{"id":742,"date":"2021-05-13T14:20:09","date_gmt":"2021-05-13T21:20:09","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/?post_type=example&#038;p=742"},"modified":"2023-05-25T13:29:44","modified_gmt":"2023-05-25T20:29:44","slug":"amazon-use-explanation-g11-patterns","status":"publish","type":"example","link":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/","title":{"rendered":"Amazon | 1B: Use explanation (G11)&nbsp;patterns"},"content":{"rendered":"<div class=\"toolkit-heading-with-image-block\">\n\t\n\n<h2 class=\"wp-block-heading\">Amazon | 1B: Use explanation (G11) patterns<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"10\" src=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-1024x10.png\" alt=\"blue header bar\" class=\"wp-image-8823\" srcset=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-1024x10.png 1024w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-300x3.png 300w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-768x8.png 768w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-1536x16.png 1536w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/blue-header-bar-1536x14-5-23-2048x21.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-example\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png\" alt=\"Browsing history of face masks\" class=\"wp-image-646\" width=\"334\" height=\"720\" srcset=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png 445w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated-139x300.png 139w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><figcaption class=\"wp-element-caption\">Amazon sets expectations for what the system can do (<a href=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/guideline\/make-clear-what-the-system-can-do\/\">Guideline 1<\/a>) by using explanation patterns (<a href=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/pattern\/g1-b-use-explanation-g11-patterns\/\">Pattern 1B<\/a>). Its &#8220;Inspired by your browsing history\u201d combines explanation patterns <a href=\"G11-A: Local explanation\">11A: Local explanation<\/a>, and <a href=\"G11-E: Mapping user behaviors to system outputs\">11E: Mapping user behaviors to system outputs<\/a>. <em><sup>Image captured July 2020.<\/sup><\/em><\/figcaption><\/figure>\n\n\n","protected":false},"featured_media":646,"menu_order":0,"template":"","meta":{"toolkit_pattern_number":"1B","ep_exclude_from_search":false,"footnotes":""},"application-type":[29],"goal":[114,123],"guideline-term":[3],"product-category":[23],"class_list":["post-742","example","type-example","status-publish","has-post-thumbnail","hentry","application-type-recommendation","goal-appropriate-reliance","goal-transparency","guideline-term-make-clear-what-the-system-can-do","product-category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft HAX Toolkit\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png\" \/>\n\t<meta property=\"og:image:width\" content=\"445\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Shipi Dhanorkar\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/\",\"name\":\"Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png\",\"datePublished\":\"2021-05-13T21:20:09+00:00\",\"dateModified\":\"2023-05-25T20:29:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png\",\"width\":445,\"height\":960,\"caption\":\"\u201cInspired by your browsing history\u201d is a local explanation (combining patterns G11-A: Local explanation, and G11-E: Mapping user behaviors to system outputs) that lets the user know why these items are recommended (G11) and that the system is able to make recommendations based on the user\u2019s browsing history (G1).\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"G1: Make clear what the system can do.\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/guideline\/make-clear-what-the-system-can-do\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon | 1B: Use explanation (G11)&nbsp;patterns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/\",\"name\":\"Microsoft HAX Toolkit\",\"description\":\"Collaborative tools to help you create more effective and responsible human-AI experiences\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#organization\",\"name\":\"Microsoft Corporation\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2022\/07\/msft-logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2022\/07\/msft-logo.png\",\"width\":1536,\"height\":1536,\"caption\":\"Microsoft Corporation\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/","og_locale":"en_US","og_type":"article","og_title":"Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit","og_url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/","og_site_name":"Microsoft HAX Toolkit","article_modified_time":"2023-05-25T20:29:44+00:00","og_image":[{"width":445,"height":960,"url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute","Written by":"Shipi Dhanorkar"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/","url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/","name":"Amazon | 1B: Use explanation (G11) patterns - Microsoft HAX Toolkit","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png","datePublished":"2021-05-13T21:20:09+00:00","dateModified":"2023-05-25T20:29:44+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2021\/04\/4562-G01-B_DoG01ThroughG11_Amazon-annotated.png","width":445,"height":960,"caption":"\u201cInspired by your browsing history\u201d is a local explanation (combining patterns G11-A: Local explanation, and G11-E: Mapping user behaviors to system outputs) that lets the user know why these items are recommended (G11) and that the system is able to make recommendations based on the user\u2019s browsing history (G1)."},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-use-explanation-g11-patterns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/"},{"@type":"ListItem","position":2,"name":"G1: Make clear what the system can do.","item":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/guideline\/make-clear-what-the-system-can-do\/"},{"@type":"ListItem","position":3,"name":"Amazon | 1B: Use explanation (G11)&nbsp;patterns"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#website","url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/","name":"Microsoft HAX Toolkit","description":"Collaborative tools to help you create more effective and responsible human-AI experiences","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#organization","name":"Microsoft Corporation","url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2022\/07\/msft-logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2022\/07\/msft-logo.png","width":1536,"height":1536,"caption":"Microsoft Corporation"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/example\/742"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/example"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/types\/example"}],"version-history":[{"count":9,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/example\/742\/revisions"}],"predecessor-version":[{"id":9288,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/example\/742\/revisions\/9288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"application-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/application-type?post=742"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/goal?post=742"},{"taxonomy":"guideline-term","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/guideline-term?post=742"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/wp-json\/wp\/v2\/product-category?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}