{"id":691,"date":"2021-05-13T19:49:57","date_gmt":"2021-05-13T19:49:57","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/?post_type=pattern&p=691"},"modified":"2023-10-25T07:21:41","modified_gmt":"2023-10-25T14:21:41","slug":"g1-a-introductory-blurb","status":"publish","type":"pattern","link":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/pattern\/g1-a-introductory-blurb\/","title":{"rendered":"Pattern 1A: Introductory blurb"},"content":{"rendered":"
\n\t\n\n

Pattern 1A: Introductory blurb<\/h2>\n\n\n\n
\"blue<\/figure>\n\n<\/div>\n\n\n\n\n\n

Problem<\/h4>\n\n\n\n

The user needs to understand what the system can do.<\/p>\n\n\n\n

Solution<\/h4>\n\n\n\n

Provide a brief introduction to overall system capabilities and\/or to a specific feature.<\/p>\n\n\n\n

Use when<\/h4>\n\n\n\n
    \n
  • The user is not familiar with the type of system or feature.\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/li>\n\n\n\n
  • It is desirable to help the user differentiate among similar systems or features.<\/li>\n<\/ul>\n\n\n\n

    How<\/h4>\n\n\n\n

    Make the introduction brief: One sentence or less, consumable in less than 10 seconds.<\/p>\n\n\n\n

    Make the introduction clear and descriptive.<\/p>\n\n\n\n

    The introduction may be displayed:<\/p>\n\n\n\n

      \n
    • Next to the product or feature name in the actual product or an app store.<\/li>\n\n\n\n
    • In a user-input field.<\/li>\n\n\n\n
    • On the user\u2019s initial interaction with a feature or product.<\/li>\n\n\n\n
    • At the beginning of each interaction with a feature or product.<\/li>\n\n\n\n
    • In a visible yet subtle manner.<\/li>\n<\/ul>\n\n\n\n

      Make the introduction easy to dismiss.<\/p>\n\n\n\n

      User benefits<\/h4>\n\n\n\n
        \n
      • Helps the user to discover non-obvious system capabilities.<\/li>\n<\/ul>\n\n\n\n

        Common pitfalls<\/h4>\n\n\n\n
          \n
        • The introduction portrays the AI system to be more capable than it is or mysterious and impossible to understand (e.g., \u201cmagic\u201d).<\/li>\n\n\n\n
        • The introduction is catchy, but not descriptive of actual system capabilities.<\/li>\n\n\n\n
        • The introduction is in a hard-to-discover location.<\/li>\n\n\n\n
        • Repeated exposure to the introduction may frustrate the user.<\/li>\n\n\n\n
        • Certain UI displays may be subject to ad blindness.<\/li>\n\n\n\n
        • The pattern implementation creates expectations that the system can do more than it is capable.<\/li>\n<\/ul>\n\n\n\n

          Note:<\/em> Over-inflated user expectations have been shown to cause frustration and even product abandonment.<\/p>\n","protected":false},"menu_order":1,"template":"","meta":{"toolkit_pattern_number":"1A","ep_exclude_from_search":false},"application-type":[68,61,57,96,60,99,56,55,69,29,58,30,59],"goal":[114,123],"guideline-term":[3],"product-category":[71,70,23,64,62,26,66,28,65,31,32,63],"class_list":["post-691","pattern","type-pattern","status-publish","hentry","application-type-classification","application-type-facial-recognition","application-type-filtering-and-ranking","application-type-gen-ai","application-type-image-recognition","application-type-llm","application-type-natural-language-processing-text","application-type-natural-language-processing-voice","application-type-prediction","application-type-recommendation","application-type-route-planning","application-type-search","application-type-text-generation","goal-appropriate-reliance","goal-transparency","guideline-term-make-clear-what-the-system-can-do","product-category-advertising","product-category-chatbot","product-category-e-commerce","product-category-email","product-category-health-and-wellness","product-category-navigation","product-category-media-entertainment","product-category-productivity","product-category-search-engine","product-category-social-networks","product-category-voice-assistants","product-category-writing-and-editing"],"yoast_head":"\nPattern 1A: Introductory blurb - Microsoft HAX Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/pattern\/g1-a-introductory-blurb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pattern 1A: Introductory blurb - Microsoft HAX Toolkit\" \/>\n<meta property=\"og:description\" content=\"Problem The user needs to understand what the system can do. 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