is excited to learn from early users about their needs as a small business. In addition to reviewing feedback about the Digital Marketing Center solution, the Microsoft Advertising team will compile insights and share best practices that can help partners evolve their platform solutions.<\/p>\n Businesses passionate about saving SMBs time and money in the digital marketing space can request to receive insights<\/a> gained from this experiment.<\/p>\n Digital Marketing Center will be available for trial and feedback with select small businesses. If you\u2019re interested in participating in this experiment you can fill out this short, online questionnaire<\/a>. For getting early access to the insights, reach out here<\/a>, and the Digital Marketing Center team will be in touch.<\/p>\n","protected":false},"excerpt":{"rendered":" For small and medium businesses, time is of the essence. Managing a digital marketing presence across social media, search & social advertising, and online listings, can quickly become complex and overwhelming, especially when you have to manage each platform individually. We\u2019re excited to announce an opportunity to try a tool that comes to the rescue: Digital Marketing Center, a Microsoft….<\/span><\/p>\n Helping small businesses optimize time and grow their business<\/h3>\n
A one-stop shop for managing social media and search & social advertising<\/h3>\n
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Sharing lessons learned<\/h3>\n
Request an invitation to join the experiment or get insights<\/h3>\n