{"id":36,"date":"2021-04-03T16:24:33","date_gmt":"2021-04-03T16:24:33","guid":{"rendered":"https:\/\/aitoolkit.test\/guideline\/match-relevant-social-norms\/"},"modified":"2023-05-24T19:35:54","modified_gmt":"2023-05-25T02:35:54","slug":"match-relevant-social-norms","status":"publish","type":"guideline","link":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/guideline\/match-relevant-social-norms\/","title":{"rendered":"Match relevant social&nbsp;norms"},"content":{"rendered":"<div class=\"toolkit-heading-with-image-block\">\n\t\n\n<h2 class=\"wp-block-heading\">Guideline 5: Match relevant social norms<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"10\" src=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-1024x10.png\" alt=\"red header bar\" class=\"wp-image-8820\" srcset=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-1024x10.png 1024w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-300x3.png 300w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-768x8.png 768w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-1536x16.png 1536w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/prod\/2023\/05\/red-header-bar-1536x14-5-23-2048x21.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"do\">Ensure the experience is delivered in a way that users would expect, given their social and cultural context.<\/h2>\n\n\n\n<p>Deliver the AI system\u2019s services, including its behaviors and presentation, in a way that follows social and cultural norms. Keep in mind that social and cultural norms vary across groups and cultures. For example, an informal tone may be perceived as friendly in the United States and impolite in more formal cultures.&nbsp;<\/p>\n\n\n\n<p>Studies have shown that&nbsp;increasing diversity, such as in teams, data,&nbsp;and user research participants, can help&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/a-crucial-step-for-avoiding-ai-disasters-11550069865?redirect=amp\" target=\"_blank\" rel=\"noreferrer noopener\">cover each other\u2019s blind spots<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensure the experience is delivered in a way that users would expect, given their social and cultural context.<\/p>\n","protected":false},"menu_order":5,"template":"","meta":{"toolkit_pattern_number":"","ep_exclude_from_search":false,"footnotes":""},"application-type":[68,61,57,96,60,99,56,55,69,29,58,30,59],"goal":[],"guideline-term":[7],"product-category":[71,70,23,64,62,26,66,28,65,31,32,63],"class_list":["post-36","guideline","type-guideline","status-publish","hentry","application-type-classification","application-type-facial-recognition","application-type-filtering-and-ranking","application-type-gen-ai","application-type-image-recognition","application-type-llm","application-type-natural-language-processing-text","application-type-natural-language-processing-voice","application-type-prediction","application-type-recommendation","application-type-route-planning","application-type-search","application-type-text-generation","guideline-term-match-relevant-social-norms","product-category-advertising","product-category-chatbot","product-category-e-commerce","product-category-email","product-category-health-and-wellness","product-category-navigation","product-category-media-entertainment","product-category-productivity","product-category-search-engine","product-category-social-networks","product-category-voice-assistants","product-category-writing-and-editing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Match relevant social norms - Microsoft HAX Toolkit<\/title>\n<meta name=\"description\" content=\"Human-AI Guideline No. 5: Match relevant norms. 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